Deactivation Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for deactivation that have been sent to customers in the past from different companies. Seeing these examples will help you understand what works and what doesn't, making it easier for you to create effective deactivation emails.

What should go into Deactivation emails?

A good deactivation email is clear and concise, providing the necessary information while maintaining a respectful and empathetic tone. It should offer a simple way for the user to reactivate their account if they change their mind.

• Subject Line: Keep it straightforward and to the point, such as "We're sorry to see you go" or "Your account has been deactivated."
• Personal Greeting: Address the recipient by their first name to make the email feel more personal and less automated. For example, "Hi [First Name],"
• Reason for Deactivation: Clearly state why the account is being deactivated. This could be due to inactivity or a user request. For instance, "We noticed you haven't logged in for a while."
• Reactivation Option: Provide an easy way for the user to reactivate their account if they wish. Use phrases like "Click here to reactivate your account" or "You can always come back by logging in."
• Contact Information: Offer a way for the user to get in touch if they have any questions or need assistance. For example, "If you have any questions, feel free to reply to this email or contact our support team."
• Closing Statement: End on a positive note, expressing hope for future engagement. Use phrases like "We hope to see you again" or "Thank you for being a part of our community."

Let's jump into it and take a look at 10 email examples of good deactivation emails!

10 Deactivation Email Examples

1) Grammarly

Grammarly is a digital writing assistant that helps users improve their writing by checking for grammar, spelling, punctuation, clarity, engagement, and delivery mistakes in English texts. The deactivation email from Grammarly is effective because it provides clear communication about the upcoming renewal, offers easy-to-find options for managing or canceling the subscription, and uses a clean, modern design that is visually appealing and easy to read.

2) Going

Going's deactivation email is a prime example of effective communication, offering a straightforward message about the cancellation of a renewal. Its clean design and clear options for managing the subscription make it easy for users to understand their status and take any necessary actions, empowering them with simplicity and aesthetic appeal.

3) Amazon

Amazon's deactivation email is a model of simplicity and user empowerment. The email clearly communicates the upcoming renewal, offers straightforward options for managing the subscription, and features a clean, accessible design that makes it easy for users to understand their status and take action if needed.

4) Drizly

Drizly's deactivation email stands out due to its clear communication and user-friendly design. The email effectively informs users about the deactivation while providing straightforward options for reactivation, making it easy for users to understand their status and take action if needed.

5) Lifesum

Lifesum is a health and wellness app that helps users improve their lifestyle by tracking their diet and exercise habits. The deactivation email from Lifesum is effective because it provides clear communication about the deactivation, offers easy-to-find options for managing or reactivating the account, and uses a clean, modern design that is visually appealing and easy to read.

6) Miro

Miro's deactivation email is a great example of clear communication and user empowerment. The email's clean design and straightforward options for reactivation make it easy for users to understand their status and take action if needed.

7) Withings

Withings is a company that specializes in health and wellness products, offering devices like smart scales, fitness trackers, and health monitors. The deactivation email from Withings is effective because it provides clear communication about the deactivation, offers easy-to-find options for managing or reactivating the account, and uses a clean, modern design that is visually appealing and easy to read.

8) Intercom

Intercom is a customer messaging platform that helps businesses communicate with their customers through various channels, including email, chat, and social media. The deactivation email from Intercom stands out due to its clear communication and user-friendly design, making it easy for users to understand their status and take any necessary actions. The email's clean layout and straightforward options for reactivation empower users by providing them with simple, actionable steps.

9) Semrush

Semrush is a comprehensive digital marketing tool that provides insights and analytics to help businesses improve their online visibility and SEO performance. The deactivation email from Semrush is effective due to its clear communication about the site's SEO friendliness, a clean and modern design, and straightforward options for managing the subscription, making it easy for users to understand their status and take necessary actions.

10) Harvest

Harvest is a time tracking and invoicing software designed to help businesses manage their projects efficiently. The deactivation email from Harvest is effective due to its clear communication about the deactivation, a clean and modern design, and straightforward options for managing the subscription, making it easy for users to understand their status and take necessary actions.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create deactivation emails that are both visually stunning and highly effective. Our intuitive design tools and user-friendly interface empower you to craft clear, concise messages that resonate with your audience, ensuring a seamless and engaging experience.

Wrapping Up

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue.

Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

In conclusion, creating effective deactivation emails is crucial for maintaining a positive relationship with your audience. Sign up for Flodesk today to start crafting beautiful, high-converting emails that resonate with your users. Get started with Flodesk.