In this article, you'll find 10 email examples for updates that have been sent to customers by various companies. Seeing these examples can help you craft your own update emails with clarity and effectiveness.
A good Update email is clear, concise, and directly addresses the changes or news that are relevant to the recipient. It should be visually appealing and include a call-to-action that encourages engagement.
Let's jump into it and explore 10 email examples of good Update emails!
The "Waking Update: New Interview with Sam + 4 More Highlights" email from Waking Up is a prime example of an effective update email. It stands out because it combines engaging content, such as a new interview and additional highlights, with a user-friendly and visually appealing design, making it both informative and valuable to recipients.
Stripe is a technology company that builds economic infrastructure for the internet, providing payment processing software and application programming interfaces (APIs) for e-commerce websites and mobile applications. The email from Stripe is a comprehensive update that informs users about significant new features and improvements. It highlights over 45 product updates, the introduction of stablecoin payments, and new global tax filing capabilities. This ensures that users are well-informed about the latest enhancements and can take full advantage of the new functionalities offered by Stripe.
Apple is a globally recognized technology company known for its innovative products and services, including the iPhone, iPad, Mac computers, Apple Watch, and various software and digital services. The email titled "Your ID in Wallet is ready to go places." is a good example of an update to customers because it informs them about a new feature or service enhancement related to their Apple Wallet, keeping them engaged and aware of new functionalities that can improve their user experience.
Skillshare is an online learning community with thousands of classes for creative and curious people, on topics including illustration, design, photography, video, freelancing, and more. The email stands out as an update email because it provides timely and relevant content for its audience, focusing on practical skills (designing graphics with Canva) and seasonal activities (creating holiday cards), making it both engaging and useful for recipients.
Qonversion is a company that provides updates and new features related to customer lists and integrations, as indicated by the email subject "February Qonversion Updates: Improved Customers List, New Integrations, and more." The email is effective because it provides clear and concise updates about new features and improvements, which are likely of high interest to its recipients. The subject line is informative and highlights the key updates, making it easy for recipients to understand the value of the email at a glance.
Semrush is a company that provides tools and resources for online marketing, including SEO, PPC, content, social media, and competitive research. The email from Semrush is considered a good update email because it addresses a relevant and timely topic ("Are you showing up in AI Overviews?"), which is likely to capture the interest of its audience. The subject line is engaging and prompts the recipient to consider their visibility in AI-generated content, a growing area of interest in digital marketing.
Miro is a collaborative online whiteboard platform designed to help teams work together more effectively. The email is effective because it provides clear and concise information about new features or updates, encouraging team collaboration and engagement. The subject line "What’s New: Get the whole team on board — literally" is catchy and directly addresses the value of the update, making it relevant and appealing to the recipients.
Frame.io is a video review and collaboration platform designed to streamline the video production process by allowing team members to share, review, and provide feedback on video projects in real-time. The email "Want to try the all-new Frame.io V4 beta?" is a good example of an update email because it has a clear subject line that immediately informs the recipient about the purpose of the email and includes engaging content that invites users to try a new beta version, generating excitement and engagement among users interested in new features and improvements.
monday.com is a work management tool that helps teams manage their tasks and projects efficiently. The email stands out due to its clean design, featuring a well-organized layout with clear headings and sections that guide the user through the content effortlessly. The use of a readable sans-serif font ensures clarity and legibility, while the engaging title "Work Management Monthly Update" immediately informs recipients about the purpose of the email. These design elements make the email both visually appealing and highly functional, enhancing the overall user experience.
Plus-Plus USA is a company that creates and sells innovative building toys, now available at Target. The update email is great because it effectively communicates this significant news with a clear and engaging message, using visuals and a concise subject line to capture the recipient's attention.
With Flodesk, you can effortlessly create stunning Update emails that captivate your audience. Its intuitive drag-and-drop interface empowers you to design visually appealing emails with ease, ensuring your updates are not only informative but also aesthetically pleasing.
Flodesk is by far the easiest-to-use email marketing platform, helping you grow, nurture, and monetize your email lists with beautiful designs. Easily create, send, and automate emails that increase your reach and sales, no coding or design knowledge required. Over 100,000 businesses worldwide trust Flodesk for its powerful features and ease of use. With flat-rate pricing, your costs stay predictable, no matter how large your subscriber base becomes.
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