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10 Update Email Examples Examples and Tips

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In this article, you'll find 10 email examples for updates that have been sent to customers by various companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective update emails.

What should go into update emails?

A good update email is clear and concise, providing essential information without overwhelming the reader. It should be visually appealing and engaging, ensuring the recipient feels informed and valued.

  • Subject Line: Grab attention with phrases like "Exciting Update!" or "Important Changes Ahead."
  • Opening Greeting: Start with a friendly tone, such as "Hi there!" or "Hello [Name]!"
  • Main Content: Clearly outline the update, using bullet points or short paragraphs. Phrases like "We're thrilled to announce..." or "Here's what's new..." work well.
  • Visual Elements: Include images, icons, or infographics to make the email visually appealing and easy to digest.
  • Call to Action: Encourage engagement with phrases like "Check it out now!" or "Learn more here."
  • Closing: End on a positive note, such as "Thank you for being a valued customer!" or "We appreciate your support!"

Let's jump into it!

1. Waking Up

The "Waking Update: New Interview with Sam + 4 More Highlights" email from Waking Up is a prime example of an effective update email. It captures attention with a clear and engaging subject line, provides valuable content, and maintains a visually appealing format, ensuring recipients are both informed and interested.

2. Stripe

Stripe is a technology company that builds economic infrastructure for the internet, enabling businesses of all sizes to accept payments and manage their operations online. The email effectively communicates over 45 product updates, introduces new features like stablecoin payments, and addresses global tax filing, making it highly relevant and valuable to its users. The well-structured format ensures recipients can easily understand the updates and their benefits.

3. Apple

Apple is a globally recognized technology company known for its innovative products and services, including the iPhone, iPad, Mac computers, Apple Watch, and software like iOS and macOS. The email titled "Your ID in Wallet is ready to go places" effectively updates customers by providing clear and concise information about a new feature, using a direct and engaging subject line that encourages recipients to open the email and learn more.

4. Skillshare

Skillshare is an online learning community with thousands of classes for creative and curious people, covering topics like illustration, design, photography, video, freelancing, and more. The email stands out because it combines practical design tips with timely content, such as creating holiday cards just in time for the season, and leverages popular tools like Canva, making the content highly relevant and actionable for its audience.

5. Qonversion

Qonversion is a company that provides tools and services for subscription-based mobile apps, helping them manage and grow their customer base through improved customer lists and new integrations. The email from Qonversion effectively communicates important updates with a clean and engaging design, making the information easily digestible and actionable for its recipients.

6. Semrush

Semrush is a company that provides tools for search engine optimization (SEO), online marketing, and competitive analysis. The email titled "Are you showing up in AI Overviews?" is a good update email because it uses an engaging subject line that prompts recipients to open the email and learn more about their visibility in AI-generated content overviews.

7. Miro

Miro is a collaborative online whiteboard platform designed to help teams work together more effectively. The email is effective because it provides clear and concise information about new features, encouraging team collaboration with an engaging subject line that directly addresses the benefit of the update, making it visually appealing and easy to share.

8. Frame.io

Frame.io is a platform that offers video collaboration tools, allowing users to upload, review, and share video content seamlessly. The email titled "Want to try the all-new Frame.io V4 beta?" is a good example of an update email because it uses a direct and engaging subject line to inform recipients about the new beta version and includes a clear call to action, encouraging users to try the new features.

9. monday.com

monday.com is a work operating system that powers teams to run projects and workflows with confidence. The "Work Management monthly update" email stands out with its clean design, clear subject line, and well-organized content, making it easy for recipients to quickly grasp the updates and navigate through the information.

10. Plus-Plus USA

Plus-Plus USA is a company that produces creative building toys designed to inspire imagination and creativity in children. The email announcing that their products are now available at Target is a great update email because it uses a direct and engaging subject line, "Plus-Plus is Now at Target 🎯," which captures attention and clearly communicates the exciting news to recipients.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning update emails that captivate your audience. Its intuitive design tools empower you to craft visually appealing and engaging messages, ensuring your updates are not only informative but also a delight to receive.

What is Flodesk

Flodesk is by far the easiest-to-use email marketing platform, helping you grow, nurture, and monetize your email lists with beautiful designs. Easily create, send, and automate emails that increase your reach and sales, no coding or design knowledge required. Over 100,000 businesses worldwide trust Flodesk for its powerful features and ease of use. With flat-rate pricing, your costs stay predictable, no matter how large your subscriber base becomes.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE