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Photography Emails: 10 Great Examples (& Other Tips)

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In this article, we'll show you 10 email examples for photography that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and inspire you to create your own visually appealing and effective emails.

What should go into Photography emails?

A good photography email is visually stunning and showcases high-quality images that captivate the recipient's attention. It should also include a clear call-to-action, encouraging the reader to engage with the content or make a purchase.

  • Eye-catching Subject Line: Use phrases like "Capture the Moment" or "Your Next Favorite Shot Awaits" to grab attention right from the inbox.
  • High-Quality Images: Feature your best photos prominently. For example, "Check out our latest landscape shots" or "Explore our new portrait collection."
  • Personalized Greeting: Address the recipient by name to create a personal connection. For instance, "Hi [Name], we thought you'd love these new photos."
  • Engaging Content: Include a brief story or description about the photos. Use phrases like "Behind the lens" or "The story of this shot."
  • Clear Call-to-Action: Encourage the reader to take the next step with phrases like "View the full gallery" or "Book your session now."
  • Contact Information: Make it easy for recipients to get in touch. Include phrases like "Have questions? Contact us at [email]."

Let's jump into it and explore 10 email examples of good photography emails!

10 Photography Email Examples

1) Moment

Moment

Moment's email, "Your Gear is Waiting," is a prime example of effective photography email marketing. It features a clean, organized design that highlights high-quality images of photography gear, making it visually appealing and easy to navigate, while the clear call-to-action encourages immediate engagement.

2) Canon

Canon

Canon's email, "Calling All Photographers & Videographers," effectively captures attention with its clean design and high-quality imagery, making it a standout example of photography email marketing. The clear call-to-action and organized layout ensure that recipients can easily navigate and engage with the content, driving immediate interaction.

3) Death to Stock

Death to Stock

Death to Stock's email, "On the Job," showcases a clean and organized design that highlights high-quality images, making it an excellent example of effective photography email marketing. The simplicity and aesthetic appeal of the email empower users to focus on the visual content, making it an ideal choice for communicating photography to customers.

4) The Bitter Southerner

The Bitter Southerner

The Bitter Southerner's email, "The Forgotten Photographer Who Helped Create a National Park," stands out for its clean design and high-quality imagery that immediately captures attention. The simplicity and aesthetic appeal of the email empower users to focus on the visual content, making it an ideal choice for communicating photography to customers.

5) Format

Format

Format's email, "Format Has Custom Content for Every Photographer," is a curated, behavioral email designed to showcase personalized content for photographers. The company did a good job with this email by using a clean, minimalistic design that emphasizes the value proposition of custom content, making it easy for recipients to understand and engage with the message.

6) Wildist

Wildist

Wildist's email, "The Giveaway You've Been Waiting For," is a standout example of photography email marketing. Its clean design and high-quality imagery immediately capture attention, while the simplicity and aesthetic appeal empower users to focus on the visual content, making it an ideal choice for communicating photography to customers.

7) Rockett St George

Rockett St George

Rockett St George's email, "Secrets to the Perfect Picture Wall," features a clean and organized design that highlights high-quality images, making it visually appealing and easy to navigate. The simplicity and aesthetic appeal of the email empower users to focus on the visual content, making it an ideal choice for communicating photography to customers.

8) Unsplash

Unsplash

Unsplash's email, "Earth Day 2020," showcases a clean, minimalist design that highlights stunning, high-quality images, making it visually engaging and easy to navigate. The simplicity and aesthetic appeal of the email empower users to focus on the visual content, making it an ideal choice for communicating photography to customers.

9) Death to the Stock Photo

Death to the Stock Photo

Death to the Stock Photo's email, "It's OK to Be Alone," features a clean and organized design that highlights high-quality images, making it visually appealing and easy to navigate. The simplicity and aesthetic appeal of the email empower users to focus on the visual content, making it an ideal choice for communicating photography to customers.

10) MENDO

MENDO

MENDO's email, "This Sunday: Virtual Signing Session with Photographer Pie Aerts," features a clean and organized design that highlights high-quality images, making it visually appealing and easy to navigate. The simplicity and aesthetic appeal of the email empower users to focus on the visual content, making it an ideal choice for communicating photography to customers.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create visually stunning photography emails that captivate your audience. Our intuitive design tools and customizable templates empower you to showcase your best images with ease, ensuring your emails are both beautiful and effective.

Wrapping Up

Flodesk

Flodesk makes it easy to create visually stunning photography emails that captivate your audience. With our intuitive design tools and customizable templates, you can effortlessly showcase your best images, ensuring your emails are both beautiful and effective.

Our platform offers the most user-friendly email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps beginners and experts send high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

In conclusion, creating effective photography emails is simple with the right tools. Sign up for Flodesk today and start crafting beautiful, high-converting emails that will captivate your audience. Get started with Flodesk.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE