5 Great Wholesale Email Templates To Copy & Paste

Getting your products into more stores is a huge step for any business. Wholesale outreach is key, but figuring out what to say in those first emails can be tricky.

That's where having a solid template comes in. Using a template takes the guesswork out of writing, helping you craft clear and effective messages every time. Here are five essential wholesale email templates to add to your toolkit.

Tips for Writing Wholesale Emails

• Do your homework. Before you hit send, find a specific reason you want to partner with their store. Mention a product they carry that you admire or a recent post of theirs you loved. A little personalization shows you’re not just spamming a list.
• Keep your subject line clean. A direct subject line like “Partnership Inquiry: [Your Brand] + [Their Store]” works well. It’s professional, tells them exactly what’s inside, and respects their time.
• Make it scannable. Nobody wants to read a novel. Break up your text into short, digestible paragraphs. Use bullet points to highlight key information like your top-selling products or wholesale terms. Make it easy for them to get the gist in seconds.
• Show, don’t just tell. Let your products do the talking. Include a link to a beautifully designed, easy-to-navigate wholesale catalog or line sheet. Great product photography is essential—it’s often the first impression of your brand’s quality.
• Have a clear call to action. Tell them exactly what to do next. A vague “looking forward to hearing from you” is easy to ignore. Instead, try something direct like, “You can browse our full wholesale catalog here” or “Are you open to a brief call next Tuesday?”

Types of Wholesale Email Templates We Will Cover

1. Product Launch Email Template
2. Discount Offer Email Template
3. Order Confirmation Email Template
4. Restock Alert Email Template
5. Seasonal Promotion Email Template

5 Wholesale Email Templates

1) Product Launch Email Template

<template>

Subject: Introducing the new [Product/Collection Name] from [Your Brand Name]

Hi [Retailer Name],

We’re writing to announce the launch of our new [Product/Collection Name]. We’ve been following your store for a while and admire how you curate [mention something specific, e.g., artisanal home goods]. We think this new line will be a natural fit for your customers.

The [Product/Collection Name] was inspired by [describe the inspiration or story behind the product] and features [describe 1-2 key features or materials]. We focused on creating something that is both functional and beautifully designed.

You can view the full collection, including product photography and wholesale pricing, in our updated catalog: [Link to your wholesale catalog or line sheet].

We are accepting orders now for a ship date of [Date]. If you have any questions or would like to place an order, please let us know.

Best,

[Your Name]

[Your Title]

[Your Brand Name]

[Your Website]

</template>

2) Discount Offer Email Template

<template>

Subject: A Special Offer for [Retailer Name]: [X%] Off Your Next Wholesale Order

Hi [Retailer Name],

We’re reaching out with a special offer to thank you for your partnership. For a limited time, we are offering [X%] off all wholesale orders placed between [Start Date] and [End Date].

This is a great opportunity to restock your customer favorites or try a new collection. The discount will be automatically applied to all orders placed through our wholesale portal during this period.

You can browse our full catalog here: [Link to your wholesale catalog or line sheet].

Please let us know if you have any questions. We’re happy to help you build your next order.

Best,

[Your Name]

[Your Title]

[Your Brand Name]

[Your Website]

</template>

3) Order Confirmation Email Template

<template>

Subject: Your [Your Brand Name] Wholesale Order #[Order Number] is Confirmed

Hi [Retailer Name],

This email confirms we’ve received your wholesale order #[Order Number]. Thank you for your business.

Here is a summary of your order. We are preparing your items for shipment and expect them to be sent out by [Estimated Ship Date]. You can view the full invoice with a detailed breakdown here: [Link to Invoice].

We will send another email with tracking information as soon as your order ships. If you have any questions or need to make changes, please reply to this email or contact us at [Your Phone Number or Email Address].

Best,

[Your Name]

[Your Title]

[Your Brand Name]

[Your Website]

</template>

4) Restock Alert Email Template

<template>

Subject: Back in Stock: The [Product Name] is Available Again

Hi [Retailer Name],

Good news. The [Product Name], which sold out last month, is now back in stock. We know this was a popular item for your customers, so we wanted to let you know right away.

You can place an order directly through our wholesale portal to secure your inventory: [Link to Wholesale Portal or Product Page].

Given the demand, we recommend placing your order soon. If you have any questions, just reply to this email.

Best,

[Your Name]

[Your Title]

[Your Brand Name]

[Your Website]

</template>

5) Seasonal Promotion Email Template

<template>

Subject: Get Ready for [Season/Holiday] with [Your Brand Name]

Hi [Retailer Name],

With [Season/Holiday] approaching, we’re introducing our new collection designed to help your customers celebrate. We’ve been following your store and believe our seasonal line is a great match for your aesthetic.

Our [Collection Name] features [describe 1-2 key products or themes, e.g., cozy knits for fall, festive scents for the holidays]. We focused on [mention a specific quality, e.g., using seasonal materials, capturing the holiday spirit] that we think your clientele will appreciate.

To help you prepare for the season, we are offering [describe the promotion, e.g., free shipping on orders over $X, a complimentary display with a minimum order] until [End Date].

You can explore the full seasonal line and view our lookbook here: [Link to your seasonal catalog or line sheet]. We recommend placing orders by [Order Deadline] to ensure delivery before the rush.

Let us know if you have any questions about the new collection.

Best,

[Your Name]

[Your Title]

[Your Brand Name]

[Your Website]

</template>

What About Using Flodesk?

With your wholesale email templates ready, you need an effective way to send them. Flodesk provides intuitive email marketing tools built for small businesses, helping you grow and monetize your email list. Without needing coding or design skills, you can create, send, and automate emails to engage your audience and drive revenue.

Our platform gives you everything needed for successful email marketing, minus the complexity. Using our straightforward email builder, powerful automations, and well-designed forms, you can send professional emails that get results. It’s a radically simple way for any business, from beginner to expert, to manage their email outreach.

Wrapping Up

These templates provide a solid foundation for your wholesale outreach. Now, you need a platform to deliver them effectively.

Flodesk helps you send professional emails that get results, without the technical learning curve. Sign up and start connecting with retailers today.