5 Great Wholesale Email Templates To Copy & Paste

Ready to build stronger relationships with your wholesale partners? We're breaking down five essential email templates to help you communicate with confidence and style.

Using a template as a guide makes the whole process faster, ensuring you send clear, on-brand messages every time.

Tips for Writing Wholesale Emails

• Personalize your message. Go beyond just their name. A quick mention of their shop or a product they’ve successfully sold shows you see them as a partner, not just another email address.
• Keep it scannable. Your partners are busy. Use direct subject lines and short paragraphs. Bold key details like order deadlines or new product names so they can't be missed.
• Lead with visuals. Your products are the main event. Embed high-quality images directly in your email to help your partners visualize the items in their own space. A beautiful email helps sell a beautiful product.
• Include all the details. Don't make them dig for information. Link directly to your line sheet or wholesale portal and clearly state pricing, order minimums, and shipping timelines in every relevant email.
• Have one clear call to action. Tell your partners exactly what to do next. A simple, direct button like “Place Your Order” or “View the Collection” removes guesswork and makes it easy for them to say yes.

Types of Wholesale Email Templates We Will Cover

1. Product Launch Email Template
2. Discount Offer Email Template
3. Order Confirmation Email Template
4. Restock Alert Email Template
5. Seasonal Promotion Email Template

5 Wholesale Email Templates

1) Product Launch Email Template

<template>

Subject: Introducing the New [*Collection Name*]

Hi [*Partner Name*],

We’re excited to officially introduce our latest product line: the [*Collection Name*] collection. Inspired by [*briefly describe the inspiration or theme*], this collection features new [*product types*] designed to resonate with your customers.

We’ve focused on [*mention key selling points like materials, craftsmanship, or unique features*]. We believe these pieces will be a perfect addition to your store for the upcoming season. You can see the full collection in our updated line sheet and lookbook here: [*Link to Line Sheet or Wholesale Portal*].

Our wholesale pricing is [*Wholesale Price*] with a suggested retail price of [*MSRP*]. The minimum order is [*Minimum Order Quantity*], and the estimated ship date for new orders is [*Date*].

To place your order, please visit our wholesale portal or reply to this email with your selections by [*Order Deadline*]. We recommend ordering early to ensure availability.

We look forward to seeing these new designs in your shop.

All the best,

[*Your Name*]

[*Your Position*]

[*Your Company Name*]

[*Your Website*]

</template>

2) Discount Offer Email Template

<template>

Subject: A Special Offer Just for Our Partners: [*Discount Percentage*]% Off

Hi [*Partner Name*],

To show our appreciation for your partnership, we’re offering a special discount for a limited time. This is a great opportunity to stock up on customer favorites or try something new from our collection.

Enjoy [*Discount Percentage*]% off all wholesale orders placed between [*Start Date*] and [*End Date*]. The discount will be automatically applied at checkout on our wholesale portal.

If you have any questions or would like to place an order directly, just reply to this email. We’re happy to help.

You can browse the full collection and place your order here: [*Link to Wholesale Portal or Line Sheet*].

Best,

[*Your Name*]

[*Your Position*]

[*Your Company Name*]

[*Your Website*]

</template>

3) Order Confirmation Email Template

<template>

Subject: Your Wholesale Order [*Order Number*] is Confirmed

Hi [*Partner Name*],

Thanks for your order! We’ve received it and are getting everything ready for you. For your records, here is a quick summary:

• Order Number: [*Order Number*]
• Order Date: [*Order Date*]
• Estimated Ship Date: [*Estimated Ship Date*]

You can view the full details of your order, including your invoice, here: [*Link to Order Details/Invoice*].

We’ll send another email with tracking information as soon as your order ships. If you have any questions in the meantime, feel free to reply to this email.

Best,

[*Your Name*]

[*Your Position*]

[*Your Company Name*]

[*Your Website*]

</template>

4) Restock Alert Email Template

<template>

Subject: Good News! [*Product Name*] Is Back in Stock

Hi [*Partner Name*],

Good news. The [*Product Name*] you’ve been waiting for is back in stock and ready to ship.

We know this has been a popular item, and we’ve restocked a limited quantity. This is a great time to replenish your inventory before it’s gone again.

You can place your order directly through our wholesale portal: [*Link to Product Page or Wholesale Portal*].

If you have any questions or need assistance with your order, please reply to this email.

Best,

[*Your Name*]

[*Your Position*]

[*Your Company Name*]

[*Your Website*]

</template>

5) Seasonal Promotion Email Template

<template>

Subject: Get Ready for [*Season*]: A Special Offer for Our Partners

Hi [*Partner Name*],

With [*Season/Holiday*] approaching, we’ve curated a collection to help your customers celebrate. Our new [*Seasonal Collection Name*] is designed to capture the feeling of [*describe the seasonal theme*].

To help you stock up for the season, we are offering [*describe the promotion, e.g., a percentage discount, free shipping*] on all orders from this collection placed by [*End Date*].

You can explore the full collection and place your order through our wholesale portal: [*Link to Wholesale Portal or Seasonal Lookbook*].

We look forward to partnering with you this season.

Best,

[*Your Name*]

[*Your Position*]

[*Your Company Name*]

[*Your Website*]

</template>

What About Using Flodesk?

These templates provide a solid foundation for communicating with your wholesale partners. Flodesk gives you the tools to customize, send, and automate these messages beautifully and effectively.

Our intuitive email builder helps you create on-brand campaigns without needing any code. You can start building stronger partner relationships today by signing up for Flodesk.

Wrapping Up

Clear, consistent communication is key to building strong wholesale partnerships. Use these templates as your starting point to streamline your outreach and keep your partners informed.

Now, bring these templates to life with an email platform designed for beauty and simplicity. Start sending emails your partners will love to open by signing up for Flodesk.