5 Great Waitlist Email Templates To Copy & Paste

Building a waitlist is an exciting first step for your next launch. To keep that momentum going, you need to stay in touch with your eager audience. Here are five types of waitlist emails to help you do just that.

Starting with a template provides a clear structure, letting you craft beautiful, effective emails without starting from scratch.

Tips for Writing Waitlist Emails

• Give them something right away. Instead of a plain "You're in," use your confirmation email to deliver instant value. Share a sneak peek, a relevant freebie, or a personal note about your creation process. This starts the relationship on a strong footing.
• Keep the conversation going. Don't let your list go cold. Send occasional updates with behind-the-scenes content, ask for their opinion on a feature, or share a milestone you've hit. It shows you're making progress and that their spot on the list is worth holding.
• Make them feel like insiders. Frame your waitlist as an exclusive community. Use language that positions them as founding members or VIPs who get early access and special perks. This transforms waiting from a passive activity into an active part of your launch.
• Be clear about what's next. Let people know what to expect. Give them a rough idea of the launch timeline and how often you'll be in touch. Managing expectations builds trust and keeps them from wondering if they missed something.

Types of Waitlist Email Templates We Will Cover

1. Event Waitlist Email Template
2. Course Waitlist Email Template
3. Product Waitlist Email Template
4. Service Waitlist Email Template
5. Membership Waitlist Email Template

5 Waitlist Email Templates

1) Event Waitlist Email Template

<template>

Subject: You're on the list for [*Event Name*]

Hi [*First Name*],

You're officially on the waitlist for [*Event Name*]. We're glad you're interested in joining us.

By signing up, you'll be the first to know when tickets become available. We're putting the final touches on an experience designed to [*mention what the event will help attendees do or achieve*].

Keep an eye on your inbox—we'll be sharing more details about [*e.g., speakers, the schedule, or early bird pricing*] as we get closer to the date. We'll let you know the moment you can secure your spot.

Best,

[*Your Name*]

[*Your Title*]

</template>

2) Course Waitlist Email Template

<template>

Subject: You're on the waitlist for [*Course Name*]

Hi [*First Name*],

Thanks for your interest in [*Course Name*]. You're officially on the list to be notified when enrollment opens.

This course is designed to help you [*mention the primary skill or outcome students will achieve*]. As a waitlist member, you'll be the first to know when you can join and will get access to early bird pricing.

We're putting the finishing touches on the curriculum and will be sharing some sneak peeks soon. Keep an eye on your inbox for updates.

Best,

[*Your Name*]

[*Your Title*]

</template>

3) Product Waitlist Email Template

<template>

Subject: You're on the list for [*Product Name*]

Hi [*First Name*],

Thanks for signing up for the waitlist for [*Product Name*]. You're now one step closer to getting your hands on it.

We created [*Product Name*] to help you [*mention the core problem the product solves or its main benefit*]. As a waitlist member, you'll be the first to know when pre-orders go live. We'll also share some behind-the-scenes looks at [*mention a specific feature or part of the design process*] in the coming weeks.

Keep an eye on your inbox for updates. We'll notify you the moment [*Product Name*] is available.

Talk soon,

[*Your Name*]

[*Your Title*]

</template>

4) Service Waitlist Email Template

<template>

Subject: You're on the waitlist for [*Service Name*]

Hi [*First Name*],

Thanks for your interest in our [*Service Name*]. You're now on the waitlist and will be the first to know when new client spots become available.

This service is designed to help you [*mention the primary outcome or transformation for the client*]. We only open a limited number of booking slots at a time to ensure each client receives our full attention.

As a member of the waitlist, you'll get priority notification when we have an opening. We'll reach out the moment a spot is ready for you.

Best,

[*Your Name*]

[*Your Title*]

</template>

5) Membership Waitlist Email Template

<template>

Subject: You're on the waitlist for the [*Membership Name*]

Hi [*First Name*],

Thanks for your interest in the [*Membership Name*]. You're officially on the waitlist and will be the first to know when we open the doors to new members.

We're building this community to help you [*mention the primary goal or transformation*]. As a waitlist member, you'll get priority notification and access to special founding member pricing when we launch.

Keep an eye on your inbox—we'll be sharing some sneak peeks of what we're creating for our members.

Best,

[*Your Name*]

[*Your Title*]

</template>

What About Using Flodesk?

These templates provide the blueprint for your waitlist communication, and Flodesk is the tool to bring them to life. Our platform lets you design and automate emails without needing any coding or design experience.

You can use our intuitive email builder to adapt these templates and start nurturing your audience right away. Get started with Flodesk to grow and monetize your list.

Wrapping Up

Building a waitlist is just the beginning; nurturing it is how you ensure a successful launch. These templates give you a clear path to keep your audience engaged and ready for what's next.

Now, it's time to put these ideas into action. Start creating your waitlist emails with Flodesk and turn that anticipation into a community.