5 Great Waitlist Email Templates To Copy & Paste

So you've built a waitlist—a fantastic way to validate your next big idea. Now, it's all about keeping those future customers engaged and excited for what's to come. We'll walk you through five essential email templates to help you do just that.

Relying on a template gives you a proven framework, so you can spend less time on design and more time connecting with your audience.

Tips for Writing Waitlist Emails

• Set the scene. Right from the first email, let people know what to expect. Tell them how often you’ll be in touch and what kind of updates you’ll share. This builds trust and keeps them from hitting unsubscribe.
• Make it feel exclusive. They're on your waitlist for a reason—they want in early. Remind them of the perks. Are they getting first dibs, a special discount, or bonus content? Highlight what makes being on the list worthwhile.
• Share behind-the-scenes glimpses. Don't just talk about what you're building; show it. Share sneak peeks, screenshots, or short videos of your progress. This builds anticipation and makes the wait feel more tangible.
• Turn subscribers into collaborators. Ask for their opinion. Let them vote on a feature or give feedback on a design. When people feel involved in the process, they become more invested in your launch.

Types of Waitlist Email Templates We Will Cover

1. Event Waitlist Email Template
2. Course Waitlist Email Template
3. Product Waitlist Email Template
4. Service Waitlist Email Template
5. Membership Waitlist Email Template

5 Waitlist Email Templates

1) Event Waitlist Email Template

<template>

Subject: You're on the waitlist for [*Event Name*]

Hi [*First Name*],

Thanks for joining the waitlist for [*Event Name*]. You're officially in line, and we'll let you know the moment tickets become available.

Being on this list means you get first access. We'll also share exclusive updates as we get closer to the date, including speaker announcements and schedule details. You'll have all the information before we announce it publicly.

Keep an eye on your inbox. We'll be in touch soon.

Best,

[*Your Name*]

[*Your Company*]

</template>

2) Course Waitlist Email Template

<template>

Subject: You're on the waitlist for [*Course Name*]

Hi [*First Name*],

Thanks for your interest in [*Course Name*]. You're now on the waitlist, which means you'll be the first to know when enrollment opens.

While we put the finishing touches on the course material, we'll send you a few updates, including sneak peeks into the modules and a look at the key skills you'll walk away with. Being on this list also guarantees you our special early-bird pricing.

We're excited to help you [*achieve a specific outcome, e.g., master email marketing*]. We'll be in touch soon with more details.

Best,

[*Your Name*]

[*Your Company*]

</template>

3) Product Waitlist Email Template

<template>

Subject: You're on the list for [*Product Name*]

Hi [*First Name*],

Thanks for signing up for the waitlist for [*Product Name*]. You're now in line for early access.

As we get closer to launch, we'll share some behind-the-scenes looks at what we're building, including key features and design updates. Being on the waitlist means you'll be the first to know when we're ready and you'll get access to an exclusive launch-day offer.

We're excited to get this into your hands. Keep an eye on your inbox for our next update.

Best,

[*Your Name*]

[*Your Company*]

</template>

4) Service Waitlist Email Template

<template>

Subject: You're on the waitlist for [*Service Name*]

Hi [*First Name*],

Thanks for your interest in our [*Service Name*]. You're officially on the waitlist, and we'll reach out the moment a spot opens up.

We only take on a select number of clients at a time to ensure we deliver our best work. Being on this list means you'll be the first to know when we have availability. You'll also get priority booking.

We're looking forward to the chance to work with you. We'll be in touch as soon as a spot is ready for you.

Best,

[*Your Name*]

[*Your Company*]

</template>

5) Membership Waitlist Email Template

<template>

Subject: You're on the waitlist for the [*Membership Name*]

Hi [*First Name*],

Thank you for joining the waitlist for [*Membership Name*]. You're now in line to be one of our first members.

Being on this list means you'll get priority access when we open enrollment. We'll also lock in a special founding member price for you as a thank you for your early interest. While you wait, we'll send you some sneak peeks of the exclusive content and community features we're developing.

We're excited to build this community with you. We'll be in touch soon.

Best,

[*Your Name*]

[*Your Company*]

</template>

What About Using Flodesk?

Now that you have these five templates, you need a platform to send them. Flodesk offers intuitive email marketing tools built for small businesses, helping you grow your list and engage your audience. You don’t need coding or design skills to create, send, and automate emails that drive results. Our focus is on providing a straightforward way for you to connect with your subscribers.

We give you everything you need for effective email marketing, without the complexity. With an easy-to-use email builder, powerful automations, and well-designed forms, you can manage your campaigns effortlessly. Thousands of businesses use Flodesk to send emails that look professional and support their growth, and you can too.

Wrapping Up

Building a waitlist is the first step; keeping it engaged is what leads to a successful launch. Use these templates as a foundation to start the conversation with your future customers.

When you're ready to put these strategies into practice, Flodesk provides the tools to bring your emails to life. Sign up today and start building.