Tips

Sales Emails: 10 Great Examples (& Other Tips)

In this article, you'll find 10 email examples for Sales that have been sent to customers by various companies. Seeing these examples can help you craft effective emails by understanding what works and what doesn't.

What should go into Sales emails?

A good Sales email is concise and personalized, capturing the recipient's attention with a compelling subject line and a clear value proposition. It should also include a strong call-to-action that encourages the recipient to take the next step.

  • Subject Line: The subject line should be attention-grabbing and relevant. Examples include "Unlock Exclusive Savings Today!" or "Discover How We Can Boost Your Sales."
  • Personalization: Address the recipient by name and reference specific details about their business or needs. Phrases like "I noticed your company recently..." or "As a fellow industry professional..." work well.
  • Value Proposition: Clearly state what the recipient stands to gain. Use phrases like "Increase your revenue by 20% with our solution" or "Save time and money with our innovative tool."
  • Social Proof: Include testimonials or case studies to build credibility. For example, "Join over 1,000 satisfied customers who have seen remarkable results" or "See how Company X increased their sales by 30%."
  • Call-to-Action: End with a clear and compelling call-to-action. Examples include "Schedule a free demo today" or "Get started with a no-obligation trial."
  • Signature: Sign off with your name, title, and contact information. Adding a personal touch like "Looking forward to connecting" can make a big difference.

Let's jump into it and explore 10 email examples of good Sales emails!

10 Sales Email Examples

1) New York Magazine

New York Magazine
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New York Magazine is a publication that provides news, culture, entertainment, and lifestyle content, known for its in-depth articles, reviews, and features on a wide range of topics. The email titled "Get the Most Out of Your New York Magazine App" is a good sales email because it effectively engages the recipient by highlighting the app's benefits and features, encouraging users to download and use the app, thereby increasing user engagement and potentially driving subscriptions or other forms of revenue for the magazine.

2) Gymshark

Gymshark
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Gymshark is a fitness apparel brand known for its high-quality workout clothing and accessories. The "Singles Day sale on our app" email is a good sales email because it leverages a popular shopping event to drive sales, encourages app usage, and likely includes visually appealing design and clear calls to action.

3) Eton

Eton
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Eton is a brand that has sent out an email regarding their pre-access Black Friday sale. The email is effective for sales to customers because it offers early access to a significant sale event (Black Friday), which can create a sense of urgency and exclusivity, encouraging customers to make purchases before the general public.

4) Huckberry

Huckberry
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Huckberry is a brand that offers a variety of lifestyle and apparel products, as highlighted by their promotion of the 365 Pants. The email stands out as a sales email due to its urgent and attention-grabbing subject line, "BREAKING NEWS: 365 Pants On Sale," which is designed to immediately capture the recipient's interest and prompt them to take action.

5) ROKA

ROKA
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ROKA is a company known for its high-performance eyewear and apparel, catering to athletes and outdoor enthusiasts. The "Our Sun Seeker Sale starts now!" email is effective because it uses a compelling subject line to immediately capture attention, features visually appealing design elements, and includes a strong call-to-action that encourages recipients to take advantage of the sale.

6) GOODLES

GOODLES
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GOODLES' "FINAL HOURS 🚨 20% OFF EVERYTHING" email is a compelling sales message that leverages urgency to drive immediate action. The clear and concise offer of a 20% discount on all products, combined with a strong call-to-action, makes it easy for recipients to understand and act on the promotion.

7) 1906 New Highs

1906 New Highs
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The email titled "WHY IS EVERYONE SCREAMING?" from 1906 New Highs is a compelling sales message that grabs attention with its intriguing subject line. This email is effective because it piques curiosity and encourages recipients to open it, leveraging a sense of urgency and excitement to drive engagement and potential sales.

8) Bubble

Bubble
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Bubble's email titled "OUR BIGGEST SALE…" promotes their largest sale event, capturing attention with a compelling subject line. This email is a good example of a sales email because it uses an enticing offer to drive engagement and includes clear calls-to-action, encouraging recipients to take advantage of the sale.

9) HUX

HUX
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The HUX email titled "Don’t miss our biggest sale of the year" stands out due to its clean and organized design, which makes it visually appealing and easy to navigate. The compelling subject line immediately grabs attention, while the use of a clear and bold font ensures that the message is easily readable, enhancing the overall effectiveness of the email.

10) Sometimes Always

Sometimes Always
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Sometimes Always is a brand that has sent out an email campaign offering a 25% discount storewide, which is ending tonight. The email is effective because it creates a sense of urgency with the subject line "LAST CHANCE 🔥 25% OFF STOREWIDE ENDS TONIGHT." The use of emojis and capital letters grabs attention and emphasizes the limited-time offer, encouraging immediate action from the recipients.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning sales emails that captivate your audience and drive conversions. Its intuitive drag-and-drop interface empowers you to design visually appealing emails with ease, ensuring your message stands out and resonates with your recipients.

What is Flodesk?

Flodesk is the world’s easiest-to-use email marketing platform, empowering small businesses to grow and monetize their email lists with beautifully designed campaigns. Create, send, and automate emails that increase engagement and boost sales, with zero coding or design skills required. Trusted by more than 100,000 businesses worldwide, Flodesk is the top choice for creatives who want advanced features without the headache. And with flat-rate pricing, there are no extra costs as your email list grows.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE