5 Great Your Price Is Too High Response Email Templates To Copy & Paste

Hearing "your price is too high" can be tough, but it's often just the start of a conversation, not the end of one. It's a classic sales objection that doesn't have to be a deal-breaker. We've put together five email templates to help you navigate this moment with confidence.

Having a go-to template means you can craft a thoughtful response quickly, turning a potential "no" into a new opportunity.

Tips for Writing Your Price Is Too High Response Emails

• Don't take it personally. A price objection is usually a request for more information, not an insult. Treat it as an invitation to clarify your value, not a moment to get defensive.
• Shift the focus back to value. Instead of immediately defending your price, gently steer the conversation back to the results and benefits they'll get. Connect the dots between what they want to achieve and how you help them get there.
• Ask clarifying questions. "Too high" is vague. Ask open-ended questions to understand what they're comparing your price to or what their budget looks like. This helps you tailor your response instead of just guessing.
• Offer flexible alternatives. If you can, provide options beyond a simple "yes" or "no." This could be a different payment plan, a lighter package, or removing a specific service to lower the cost. It shows you're willing to find a solution together.

Types of Your Price Is Too High Response Email Templates We Will Cover

1. Value Justification Email Template
2. Discount Offer Email Template
3. Cost Breakdown Email Template
4. Alternative Solution Email Template
5. Customer Testimonial Email Template

5 Your Price Is Too High Response Email Templates

1) Value Justification Email Template

<template>

Subject: Regarding our pricing

Hi [Prospect's Name],

Thanks for your candid feedback on our pricing. I understand where you're coming from, and I appreciate you sharing your thoughts.

When we look at the investment, I want to circle back to the value it brings to [Prospect's Company Name]. During our conversation, you highlighted the importance of [Specific Goal 1] and [Specific Goal 2]. Our solution is designed to directly address these points. For example, our [Specific Feature] typically helps clients reduce time spent on [Task] by [Percentage/Amount], freeing up your team to focus on higher-impact work.

The price is a reflection of the results and support you'll receive to ensure you achieve those outcomes. Many of our partners find that the return on investment, through [Benefit, e.g., increased efficiency, higher conversion rates], far outweighs the initial cost.

Would you be open to a brief call next week to discuss this further? I can walk you through how other companies in your position have seen success.

Best,

[Your Name]

[Your Position]

[Company Name]

</template>

2) Discount Offer Email Template

<template>

Subject: Following up on our conversation

Hi [Prospect's Name],

Thank you for your honest feedback on our pricing. I’ve been thinking about our conversation and how we can help you achieve [Prospect's Goal].

I believe our platform can make a real impact for [Prospect's Company Name], and I don't want the price to be a barrier. To help make this work for you, I can offer a one-time discount of [Discount Percentage/Amount] on your first [Term, e.g., year, quarter].

This offer is valid until [Expiration Date]. Would this adjusted price fit within your budget?

Let me know if you'd like me to send over an updated proposal.

Best,

[Your Name]

[Your Position]

[Company Name]

</template>

3) Cost Breakdown Email Template

<template>

Subject: A breakdown of our pricing

Hi [Prospect's Name],

Thanks for your feedback. I’m happy to share a more detailed breakdown of what’s included in the price to give you a clearer picture.

The total cost covers several key areas designed to help you achieve [Prospect's Goal]. Here’s what it looks like:

[Component 1, e.g., Core Platform Access]: This includes [Brief explanation of what this component provides, e.g., our full suite of design tools, unlimited subscribers, and all email and form templates].

[Component 2, e.g., Onboarding & Support]: We provide [Brief explanation of its value, e.g., a dedicated onboarding session for your team and ongoing priority support to ensure you're set up for success from day one].

[Component 3, e.g., Advanced Feature Set]: You also get access to [Brief explanation of a premium feature and its benefit, e.g., our analytics dashboard, which gives you the insights needed to refine your strategy].

Each piece is structured to deliver a return for [Prospect's Company Name]. I hope this helps clarify the investment. Let me know if you have any more questions.

Best,

[Your Name]

[Your Position]

[Company Name]

</template>

4) Alternative Solution Email Template

<template>

Subject: An alternative idea for [Prospect's Company Name]

Hi [Prospect's Name],

Thanks for the honest feedback on our proposal. I’ve been thinking about our conversation and wanted to suggest another way we could help you achieve [Prospect's Goal] that might be a better fit for your budget.

I understand that the full package might be more than you need right now. We could adjust the proposal by focusing on the essentials. For example, we could move forward with our [Alternative Plan Name], which includes [Key Features of Alternative Plan] but without [Excluded Feature or Service].

This would still give you the core tools to [Achieve a Core Part of Their Goal] and would adjust the investment to [New Price]. It’s a great way to get started and see results, and you can always add more features later on.

Would this revised scope work better for you? Let me know what you think.

Best,

[Your Name]

[Your Position]

[Company Name]

</template>

5) Customer Testimonial Email Template

<template>

Subject: How [Similar Company Name] tackled the same challenge

Hi [Prospect's Name],

Thanks for your honest feedback on our pricing. I understand it’s an important consideration, and it makes sense to ensure it’s the right investment for [Prospect's Company Name].

Your situation reminded me of [Customer's Company Name], another one of our members. They also had questions about the price when they were getting started. Here’s what [Customer's Name], the [Customer's Position], shared about their experience:

“[Insert customer testimonial here. For example: ‘We were hesitant about the price at first, but the platform has paid for itself ten times over. Our email engagement has doubled, and the time we save on design is invaluable.’]”

I thought their perspective might be helpful since they were facing a similar decision. We are focused on helping our members achieve [Specific Goal 1] and [Specific Goal 2], and their story is a good example of that in action.

Would you be open to hearing more about how they, and others like them, have found value with us?

Best,

[Your Name]

[Your Position]

[Company Name]

</template>

What About Using Flodesk?

While these templates help you navigate pricing conversations, having a platform that delivers clear value from the start makes those discussions easier. Flodesk provides intuitive email marketing tools for small businesses, helping you grow and monetize your email list without the hassle. You don't need any coding or design experience to create, send, and automate emails that connect with your audience and build your business.

We give you everything required for successful email marketing, minus the complexity. With the world’s most intuitive email builder, capable automations, and beautiful forms, Flodesk empowers both beginners and experts to send high-converting emails. It’s a radically simple way to manage your email marketing effectively.

Wrapping Up

Handling price objections is about clearly communicating your value. With these templates, you have a starting point to turn a difficult conversation into a productive one.

Flodesk is built to make your email marketing effective and straightforward, helping you build a business your audience connects with. Sign up to get started.