A shipping confirmation email is one of the most anticipated messages you can send a customer.
It’s a prime opportunity to build on their post-purchase excitement and reinforce your brand.
Referring to a template makes crafting an effective email straightforward. We’ve outlined five different types to inspire your design.
Keep the subject line clear and simple. Your customer is looking for this email, so don't hide it behind a clever or salesy subject line. Something direct like, “Your order is on its way” or “A shipment from order #[order number] is on the way” works perfectly.
Make the tracking number the star of the show. This is the main reason someone opens a shipping confirmation. Put the tracking number and the estimated delivery date in a prominent spot. A clickable link or a button that goes directly to the carrier’s tracking page is a must.
Stay on brand. A shipping confirmation is another touchpoint with your customer. Use your brand’s fonts, colors, and logo to create a cohesive experience. It reinforces their purchase decision and makes your communication instantly recognizable.
Tell them what to do next. Help your customer prepare for their delivery. Include a link to your return policy, contact information for your support team, or instructions on what to do if the package arrives damaged. It shows you’re thinking about their entire experience.
<template>
Subject: Your [*Company Name*] order is on its way!
Hi [*Customer Name*],
Good news! Your order #[*order_number*] has shipped and is now making its way to you. We’ve packed your items with care and they are officially in transit.
You can follow the package’s journey right to your door. The estimated delivery date is [*Date*].
Track Your Shipment: [*Tracking Link*]
Your tracking number: [*Tracking Number*]
Here’s a reminder of what’s headed your way:
[*List of items in shipment*]
This shipment is being sent to:
[*Customer Shipping Address*]
If you have any questions, simply reply to this email. We’re here to help.
Thank you for your order,
The [*Company Name*] Team
</template>
<template>
Subject: An update on your [*Company Name*] delivery
Hi [*Customer Name*],
Your order #[*order_number*] is one step closer to you. We wanted to share a quick update on its journey.
Latest status: [*Delivery Status Update, e.g., "Out for delivery," "Arrived at local facility"*]
The estimated delivery date is still [*Date*]. You can follow the package in real-time using your tracking link.
Track Your Shipment: [*Tracking Link*]
We’re excited for you to get your items! If you have any questions, just reply to this email. We’re here to help.
All the best,
The [*Company Name*] Team
</template>
<template>
Subject: Your tracking information for order #[*order_number*]
Hi [*Customer Name*],
Here are the live tracking details for your order. You can follow your package every step of the way right to your doorstep.
Track Your Shipment: [*Tracking Link*]
Your tracking number: [*Tracking Number*]
Your order is scheduled for delivery on [*Date*]. Please allow up to 24 hours for the tracking link to show the latest updates from the carrier.
If you need anything else, just let us know by replying to this email.
Cheers,
The [*Company Name*] Team
</template>
<template>
Subject: An update regarding your shipment for order #[*order_number*]
Hi [*Customer Name*],
We’re writing to let you know that your shipment for order #[*order_number*] has been unexpectedly delayed. We sincerely apologize for this inconvenience.
Your new estimated delivery date is [*New Estimated Delivery Date*]. The delay is due to [*Reason for delay, e.g., a carrier issue, an unexpected weather event*]. We are monitoring the situation closely to ensure your package gets to you as soon as possible.
You can follow its progress using your tracking link below.
Track Your Shipment: [*Tracking Link*]
We appreciate your patience and understanding. If you have any questions, please reply to this email, and we’ll be happy to help.
Sincerely,
The [*Company Name*] Team
</template>
<template>
Subject: Your [*Company Name*] order has been delivered!
Hi [*Customer Name*],
Great news! Your order #[*order_number*] has arrived. According to the carrier’s tracking information, it was delivered to:
[*Customer Shipping Address*]
We hope you love your new items. Once you’ve had a chance to unbox everything, we would appreciate it if you shared your thoughts by leaving a review.
If you can't find your package, or if anything isn't quite right with your order, please reply to this email. We’re here to help.
Thank you for your order,
The [*Company Name*] Team
</template>
With these shipping confirmation templates in hand, the next step is sending them through a platform that makes the process simple. Flodesk provides intuitive email marketing tools for small businesses, helping you grow and monetize your email list. Without any coding or design skills, you can create, send, and automate emails that connect with your audience and drive revenue.
Our platform gives you access to an intuitive email builder, powerful automations, and beautiful forms. Flodesk provides everything you need for your email marketing, without the usual complexity. We empower beginners and experts alike to send high-converting emails in a radically simple way.
Shipping confirmation emails are a vital touchpoint for keeping customers informed and reinforcing your brand. Use these templates as a starting point for clear, effective communication.
When you're ready to send your emails, Flodesk provides the tools to do it with ease. Sign up to begin creating your own on-brand email campaigns.
Stunning email marketing and automation tools to bring your brand to life and scale your small business.
