Finding the perfect email marketing tool can be tough for agencies. With so many options, it's hard to know where to start.
We've picked five great choices to help you out. These tools will make your email campaigns a breeze.
Reasons for Using an Email Marketing Tool
Efficiency: Streamline your email campaigns, saving time and resources by automating repetitive tasks.
Analytics: Gain valuable insights into campaign performance with detailed metrics and reports.
Customization: Create personalized content that resonates with your audience, boosting engagement.
Scalability: Easily manage and grow your email lists as your agency expands.
Compliance: Ensure your campaigns adhere to legal standards and best practices, avoiding potential pitfalls.
A Quick Look
Here are the top 5 email marketing tools for agencies:
Flodesk
MailerLite
Campaign Monitor
Moosend
Mailchimp
Email Marketing Tools For Agencies
1. Flodesk
Flodesk offers the most intuitive email marketing tools for small businesses, helping them grow and monetize email lists effortlessly. With no need for coding or design skills, businesses can create, send, and automate emails that engage audiences and drive revenue. Trusted by 100,000+ businesses around the world, Flodesk provides powerful features in a simple, easy-to-use platform.
Transparent, affordable pricing. Our plans are built to make powerful email marketing accessible for all—especially small businesses. Plus, you can try out Flodesk for free.
Beautiful Emails: Flodesk is the top choice for creating visually appealing emails that reflect a brand's unique style and identity.
Custom Fonts: Flodesk is the only platform that allows custom font uploads, enabling emails to match brand fonts perfectly.
Simple and Intuitive: Flodesk provides powerful features in a simple, easy-to-use interface without the complexity of outdated platforms.
Cons of Using Flodesk
No SMS Notifications: Flodesk does not offer SMS notifications, which can be a drawback for businesses looking to integrate text messaging into their marketing strategy.
Not for All Enterprises: Flodesk does not provide API and web hooks, limiting its ability to trigger automations from business logic, which can be a significant limitation for larger enterprises.
Pricing
Flodesk is the only email marketing platform offering flat-rate pricing, charging $38 per month regardless of the number of emails sent.
Unlimited Emails and Workflow Automations: The platform provides unlimited emails and workflow automations with no hidden costs or additional fees.
Flat Rate, Big Savings: Flodesk’s price remains fixed at $38 per month, no matter the size of the list.
Reviews
Flodesk reviews highlight the platform's user-friendly interface, beautiful templates, and exceptional value for money. Users rave about its seamless integration with Shopify and the unparalleled automation systems that make email marketing a breeze.
Flodesk is incredibly intuitive and makes designing beautiful emails a breeze. The templates are stunning and easy to customize. - LucyParis P. (Rating: 5/5)
The simplicity and elegance of Flodesk's interface are unmatched. It has transformed the way I approach email marketing. - Sarah M. (Rating: 5/5)
2. MailerLite
MailerLite provides tools for email marketing, automation, website building, lead collection, and product selling. Their services include creating email campaigns, building websites, designing landing pages, and integrating with various web apps.
Pros of Using MailerLite
Simple, beautiful UI: MailerLite offers a straightforward and visually appealing user interface.
Dependability and ease-of-use: The platform is known for its reliability and user-friendly design.
24/7 award-winning support: MailerLite provides round-the-clock customer support with a high satisfaction rate.
Cons of Using MailerLite
Limited Advanced Features: While MailerLite offers a robust set of tools for basic email marketing needs, it lacks some advanced features that more sophisticated users might require, such as advanced segmentation and in-depth analytics.
Template Customization Constraints: Although MailerLite provides a variety of templates, the customization options can be somewhat restrictive, limiting the ability to fully tailor designs to specific branding needs.
Pricing
MailerLite offers straightforward pricing plans. Here are the pricing details for 2,000 and 10,000 subscribers:
2,000 Subscribers: $20 per month
10,000 Subscribers: $58.40 per month
Reviews
MailerLite reviews highlight the platform's user-friendly interface and exceptional customer support, but some users have experienced recurring issues with email deliverability and found the manual migration process frustrating.
MailerLite is an important tool for my business. The features, performance, and ease of deployment are top-notch. - Jade C. J. (Rating: 4.6/5)
Great support, still lacking a few features. Easy to use, but needs more advanced options. - Valentín M. (Rating: 3/5)
3. Campaign Monitor
Campaign Monitor offers tools for creating, managing, and optimizing email marketing campaigns. The platform includes features such as a drag-and-drop email builder, marketing automation, segmentation, personalization, and real-time analytics.
Pros of Using Campaign Monitor
Ease of use: Campaign Monitor offers a drag-and-drop email builder.
Customization: The platform provides complete customization options for email templates.
Mobile optimization: Campaign Monitor ensures responsive email designs for mobile devices.
Cons of Using Campaign Monitor
Limited Advanced Features: While Campaign Monitor offers a robust set of tools for basic email marketing needs, it lacks some advanced features that more sophisticated users might require, such as advanced segmentation and in-depth analytics.
Higher Pricing for Premium Features: Campaign Monitor's pricing can be on the higher side, especially for users who need access to premium features and advanced functionalities, making it less cost-effective for smaller businesses or startups.
Pricing
Campaign Monitor offers straightforward pricing plans. Here are the pricing details for 2,000 and 10,000 subscribers:
2,000 Subscribers: $44 per month
10,000 Subscribers: $109 per month
Reviews
Campaign Monitor reviews highlight the platform's ease of use, customization options, and mobile optimization, but some users find the lack of advanced features and higher pricing for premium functionalities frustrating.
Campaign Monitor makes it easy to send beautiful email newsletters, but the pricing can be a bit steep for small businesses. - Courtenay Farquharson (Rating: 3/5)
The user interface is intuitive and the templates are stunning, making it a great choice for professional email marketing. - Allison Wahl (Rating: 5/5)
4. Moosend
Moosend offers tools to create and send email campaigns, including a newsletter editor, segmentation, personalization, A/B testing, and reporting. The platform also provides automation tools to streamline marketing tasks, such as user behavior tracking, workflow builders, and automation components.
Pros of Using Moosend
Comprehensive feature set: Moosend includes email marketing, automation, and AI-powered tools.
Affordable pricing: Various payment options are available to suit different budgets.
Trusted by businesses: Moosend is used by both small and large companies worldwide.
Cons of Using Moosend
While Moosend offers a comprehensive set of features, there are a couple of drawbacks to consider:
Limited Integrations: Moosend does not offer as many integrations with third-party applications as some of its competitors, which can be a limitation for businesses relying on a diverse set of tools.
Learning Curve: Although Moosend provides a robust feature set, new users might find the platform's extensive capabilities overwhelming, leading to a steeper learning curve compared to more straightforward email marketing tools.
Pricing
Moosend offers straightforward pricing plans. Here are the pricing details for 2,000 and 10,000 subscribers:
2,000 Subscribers: $24 per month
10,000 Subscribers: $88 per month
Reviews
Moosend reviews highlight the platform's ease of use, affordability, and excellent customer support, but users have noted frustrations with limited templates, occasional issues with the email editor, and a lack of certain features like "Subscription preferences."
Moosend is a game changer for our email marketing needs, offering a seamless experience and powerful automation tools. - Elizabeth H. (Rating: 5/5)
While Moosend has some useful features, the interface can be clunky and difficult to navigate at times. - Michael B. (Rating: 2.5/5)
5. Mailchimp
Mailchimp provides tools for email marketing, website creation, social media marketing, SMS marketing, marketing automation, reporting & analytics, audience management, AI marketing, content creation, and lead generation. The platform also offers integrations with popular services like Shopify, Wix, Salesforce, Canva, and WooCommerce, along with professional services such as personalized onboarding and customer success management.
Pros of Using Mailchimp
High email deliverability rate: Mailchimp ensures that emails reach recipients' inboxes with a deliverability rate of over 99%.
Extensive integration capabilities: The platform supports over 300 integrations, allowing seamless connectivity with various tools and services.
Comprehensive analytics and reporting: Mailchimp provides detailed insights into campaign performance, helping users track sales and engagement effectively.
Cons of Using Mailchimp
Complexity for Beginners: Mailchimp offers a wide range of features and tools, which can be overwhelming for new users. The learning curve can be steep, making it challenging for beginners to navigate and utilize the platform effectively.
Pricing Structure: The pricing structure of Mailchimp can be confusing and expensive, especially for small businesses or those with a large number of contacts. The cost increases significantly as the number of subscribers grows, which may not be sustainable for all users.
Pricing
Mailchimp offers straightforward pricing plans for different subscriber counts. Here are the pricing details for 2,000 and 10,000 subscribers:
2,000 Subscribers: $30 per month
10,000 Subscribers: $67.50 per month
Reviews
Mailchimp reviews highlight its powerful features, ease of use, and strong analytics, but users are frustrated with its pricing and certain feature limitations.
Mailchimp is a great tool for email marketing with a user-friendly interface and robust features. - John D. (Rating: 4.5/5)
The customer support is lacking, and the platform can be a bit slow at times. - Jane S. (Rating: 2.5/5)
What to Consider When Selecting an Email Marketing Tool?
When selecting an email marketing tool, agencies should consider the following:
Automation Capabilities: Look for tools that offer robust automation features to streamline workflows and save time.
Customization Options: Ensure the platform allows for extensive customization to create unique, branded emails.
Analytics and Reporting: Choose a tool that provides detailed analytics to track campaign performance and make data-driven decisions.
Integration with Other Tools: Verify that the email marketing tool integrates seamlessly with other software and platforms used by the agency.
Scalability: Select a platform that can grow with your agency, handling increasing email lists and more complex campaigns.
Which One Should You Go With?
Each of these email marketing tools offers unique features and benefits, making them all excellent choices for agencies. However, if you're looking for a platform that combines simplicity, beautiful design, and powerful functionality, Flodesk stands out as a top contender.
Ready to elevate your email marketing game? Try Flodesk for free and see how it can transform your campaigns.
Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.
