Once people join your email list, it’s time to send some eye-catching welcome emails to get things off on the right foot and engage your new subscribers. In this article, we’ll share different email templates to choose from, along with some of the best welcome email examples we’ve seen. 

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Our intuitive email design platform & ready-made welcome email templates make it easy for you to focus on your marketing campaign.

17 welcome email templates & examples

Consider your type of business and the goal of your emails as you look through these welcome email examples and templates. This will help you narrow down the choices to find the welcome message that best suits your needs. 

1. The instructional welcome email

We’re going to kick this off with our very own welcome email. We like to welcome our new Flodesk with information on how to make the most of our platform so that they can dive right in. 

We include four steps to setting up your email campaigns with beautiful imagery and the option to learn more about each specific section. We don’t like to toot our own horns but it looks good, doesn’t it? 

Welcome email template

Dear [User’s Name],

Welcome to [Company Name]! We are thrilled to have you on board and excited to embark on this journey together. This email will guide you through the initial steps to get started and make the most out of our platform. Let’s dive in!

welcome to flodesk

2. The “personal thank you” welcome email

With this type of welcome email, you’re just sending a quick, personalized note to say thank you for subscribing. Because you’re not asking them to do anything at the end of the email, subscribers won’t feel sold to, helping you establish trust right off the bat. (To learn more about designing an email sequence that doesn’t feel sleazy, check out How to Write a Workflow Email Funnel at Flodesk University.)

An especially nice touch, as you can see in the example below, is to use a font that looks like handwriting, making it feel extra personal. You can find these specialty fonts within Flodesk’s email builder to easily add some pop to your messages—or even sign off with a script signature.

Welcome email template

Hey [name]! 

I’m so glad you’re here! 

Thanks so much for your support—it means the world to [me/us/this small business owner]! 

[Personalized closing like Take care, Xoxo, All the best, Talk soon, etc.]

[Your name]

3. The “what to expect” welcome email 

This type of welcome email lets new users know what they can expect from subscribing to your list. For example, you might let them know that they’re going to receive X number of emails from you. Or that they’ll get monthly newsletters or weekly round-ups. 

It’s also a good idea to let new email subscribers know exactly how your future emails will help them. Will you be sending coupons? Helpful tips? Insider access? Industry information? That way, when they see the next email, they’ll already know it’s beneficial to open. 

You can see in the example below how Jessica from Indigo Day does this. She lets subscribers know right away what to expect by telling them she’ll be delivering exclusive content, missed posts, and practical tips—straight to their inbox.

Welcome email template

Hi [name]!

I’m thrilled you’re here! 

Now that you’re an official subscriber, you’ll get [list your specific benefits here like exclusive content, early access to deals, priority registration, sneak peeks at new arrivals, helpful tips, inside information, etc.] 

I’ll be sending [insert the frequency of emails to expect, like a weekly round-up of things you may have missed on the blog, a monthly newsletter, daily tips for the next few weeks, etc.] 

Feel free to drop me a line if you have any questions! 

[Personal closing]

[Your name]

4. The “discount code” welcome email 

Also a great lead-nurturing email, this type of welcome message is simply one that includes a discount code or coupon for a product or service (somewhat like a thank you gift for subscribing). If you have an online store or offer any type of paid service, this type of welcome email is a good choice. After all, welcome emails that include an offer can boost revenue by 30% compared to those without one. 

If users are just subscribing out of interest, they will be pleasantly surprised by such an offer. And it can be just the right nudge to turn them from subscribers into new customers. Unexpected offers can also generate loyalty, a good first step in building customer relationships. 

Welcome email template

Hi [name]! 

Thanks so much for signing up for the [company name] newsletter!

As a token of our appreciation, use the code [WELCOME] to get 15% off your first purchase. 

[Personal closing],

[Your name]

Design stunning welcome emails in Flodesk

Entice subscribers with an unforgettable discount code, wrapped in a beautifully-designed welcome email

5. The “free download” welcome email 

This type of welcome email is similar to the discount code above in the sense that it gives the user a tangible reward for signing up. But in this case, the user can immediately download the freebie, providing instant gratification. 

This creates an immediate sense of value and shows the reader that it’s worth opening your emails, especially if they weren’t expecting the freebie or if the freebie was really helpful to them. If you can check both of these boxes, users will likely open future emails from you because of FOMO (fear of missing out)—a powerful tool in a crowded inbox. 

Need help making a good freebie? Check out The Exact Steps to Create a Lead-Generating Freebie Download on Flodesk University.

Welcome email template

Hi there [name]! 

I’m so psyched you’re here!

As a special thank you, I’m throwing in [name of your freebie]. Just click the button below to download it for FREE! 

Thanks for joining, 

[Your name]

6. The “social media plug” welcome email 

Here’s the thing: When someone signs up for your newsletter or mailing list, they’re interested in you. They’ve made the first move. 

An onboarding welcome email is your chance to respond and capitalize on that interest—without being salesy or sleazy. One way to do that is by throwing in a plug for your social media channels. They can continue to check you out from afar and get a better idea of your brand and what you’re offering. And you can continue to nurture the relationship slowly and organically, like in real life. 

Welcome email template

[Personalized greeting]!

I’m so excited to share [company name] updates with you!

In the meantime, check us out on [social media platform of choice] and join our amazing community! 

Thanks for subscribing!

[your name]

Call-to-action button

7. The “from an actual human” welcome email 

Did you know 82% of consumers feel more positive about a business after they consume personalized content from them? That’s a big number. 

One way to do that is by making your welcome email sound like it’s from an actual human. According to a recent article from Adobe, “Humanizing email experiences can help make your brand come alive as genuine and trustworthy, thus creating an opportunity for you to evolve your email marketing into something meaningful and increasing the business impact of your email efforts over time.”

And as Christine Hansen explains in her article, How to Write a Newsletter [a Really, Really Good One] on Flodesk University, “The more personalized your content is, the more likely you are to convert.”

Welcome email template

Hi there [subscriber name], 

Welcome to my newsletter! I’m so glad you’re interested in learning more from me. I can’t wait to start sharing [type of content here] with you.

Talk soon friend, 

[Your name, preferably in a script-like font]

Add a human element to your emails

Flodesk user Kathleen Ashmore shares her favorite recipes in an easily-digestible and personable weekly newsletter. And with 55% growth in less than six months, it seems to be working!

8. The “priority access” welcome email

This type of welcome email lets subscribers know that by joining the mailing list, they’ll be the first to know about upcoming deals, new product arrivals, flash sales, registration dates for programs, new webinars, etc. 

Not only does it let users know what to expect, but it also sets you up for a better open rate in the future. Subscribers won’t want to miss out on the inside scoop—using FOMO to your advantage like with the freebie email. 

Welcome email template

Hi [name]!

Thanks so much for joining our mailing list! 

Now you’ll be the first to know about [whatever you offer – new product arrivals, flash sales, open registration, new webinars, etc.]. Hooray for the inside scoop!

Until next time, 

[Your name]

Top tip: If you’re looking for an affordable email marketing tool to design stunning welcome emails, check out these top alternatives to Mailchimp.

9. The “tutorial” welcome email 

A tutorial welcome email is typically sent in response to free trial subscribers, and its purpose is to educate subscribers on how to use your product or service. After all, you want to make sure they have a good experience during the free trial so they sign up for the paid version. 

Even if you have help sections set up within the trial, people sometimes ignore them at first, thinking they’ll just explore on their own. Or they miss them because they’re overwhelmed with the interface. 

Sending a tutorial straight to their inbox makes it easy. And it gives users another chance at getting help before they get frustrated and give up. 

Welcome email template

Hi [name],

Welcome! Your free trial with [your product] starts today! 

We just know you’re gonna love it. But we know it’s new to you and there might be a learning curve to figuring it out.

So here’s a quick tutorial to get you started. 

Shoot us a line if you need help! Our support team is always around. 

[Personalized closing]

[Your name]

Make a statement with bold fonts and colors

Use Flodesk to create tutorial emails with standout fonts and colors that get your subscribers’ attention.

10. The “conversation starter” welcome email 

This type of welcome email opens a dialogue with the subscriber, letting them know that you’re available and ready to respond if they have any questions. 

Now that consumers are available 24/7 via email and social media, they expect brands to be as well. They’re not calling customer service lines or sending scathing letters in the mail anymore—they’re sending emails or messages on social media or tagging companies directly in posts.

This especially applies to younger consumers. In fact, a recent study shows that nearly 60% of Gen Zers and millennials have contacted companies through private social messaging or email. 

Welcome email template 

Hi [name], 

Welcome to [your company name]. I’m so glad you’ve joined us! 

[Set expectations for what your newsletter/mailing list will deliver]

And remember, this is a two-way street. If you have any questions or just want to share something with me, please do! 

I’d love to hear from you. 

Until next time, 

[Your name]

11. The “waiting list” welcome email 

A waiting list welcome email thanks subscribers for subscribing but lets them know they’ll have to join the waiting list to get whatever product or service you offer. While it seems like a waiting list might annoy subscribers, it’s actually an incredibly useful tool to build demand and get some buzz going. 

Adweek goes so far as to call it a “secret weapon.”

And if you think about it, it makes sense. After all, people always want what they can’t have. Plain and simple. Plus, waitlists can feel exclusive, like subscribers are getting into some secret VIP club. 

But perhaps most importantly, waitlists are a form of social proof. After all, if there are so many people using the product or service that there’s not enough of it, it must be really good. 

Welcome email template

Hey there [name], 

Thanks so much for visiting my site and joining the community. 

I’m so excited you’re interested in [your product or service]. 

[Insert description of what’s waitlisted – out of stock, not able to take on new clients, the class is full, etc.]. 

But you can join the waiting list to make sure you know as soon as it’s available! Just click below to add your name. 

In the meantime, here’s a [freebie or discount for another product or link to social media] to tide you over. 

All the best, 

[Your name]

12. The “image-focused” welcome email 

This type of welcome email lets the pictures do most of the talking—at least when it comes to first impressions. And it works because humans actually process images faster than words. In fact, research at 3M Corporation concluded that we process visuals 60,000 times faster than text.

In the example below from Everything Just Baked, the images inside the letters actually move and change, grabbing the user’s attention instantly. Plus, the bold red color stands out against the white background. 

Welcome email template


Hi there [name]!

We’re so excited you subscribed! 

As a token of our appreciation, here’s a code for 15% off your next order [insert code]. 

Until next time, 

[Your name]

13. The “here’s what you’ve missed” welcome email

When someone signs up for your newsletter, that means they probably missed out on previous issues. Make sure this content isn’t lost forever and make it available to new and even non-subscribers by showcasing it on your website—and in your welcome email.

Highlighting what type of content you have been sharing—and making this clickable for your new audience—means two things: they will get more value from you, looking forward to the next issue. And from their clicks in that initial email, you can gauge what type of newsletter content they are most interested in. For this to work, make sure your previous emails are easily accessible on your website so that even if your subscribers delete an issue they loved, they can always get back to it. Check regularly to measure the effectiveness of your welcome email and find inspiration for your next issue.

Welcome email template 

Hey there [name],

We’re delighted to see you’ve signed up for our newsletter! We’ve got a lot of cool content coming your way soon. If you’d like to catch up in the meantime, check out our most popular newsletters from the last month:

[Insert either a list or links to newsletters with images and preview text]

We can’t wait to send you a fresh newsletter. Stay tuned!

[Your name]

14. The “what would you like to see?” welcome email

People love personalization. And you can show that you’re all about delivering unique and tailored experiences, right off the bat. Start your email sequence with an interactive email that contains a quiz or poll, and let subscribers vote on the type of content that they are most excited about. 

If you send out different types of newsletters, it means you can customize who gets what. If you generally only send out one newsletter, it still allows you to create content that is more optimized for what people would like to see. Don’t forget to include an option for people to respond in their own words—you might get some great newsletter ideas from your followers.

Welcome email template

Hey [name]!

I’m thrilled to see you’ve signed up for our newsletter. To give you the best experience possible (because that’s my thing) I’d love to know what type of content you’re looking forward to most.

[Insert poll or quiz highlighting different options]

If you have any specific questions that you would love to see answered, don’t hesitate to reply to this email and ask away. I’m here to help.

Appreciate your opinion!

[Your name]

15. The community invitation welcome email

If you run an online community alongside your newsletter, the welcome email is the best time to let your fresh followers know how to join this. 

You’re catching them in a moment of excitement and interest, as they already decided that they couldn’t live without your newsletter anymore. Make clear how the community adds value on top of the newsletter, and maybe even highlight some things that have been shared in your community recently to give them a taste of what’s to come.

Hinting to a special community in your subject line (instead of the standard ‘Welcome’) is one of the ways to stand out. Do also check our guide to welcome email subject lines for more ideas.

Welcome email template

Hi there, [name]!

I’m excited to have you on board and are loving your interest in [company]. This newsletter will be chock-full of valuable insights, but there’s more…

If you want to connect with like-minded people and see more first-hand content, you’re cordially invited to join our amazing community of [number] people on [channel]!

In this community, you can ask, answer, share and learn even more, from others who are on a journey like yours. 

No strings attached – you’re welcome to sign up and just lurk around (but it’s more fun to participate, trust me).

If this sounds good, you can find us here [link].

I hope to see you there soon, [name]!

[Your name]

16. The “where to find what” welcome email

 If someone leaves you their email because they want to start using your product, they’re likely looking for tips to hit the ground running. You can turn your welcome email into the holy grail for beginning users, that they can save and come back to, to find all your resources.

If you have content, tutorials or different channels that they could find useful, create an overview of all of this to share in your initial email. Make sure that you use handy keywords here, so that people can easily find what they’re looking for straight in their inbox.

Welcome email template

Hi [name],

Here’s a warm welcome to our newsletter!

To help you get settled in, we’ve gathered a list of the most sought-after tools and info that our users need. If you’re ever in need of these, just search your inbox for [company] starter pack and you’ll find this email.

[Include a list with tools, contact, channels, and contact information]

If you’re looking for something else and require help, reply to this email and we’ll find it for you.

Have a great day!

[Your name]

17. The “how can we help” welcome email

Similarly to the welcome email that inquires about what type of content people are most looking forward to, you can also ask what they’re specifically interested in regarding your product, service or business. You could use this first email to get to know your latest audience member. A quick quiz would be the easiest way for everyone involved: simply present some categories and ask what they feel fits them best. 

When you automate your welcome email to start with asking questions, you’ll gather data that help you tailor your email sequences, but it can also help you optimize your products and services by getting to know your followers better.

Welcome email template

Hi there [name]!

We’re happy to see you want to be in-the-know when it comes to [company]. And we’d love to get to know you better, too!

To make sure we’re sending you the best bits of our brains, tell us a bit about yourself – it’ll only take four quick clicks:

[insert quiz or link to quiz]

Keep an eye out for our next newsletter!

[Your name]

Grab attention with Flodesk Emails

Create an Insta-ready email with our selection of templates, stylish fonts, and colour pallettes tailored to your brand.

Quick tips for crafting perfect welcome emails

With the right advice and tools, anyone can write an engaging welcome email that makes your audience excited. These tips will help you hit the ground running.

  • Keep it short: this one speaks for itself. Here’s how to write welcome emails that people don’t immediately delete. 
  • Out with the overkill: overly enthusiastic emails, long stories about how your company has evolved, an obvious explanation of what a newsletter is or what someone just signed up for – read out your first draft and then wonder: is this really necessary? If not…
  • Add value, always: your welcome email doesn’t just need to be a mandatory message. It’s just another moment of interaction and connection with your audience, so make it count. Whether that’s by giving a discount or by being as helpful as you can: make it about the reader.
  • Give them a chance to connect: keep the conversation going, and make it easy for people to reach out to you – even if it’s by replying to a welcome email.
  • Make a lasting first impression: your welcome email will set the tone for what’s to come. With our templates, you make sure people remember you fondly. Check them all out in our free trial in just two clicks!

Create welcome emails easily with Flodesk

At the end of the day, a solid welcome email is a great way to engage new subscribers. And we hope these welcome email templates help you take the next step in your business. 

Flodesk has tons of beautiful welcome email templates to launch your unique and effective campaign. Your subscribers deserve the best, so why not give it to them? Sign up for free—no credit card required

Welcome email FAQs

How do I create an automated welcome email?

The first step in creating an automated welcome email is to determine your end goal. And not just for the first email, but for your email list as a whole. Do you want subscribers to read popular blog posts? Purchase an item from your website? Sign up for a class? This goal should inform your entire strategy. 

Then, using a platform like Flodesk, you can create various types of forms for your website or social media bio. Create a solo welcome email or an entire welcome series using one of our curated email templates. Then create a Workflow to automatically send the welcome email or series to new subscribers who sign up via your form.

Lastly, don’t forget to measure your welcome email performance so you can quickly adjust and optimize for even greater results.

To get started setting up your automated welcome email campaign, sign up to Flodesk for free!

What makes a good welcome email?

As you know by now, there are many types of welcome emails. But the good ones share some common characteristics. First, they’re personalized, friendly and human. Second, they provide value to the reader immediately. This can be in the form of discounts, freebies, information, community and more. 

Good welcome emails also grab attention quickly, beginning with the subject line. Good welcome email subject lines are personalized and relevant to the consumer, often hinting at the value the reader can expect from opening the email. 

Send your first welcome email in minutes

Flodesk is here to keep things simple: our welcome email templates mean you can focus on writing and sending great content to new subscribers.