Showing your appreciation for your customers as a business is essential. A simple thank you message helps strengthen customer relationships and boost brand loyalty. Incorporate thank you messages into your email marketing campaigns for specific steps of the user journey—especially post-purchase—to show your customers a little love.

Whether you’re already an established small business or you’re looking to create an ecommerce side hustle, it’s never too late to improve your thank you messages. We’re sharing some of the most effective templates for ‘thank you for your purchase’ emails and how to automate these email formats to streamline your marketing efforts. 

Benefits of sending a thank you email to customers

Just like in-person interactions, the same tokens of appreciation can go a long way online, too. After all, you’d use manners when you’re interacting with customers in-person, so why wouldn’t you online?

There are fantastic benefits to sending a thank you email to your customers, such as:

  • Building trust and customer loyalty
  • Encouraging word-of-mouth marketing
  • Prompting repeat purchases 
  • Making customers feel valued
  • Increasing customer satisfaction and retention

According to Epsilon’s email trends and benchmarks report, trigger emails—like thank you emails—far outperform other kinds of email, including newsletters. These kinds of emails boast open rates of 65.7% and up, and click-through rates (CTR) of 7.5% (as opposed to a CTR of 2.9%).

Customer loyalty is priceless nowadays—especially with the growing competition businesses face. In fact, one study found 48% of shoppers say the most critical time for a company to earn their loyalty is when they make their first purchase. Not sending them a thank you email could be the deal-breaker on whether they return or not.

Design emails people love to get with Flodesk

Craft stunning ‘Thank You for Your Purchase’ emails that leave a lasting impression.

9 customizable templates for the post-purchase thank you email

Sending a thank you email shows customer appreciation, but it’s important not to make them too lengthy. You should aim for a short but punchy post-purchase thank you email that gets straight to the point. 

While a simple ‘thank you’ message can be effective enough, you may want to consider adding a call to action (CTA) for further engagement. For example, ‘Follow us on social media’ or ‘Leave a review of X product.

Let’s explore several reusable example templates your company can customize for your post-purchase thank you email.

1. Simple gratitude

Sometimes a simple thank you is all you need when acknowledging your customer’s purchase. Use a transparent subject line and show customer appreciation within the body of the text.


Subject: Your Purchase—Appreciation from [Your Company]

Dear [Customer’s Name],

We want to take a moment to say thank you for your recent purchase from [Your Company]. Your business is greatly appreciated and we can’t wait to receive your next order.

Remember, if you have any questions or concerns about your order, do not hesitate to reach out to our customer service team. We’re here to help!

Thank you again for choosing [Your Company].

Best, [Your Name]


2. Thank you and order confirmation

While thank you emails are one way of showing appreciation, they’re also an easy way to acknowledge that your business has received a customer’s order. 


Subject: Thank You for Your Order, [Customer’s Name]! Here’s Your Order Confirmation.

Dear [Customer’s Name],

Thank you for your recent purchase from [Your Company]! We’re thrilled that you chose us for your shopping needs.

Order Confirmation:

We wanted to confirm that we have received your order #[Order Number]. Your items will be processed shortly and shipped to you as soon as possible.

Your Order Details:

[Provide a detailed list of purchased items, prices, and total cost]

Delivery Address:

[Customer’s Address]

Your estimated delivery date is [Estimated Delivery Date]. We’ll make sure to keep you updated on the shipping process, and you’ll receive a tracking number as soon as your package is on its way.

Remember, our customer service team is always here if you have any questions or concerns regarding your order. Feel free to reach out to us at [Customer Service Contact Information] if you have yet to receive your order.

Thank you again for your purchase, [Customer’s Name]. We appreciate your trust in [Your Company], and we’re confident that you’ll enjoy your new items!

Best Regards,

[Your Name]

[Your Position]

[Your Contact Information]


3. Building relationships

Earning repeat purchases from the same customers can help build your brand’s stability in the market. When you send a thank you note, consider a template type that focuses on building brand loyalty with your customers.


Subject: Welcome to the [Your Company] Family

Dear [Customer’s Name],

We’re thrilled to have you as a part of the [Your Company] family. Thank you for your recent purchase. We can’t wait for you to experience our product/service.

Feel free to reach out if you need any support. We’re always here for you via our customer service desk [customer service desk information].

Thanks again, and welcome aboard!

Sincerely, [Your Name]


Craft Memorable Post-Purchase Emails

Flodesk offers customizable templates that resonate with your audience and drive sales.

4. The personal touch

Even with a short thank you note, a personal message is better than one that’s generic in copy. This template is effective because it includes the customer’s name in the subject line and the body. 


Subject: [Customer’s Name], Thank You for Your Order!

Hello [Customer’s Name],

It’s a pleasure to see your order come through! We’re packaging it with care and will send it on its way very soon. Thank you for choosing [Your Company].

Remember, our team is always here to assist you if you need anything—reach out to one of the friendly team members via [customer service desk contact information].

Cheers to your new purchase!

Best, [Your Name]


5. Gather feedback

Do more with your thank you email templates than simply show thanks. Use the opportunity to gather customer feedback. 


Subject: Thanks for Your Purchase! We’d Love to Hear from You

Hi [Customer’s Name],

Thank you for your recent purchase with [Your Company]. We hope you love it!

Your feedback means the world to us, and we would appreciate it if you could spare a moment to share your thoughts on our product/service.

Thanks again for your support!

Best Regards, [Your Name]


6. Thank you and review request

A review request is a great addition to your thank you email templates as it helps gather beaming online reviews that will boost your business’ credibility. Here’s an example.


Subject: Thank You for Your Purchase, [Customer’s Name]! We’d Love Your Feedback

Dear [Customer’s Name],

First and foremost, we want to express our gratitude for your recent purchase from [Your Company]. It’s customers like you who make our work fulfilling and enjoyable. We are confident you’ll love your new item(s)!

Once you’ve had the chance to try out your purchase, we would greatly appreciate it if you could share your thoughts with us. Your feedback not only helps us improve, but it also helps other customers make informed decisions.

To leave a review, please go to our website [link to the review section of the website or product] and share your thoughts on the product. It should only take a few minutes of your time.

If you have any questions or if there’s anything we can assist you with, please do not hesitate to get in touch at [Customer Service Contact Information].

Once again, thank you for choosing [Your Company]. We look forward to hearing your feedback!

Best regards,

[Your Name]

[Your Position]

[Your Contact Information]


7. Discount on next purchase

Providing a discount on the customer’s next purchase is a great incentive to encourage repeat customers. 

It can also be useful for tracking email metrics for ecommerce. With a discount code, you can analyze your metrics to see how well it does at increasing sales.


Subject: Thank You for Your Purchase! Here’s Something for Your Next Visit…

Dear [Customer’s Name],

We’re grateful for your recent purchase from [Your Company]. As a token of our appreciation, we’re offering you a [percentage]% discount on your next purchase. Use code [discount code] at checkout.

If you need any help, don’t hesitate to contact us.

Thanks again for shopping with us!

Best, [Your Name]


8. The storyteller

Your ‘thank you for purchase’ messages don’t need to be generic and boring. You can always write a thank you note that takes your customer on a journey. Storytelling is a great way to engage your customers.


Subject: You’ve Made a Difference with Your Purchase

Hello [Customer’s Name],

Thank you for your recent purchase. 

I was just like you before I found [Product/Service]. Now I experience [XYZ Benefits].

Here at [Company Name] you’re part of our journey. A journey that began in [Date]. From humble beginnings, we’ve done a lot since then…[expand on a business journey]

If you want to learn more about our company, read more about it here [link to about us page].

If you have any questions or concerns about your product, please reach out to us.

Once again, thank you!

Warm Regards, [Your Name]


9. Connect with us

Social media continues to help many businesses to connect with their audience online. When you send a thanks for your order’ email, don’t forget to link to your social media profiles. 

It helps connect your customers to your brand and ultimately encourages further brand loyalty.


Subject: Your Purchase Makes You a Part of Our Community

Hey [Customer’s Name],

Thank you for your recent purchase from [Your Company]. We love having you as part of our community.

Join us on our [social media platforms] to get updates, and special discounts, and be part of our vibrant community.

Remember, we’re here if you need any help with your product.

Thank you for joining us on this journey.

Best, [Your Name]


How to automate your thank you email

Automating your thank you emails can save your team precious time and effort, while ensuring your email marketing keeps on humming. 

As the business grows and your email subscribers grow with it, automated thank you emails can help you continue to increase customer engagement.

With Flodesk, automating email campaigns and thank you emails is simple. Start automating a custom journey for each of your subscribers in five simple steps:

1. Create an opt-in form and segments

Collect email subscribers with an irresistible opt-in form that captures relevant information, such as names, email addresses, and subscriber preferences.

You’ll want to segment your customers so that you can easily send them relevant, personalized messages rather than keeping them all in one big list. This will help you as you grow and learn more about your customers, their habits, and behaviors.

2. Design your thank you email template

Just like your checkout page design, it’s important to create an attractive thank you email template. Appealing designs improve subscriber engagement and boost your brand awareness—delivering emails people love to get.?

Start designing a stunning new email by selecting one of Flodesk’s thank you email templates

3. Create a thank you workflow

To successfully automate your emails, you’ll need to create a Flodesk workflow. This will automate your email sends to customers once they make a purchase.

4. Add action triggers and steps

A trigger is an action step that takes place when a subscriber completes a specific action, signaling to the system that it should send the next email in the sequence. You can add as many emails, action triggers, and steps to your workflow sequence as you like. 

For example, you can set up your post-purchase thank you emails to be sent whenever a new subscriber joins a certain segment, such as a “Customer purchase” segment. 

5. Add the necessary steps and hit publish

Just hit publish to get your automation up and running. You can easily pause your Flodesk workflow and make changes to it whenever you need to. Just make sure you remember to ‘Publish’ it again once you finish making changes. 

Automate your ‘thank you’ sequence with Flodesk

Craft stunning, on-brand emails that send on every purchase.

3 email examples that make customers feel appreciated

Showing your customers appreciation is important for maintaining customer satisfaction and loyalty. Here are a few top-notch examples to inspire your own thank you messages.

1. You matter to us 

This email template works well because HAUME expresses personal gratitude to its customers for being a part of the community, and reiterates their thanks with an exclusive coupon. 

Discounts can make customers feel special while encouraging repeat business.

HAUME thank you email with coupon

2. Celebrating a milestone

You may already have existing customers who actively contribute to the growth of your business. 

This thank you note shows appreciation for their contribution to the success of the business. It’s a way of saying “you’re someone I value” while building a positive relationship between you and your customers, boosting brand loyalty, and strengthening customer retention. 

Harper's thank you email

3. Here’s a freebie 

Who doesn’t love a freebie? There’s nothing better than receiving a thank you message with bonus value. This is a great email template when you’re looking to show gratitude and encourage repeat purchases. 

Freebie 'thank you for your purchase' email


How do you acknowledge a purchase order?

A purchase order acknowledgment should be a quick thank you note that shows confirmation of the purchase by the customer. It’ll contain all the relevant details that the customer needs to know about what to expect next and when to expect the product or service they’ve purchased.

How do you write a short thank you email?

A short thank you email should be concise and straight to the point. If you want to make it more personable, include the customer’s name in the subject line. Loyal customers will appreciate any gratitude the business has when thanking them for their purchase. Don’t forget to offer additional CTAs to encourage customers to engage with your brand further.

Design emails people love to get with Flodesk

Flodesk offers customizable templates that resonate with your audience and drive sales.