8 Sales page templates and tips: How to create a high-conversion landing page

TL;DR: Ready to boost online sales? We’re sharing top landing page templates designed to sell for every niche—plus tips to build a high-converting sales page in minutes.

Wondering how you can boost online sales year-round? Whether you’re pitching your digital product, promoting an event or workshop, or looking to land more clients, you need an online landing page that can grow your business. A page designed to turn page scrollers into paying customers.

Sale pages can be a transformational point in your sales funnel. With high-converting design principles and tactics, these pages draw visitors in with an irresistible offer and can get them clicking in all the right places. An effective sales page should do an extraordinary job pitching your products, services, and events to help increase sales and achieve business growth—without needing to lift a finger.

Templates take the guesswork out of building a landing page that sells and helps you create beautiful designs. Keep reading for tips and templates to start selling online right now.    

A sales page is a page, usually on a website, that turns online visitors into customers by persuading them to take action or buy what you’re offering. They’re designed to sell products and services. A great sales page will make visitors feel seen and heard rather than sold to, leaving them with no choice but to act. 

They’re informative and persuasive, providing just enough details to entice action.

In the digital world, a conversion occurs when a person moves from online visitor to customer in the sales funnel by performing a desirable action. Actions might include:

The best sales pages convert visitors consistently using engaging copy, strong calls to action (CTAs), and strategic landing page design to drive results. 

Sales page templates make creating high-converting landing pages quick and easy to do. We intuitively design templates to convert, so all you need is copy, visuals, and an irresistible offer to get started. 

What makes a great sales page template great? And which template is best for promoting your unique offer? Here’s a roundup of eight powerful sales page templates, what they’re good for selling, and what we love about them.

When you’re selling a digital product, creating a compelling sales page is critical to growing your business. You need a template that showcases the full breadth and benefits of your product while keeping page visitors engaged—from first scroll, through first sale.

This template is ideal for selling digital products. It leads with an attention-grabbing headline and striking product image before providing a simplified explanation of product details and benefits. It establishes brand trust with content blocks that speak candidly to customers’ needs and multiple points of social proof throughout the page. 

Page visitors have numerous opportunities to make a purchase, with CTA buttons from top to bottom of the page. Overall, this sale page template is great to use as-is for selling a digital product, or you can customize it further to meet your specific needs.

Whether you’re looking to boost sales for an existing online course or are prepping for a course launch, sales pages can help prospective students go from feeling curious and on the fence to being excited and ready to enroll.

Signing up for an online course takes more than a financial investment—it requires customers to put forth dedicated time and energy, too. It’s critical for prospective students to feel confident in their investment. That’s why you should choose an online course template that provides ample room to instill trust and break down course details, such as topics, timelines, and outcomes—all without creating an overwhelming landing page experience.

This template does a great job of balancing information with a beautiful, simplistic design. It reinforces trust by leading and ending with multiple testimonials from previous students. The online course has been simplified into an easily digestible, week-by-week view. There’s no questioning what students will walk away from the course with—it lists all outcomes.

Sell one-on-one sessions with a sales page template designed to give potential clients a highly personal experience with your brand. This expressive, whimsical template leaves plenty of room for striking brand visuals while pulling back the curtain on the value rooted within your offer. 

The template features content blocks for enticing upsells, social proof, and a personal introduction. The detailed session breakdown paired with a thoughtfully curated FAQ section eases any customer concerns. If you’re looking to book more sessions, this template is an excellent choice for your brand.

Read next: 15 lead-nurturing email examples

There’s no better way to grow your email list than by creating a juicy freebie offer that people can’t wait to get their hands on. Create a list-boosting lead magnet with a landing page template that drives freebie downloads in no time. 

Rather than build long-form sales pages filled with extensive copy and trust signals, you’ll want to choose a short-form template that quickly outlines the key benefits of your offer and can get visitors downloading quickly. 

This landing page template does a great job by providing a bulleted list of what’s inside and placing a CTA within each block of the page. It includes a brief personal introduction that adds authority to the offer while maintaining a consistent focus on what visitors should do: download the freebie.

Looking to simultaneously drive sales with your freebie? Add a paid upsell at checkout to increase revenue. Drive traffic to your freebie page and watch your email list grow.

That’s where a sales page template comes in handy. This template is perfect for growing e-guide sales and attracting those who could benefit from your offer. The highly visual design coupled with exciting mockup blocks help showcase the benefits of your e-guide or ebook in a simple, stunning way. 

Plus, the long-form text blocks give you the chance to speak candidly to your audience about the challenges you already know they’re facing—hurdles you can help them overcome with your e-guide. Like other templates, it includes high-converting content blocks that outline the details and benefits of your offer, supported by trust signals.

If you’re organizing an event or workshop, there’s a small window of opportunity to promote ticket sales. You need a sales page that single-handedly builds excitement, answers questions, and prompts visitors to register now. We think this template perfectly achieves all three aspects, helping you sell out every seat. 

With multiple call-to-actions above the fold, registration is a top priority. The bold, eye-catching typography and visuals beautifully highlight how attendees will benefit from signing up, what to expect, and more. 

With a personal introduction, you can immediately establish yourself as an industry expert, with space to showcase relevant awards and recognitions you’ve received. By promoting registration with this template, you can sell out your event or workshop in no time.

Maintain a fully-booked services calendar with a template designed to consistently convert page visitors into new clients. If you’re a service-based business owner, building trust and authority throughout your landing page is extra important. People want to hear how you’ve helped others and why you’re the expert they need to solve their problems. You need a template that makes working with you a no-brainer.

This template is fantastic for selling your services. Its airy, versatile design makes it easily customizable to any service or brand. It offers reassurance throughout every step of the sales flow, using testimonials, data, and recognitions to instill confidence. 

Content blocks allow you to provide a detailed explanation of your service offerings and numerous moments to convert. Promote your services while staying on brand with custom brand fonts, colors, and visuals. Pair this template with an irresistible service offer and watch the sales pour in.

Are you looking to sell coaching packages, virtual training, or templates? Make your offer appear both exciting and professional with this light and brightly designed long-form sales page template. Introduce your offer with an eye-catching headline, followed by an opportunity for visitors to buy. Build excitement for your program with strong social proof from previous participants. 

Reinforce why visitors need your program and what they can expect by using this template’s airy design paired with bulleted lists and timelines. The versatile mockup designs allow you to showcase your guides, templates, or program results visually. 

This template includes a wide variety of high-conversion sales tactics that are perfectly suited for enrolling more participants in your program. Use the existing template or customize content blocks to meet the unique needs of your program and audience. The choice is yours!

Before you begin building a sales page, you first want to determine the information you’ll include. You need to get crystal clear about what you’re offering, who you’re selling to, what benefits your offer provides, and why people should buy.

Not sure where to start? Here’s what you’ll want to consider.

What do you want your sales page to achieve? Do you want visitors to enroll in a course, workshop, or event? Are you selling a digital product or service? Clarify your goals and use these as the North Star for your planning and copy.

Sales pages are made to drive purchases—so you must have a solid understanding of what you plan on selling. We recommend focusing on one to three offers maximum per landing page (although one offer is ideal). Providing too many offers can overwhelm visitors and lead to low conversion rates.

Know your offering inside and out. Understand your product or service features and the benefits they provide. 

Creating effective sales pages—or marketing strategy—starts with understanding the market, your audience, and your unique selling points.

Research the competitive market and compare your offer’s features and benefits to others in the industry. Uncover what key benefits differentiate your brand and consider how to market those differences to your advantage.

Now is the time to clarify who your target audience is and what problems they’re facing—problems your brand can solve. Doing so will help you write copy that speaks directly to your customer’s pain points and needs, making your brand the obvious solution and best choice. 

Stats, facts, and hard data can often lend credibility to a product or service pitch. Explore relevant studies, industry publications, and credible data for persuasive information to add to your page.

Boost your credibility by implementing trust signals and social proof on your landing page. Collect testimonials and key success metrics from previous customers. Increase your authority by highlighting relevant awards, recognition, and publication features you’ve received.

Phew—you’ve done the heavy lifting of preparing to create a sales page. Congrats! Now it’s time to build one. Creating an engaging sales page that gets people eagerly clicking all the right buttons is no easy feat—it’s an art. One you can learn with these simple tips!

Ready to get started? Here’s what you should include in a sale page to achieve high-conversion results:

1. An eye-catching headline or sub-headline

2. Images, graphics, and brand elements

3. Multiple calls to action

4. Customer pain points

5. Explanation and benefits of what you’re offering

6. Trust signals

7. Personal introduction

8. Blank space

9. Urgency factor

Drive sales with a leading headline that’s attention-grabbing, yet simple. Command readers’ attention by focusing on your offer’s solution to customers’ most pressing needs.

Images increase a piece of content’s chances of being read by 80%. Visuals direct attention to key sections of your page at first glance. Place a striking visual above the fold, and use brand photography to showcase your products or services. You can also use graphics and mockups to simplify information and highlight key messages on your sales pages.

Customize your page design to match your brand by placing branded elements throughout the page. With Flodesk Checkout, maintaining brand consistency is easy. Upload logos and visuals; save brand colors and fonts; and easily match the look and feel of your brand—just like you do with Flodesk Email. Sign up for our free trial to try Flodesk Checkout for yourself.

To achieve high-converting results, encourage visitors with calls to action throughout the sales flow. Place your first CTA at the top of the page, right below your sub-headline or introduction. 

Include additional CTAs throughout the page, focusing on key opportunities to convert customers (such as the below product or service descriptions). We recommend using colored or outlined buttons to make your calls to action pop and increase click-through rates.

Pro tip: Before you launch your sales page, review each CTA and test buttons to ensure all links are working properly. Nothing throws a wrench in a sales plan like broken links.

Use consumer research to meet your customers where they are. Craft copy that makes your customers feel seen and heard, while candidly addressing the challenges they’re facing and how you can solve them.

Provide a simple explanation of what you’re offering, including key features and pricing. If you’re selling a course or workshop, provide a timeline and brief overview of what you will teach. Similarly, if you’re offering a product or service, clarify what customers can expect. 

Share the benefits of your product or service by using bullet points, tables, or graphics to outline added value. Consider implementing an FAQ section to answer visitors’ most pressing questions.

Pro tip: Always frame your benefits to solve customer pain points. Make your brand the obvious solution to their challenges, giving them no other choice but to purchase your offer.

Many customers look for trust signals before making an online purchase. They want to feel confident in their purchases and trust that they’re making a good decision—and who can blame them? With an overwhelming amount of options to choose from online and inflated marketing claims to sift through, buying decisions have never been more difficult.

Nothing instills brand trust quite like hearing about other people’s experiences with a product or service. That’s why it’s crucial to add confidence-boosting elements or social proof to your sales pages. Include written or video testimonials, product reviews, and endorsements. Showcase your relevant awards and recognition. Sprinkle these throughout your page, ensuring there are trust signals from beginning to end.

Putting a face to your brand can be an effective sales-boosting tactic. Consider adding a brief bio or introduction to your landing page. Doing so can make your brand feel more familiar, approachable, and authentic. Instead of supporting a business, customers will feel like they’re supporting a person—and that makes all the difference.

Headlines and visuals aren’t the only way to draw attention to important elements on your sales pages—blank space can also help direct visitors’ focus. Airy templates can transform visitor experiences on your page from overwhelming to enjoyable.

Do you have short-term sales goals to hit, or a limited offer to sell? Persuade visitors to act now by adding a sense of urgency. Present your offer as a limited-time or limited-supply deal. Consider using language, like “Get started now” or “Only two spots left—buy now,” in your calls to action.

When done right, sales pages can be highly effective in driving online sales. But whether you’re a sales page expert or not, building a landing page that sells requires a lot of time and energy—two things that can feel scarce as a small business owner. 

Sales page templates ease the creation process and are intuitively built to convert customers. Save months and create amazing sales pages in minutes with a template builder. 

Flodesk Checkout is the easiest way to sell online. You don’t need a complicated mix of tools to sell your offer—in fact, you don’t even need a website! Our templates make it easy to tailor pages to your brand and create a customized sales experience, from page visits through payments. Each template is optimized for conversions as-is, but you can easily edit, add to, or delete page blocks with our drag-and-drop designs. 

Don’t waste your precious time fiddling with extra tools and integrations to build sales pages. Create a swoon-worthy page that sells in less time than it takes for you to brew your morning coffee. Try Flodesk for free.