Leaving a great impression on your customers doesn’t stop with offering the best product or service. To further solidify your relationship with a customer, put a little effort into your after-sales process by sending them a thank-you note. 

When you show customers appreciation for buying from you, it signals that you care about them—this aids customer retention. In fact, 87% of customers will make another purchase if they had a good customer experience. 

This article will show you the importance of expressing gratitude to your customers by crafting and sharing the perfect thank you note—one that will have them returning to you. If you need a little inspiration, we feature 30 distinct ‘thank you for your business’ messages you can adopt and customize. 

Let’s get to it. 

30 ways to say ‘thank you for your business’

There is a sweet spot to hit when saying thank you to customers. A professional plus conversational tone is where the magic lies.

Here are 30 sample ‘thank you’ messages to share with a customer, leading to a stronger customer relationship.

  • Again, your purchase has brought a smile to our faces. Thank you for your continuous patronage. 
  • In a world where you can be anything, thank you for choosing to be our customer. We appreciate your trust in us.
  • Hey, [Customer Name], thank you for doing business with us. Here is a coupon to use on your next purchase {insert coupon code}
  • [Company Name] wouldn’t be where it is today without customers like you. Thank you for trusting us to deliver the best [product/service].
  • Thank you for purchasing [Product Name] from us. Serving you makes us happy, and we hope it lasts forever. 
  • Buying from us equals giving a vote of confidence to say, “I trust your business, and I want to be a part of it.” Thank you for being a part of our journey.
  • We couldn’t contain our excitement when your order came in. And now that it’s being shipped, our joy has tripled. Thank you so much.
  • Every single purchase means the world to us; yours was no exception. We can’t express our gratitude enough with words, so here is a coupon code for our best deals. {link}.
  • Your purchase means a lot to us, and we hope you had the best experience shopping with us. Kindly participate in this quick survey to let us know how to serve you better. 
  • We hope you loved your [Product Name] as much as we loved making it for you. It was an absolute joy doing business with you.
  • Thank you for supporting our small business. We hope you got great value for your money. Here are some resources to look through for help when using the [Product Name].
  • Thank you for your patronage [Customer name]. Customers like you keep us in business, and we look forward to serving you again.
  • Your purchase helps us continue doing what we love to do best—producing quality [Product/Service]. Here’s a code to access amazing deals on your next purchase {link}.
  • We appreciate your business, and choosing to buy from us makes you a part of our community. Cheers to the start of a beautiful relationship. 
  • Repeat customers like you have the whole of our hearts. To show our appreciation, here is a 20% discount coupon code for future purchases {link}.
  • Buying from a small business equals paying for a little girl’s piano class or a little boy’s swimming lessons. You sure made our day! 
  • A simple thank you isn’t enough to show how glad we are that you did business with us. So, we have included a gift just for you. Enjoy. 
  • Hey [Customer Name], your purchase was packaged with love. And we hope you feel the warmth of our services when you get it. Thank you so much. 
  • Loyal customers like you are the reason why we are still in business. Thank you for taking a bet on [Company Name].
  • Welcome to the community, [Customer Name]. Here’s a link to our exclusive deals to celebrate your first purchase and to thank you for your patronage. 
  • Hey, [Customer Name], you ordered a {Product Name} from us again! And we are beyond speechless for your continued support—thank you! 
  • Our online store did a jiggle dance when your order came in. It must have recognized how great of a customer you are. Thank you. 
  • Your purchase has been successfully processed and is on its way to you. Thank you for sticking with us thus far. 
  • Many customers have done well, but you surpass them all. Thank you for always taking a bet on us. We promise never to let you down. 
  • Happy [Day of the week]. Your business means so much to us, and to express our gratitude, here’s a link to get early access to our coming discount sales.
  • Hey [Customer Name]. We’re privileged to serve you today. Here’s your package tracking number. 
  • Not only did you get a [Product Name], but you got it from [Company Name]. You are smart, and we are so lucky to have a loyal customer like you. 
  • Yay! Congratulations on making your 10th purchase with [Company name]. To celebrate this milestone, we added an extra gift just for you. 
  • Without you, there is no us. Your business is greatly appreciated, and we couldn’t have come this far without your support.
  • Hey [Customer Name], you are one of our most valued customers. To celebrate your [Company Name] customer-versary, you have a whopping 30% off your next purchase. 

Flodesk makes it easy to design and send great thank you message emails that grab your customers’ attention, turning them into lifelong lovers of your brand. Check out the platform to start designing your ‘thank you for your business’ emails. 

Why write a thank you note to customers?

Every successful business has one thing in common—they understand the customer’s significant role in business growth. And they go all out to build and maintain a vibrant relationship with them.

A strong relationship with your customers will help you build a pool of happy and loyal customers. Beyond buying from you, they become your unofficial ambassadors telling others about what you offer. This promotes your brand awareness and fills the top of your sales funnel with prospective customers.

Customer appreciation creates a positive experience for customers and since a positive experience is more likely to lead to repeat purchases, you need to pay attention to how you can optimize every step of your customer’s journey, including after sales.

A simple thank you note can also be a core differentiating factor, helping you stand out in a sea of competitors. 

Read next: Our guide on selling Canva templates

Selling products online?

Flodesk’s got you covered with all you need, from product landing pages & checkout flows, to integrated on-brand email marketing

How to craft a perfect thank you email of your own

Writing a thank you note that moves your customers doesn’t need to be complicated. All you need to focus on is being genuine and adding a personal touch that communicates your warmth over the distance. 

Here, you will learn how to craft the perfect thank you note that brings a smile to your customers’ faces and aids customer loyalty. 

Start with why

Knowing why you are sending a thank you note is as important as the note itself. When you understand the rationale behind appreciating customers, you would put in the extra effort to do it well.

A thank you note shouldn’t be aimed at getting customers to buy more. Instead, it should make the customers feel appreciated without forcing them to make another purchase or tell others about your business. When done right, it triggers the right emotions, leading to beautiful responses you didn’t anticipate. 

Be clear on who you are thanking

Who are you thanking? Any customer who buys from you? First-time customers? Long-term customers? High-value customers? People in customer loyalty programs? 

Be clear on the segments of individuals you are creating the thank you notes for to craft the perfect message. 

Then categorize your customers into the segments stated above or based on any criteria you use in segmenting your customers. And create specific messages they can relate to based on their relationship with your business.

Be genuine and personal

If you want to leave a lasting impact with thank you notes, don’t send a generic thank you message. Instead, personalize the message and include specific details to increase customer satisfaction. 

For example, if a customer has consistently bought from you for six months, you can send a thank you note to celebrate the milestone. It tells them how much attention you pay to your customers and boosts your chances of gaining long-term customers.

Also, phrases like “dear customer” or “valued customer” are a no-go area as they are generic and reveal a lack of thoughtfulness. Instead, include the customer’s name in the message to win their heart.

tweet of appreciation for a small business thank you note

Create a cost-effective and repeatable system

Have a repeatable and cost-effective system of sending thank you messages, to aid consistency. With emails, you can do that, since, for every $1 spent on email marketing, there is an ROI of $42

With an Email marketing tool like Flodesk, you can send personalized thank-you notes to customers’ emails, after every purchase or at customized intervals.  

You can also optimize your checkout page to improve conversion rate, by placing a gratitude note on the page. Check out 16 checkout page optimization tips to increase conversions for more fun ideas for your checkout page. 

How to send your thank you business messages to customers

Not sure what the best way to deliver your message of appreciation is? Check out a couple of options below.

Use emails

Email Marketing for small businesses is one of the most effective ways to build customer relationships. 

Now, appreciating your customers doesn’t need to cost an arm and a leg. And by sending your thank you messages via email, you get the chance to showcase the human side of your business and create a positive impression in the minds of your customers without breaking the bank.

small business thank you email to customers

Like the example above, you can also include next-purchase discount codes, announce your best deals, and inform customers about special sales events like Black Friday, Small Business Saturday, etc. 

Doing this helps you provide great value in the post-sale stage, leading to a long-term customer relationship. 

Keep the following points top of mind when sending thank-you messages to customers via email:

  1. Use a memorable subject line
  2. Include a visually appealing design
  3. Send it at the appropriate time
  4. Make it personalized and include specific details if possible 
  5. Include a discount code or freebie
  6. Make it short and sweet. 
  7. Use appropriate closing. 

Now, manually writing thank you emails can quickly become a chore. So, it is important to create workflows with automatic thank-you messages enabling you to thank your customers with less effort.

With Flodesk, you can easily design stunning emails and create such workflows. When customers take specific actions, they get an appropriate thank you message that fits their segment. Ready to show your customers some appreciation? Try Flodesk for free

Package insert 

Inserting a handwritten note into customers’ packages is another beautiful way to send thank you messages. It heralds intentionality and helps your business stand out. 

Beyond adding thank-you notes to customer packages, you can also insert another product sample to enhance customer satisfaction and take a shot at cross-selling. 

Text messages

60% of consumers read incoming texts within 5 minutes, showing how powerful text messaging can be. And with the right text messaging platform, thank you texts can help you connect well with your customers and keep you top of their minds. 

Social media post

Customers love being publically appreciated, and social media is a great place to give them their flowers. 

So, try creating customer shout-out posts, replying to comments and DMs with appreciation messages, posting happy customer reviews, or making video content to thank customers for their patronage, etc. 

Flodesk is built for small businesses like you

Every small business needs a business partner that looks out for their growth. And this is what Flodesk represents. 

With the Flodesk Checkout feature, you can create exciting sales pages to showcase your products or services. And if you aim to build a community of loyal customers, our email marketing software is ideal for growing your subscriber list and crafting open-worthy, on-brand emails.

Now, when creating your checkout page for sales, you can add a checkbox that allows visitors to opt-in to receive emails. With this, you turn visitors into community members who love to hear and buy from you. 
Ready to grow? Start creating converting sales pages and emails that delight your customers.