11 Thank You Email Templates for Ecommerce: Show Your Gratitude

Do you remember the last time you ordered something online? If you’re like most people, it was probably just a few minutes ago!

If so, you probably received an email confirming your order and thanking you for your business. Maybe the company even included some personal photos of team members or something that made you smile. 

As it turns out, tucking a thank you message into an ordinary transactional email is a great way for e-commerce brands to connect with customers in a more personal way, building an online experience that’s like what you’d get in a brick and mortar store. And brands with this sort of superior customer experience bring in 5.7x more revenue than those without.

With this in mind, we’ve put together a thank you email template along with eleven real-life examples of thank you emails to get you started.

Before we get to the template, let’s talk quickly about what you should include in an ecommerce thank you email. 

{{Lead with a personal photo or branded image}}

Hi {{customer name}}!

Thanks so much for {{insert action or event}}! It means so much to all of us here at {{name of your company}}. 

Take X amount off your first order with the code ABC! (if you want to include a special offer)

Happy shopping!

{{Insert CTA with the desired action}}

XOXO, 

(Your personal signature)

Follow us on Instagram (or other platforms) and get (choose incentive to offer)

Social buttons

Now that you have a basic template in hand, here are eleven real-life examples of thank you emails and what each one does well.

In this holiday-based thank you email, Antoinette of the A&M Collective thanks her subscribers and customers for being part of her community. Here’s why this email works:

In this thank you email from Go To Bed, founder and interior stylist Magdalene Liacopoulos thanks new subscribers for joining her ecommerce store email list. Here’s what makes this email work:

To learn more on how to connect with your audience, read: 3 Tips to Connect with Your Audience in Emails.

In this thank you email from the lifestyle and home decor brand Haume, the company’s newsletter subscribers are rewarded with a free gift. Here’s why this email works:

Read next: 10 Ecommerce Newsletter Examples Packed With Inspo & Ideas.

Here’s another example of a thank you email from Antoinette at Haume. This time, however, the thank you message is included as part of a promotional email about a new product launch (as opposed to the transactional welcome email above). Here’s why this email works:

In this thank you email from the artisanal home decor brand LU France Interiors, loyal subscribers are invited to join in celebrating one year of being Instagram official. Here’s why this email works:

Here’s another milestone thank you email celebrating one year in business, this time from Claire over at Harper The Label. Here’s why this email works:

In this thank you email from Alyssa Nguyen Design Studio, new subscribers receive a link to download the brand’s pricing guide. Here’s why this email works:

If you’re looking to build an email list fast, check out: How to Build an Email List: 11 Swift Steps to Find Subscribers.

In this thank you email from 7 Wayfinders, Leslie greets new subscribers with a warm welcome. Here’s why this email works:

In this thank you email from Ashley Cook Adair, subscribers are rewarded with early access to sign up for Ashley’s Grit to Grace online coaching product. Here’s why this email works:

In this thank you email from entrepreneur, community builder and author Natalie Franke, she thanks customers for helping to launch a new product and offers an exclusive preview of what’s coming next. Here’s why this email works:

In this thank you email from Sophie, founder of The Mrs. Book, she thanks customers who have been waiting patiently for her product to come back in stock. Here’s why this email works: 

While Flodesk’s curated designs are a big differentiator, our proprietary Layout blocks truly set us apart from the competition. Layouts help members create custom graphics, design collages, and sign off every email with a specialty script-font signature—no third-party design software needed. 

Also, Flodesk’s stunning forms (which can be used without a website) and workflows round out our top features, helping members grow their email lists and automate email sends. 

Even more, with Flodesk, members are never penalized for successfully growing their lists. Subscriptions are $38/month for unlimited email sends, unlimited subscribers and unlimited access to all features.

Start off by thanking the customer for a specific action or event—this can be anything from placing an order to reaching a milestone. Be sure to add touches of personalization and make the email feel like it’s coming from a real person. 

Then include links or CTAs back to your website to make it easy for loyal customers to hop back on and make a purchase. You can even include discounts or special offers to boost your conversion rate.

A thank you email from an ecommerce store can be a stand-alone email thanking customers, or it can be included as part of other transactional or promotional emails. The best types of transactional emails to add thank you notes to include: 

Besides transactional emails, you can also send thank you notes within your promotional email messages. Opportunities include holiday messages, new product launches, special offers and early access to sales or event registrations.

When sending an ecommerce thank you note, be sure to include the following: