TL;DR: Behind every small business’s growing email list is an effective email collection tool. With it, you can effortlessly capture the contact details of your website visitors and social media followers, and begin nurturing value-driven relationships.  

Nearly 50 years ago the first email blast went out, generating $13 million in sales. To this day, email marketing holds its ground as a powerful marketing form. Studies show that email marketing generates an average of $42 for every dollar spent—translating to an impressive ROI of 4,200%. 

As an entrepreneur ready to unlock this potential for your business, it’s all about having the right tools on hand. But with so many options to choose from, it can be difficult to find the best-fit tool for your needs. 

We’re here to help you make sense of this saturated marketplace. In this guide, we share the seven best email capture tools available today, compare their features, and help you understand what makes each one unique. 

How do you collect email addresses?

The simplest way to collect email addresses for your business is through an opt-in form. Using your email capture tool, you can create and design eye-catching opt-in forms to place strategically on your website and social media. 

A beautifully designed form catches attention at the right moment. Usually, forms promise access to an exclusive offer or freebie in exchange for contact information. 

Aiming to make the process as easy to complete as possible, forms provide input fields where audience members can fill out their email address and other details you need, such as first name and opt-in preferences. From there, your tool adds the information to a database and grants your audience access to the promised asset, offer, or newsletter.  

A few examples of how you might collect this information are by:

  • Creating a product or service giveaway
  • Using opt-in forms on your site
  • Creating an interactive game for the audience to receive discounts or freebies
  • Using a live chat service or chatbot
  • Creating a popup to collect information

7 best email capture tools in 2024

With so many email capture tools on the market, we turned to G2 to see what real people have to say about the software they use. 

Here are the best email capture tools to supercharge your email marketing in 2024 and beyond:

  1. Flodesk: Best all-around tool 
  2. ZoomInfo MarketingOS: Best for B2B customers
  3. AWeber: Best for automation in email marketing
  4. Best for e-commerce businesses
  5. Mailmunch: Best for industry-specific forms
  6. Ortto: Best for running multiple campaigns
  7. Privy: Best for marketing gamification

1. Flodesk: Best all-around tool

Flodesk forms join the list

Flodesk empowers entrepreneurs to create attractive and oh-so-clickable emails for their audience. Its extensive (and beautiful) template library is perfect for small businesses that need a creative hand in their campaigns.

The powerhouse tool gives you the freedom to design engaging Full Page Forms, Popup Forms, and Inline Forms with an intuitive drag-and-drop builder. Content creators, photographers, and e-commerce store owners are just a handful of the many Flodesk members who love the gorgeous templates they can customize to match their brand. 

Flodesk is ideal for any business that wants to build and grow its audience with inspiring forms to use across its website, standalone landing pages, and social media profiles.

Key features

  • Custom designs: From landing pages to popups, fonts, and personalized links, keep your email capture efforts fully on-brand
  • Personalization fields: Collect the exact details you need and use opt-in preferences to add deep personalization to your emails
  • Versatile landing page forms: Share your Full Page Forms anywhere on the web—no website necessary
  • Flodesk Link in bio: Convert followers into subscribers with a custom Link in bio on your social profiles. Direct your audience to on-brand social forms that showcase your latest offerings
  • Measure your progress: Flodesk’s in-depth analytics show which forms get the most attention over time
Flodesk join the list, friends form


You can sign up free with Flodesk to test all the features and see how it works for your business. After 30 days, you’ll continue having access to Link in bio and all of Flodesk’s forms. Or upgrade with straightforward pricing, that doesn’t increase no matter the size of your subscriber list.

  • Link in bio: Completely free
  • Add email marketing: $35/month
  • Add e-commerce: $24/month

Get unlimited email sends and subscribers with Flodesk

We’ll never increase pricing because your email list is growing.

2. ZoomInfo MarketingOS: Best for B2B customers

Zoominfo interface

ZoomInfo MarketingOS is a GTM (go-to-market) solution and business database that makes it easy to identify any decision-makers within an organization that you’d like to engage with. It collects their information from various online touchpoints and provides actionable insights to help you convert them into customers.

ZoomInfo is not a dedicated email marketing software and offers various business products. Its marketing solution is popular with B2B companies and includes tools to collect emails and nurture leads.

Key features

  • Database of company-mapped IP addresses: Access over six billion IPs mapped to company contacts and quickly and automatically build your email list. Create and deliver your email campaigns, knowing they’ll reach key decision-makers
  • Real-time insights to tailor your campaigns: Real-time behavioral analytics show you how online visitors explore your site and interact with your brand. Use these to tailor your email capture and lead generation forms for better engagement
  • Simplify form creation: Use FormComplete to design friction-free email collection forms that autofill information gaps about your audience


You’ll need to get in touch with ZoomInfo MarketingOS for their pricing information, as it’s not visible online. However, G2 reviewers indicate that the pricing may be too high for smaller businesses. 

ZoomInfo offers a free trial, so you can test whether their marketing solution is right for your business.

3. AWeber: Best for automation in email marketing

Aweber interface

AWeber is a fantastic email marketing software and collection tool for small businesses. One of the platform’s biggest selling points is its marketing automations that take the busy work out of email marketing. AWeber also works with over 750 partners to give you integrations with the tools you already use.   

With a library of pre-built templates that you can customize for your website and socials, it’s quick and easy to create perfectly branded email capture forms. 

Key features

  • Customizable templates: Create engaging forms and emails using customizable templates that are carefully designed for email collection
  • Form and landing page hosting: If you don’t have a website, AWeber will host your forms or landing pages for you
  • Intuitive design builder: An effective drag-and-drop design tool that’s quick, simple, and easy to use
  • AI enhancement: Save time and overcome creative block with AI-powered writing and design tools


AWeber offers four price plans that increase based on your number of subscribers and the features you want to access. Here’s how they start:

  • Free: Free for 500 subscribers and 3,000 monthly email sends
  • Lite: $12.50/month for 500 subscribers and unlimited email sends
  • Plus: $20.00/month for 500 subscribers and unlimited email sends
  • Unlimited: $899/month for unlimited subscribers and unlimited email sends

Unfortunately, AWeber doesn’t offer a free trial. And although it has a free plan, it’s limited. 

When signing up, you’re likely to need the Plus plan at a minimum. This allows you to remove the AWeber branding from your forms, landing pages, and emails. 

4. Best for e-commerce businesses interface helps e-commerce businesses connect with their anonymous website visitors. Through its publisher network, the platform can reach visitors who haven’t yet purchased from you or filled out a form. 

While many of the features are geared towards retaining customers and re-engaging those with abandoned carts,’s Grow product focuses on email collection. Grow scans the company’s extensive opt-in publisher network for information matching the unknown visitors to your website. If there’s a match, it sends you the person’s email address, so you can kickstart a relationship and potentially earn a new customer. 

Keep in mind that this email collection tool is only available for U.S. markets. Other countries have different data protection and privacy regulations, which makes global compliance tricky. 

Key features

  • Discover unknown website visitors: Insert a code snippet into your website and gather more data on all site visitors
  • Access contact information even without sign-ups: Get this information knowing you’re 100% compliant with U.S. rules and regulations
  • 100+ integrations: Connect with the marketing and e-commerce platforms you already use to simplify how you work
  • Automated email collection: Once the tool is set up, sit back, relax, and capture email addresses with little effort

Price doesn’t display its pricing on its website. However, on G2, it shows two different pricing plans:

  • Startup: $500 for businesses earning between $5,000–10,000/month 
  • Enterprise: Businesses earning more than $10,000/month should contact the sales team

You can request a demo from the sales team to get a feel for the platform before committing.

5. Mailmunch: Best for industry-specific forms

Mailmunch interface

Mailmunch is a popular growth and email marketing app for solopreneurs, bloggers, startups, and enterprises. Running on more than 500,000 websites to date, Mailmunch’s toolkit—including forms, popups, and landing pages—generates millions of sign-ups every day.

Key features

  • Variety of industry-themed opt-in forms: Choose from a wide range of opt-in forms designed for practically all industries
  • Nurturing sequences: Customize your campaigns with email sequences that guide customers down your marketing funnel
  • Eye-catching landing pages: Use Mailmunch’s design tools to create high-quality landing pages that convert
  • Mobile-friendly forms: Design your email marketing forms for mobile to engage the modern-day shopper


Mailmunch keeps pricing simple, basing it on your number of contacts. Here’s a look at how it starts: 

  • Premium: $13.99/month for 1,000 contacts
  • Custom pricing: Contact the sales team for over 200,000 contacts

6. Ortto: Best for running multiple campaigns

Ortto interface

Ortto is an easy-to-use yet sophisticated AI-powered marketing automation and analytics platform that’s helping over 3,000 businesses to grow. When it comes to email capture, Ortto combines powerful tools to turn anonymous visitors into potential buyers through banners, surveys, opt-in forms, and more.

Regardless of the type of popup you choose to capture email addresses, Ortto offers eye-catching designs you can customize. Personalize input fields, time the popup display, and add your brand’s styling to make it yours. 

Key features

  • Time popups perfectly: Set a timer to automate when popups appear on your website
  • Create lead magnets: Design a lead magnet form and gate it on your site to encourage sign-ups
  • Easy popup design: The intuitive and responsive design tool makes it easy to create stunning designs for bars, banners, surveys, notifications, countdown timers, and more, even if you have limited experience
  • Get insights on customer data and analytics: Use this real-time information to measure how your email marketing performs and what works best for your business


Ortto offers three pricing plans, all of which cover up to 10,000 contacts: 

Professional: $509/month

Business: $849/month

Enterprise: $1,699/month

You can try Ortto free for 14 days, giving you time to explore their features (excluding SMS), add 10,000 contacts, and send 100 emails. Your other option is to set up a demo with their sales team.

7. Privy: Best for marketing gamification

Privy interface

Another great option for small businesses with online stores, Privy provides tools to grow your sales through email and SMS. The platform not only helps you grow your email list but also drives interaction with your subscribers to gently move them along the sales funnel.

Privy offers several features to capture email addresses and turn casual browsers into committed subscribers.

Key features

  • Interactive spin-to-win games: Gamify your email opt-in form with interactive challenges that unlock discounts, free shipping, freebies, or another chance to spin the wheel
  • Mobile-ready popups: Design your popups for mobile browsing to optimize the user experience
  • Customizable email capture: Customize popups, flyouts, and other high-conversion displays so they match your brand perfectly
  • Drag-and-drop editor: Choose and customize one of Privy’s templates with an easy-to-use editor


There’s a limited free plan available to test drive the platform. After that, you’ll have to upgrade to one of the three paid packages, which are based on your number of contacts. Here’s how pricing starts:

  • Free Plan: $0/month for 100 contacts
  • Convert (list growth only): $24/month for 10,000 page views
  • Starter Plan: $30/month for 1,500 contacts
  • Growth Plan: $45/month for 2,000 contacts

Best practices for collecting email addresses

If you’re wondering how to build your email list, here are ten helpful tips to help you land the right email addresses:

  1. Use eye-catching forms: Put your best foot forward with relevant and eye-catching forms that entice your audience to sign up
  2. Make it personal: Write a heartfelt and personal message on your popup or sign-up form
  3. Always add value: Make sure there’s something in it for your audience (and never spam them)
  4. Address audience pain points: Create helpful content that mirrors your audience’s interests or answers their pain points. Then, turn it into a freebie or lead magnet
  5. Try different formats: Experiment with a mix of popups, flyouts, and banners to see what works best for your brand
  6. Use social media: Promote your list and the benefits of joining it on social media
  7. Try a Link in bio: Turn social media followers into subscribers by collecting emails using a Flodesk Link in bio 
  8. Allow your audience to self-segment: Add form opt-in preferences to automatically segment your audience
  9. Try gamification: Play around with gamification as a method to capture email details from your audience
  10. Don’t wait till you have a website: Capture email addresses by sharing a fully hosted Full Page Form (no website needed) 
Flodesk join the list form font options

Capture emails with the tool that works best for you

There’s an art to collecting emails and building your list. Having the right email collection tools, like Flodesk Forms and Link in bio, will help you grow your list (and your business). But remember, designing the form is just the beginning of the process. You’ll need to ensure you’re delivering value. 
Join the ranks of design-savvy small business owners and marketers who want to level up their email marketing strategy in 2024. Designed especially for small businesses, entrepreneurs, and creatives, Flodesk is easy to use, fully integrated, and packed full of tools that’ll help bring your brand to life. Sign up free.

Design forms that speak to your subscribers

Create signup worthy forms with custom fonts, branded graphics, and full creative freedom