The link in your Instagram bio offers a golden opportunity to connect with your followers. It’s a space you can use to direct your audience to your website, online store, or any other place you’re looking to drive traffic. 

Thanks to recent updates on the platform, you can now add up to five links to your Instagram bio. But if you’re a content creator or small business owner, how do you decide which ones to use? And can you use this valuable real estate to offer more than just a basic link list?

That’s where link in bio tools come in. They’re game-changers for your Instagram bio link—going beyond the basics to truly level up your small business marketing strategy. Keep reading to discover nine of the best link in bio tools that are easy to use and affordable.


Top Feature

Starting Price

Best For


High-converting opt-in form


Small businesses and content creators


Dynamic pages


Small businesses and influencer managers


Advanced integration with other tools


Small businesses and influencers by Later

Create a clickable mirrored Instagram feed


E-commerce businesses


Create forms and accept payments


Creators and influencers


Vast collection of icons to choose from




Create your own online store on your link in bio page


E-commerce businesses


Automatically creates an interactive Instagram feed


E-commerce businesses


Monetization features like selling from your page and tip jar



Why create a custom landing page for your social media profile?

Adding links to your Instagram bio has numerous benefits. For starters, followers who are clicking on your Instagram link in bio are already engaging with your brand, inching one step closer to buying whatever you’re selling. An effective link in bio helps you seal the deal. 

The best link in bio examples act as mini homepages, carefully curated with your most important links and fully customized to reflect your brand’s look and feel. It’s your own little corner of the internet that you can shape and update to keep things fresh and exciting for your followers. 

With a custom landing page for your social media profiles, you can take control and convert followers into subscribers you can engage with forever—so you no longer need to rely on algorithms to stay in touch with your community. It’s a game-changer for small businesses and creators.

Turn followers into subscribers with a Flodesk Link in bio

Capture followers’ emails right from your social profiles to grow your list.

Here are some great features to look out for in a link in bio tool:

  • Customizable design: Personalize the look and feel of your page to match your brand’s aesthetics, including colors, fonts, and images.
  • A high-converting opt-in form: Instead of directing followers to another form elsewhere, a Flodesk Link in bio allows you to capture emails right from your bio link, reducing the number of clicks needed to convert followers into subscribers. 
  • Multiple links integration: The ability to add unlimited links means you’re free to direct followers onwards to important pages, including your homepage, product pages, blog, special offer, freebie, and other social media profiles.
  • Analytics: Gain insights into click-through rates, visitor demographics, and engagement metrics to keep improving your link in bio landing page. 
  • Mobile optimization: Ensures your bio link page displays correctly and loads quickly on mobile devices, where the majority of social media users are active.
  • Easy-to-use editor: An intuitive interface for adding, removing, and editing links without needing technical skills.
  • Embeddable content: Allows you to embed multimedia content, like videos, music, or podcasts, directly onto the page. 
  • Link scheduling: Some tools allow you to schedule when your links are visible, helping you plan and promote time-sensitive content or campaigns.
  • Link shortening: To maintain a clean and professional appearance, these tools often provide link shortening and personalization services.
sarah jones link in bio

Now, let’s explore and compare various link in bio tools to help you find the right fit for your small business.

1. Flodesk

Flodesk link in bio example

Flodesk’s Link in bio tool allows you to seamlessly guide your audience to multiple destinations—from your website to your special offer. And the best part? It’s completely free! Unlimited links, unlimited customization, unlimited subscribers—everything you need to turn social media into a top-converting channel.

A Flodesk Link in bio makes it easy for your subscribers to opt-in. You’ll choose from gorgeous templates that include an opt-in form above the fold, encouraging quick signups. There’s no need to redirect followers to another page—turn followers into subscribers right within your page.

You can personalize your form in less than five minutes. From custom links to your brand colors, fonts, and images, add your unique touch effortlessly. To top it off, Flodesk Link in bio automatically integrates with email and e-commerce capabilities and provides powerful analytics to help you grow, nurture, and sell online. Together, this makes it the perfect choice for any small business’ Instagram bio.

Key features

  • High-converting opt-in form
  • Stunning designs
  • Easy drag-and-drop editor
  • Branded, fully customizable templates and links
  • Integrates seamlessly with Flodesk Email and Flodesk Checkout
  • Powerful analytics and segmentation


Completely free 

Flodesk Interface

2. Shorby

Showcase your content with a Shorby Page, where you can easily guide your audience to your preferred links. You can boost engagement with features like countdown timers, custom buttons, and cards. 

It also offers Dynamic Feeds, similar to an RSS feed, which automatically displays your latest updates (such as blog posts, new products, and more) to keep your audience up to speed with all your business news. And with space to add “Messengers” and “Social Links,” Shorby streamlines user engagement and communication. 

While Shorby doesn’t offer templates for speedy page creation, its flexibility allows users to craft personalized micro-landing pages. 

Key features

  • Customizable landing pages
  • URL shortener
  • Dynamic content feeds 
  • Ad-tracking pixels to retarget visitors 
  • Powerful analytics


Shorby doesn’t offer a free plan, but there’s a 14-day trial. If you want to continue after your trial, you have three options:

  • Rocket: $12/month
  • Pro: $24/month
  • Agency: $82/month

3. Linktree

Among the pioneers of link in bio solutions, Linktree is well-known among Instagram users. It’s easy to set up and offers a clean interface. Its free version, which is available for personal use, has also been upgraded—now offering embedded YouTube videos, color coding, and social icons.

And when you upgrade to a paid plan, you’ll have access to additional perks like advanced analytics, mailing list integration, enhanced customization features, link scheduling, and link prioritization.

Key features

  • Customization
  • Meta Pixel integration
  • Content scheduler 
  • Integration with other tools
  • Affiliate marketing tools
  • Email and SMS opt-in


Linktree has a free plan that includes unlimited links and some monetization features. Businesses and content creators needing more can sign up for one of their three paid offerings, each incorporating more features like better customization, audience analytics, and automation.

  • Free: Free for personal pages
  • Starter: $5/month
  • Pro: $9/month
  • Premium: $24/month

4. is the link in bio tool offered by Later, an all-in-one social media management platform. Tailored to enhance the Instagram experience, provides its users with a customizable page that can host multiple links, banners, buttons, and clickable Instagram posts. 

When you add a Linked Social Posts block, visitors will see a mirror image of your Instagram feed, with clickable links on each Instagram post. It’s an excellent option for e-commerce businesses who want to provide direct links to any products promoted on their feed. 

Although design and customization options are somewhat restricted, is fully integrated with Later’s social media management features, making it a convenient option for those already using the platform. All features are available for free, but to remove Later branding, you’ll need to upgrade to a paid plan.

Key features

  • Create a clickable Instagram feed
  • Custom colors, fonts, and themes
  • Featured banners
  • Mailchimp integration
  • Custom URL



With Taplink, you can add unlimited links and buttons to showcase your content. You can also enhance your link in bio with pictures, videos, and links to your other social media profiles—creating a one-stop destination for your audience. 

What sets Taplink apart? You can do more than just share links and media. On their paid Business plan, you can create forms and even accept payments directly through your social media bio. And with more than 300 ready-to-use templates, you can find the perfect look for your bio page. 

Key features

  • Create forms and accept payments
  • 300 ready-to-use templates
  • Links to messaging apps
  • HTML blocks for more customizable design
  • SSL certificate for your domain


Core features like unlimited links, pre-designed themes, and FAQ blocks are included in the free version. However, if you want to use more advanced features, you must sign up for one of their two paid plans.

  • Basic: Free
  • Pro: $3/month

Business: $6/month

Convert followers into subscribers 40x better with a Flodesk Link in bio

Grow your list. Capture followers’ emails right from your social media profiles.

6. Lnk.Bio

Lnk.Bio makes it easy to create an attractive and organized link list. You can choose from a selection of 2,500 different icons, centralize your social media and contact information, and include images, videos, and audio on your page. 

But while it’s easy to include links, adding other blocks—like images, icons, and countdowns—is less intuitive. And it’s initially unclear which features are available on the free plan. 

The standout feature of is its multi-account management, which caters to businesses that need to juggle multiple link in bio pages, like social media managers. 

Key features

  • App integration
  • Clickable icon selection
  • Link scheduling
  • Pixel tracking
  • Multi-account management
  • Password-protected links


Lnk.Bio offers a free plan with basic features. Upgrade to the monthly package for additional perks like link scheduling and password-protected links. Or, opt for one of the two one-time payments for access to all features, like a booking calendar and contact form.

  • Free: Free
  • Mini-Monthly: $0.99/month
  • Mini-One Time: $9.99 once off
  • Unique-One Time: $24.99 once off

7. ContactInBio

ContactInBio goes beyond simple link sharing, providing features like forms and payments. You can seamlessly receive orders, collect leads, and accept payments from over 43 payment providers. It also supports over 100 different social media and links to software like Shopify, Discord, and Patreon. 

One standout feature is the ability to create your own online store directly on your link in bio page—making ContactInBio a powerful all-in-one solution for creators and businesses. Additionally, you have comprehensive visitor data at your fingertips, like the ability to track your visitors using Google Analytics and retarget them with Meta Pixel.

Key features

  • Direct payment links
  • Create your own online store
  • Multiple app integrations
  • Links to music services


ContactInBio has a free offering with an extensive list of features. For even more integration, customization, and usability features, there are two paid versions:

  • Starter: Free
  • Business: $2.6/month

Agency: $13.65/month

Feedlink by EmbedSocial presents a web and mobile-optimized landing page that lets you turn your Instagram feed into a clickable gallery. Every photo in the feed can be tagged with a unique link, transforming your Instagram into a sales and distribution channel. This shoppable landing page effortlessly guides followers to product pages and simplifies the purchase process.

A standout feature is their Social Media Newsletter. The system automatically repurposes your most recent Instagram and TikTok posts and sends a weekly update to subscribers who signed up via Feedlink’s subscription block. 

Key features

  • Automatically creates a clickable Instagram feed
  • Social Media Newsletter
  • Publish blogs on your landing page
  • Over 40 templates to choose from


Feedback offers a basic free plan that includes one page with unlimited links, limited analytics, and some customization. Their plans all include a 7-day trial.

  • Free: Free
  • Pro: $6/month
  • Business: $19/month
  • Agency: $29/month

9. Beacons

Beacons offers a refreshing take on the link in bio and is specially tailored for influencers and creators looking to elevate their online presence. The tool makes it easy to monetize your account. It allows you to seamlessly integrate a custom shop into your bio link, so you can start selling online and includes other options for monetization, too—all supported by secure payment processing. 

One notable feature of Beacons is its Fan Requests block, which lets your followers input requests, like feedback, coaching, or another type of paid interaction. It’s one of many features helping creators to foster meaningful connections via their link in bio. 

Key features

  • Sell digital products with one-click checkout
  • Import products to sell from other platforms
  • Tip jar and fan requests
  • Collect visitor contact information
  • Traffic analytics 


If all you want is Beacons link in bio page, the free plan is perfect. It includes a fully customizable link in bio page with unlimited links and the ability to sell digital products. But if you want to supercharge your link in bio into a sales and marketing engine, you can upgrade for more marketing features.

  • Free: Free
  • Marketing Bundle: $30/month
  • VIP: $100/month 

Given the many competing priorities that come with being a small business owner, having the right link in bio tool in place can make a world of difference. 

Whether you’re looking to make the most of your budget or save time while still presenting a beautiful and polished link in bio to your community, there are numerous link in bio tools to fit your unique needs. 

A Flodesk Link in bio gives you the best design and list-growth potential, completely free. Simply choose from our gorgeous library of templates, customize them to match your brand, and watch as your subscribers grow. Create yours free.