Small business ‘thank you’ message to customers | Tips & examples

Leaving a great impression on your customers doesn’t stop with offering the best product or service. To further solidify your relationship with a customer, put a little effort into your after-sales process by sending them a thank-you note. 

When you show customers appreciation for buying from you, it signals that you care about them—this aids customer retention. In fact, 87% of customers will make another purchase if they had a good customer experience. 

This article will show you the importance of expressing gratitude to your customers by crafting and sharing the perfect thank you note—one that will have them returning to you. If you need a little inspiration, we feature 30 distinct ‘thank you for your business’ messages you can adopt and customize. 

Let’s get to it. 

Every successful business has one thing in common—they understand the customer’s significant role in business growth. And they go all out to build and maintain a vibrant relationship with them.

A strong relationship with your customers will help you build a pool of happy and loyal customers. Beyond buying from you, they become your unofficial ambassadors telling others about what you offer. This promotes your brand awareness and fills the top of your sales funnel with prospective customers.

Customer appreciation creates a positive experience for customers and since a positive experience is more likely to lead to repeat purchases, you need to pay attention to how you can optimize every step of your customer’s journey, including after sales.

A simple thank you note can also be a core differentiating factor, helping you stand out in a sea of competitors. 

Read next: Our guide on selling Canva templates

Writing a thank you note that moves your customers doesn’t need to be complicated. All you need to focus on is being genuine and adding a personal touch that communicates your warmth over the distance. 

Here, you will learn how to craft the perfect thank you note that brings a smile to your customers’ faces and aids customer loyalty. 

Knowing why you are sending a thank you note is as important as the note itself. When you understand the rationale behind appreciating customers, you would put in the extra effort to do it well.

A thank you note shouldn’t be aimed at getting customers to buy more. Instead, it should make the customers feel appreciated without forcing them to make another purchase or tell others about your business. When done right, it triggers the right emotions, leading to beautiful responses you didn’t anticipate. 

Who are you thanking? Any customer who buys from you? First-time customers? Long-term customers? High-value customers? People in customer loyalty programs? 

Be clear on the segments of individuals you are creating the thank you notes for to craft the perfect message. 

Then categorize your customers into the segments stated above or based on any criteria you use in segmenting your customers. And create specific messages they can relate to based on their relationship with your business.

If you want to leave a lasting impact with thank you notes, don’t send a generic thank you message. Instead, personalize the message and include specific details to increase customer satisfaction. 

For example, if a customer has consistently bought from you for six months, you can send a thank you note to celebrate the milestone. It tells them how much attention you pay to your customers and boosts your chances of gaining long-term customers.

Also, phrases like “dear customer” or “valued customer” are a no-go area as they are generic and reveal a lack of thoughtfulness. Instead, include the customer’s name in the message to win their heart.

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Have a repeatable and cost-effective system of sending thank you messages, to aid consistency. With emails, you can do that, since, for every $1 spent on email marketing, there is an ROI of $42. 

With an Email marketing tool like Flodesk, you can send personalized thank-you notes to customers’ emails, after every purchase or at customized intervals.  

You can also optimize your checkout page to improve conversion rate, by placing a gratitude note on the page. Check out 16 checkout page optimization tips to increase conversions for more fun ideas for your checkout page. 

Not sure what the best way to deliver your message of appreciation is? Check out a couple of options below.

Email Marketing for small businesses is one of the most effective ways to build customer relationships. 

Now, appreciating your customers doesn’t need to cost an arm and a leg. And by sending your thank you messages via email, you get the chance to showcase the human side of your business and create a positive impression in the minds of your customers without breaking the bank.

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Like the example above, you can also include next-purchase discount codes, announce your best deals, and inform customers about special sales events like Black Friday, Small Business Saturday, etc. 

Doing this helps you provide great value in the post-sale stage, leading to a long-term customer relationship. 

Keep the following points top of mind when sending thank-you messages to customers via email:

Now, manually writing thank you emails can quickly become a chore. So, it is important to create workflows with automatic thank-you messages enabling you to thank your customers with less effort.

With Flodesk, you can easily design stunning emails and create such workflows. When customers take specific actions, they get an appropriate thank you message that fits their segment. Ready to show your customers some appreciation? Try Flodesk for free. 

Inserting a handwritten note into customers’ packages is another beautiful way to send thank you messages. It heralds intentionality and helps your business stand out. 

Beyond adding thank-you notes to customer packages, you can also insert another product sample to enhance customer satisfaction and take a shot at cross-selling. 

60% of consumers read incoming texts within 5 minutes, showing how powerful text messaging can be. And with the right text messaging platform, thank you texts can help you connect well with your customers and keep you top of their minds. 

Customers love being publically appreciated, and social media is a great place to give them their flowers. 

So, try creating customer shout-out posts, replying to comments and DMs with appreciation messages, posting happy customer reviews, or making video content to thank customers for their patronage, etc. 

Every small business needs a business partner that looks out for their growth. And this is what Flodesk represents. 

With the Flodesk Checkout feature, you can create exciting sales pages to showcase your products or services. And if you aim to build a community of loyal customers, our email marketing software is ideal for growing your subscriber list and crafting open-worthy, on-brand emails.

Now, when creating your checkout page for sales, you can add a checkbox that allows visitors to opt-in to receive emails. With this, you turn visitors into community members who love to hear and buy from you. 
Ready to grow? Start creating converting sales pages and emails that delight your customers.