11 Sendinblue Alternatives to Shake Up Your Email Marketing
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Sendinblue is one of the leading email marketing platforms out there at the moment. Nevertheless, while they’re popular and certainly have their strengths, they’re not the perfect solution for everyone.
Their pricing may be accessible and they may have a wide range of good quality features, but their templates, user experience and long-term pricing system fall short.
If you’ve ever found yourself looking for a software that fulfills your email marketing needs better than Sendinblue, look no further. We’ve created this comprehensive guide that does the legwork for you by outlining everything you need to know about the 11 best Sendinblue alternatives on the market.
Keep reading to discover which Sendinblue alternative is the best fit for your business. Hint: It just might be Flodesk.
Get unlimited email sends & subscribers with Flodesk
We’ll never increase pricing because your email list is growing
Why look for a Sendinblue alternative
Sendinblue is an email marketing platform based in Paris, France. They’ve been around since 2012 and have truly come leaps and bounds since then.
In general, Sendinblue is a good software. Their entry-level pricing scheme makes them particularly attractive. Their free plan is great because its only limitation is 300 emails per day and it has decent features to boot. Their basic paid plan is also accessible because it starts at only $25/month for a wide range of features and unlimited contacts.
Sendinblue also has a comprehensive roster of features in general, including CRM management, live chat, audience management, marketing automations, reporting and of course, a well-thought-out email builder.
Nevertheless, no email software is perfect and Sendinblue has some drawbacks that may leave users looking for alternatives.
Email templates need improvement
Sendinblue’s email templates could be improved. While they have a good range that can be filtered by industry, they’re in definite need of a refresh and don’t stand out as much as they should.
Pricing plans based on email sends
Even though Sendinblue’s relatively low pricing scheme draws a lot of users in, it has a drawback of its own. Instead of basing plan price increases on subscriber count, they base it on the number of email sends.
For instance, you only have 300 email sends per day included with the free plan and 10,000 per month with the Lite plan. That might sound like a lot, but as your subscriber list grows and your needs increase, it could become an issue.
Clunky email builder
Sendinblue’s email builder feels a little clunky for a modern email marketing software. It’s not as intuitive as it could be and doesn’t make for the easiest user experience.
Overall, Sendinblue is a good email marketing platform, but it might not be the best solution for your needs. There’s a range of other options out there that might be a better fit, so keep reading to find out what they are.
11 top Sendinblue alternatives for every use case
If you’re not satisfied with Sendinblue, never fear. There are many Sendinblue alternatives out there, and we’ve provided all the information you need to know about them below. Keep reading to learn more about our top email marketing software picks and how to determine which one is right for you.
1. Flodesk
Flodesk is a relatively new email marketing solution that’s already one of the fastest-growing platforms in the industry. Built for entrepreneurs by entrepreneurs, Flodesk’s reason for being is to provide small to medium-sized businesses with an affordable, intuitive email service provider (ESP) that prioritizes stunning design.
Stand-Out Features
- Easy-to-navigate, well-designed email builder
- A large library of unique, eye-catching email templates that are perfect for any purpose you can think up – from new product launches to re-engagement emails.
- Emails that are responsive to any device
- Impactful list building tools like a landing page and web-form builder
- Marketing automations that’ll help you build, nurture and engage with your funnels
- A direct integration with Shopify (and lots more available via Zapier)
- Competitive email data insights & analytics
- A helpful Flodesk Insiders community on Facebook to help you thrive and grow your brand
Pros
- Intuitive, easy-to-navigate dashboard and interface
- Hands down, the most beautiful email templates you’ll find on the market
- Incredibly easy to create stunning emails that stand out from the masses in minutes
- Beginner-friendly yet powerful, making it a great platform for all levels of email marketing experience
- Stunning built-in visuals remove the need for third-party design tools like Canva
- A 30-day free trial
- Will save you a lot of money in the long run due to their flat rate plan
- A fast-growing company that’s launching new features regularly
- Comprehensive reporting & analytics
Cons
- No free plan
- Most integrations aren’t direct and have to be connected via Zapier
- Direct integration with Shopify but not other eCommerce platforms
Pricing Plan
Forget about rising costs and confusing pricing schemes, Flodesk’s pricing plan is simple, affordable and reliable. Rather than expecting our users to pay more as their subscriber list grows, we’ve come up with a price that they can always rely on.
Our flat rate plan costs $38 USD per month and gives users access to all our email marketing features, including unlimited subscribers and email sends.
If you want to check out our platform for yourself, we also offer a 30-day free trial that you can use with no strings attached.
Best For
Small to medium-sized businesses who love great design and want a flat rate plan they can count on.
Get unlimited email sends & subscribers with Flodesk
We’ll never increase pricing because your email list is growing
2. Mailerlite
Mailerlite is a relatively new email marketing platform, but it’s widely credited with being beginner-friendly and affordable when compared to the competition. All in all, it’s a great software for those who are new to email marketing.
Stand-Out Features
- Dynamic email elements like interactive blocks, the ability to embed surveys and countdown timers
- A wide variety of ready-to-use templates
- The ability to make websites, landing pages, pop-ups and embedded forms
- Email automation and segmentation
- Great customization features
- Easy eCommerce integrations
- A/B split testing and autoresending features
- Comprehensive campaign reporting
- A wide range of ready-to-connect integrations
Pros
- Very beginner-friendly
- Modern, well-organized interface
- Free plan
- Affordable paid plans
- Mobile app for iOS
- Lots of useful, unique elements to add into emails
- Lots of integrations
Cons
- Regardless of affordability, their paid plans increase as your subscriber list grows
- Email marketing automations are somewhat limited
- Reporting and analytics are fairly basic
Pricing Plan
- Free trial: 14 days
- Free plan: Under 1000 subscribers
- Paid plan: Goes up based on subscriber count, starts at $10 USD for 1000 subscribers
Best For
Total beginners will love their super easy-to-use interface and accessible nature.
But if you’re looking to scale, you can dive deeper with our Mailerlite alternatives comparison!
3. Mailchimp
Mailchimp is one of the most well-established email marketing software out there, having been around since 2001. Their recognizable name and wide range of features consistently keep people coming back for more.
Stand-Out Features
- A website builder and the ability to create a custom domain
- Extra marketing tools like a landing page builder and the ability to create social media ads
- Audience management tools
- Intuitive design tools
- A wide range of templates
- Effective marketing automations
- Robust data and insights
- Over 250 web app integrations
- E-commerce functionalities
Pros
- After all this time, they still have lots of new features coming out
- Because it’s a well-established software, they cover a lot of ground
- An impressive array of integrations
- Easy to integrate with other web tools and apps in general
- Generous free plan that can be used indefinitely
- Thorough, easy-to-understand data and insights
Cons
- Interface is not particularly user-friendly and can be confusing at first
- Paid plans get expensive quickly as your subscriber list grows
- Email builder can be a bit clunky and needs some fixes
Pricing Plan
- Free trial: N/A
- Free plan: Up to 2000 subscribers
- Essentials plan: $9.99 per month based on 500 subscribers*
- Standard plan: $14.99 per month based on 500 subscribers*
- Premium plan: $299 per month based on 10,000 subscribers*
*All plans go up in price as your subscriber list grows.
Best For
Anyone who’s looking for a robust free plan for their email marketing needs.
4. Constant Contact
Constant Contact is a grandfather in the email marketing software world, having been around since 1995. They focus on making digital marketing easy and straightforward for small to medium-sized businesses.
Stand-Out Features
- A wide variety of responsive templates
- The ability to create marketing automations
- Thorough reporting and analytics
- Great additional digital marketing tools like an AI-powered website builder, a web form creator and a built-in e-commerce platform
- Unique event management features
- Social media marketing capabilities so you can build ad campaigns directly from your account
Pros
- A free trial
- Very user-friendly website builder that’s perfect for beginners
- Accomplishes a lot of different digital marketing tasks with one software
- Drag-and-drop style email builder that doesn’t require a lot of experience to understand
- Marketing automations designed to engage subscribers
Cons
- Difficult to customize their marketing automation features
- Not very affordable for small businesses, especially as your subscriber list grows
- Not the most user-friendly interface
Pricing Plan
- Free trial: 30 days
- Free plan: N/A
- Email plan: $20 per month based on 500 subscribers*
- Email Plus plan: $45 per month based on 500 subscribers*
*All plans go up in price as your subscriber list grows.
Best For
Any small business looking to fulfill all their online marketing needs on one platform.
5. ConvertKit
ConvertKit is an email marketing software that was created by blogger, creator and author Nathan Barry in 2013. To this day, it stands out due to its features designed specifically for online creators.
Features
- Landing page and sign-up form builders
- Effective email automations
- Tons of dynamic elements you can add into your email newsletters
- A wide variety of integrations
- Great e-commerce tool designed to help online creators make a living
- Templates for emails, landing pages and sign-up forms
Pros
- A free plan
- Great tools for online creators like e-commerce functionalities and a library of creator resources
- If you’re an online creator, you’ll feel that this platform was designed for you
- A good variety of integrations
- Visual layout is easy to understand
- Easy to personalize email templates
Cons
- Plans get expensive quickly as your subscriber list grows
- Big focus placed on plain text messages, making it difficult to put together beautiful emails without coding experience
- Interface can be difficult to get a hang of
- Narrow focus on online creators (not great for small businesses in general, for example)
Pricing Plan
- Free trial: N/A
- Free plan: Up to 1000 subscribers
- Creator plan: $9 per month based on 300 subscribers*
- Creator Pro plan: $29 per month based on 300 subscribers*
*All plans go up in price as your subscriber list grows.
Best For
Any who works as an online creator (bloggers, authors, coaches, podcasters, musicians or anything in that neighbourhood).
6. Aweber
Aweber is another email marketing platform that’s been around for a long time—since 1998, to be exact. While there might be better alternatives out there nowadays, they’re still a solid option and have certain features that excel.
Stand-Out Features
- Customize emails from pre-built templates or start from scratch
- Effective marketing automation features
- Great audience segmentation and tagging abilities
- The ability to auto-create newsletters out of existing content
- Comprehensive reports and analytics
- A library of ready-to-connect integrations
- Goes beyond email marketing with landing pages, web push notifications, forms and more
Pros
- A free plan that does the job
- All paid plans give users access to their entire range of features
- Multiple mobile apps
- Excellent audience management tools
- Very helpful customer support and educational resources
- A large selection of integrations
- Generally high email deliverability rates
Cons
- Considering the price, you don’t get a lot of bang for your buck
- Fairly limited automations
- Many users report their email editor being buggy and prone to glitches
- Definite learning curve for new users
- Generally needs some updating and revamping
Pricing Plan
- Free trial: N/A
- Free plan: Up to 500 subscribers
- Pro plan: Depends on subscriber count. Starts at $19.99 per month for less than 500 subscribers
Best For
Big, more well-established companies that have a larger budget for email marketing, like more traditional software and want excellent customer support.
Deep dive with a look at our favorite Aweber alternatives of 2023!
7. ActiveCampaign
ActiveCampaign has been around since 2003 and is currently one of the most popular email marketing software out there. They’re especially renowned for their top-tier marketing automation features and integrated customer relationship management (CRM) tools.
Stand-Out Features
- Industry-leading marketing automations
- Built-in CRM features
- A variety of email types including standard, auto responder, split testing, RSS triggered and date-based
- A library of templates you can use right away
- Web form and landing page builders
- Comprehensive analytics & reporting
- Integrates with over 850 web apps
Pros
- A truly great all-in-one marketing solution
- One of the best email marketing solutions for marketing automations out there
- Integrated CRM features are unique and can save a lot of time
- Generally good deliverability rates
- 14-day free trial
- Easy to personalize your email campaigns
- An impressive array of integrations
Cons
- No free plan
- On the expensive side, although their advanced features will make their pricing worth it for some
- Some bothersome aspects in the email builder
- Would be a fairly complicated software for beginners to navigate
Paid Plans
- Free trial: 14 days
- Free plan: N/A
- Lite plan: $15 per month based on 500 subscribers*
- Plus plan: $70 per month based on 500 subscribers*
- Professional plan: $159 per month based on 500 subscribers*
- Enterprise plan: $279 per month based on 500 subscribers*
*All plans go up in price as your subscriber list grows.
Best For
Larger businesses who have a bigger budget for email marketing and want to set up complex marketing automations.
For a closer look, compare the best ActiveCampaign alternatives!
8. Omnisend
Omnisend is an email marketing software that’s all about e-commerce. They’ve got a wide range of unique features that are specifically designed to generate conversions and drive sales online.
Stand-Out Features
- A wide range of email templates designed to be “shoppable”
- E-commerce marketing automations like cart recovery and customer reactivation
- Drag-and-drop workflow editor
- AI-driven customer analytics related to factors like retention and customer lifecycle stages
- List building tools like pop-ups, landing pages, wheels of fortune and signup boxes
- Actionable reporting tools
- Omnichannel marketing tools like email, SMS, web push notifications and Facebook & Google retargeting
- 40+ ready-to-use integrations
Pros
- A free plan
- An all-in-one e-commerce marketing platform
- Perfect for those working in e-commerce because all features are designed with the industry in mind
- Tons of tools to drive conversions and sales
- Unique features you won’t see anywhere else
- Helps users make their marketing decisions based on detailed customer data
Cons
- Limited free plan
- Quite specific to the e-commerce industry, wouldn’t be as effective for general online marketing
- The cost of pricing plans increases significantly as you gain more contacts
- Steep learning curve for beginners due to the software’s technical nature
Pricing Plan
- Free trial: N/A
- Free plan: Up to 250 subscribers and 500 emails per month
- Standard Email plan: $16 per month based on 500 subscribers*
- Email & SMS plan: $59 per month based on 500 subscribers*
*All plans go up in price as your subscriber list grows.
Best For
Those interested in SMS marketing and/or focus on e-commerce.
9. Hubspot Marketing Hub
Hubspot is an extremely well-known name in the digital marketing world. While they don’t dedicate themselves to email marketing exclusively, their Marketing Hub software is one piece of their complete CRM platform that deserves a mention.
Stand-Out Features
- List building tools like forms and landing pages
- Advanced marketing automation, list segmentation and personalization
- Ad management & retargeting
- Advanced reporting and email health insights
- Email reply tracking and form follow-up emails
- Live chat, bots and messenger integration
- A team email feature
Pros
- A free plan
- Hubspot has quite a few other platforms (like their CRM suite) that you can add on to your plan if needed
- Straightforward, easy-to-use user interface and user experience
- Great customer service (including live chat)
- Overall, a comprehensive, 5-in-1 online marketing solution
- A mobile app
Cons
- Very expensive plans
- Not ideal for a small business or solo entrepreneur
- Their most powerful features are reserved for the Professional plan and above
- Onboarding will take time and effort; difficult to familiarize yourself with the software at first
Pricing Plan
- Free trial: N/A
- Free plan: Up to 2000 emails per month
- Starter plan: $50 per month based on 1000 subscribers*
- Professional plan: $890 per month based on 2000 subscribers*
- Entreprise plan: $3200 per month based on 10,000 subscribers*
*All plans go up in price as your subscriber list grows.
Best For
Large enterprises interested in Hubspot’s wide range of software as well as their email marketing platform.
10. EmailOctopus
EmailOctopus was founded in 2014 and aims to provide a low-cost email marketing solution to entrepreneurs and small businesses. They do a great job of keeping their costs low but providing their users with the essential email marketing basics.
Stand-Out Features
- Grow your audience with customizable web forms and landing pages
- Straightforward email editor
- A library of email templates (you can also import HTML templates)
- Marketing automations like welcome email series and drip campaigns
- The ability to segment, target and tag subscribers
- Campaign reporting
Pros
- A free plan
- Very affordable overall
- Beginner-friendly and not much of a learning curve when starting out
- Marketing automations are powerful and easy to set up
- Highly responsive customer service
Cons
- Fairly basic features in general, especially related to segmentation
- Limited direct integrations
- Relatively small selection of email templates
- Reporting & analytics are less detailed than the competition
Pricing Plan
- Free trial: N/A
- Free plan: Up to 2500 subscribers and 10,000 emails
- Pro plan: $24 per month based on 5000 subscribers and 50,000 emails*
*All plans go up in price as your subscriber list grows.
Best For
Those who want the email marketing basics for a low price.
11. GetResponse
GetResponse is marketed as an all-in-one online marketing platform, and they certainly live up to that claim. They offer a wide range of all the latest features, making it a great solution for larger enterprises looking to get everything done in one place.
Stand-Out Features
- Email spam and design testing
- The ability to set up webinars
- A code-free website builder (which includes forms, pop-ups and domain management)
- A landing page builder (which includes forms, pop-ups and eCommerce tools)
- Marketing automations designed to bring your customer journeys to life
- Pre-built funnels relating to sales, lead magnets, lis building and eCommerce
- List management tools like tags and customer scoring
- Built-in tools to help you run your social media ad campaigns
- A live chat tool
- Web push notifications
- SMS marketing
- Detailed email analytics
Pros
- A free trial and an inexpensive basic plan
- Generally speaking, they aren’t missing much in terms of advanced features
- Marketing automation and list management features are some of the best out there
- They have advanced features like live chat and webinar management you won’t find everywhere
- If you run paid ads, their ad management tool is very convenient
- Great for larger business with complex ad campaigns and a focus on eCommerce
Cons
- Email templates could be spruced up a bit
- Quite a few advanced features only available with more expensive plans
- Some reports that their deliverability rates could be improved
- Can get expensive with more advanced plans and higher numbers of subscribers
Pricing Plan
- Free trial: N/A
- Free plan: Up to 500 subscribers
- Basic plan: $15 per month based on 1000 subscribers*
- Plus plan: $50 per month based on 1000 subscribers*
- Professional plan: $100 per month based on 1000 subscribers*
- Max plan: Custom pricing
*All plans go up in price as your subscriber list grows.
Best For
Those looking for a complete range of modern, high quality features in one place.
You’re ready to find the perfect email marketing platform for your needs
Voila! You’re now well-acquainted with all the nitty gritty details behind the top email marketing platforms out there. We hope that the above information empowers you to make the best decision for your business and find the perfect solution to take your email marketing efforts to the next level.
While you have many choices, we truly believe that Flodesk is the best Sendinblue alternative of them all. Go ahead, see for yourself—start your 30-day free trial.
