Maybe you’ve been using Mailerlite as your email service provider (ESP) of choice for a while, but are realizing it’s missing features you want or isn’t fulfilling your needs. Or perhaps you’re new to the email marketing world and are looking for the perfect beginner-friendly software to help you get started.

Whatever the case, even though Mailerlite is a great email marketing platform, there are lots of excellent Mailerlite competitors out there that might be better-suited to your specific use case. 

This article breaks down Mailerlite as an email marketing service and compares it with six of its top alternatives, so let’s get started so you can make the best choice for your business.

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Why choose an email marketing alternative to Mailerlite?

While Mailerlite is a great email marketing service provider that’s affordable, beginner-friendly, and has a good range of features, it won’t suit every user’s needs and has some specific aspects that need improvement.

First, Mailerlite is a platform that’s designed for people without a lot of email marketing experience—that means some of their features (like their email marketing automation capabilities and analytics) might not be powerful enough for experts. However, if you’re new to the email marketing world and want an intuitive platform to take your first steps with, Mailerlite could be a great option for you.

Second, while Mailerlite has lots of different email templates users can choose from, they’re far from the best on the market. They’ll get the job done, but could be more modern, fresh, and widely responsive. So if dynamic design is a big part of your email optimization strategy, Mailerlite’s email marketing platform might not be right for you.

Mailerlite is also known for being affordable, but their pricing is based on subscriber count. That might be okay when you have a smaller email list, but as your business grows, your plan could get expensive quickly. For example, having a subscriber list with 10,000 contacts would cost between $54-87/month with Mailerlite and just $38 with Flodesk.

Mailerlite’s key features

  • Three different kinds of email editors including a drag and drop editor, as well as rich-text and custom HTML.
  • A library of handy email newsletter templates.
  • The ability to create email marketing automations.
  • Advanced email targeting features like segmentation, personalization, and groups.
  • Campaign optimization features like surveys & quizzes, detailed analytics, click maps, and A/B testing.
  • A website builder, landing page builder, and sign-up form builder.
  • The ability to sell digital products like eBooks and downloads as well as set up paid newsletter subscriptions.
  • Ecommerce functionalities when you connect your account with an eCommerce platform like WooCommerce or Spotify.
  • A free forever plan.

Mailerlite’s pricing plan

Mailerlite has a free plan that includes 12,000 monthly emails, one user, and up to 1,000 subscribers. After that, they’ve got three different tiers of paid plans to choose from:

  • Growing Business plan: $10/month
  • Advanced plan: $21/month
  • Enterprise plan: Custom pricing

It’s important to note that all Mailerlite’s paid plans are based on 1,000 subscribers and the cost increases as your email list grows. For instance, if you have 5,000 subscribers, the Growing Business plan jumps up to $32/month and the Advanced plan to $39/month.

You can also save 15% on Mailerlite paid plans if you pay for a year upfront.

The 6 best Mailerlite email marketing software alternatives

The email marketing service industry is booming, so Mailerlite has a lot of competitors to contend with. Here’s a breakdown of six of the email marketing tools we see as being most competitive with Mailerlite.

1. Flodesk

Flodesk is an email marketing software that came to life in 2019 and has quickly become one of the fastest-growing ESPs on the market. Our platform is well-known for our stunning email designs that’ll stand out in any crowded inbox, our intuitive user experience, and our affordable flat-rate pricing.

We’re passionate about helping small businesses and entrepreneurs reach new levels of professional success with their email marketing strategy.

Top features

  • A huge library of stunning, impactful, responsive templates that’ll help you create the kind of content your subscribers will love to receive.
  • A user-friendly drag-and-drop email builder that’s easy for anyone to use.
  • The ability to create powerful email marketing automations in a matter of minutes.
  • Fantastic email list management tools like Flodesk segments that let you easily send your subscribers relevant, personalized content.
  • Lead generation tools—like a landing page builder and a pop-up form builder—that’ll help you build your email list.
  • Easy-to-understand reporting and analytics features.
  • A direct integration with Shopify and the ability to connect with lots of other popular web apps via Zapier.
  • Fantastic learning resources like Flodesk University, our blog, and our Flodesk Insiders Facebook Community.
  • A 30-day free trial and reasonably-priced, flat rate pricing plan.

Flodesk pricing

One of Flodesk’s top qualities is our affordable, reliable pricing system. Rather than spending tons of time crunching numbers or worrying about how much you’ll have to spend on your email marketing software as your subscriber list grows, Flodesk gives you a flat rate plan you can rely on.

That’s right—for $38/month you get unlimited subscribers and access to all our features. We’ve also got a 30-day free trial you can sign up for with no strings attached.

When you purchase an annual plan with Flodesk, you’ll save on the cost of one month as well.

Get unlimited email sends & subscribers with Flodesk

We’ll never increase pricing because your email list is growing

2. GetResponse

GetResponse is an email marketing tool that’s been around for a long time—since 1998, to be exact—but they’re still going strong. They’re an all-in-one marketing software that goes a lot further than typical email marketing features and also has tools for everything from eCommerce to webinars to paid ads.

Top features

  • Different kinds of emails like newsletter, autoresponders, automation emails, blog digest, and transactional.
  • An easy-to-use drag-and-drop email builder.
  • A range of professionally-designed email templates.
  • Advanced email segmentation tools like the ability to create custom segments, dynamic content, and perfectly-timed delivery.
  • The ability to create shoppable, eCommerce-focused emails.
  • Designed to run multichannel campaigns with a landing page creator, live web chat, and a webinar builder.
  • In-depth analytics, A/B testing, and tools to track user behavior.
  • A free forever plan.

GetResponse pricing

GetResponse has a free plan that includes up to 500 subscribers and unlimited newsletters. Once you’re ready to upgrade, they’ve got three levels of paid plans:

  • Email Marketing plan: $19/month
  • Marketing Automation plan: $59/month
  • Ecommerce Marketing plan: $119/month

Like Mailerlite, GetResponse’s paid plans cost more as you grow your email list—the above quotes are based on 1,000 subscribers.

You can also save 18% on GetResponse’s paid plans if you pay for a year upfront, and 30% if you commit for a full two years.

3. Sendinblue

Sendinblue was founded in 2012 and is currently one of the most popular email marketing services in the industry. They’re particularly well-loved due to their free plan, accessible pricing, and unique features like CRM tools.

Top features

  • A beginner-friendly drag and drop email builder.
  • Advanced personalization features like dynamic content make sure you’re always sending subscribers content that resonates with them.
  • Useful list segmentation capabilities like sending out emails based on geographic location and purchase history.
  • Lead generation tools like landing pages, sign-up forms, and Facebook Ads.
  • The possibility to set up pre-built or custom marketing automations that build relationships and drive conversions.
  • Intelligent sending features like A/B testing and optimized email delivery schedules.
  • SMS marketing.
  • CRM (customer relationship management) features like live chat and shared inboxes.

Sendinblue pricing

Sendinblue is particularly well-known for their robust free plan, which includes unlimited subscribers and up to 300 email sends per day. 

After that, Sendinblue has three different kinds of paid plans. They’re also a bit different from other alternatives because their pricing is based on monthly email volume rather than subscriber count. Here’s how they work:

  • Lite plan: $25/month for 20,000 monthly emails
  • Premium plan: $65/month for 20,000 monthly emails
  • Enterprise plan: Custom pricing

4. Mailchimp

Example of Mailchimp email

Mailchimp was founded in 2001 and is one of the most well-known email marketing platforms out there. In fact, if you’re connected with email marketing in any way, you’ve probably had a Mailchimp account before. While their paid plans can get expensive and they’re not the most user-friendly platform out there, some of their features are top-of-the-line and they’re always rolling out new tools in response to user needs.

Top features

  • The possibility to build your own drag-and-drop emails from scratch, customize Mailchimp’s pre-built templates, or code your emails.
  • Some of the best behavior-based marketing automation journeys in the email marketing world.
  • A brand new content optimizer tool that can help you optimize your email campaigns.
  • Marketing features like landing pages, digital ads, social media management.
  • A/B testing.
  • Detailed reports and analytics that tell you what’s working about your email campaigns and what isn’t.
  • Tons of integrations for everything from customer support to design tools.
  • The ability to build websites, launch online stores, schedule appointments, and set up custom domains.

Mailchimp pricing

Lots of email marketing professionals end up looking for Mailchimp alternatives because of their confusing (and often expensive) pricing system. They’ve got a free plan that includes up to 2,000 subscribers and maxes out at 2,000 daily email sends and 10,000 monthly email sends.

If you want to use Mailchimp’s more advanced features, you’ll need to upgrade to one of their three paid plans:

  • Essentials plan: $11/month
  • Standard plan: $17/month
  • Premium plan: $299/month

The above quotes are based on 500 subscribers—Mailchimp’s paid plans also increase in price as your email list grows. For example, their Essentials plan jumps up to $59/month if you have 5,000 contacts.

5. EmailOctopus

EmailOctopus is an email marketing tool that’s all about keeping things simple and affordable. Their mission is to help anyone with an audience grow their email list and they provide all the most essential features, and nothing more.

Top features

  • The possibility to customize pre-designed email templates or create your own from scratch.
  • A landing page builder and a pop-up form builder.
  • Useful automation features like welcome series and drip campaigns.
  • Subscriber segmentation and tagging capabilities.
  • Straightforward yet detailed reporting & analytics.
  • Ready-to-connect integrations like Shopify, Gravity Forms, and Squarespace.
  • A free plan.

EmailOctopus pricing

EmailOctopus’ pricing system is very straightforward—they’ve only got two options to choose from:

  • A free plan with a limit of 2,500 subscribers and 10,000 email sends per month.
  • A paid Pro plan that varies in price depending on how many subscribers you have. For instance, it costs $14/month for 2,500 subscribers and 25,000 email sends along with reports, analytics, and priority support.

6. Moosend

Example of Moosend email

Moosend is great for email marketers who want the best of both worlds—an email marketing tool that’s easy enough for beginners to use yet but has enough features to satisfy those with more experience as well. That combined with their affordable pricing makes them a top Mailerlite competitor.

Top features

  • Advanced personalization features that send emails based on customer behaviors like previous purchases and abandoned carts.
  • Dynamic email marketing automation sequences (including CRM workflows).
  • A/B testing.
  • Great list management and segmentation capabilities that make it easy to manage your list and send out relevant content.
  • The ability to build landing page and subscription forms.
  • A library of 40+ responsive email templates.
  • A large selection of integrations across categories like CMS, CRM, eCommerce, lead generation, and list validation.
  • Powerful, easy-to-understand reporting and analytics that track metrics like social shares, unsubscribers, and clicks.
  • A free plan.

Moosend pricing

Moosend doesn’t have a free plan available, but they do have a 30-day free trial. After that, they’ve got two different paid options to choose from:

  • Pro plan: Pricing is based on subscriber count and whether you want to pay monthly or annually. For example, a monthly plan for 2,001 to 3,000 subscribers costs $32/month.
  • Custom plan: Pricing upon request

Choosing the best Mailerlite alternative for you

Finding the perfect email marketing platform for your needs can feel like looking for a needle in a haystack. There are just so many different options out there, and no two email marketing services are exactly alike—they all have their own pros and cons and are designed with different professionals and use cases in mind.

Having said that, Flodesk is one of the best alternatives to Mailerlite out there if you’re looking for a solution that has:

  • An affordable flat rate plan that won’t increase in price as your subscriber list grows ($38/month gives you unlimited contacts and access to all our features)
  • The most beautiful email campaigns on the market due to our unique, modern templates and signature Flodesk style
  • A passion for helping small businesses and entrepreneurs reach new levels of success with their email marketing strategy

…then Flodesk could be the perfect software for you. Why not try out our free 30-day trial (no strings attached) and see what all the hype is about for yourself?

Get unlimited email sends & subscribers with Flodesk

We’ll never increase pricing because your email list is growing