You probably like that ActiveCampaign’s robust email marketing automation features trim down your to-do list and make marketing easier. But you’re probably now finding the platform less intuitive than you’d like and you’re convinced there must be an easier way. 

Or maybe your business is growing, and you’re frustrated that the cost of your email marketing software is growing right alongside it. Or perhaps you’re considering an email marketing platform for the first time and want more information before making your final decision.

Regardless of your reason, what ActiveCampaign alternatives are available for you? We’ve done the research, so you don’t have to. This article will dive deep into the eight main ActiveCampaign alternatives you should consider, including: 

  1. Flodesk
  2. Moosend
  3. Mailchimp
  4. GetResponse
  5. Constant Contact
  6. Omnisend
  7. Mailerlite
  8. ConvertKit

We’ll cover the key features of each platform, which users it’s best suited to and its pricing so you can make the best choice for your business.

Let’s get started.

Get unlimited email sends & subscribers with Flodesk

We’ll never increase pricing because your email list is growing

5 shortcomings of ActiveCampaign

First, let’s look a little more closely at ActiveCampaign’s major shortcomings to identify why you might be looking for an alternative.

1. Onboarding can be complicated

Email marketing platforms should work for you, not against you. So the last thing you want is software that’s difficult to get to grips with. Some users found the ActiveCampaign interface wasn’t particularly intuitive, and it was hard to navigate the system.

“Active Campaign can be a steep learning curve as you get a handle on the many ways it is possible to set the system up to suit you. As with any tool, you don’t need to use every widget, but it can be hard to know the ones you should focus on first to build momentum for your business.” Susanna R, G2 Reviews.

2. Unattractive design

Well-designed emails and forms are key to attracting potential subscribers’ attention. Beautiful images, a complementary color palette that aligns with your brand, and good use of white space are all critical to engagement. White space alone can draw attention to your call-to-action buttons and may improve comprehension by up to 20%—which is crucial to landing your message.

As small business owner Jenn says Active Campaign isn’t giving the “pretty” designs she wants in her emails: “I would love for a more ‘pretty’ design or more options for specific branding. Pretty emails get more reads from my niche, and I wish I had more flexibility to do some things with the emails to make them more visually appealing.”

3. Plan can get expensive

One of the major challenges with email marketing software products is finding a provider that scales appropriately with your business. Many offer a free or cheap solution for a small number of contacts or low-volume email sends. 

However, as your business grows and you want to reach a larger audience, the costs can mount up. Active Campaign’s lowest-priced account costs a reasonable $9/month for 500 contacts but jumps to $25/month for 1,000 subscribers and $45/month for $2,500 subscribers. 

As a sole trader, Brooke H feels the price is “too high given the competition,” which is echoed by small business owner Andrew S, “I also don’t like how the plan changes with the amount of contacts you have. The price jump is steep when going from 500 to 1000 etc.”

4. Building feature needs better functionality

ActiveCampaign’s builder tool is cause for frustration for several users on review site G2, with Luthien M finding their form builder “very basic and definitely needs improvement” and Serena S wishing it was “more drag-and-drop friendly.” Kerryn T found the email builder flexible but shares that it “sometimes gets glitches and can be a bit clunky at times.”

5. Poor customer service

96% of users rated good customer service as essential in their loyalty to a brand, which isn’t such a surprising statistic. Poor customer service affects your business. If you can’t get the help you need to make your email marketing tool work for you, you can’t use it effectively to serve your subscribers.

According to reviews, customer service is an area where ActiveCampaign could do better. Several reviews found their customer support to be unresponsive and ill-equipped to deal with technical queries:

“Support is really exceptionally bad. We have reached out quite a few times to enquire about how we can use different integrations with Active Campaign, and we have not received any responses to date.” Kobus L, G2 Reviews.

“I also dislike the lack of tech support. I get no response when I call or use their chat box. I haven’t heard from any ActiveCampaign personnel in over a year. You reach out to them and they do not call back or email you.” Jon-Roy S, G2 Reviews.

In a hurry? A comparison of key features

Top ActiveCampaign alternatives

The ActiveCampaign shortcomings we outlined above have probably validated your opinion that the right alternative for you is out there. Our features comparison table offers some high-level information about potential options, but let’s discuss the pros and cons in more detail. For starters, let us introduce you to what we rate as the best email marketing software, Flodesk (yes, that’s us!).

1. Flodesk

Flodesk is the fastest-growing email marketing platform on the market, and with good reason. Our library of beautiful email templates and high-design forms make it easy for email marketing beginners to get started. Have more experience? 

All our templates are fully customizable, or you can build your own from scratch. And, with Flodesk, you can grow your email list, engage your audience and turn subscribers into customers without needing a website. For more top tips on getting started without a website, read How to Build an Email List Without a Website.

Flodesk fills in the gaps that ActiveCampaign’s shortcomings create—that’s what makes it one of the best alternatives to ActiveCampaign. Here’s a look at our key features to help you decide if we could be perfect for one another.

Key features

  • Beautifully-designed email templates: With Flodesk, you can choose from our library of sleek, eye-catching templates or get creative and build your own from scratch. Our drag-and-drop functionality, innovative and proprietary layout blocks and customizable color palettes make it easy to control how you want your emails to look and keep them aligned with your brand. Whether you’re sending out a welcome email or need a new product launch template, Flodesk has the design you need.

Flodesk templates

  • Automated workflows: Flodesk offers workflows that allow members to intuitively automate the delivery of freebies, promotions, welcome sequences and more with an easy-to-use visual builder. Everything about our interface is simple to use, and there’s help on hand 24/7 with our Flodesk University knowledge base. To learn more about getting the most from workflows, read What Are Workflows and When to Use Them in Your Email Marketing.

Workflows

  • Segmentation: Use our segmentation functionality to easily group your audience in ways that make sense for you, then set up your workflow to send personalized email marketing campaigns and targeted content to increase engagement and boost conversion.

Segments

  • Integrations: Flodesk doesn’t restrict you to only email marketing automation. If you have an ecommerce business, our Shopify integration allows you to automate transactions seamlessly too. Plus, our Zapier integration expands your reach, giving you access to over 3000 other apps.
  • Forms designed to convert: Flodesk enables you to create unlimited full-page forms to use as landing pages. Just like our email builder, creating the perfect form is easy with our intuitive interface. Add premade layouts and edit fonts and colors, all without additional cost or coding skills.

Forms

  • Amazing customer service: At Flodesk, we care a great deal about your success. Our comprehensive Help Center provides detailed support around our most common FAQs, and you have email access to member support from 8 am–8 pm daily. We’ve also built up a thriving Facebook community via our “Flodesk Insiders” group. Here, members can connect to share tips and strategies, ask questions, and celebrate their success.

Pricing 

Here at Flodesk, we don’t want to penalize you for growing your email list. So, you’ll find we offer a flat-rate pricing system that stays the same no matter which features you use, how many subscribers you gain or emails you choose to send. 

So, let’s look at what that looks like for unlimited emails:

flat-rate pricing

That’s right. One flat rate price always. You even get 12 months for the price of 11 if you decide to pay annually.

Free account? 

Flodesk offers a free trial account with access to all its key features for 30 days—no credit card needed.

Get unlimited email sends & subscribers with Flodesk

We’ll never increase pricing because your email list is growing

2. Moosend

Moosend is a cloud-based email marketing service that allows you to send emails to your contact list with minimal fuss. It has a range of simple, cost-effective email marketing tools that help you attract new subscribers and engage your current ones. 

Key features

  • Customizable templates: Moosend has a library of 40 pre-built, customizable email marketing templates that you can easily adjust to suit your audience. 
  • Campaign scheduling: Moosend’s scheduling functionality lets you schedule your email marketing campaigns to go live just as most of your subscribers are checking their accounts, increasing your chances of success.
  • Subscriber management: Segment your audience with tags based on customer behavior, location and other demographic information. Plus, Moosend makes removing duplicate and unsubscribed contacts easy.
  • Marketing automation: Moosend offers a marketing automation platform that makes workflow automation easier with its workflow builder. Its automations are easily scalable, and you can link them to multiple triggers. 

Pricing

Moosend offers a free account for up to 1,000 contacts. It also has two paid plans, Pro and Enterprise. The cost of the Pro plan depends on subscriber volume.

So, what does it look like?

Free account?

Yes, up to 1,000 contacts.

3. MailChimp

Mailchimp is a well-known American all-in-one marketing platform established in 2001. It enables you to build integrated multi-channel campaigns using email, social posts, landing pages and digital ads. It has robust reporting and analytics functionality that you can use to monitor what’s working, and the platform offers smart recommendations as to what to try next.


Key features

  • Audience management: Mailchimp uses its marketing CRM to gather customer data through the use of sign-up forms and segments customers based on characteristics or behavior. The audience dashboard feature presents your customer information all in one place and offers data-driven insight to improve your email campaigns.
  • Creative assistant: This AI-powered design tool allows Mailchimp users to create personalized emails based on your brand. Users can pick from a range of pre-built and customizable templates or can code their own.
  • Customized automations: Mailchimp uses a drag-and-drop builder to help users visualize and map out the customer journey. These automated workflows can be modified using branching rules so different customer groups receive tailored experiences.

Pricing

The cost of the plans depends on subscriber volume, and Mailchimp recommends the features of its Standard plan for most users.

So, what’s the cost?

Free account?

Yes, up to 2,000 contacts.

4. GetResponse

GetResponse is an inbound marketing solution that enables you to engage your audience via email, build landing pages and automate your marketing workflows. GetResponse uses a suite of integrations with apps such as Stripe, Zapier, WordPress and Google Analytics to expand its functionality.

Key features

  • Automated blog digest: GetResponse’s automated digest feature increases your blog’s reach and traffic by sharing content through emails and social media. Its template library enables you to create a range of email newsletters and automated and transactional emails. Plus, you can easily personalize the design elements with its drag-and-drop editor functionality.
  • Webinars: As a Plus or Professional plan customer, you have access to a webinar builder that enables you to host unlimited webinars of up to 1,000 attendees. Webinars can be pre-recorded and offered as a freebie to help grow your list or engage subscribers.
  • Social Ads Creator: This mobile app allows you to promote your brand on social media and can be used alongside Facebook and Instagram ads to boost your marketing efforts.

Pricing

GetResponse has three paid plans and a fourth ‘Max’ solution with customized pricing based on your business’s requirements. The cost of the other three plans depends on subscriber volume. Apart from the Max account, none of the plans offer telephone customer or technical support, but all have 24/7 live chat and help via email.

So, how much does it cost?

Free account?

No, but all plans have a 30-day free trial.

5. Constant Contact

Constant Contact is an online marketing company that helps businesses coordinate their email, social media and SEO marketing efforts within a single platform. Constant Contact has a website builder feature that allows you to get started growing your subscriber list. 

You can add a sign-up form to your landing page and create an ecommerce store to begin selling online. To start sending emails to your subscribers, you’ll need one of their email marketing plans. To learn more about growing your list, read How to Grow Your Email List: Focus on Your Target Audience vs. Your Ideal Client.

Key features

  • Subscriber management: All Constant Contact’s plans allow you to import contacts from an existing subscriber list for free. You can also group and organize your subscribers into segments so you can send targeted emails to encourage conversion and retention.
  • Social media marketing: Constant Contact’s multi-channel capability allows you to plan and create social media content alongside your emails. Integrations with Facebook, Instagram and Google Ads drive traffic to your website and help your business grow.
  • Automation: Their basic Email plan has limited scope, including welcome email delivery on sign-up and automatic resend to non-openers. If you want greater functionality, including dynamic content, series delivery or email marketing automation features driven by subscriber behavior, you’ll need to upgrade to the Email Plus plan.

Pricing

You can get started with Constant Contact’s website builder from $10/month. It also has two email marketing plans, Email and Email Plus. Pricing is dependent on the number of subscribers you have. If you have over 10,000 subscribers, you’ll have to purchase the Email Plus plan.

Let’s look at the costs by subscriber number:

There’s a 15% discount when paying upfront for an annual subscription. There’s also an Ecommerce Pro plan with AI-powered email optimization to maximize your online sales. The Ecommerce Pro plan starts from $195/month.

Free account?

No, but you get a 60-day free trial with the Email plan.

6. Omnisend

Omnisend is a multi-channel ecommerce marketing platform. Originally designed as a simple email marketing platform, it recognized the needs of its ecommerce users for multi-channel customer communication options and expanded its functionality to enable that. Its key features are now centered around functionality to support those users.

Key features

  • Ecommerce automation: Omnisend has three specific pre-built automations to support its ecommerce users. These are the Welcome Series, Product Abandonment, and Cart Abandonment workflows.
  • Customer intelligence: Omnisend uses buying behavior and customer engagement history to recommend appropriate segmentation strategies. It also generates intelligence reports based on the stage in the sales funnel, purchasing history and retention analytics.
  • Multi-channel communication: Omnisend allows users to connect with their customers through several different channels, including email and SMS marketing options, Web Push notifications, Google Customer Match and Facebook Customer Audiences. These marketing channels work together to foster effective relationship management.

Pricing

As well as its free plan, Omnisend offers a standard and pro plan. The pro plan includes the ability to send both email and SMS. The pricing plans scale depending on how many subscribers you have, and the amount of emails you can send with the standard plan is capped at 12X your subscriber number. 

Let’s take a look at the price:

Prices continue to increase by $5/month for every additional 500 subscribers.

Free account?

Yes, Omnisend is free for up to 250 subscribers and 500 emails/month.

7. Mailerlite

Like other ActiveCampaign alternatives, Mailerlite helps you automate your email marketing campaigns — and it also does it at affordable prices. It offers tools that help small businesses reach out to existing and potential customers and also provides you with important data that helps you understand your customers/subscribers better and improve communication.

Key features 

  • Drag and drop email editor: you can quickly create and design engaging, dynamic emails in minutes — and without writing a single line of code!
  • Email newsletter templates: Mailerlite has a collection of templates to assist you and help save time in creating high-quality emails customized for your specific requirements.
  • RSS campaigns: You can use the Mailerlite RSS-to-email function to automatically add your new website content into an email and send it to your subscribers on a timetable that you choose.

How much does it cost? Let’s see.

Pricing 

Free account?

Yes, free for up to 1,000 subscribers and 12,000 emails per month.

8. ConvertKit

ConvertKit is another tool you’ll often see in articles about ActiveCampaign alternatives, like this one you’re reading. It’s especially built for content creators and has advanced features for building and managing an email list. It’s simple to use, and the support is great as well.

Key features 

  • Landing pages: Landing pages are free, and Convertkit has a hub of templates where you can pick your choice.
  • Creator Pro: Convertkit’s Creator Pro comes with advanced capabilities such as subscriber scoring, a subscriber referral system, and deliverability reporting.
  • Commerce: ConvertKit provides a simple way for creators to test out making money online without having to invest in another platform.

Pricing 

Free account?

Yes, for up to 300 email subscribers.

Let us be part of your success

Flodesk has all the email marketing features you need to effortlessly deliver beautiful and engaging content that delights your subscribers. Our stunning email templates and immersive forms make it easy for beginners and experts alike to build their email lists and convert subscribers into customers—all without a website. And our transparent, one-cost pricing means you’ll pay the same no matter how big your business becomes. 

If you’re interested in the best ActiveCampaign alternatives, look no further than Flodesk. 

Get unlimited email sends & subscribers with Flodesk

We’ll never increase pricing because your email list is growing