Mailchimp might be one of the most well-known email marketing platforms out there, but did you know that you could save hundreds (or even thousands) of dollars every year by switching to a Mailchimp alternative?

Mailchimp’s paid plans—and even its free plan—don’t seem to offer consistent value as your business grows. Mailchimp’s Essentials plan, starting at $11/month, is only for up to 500 subscribers. Once you have 2,500 subscribers, your monthly cost triples. Plus, Mailchimp limits how many emails you can send to your list.

So, what alternatives do you have? We’ll compare the six best email marketing alternatives to Mailchimp, including features and pricing so you can find the tool that will take your email marketing to the next level. We’ll also explore options that let you build powerful email lists, segment audiences, and create workflow automation—all without breaking the bank.

Overview: Top Mailchimp alternatives

  1. Flodesk – ideal for entrepreneurs and small businesses focused on ease-of-use and strong aesthetics (try for free!)
  2. MailerLite – great for micro-businesses who want to get their foot in the door
  3. Campaign Monitor – best for experienced marketers looking for detailed data analysis
  4. GetResponse – targeted towards e-commerce businesses; highly automated
  5. Mailjet – a strong option for agencies with developer collaboration
  6. Moosend – sophisticated builder for startups and e-commerce

Features comparison







Small Businesses

Marketing Automation

Up to 2,000 Subscribers

$11 for 500 Subscribers


Entrepeneurs, Small Businesses

Beautiful Design, Flat Rate Pricing

$38/month for unlimited subscribers



Full-Featured Free Acount

Up to 1,000 subscribers

$10/month for 1,000 subscribers

Campaign Monitor

Experienced Marketers

Personalised Template Branding

Free Trial With Conditions

$9/month for 500 subscribers



Pre-built Automated Funnel Creation

30-day free trial

$15/month for 1,000 subscribers



Market/Developer Collaboration

Up to Daily Send Limit

$15/month for 15,000 emails


Startups & eCommerce

Sophisticated Visual Automation Builder

30-day free trial

$9/month for 500 subscribers

Get unlimited email sends & subscribers with Flodesk

We’ll never increase pricing because your email list is growing

Why look for a Mailchimp alternative?

We’ve touched on why you might be looking for an alternative above, but we’ll dig a little deeper here. 

  • Mailchimp focuses on your list. If your subscribers belong to more than one list, Mailchimp counts them twice. As billing is tied to subscriber count, it can get costly.

  • There are daily and monthly email send limits. This includes test and transactional emails, such as welcome emails, purchase receipts, account updates, and event notifications, making it easy to burn through them.

  • There’s no annual discount. Mailchimp doesn’t offer a discount if you pay annually, like many other providers.

  • More growth means higher bills. As you grow your email list, your monthly bill will grow as well.

  • It can be cumbersome. There aren’t a lot of well-designed templates and the interface can be a bit complicated.

  • Limited email support. Mailchimp offers 30 days of email support, but that’s it. If you have questions after that or are struggling with the functionality, you’re on your own.

Curious about the pricing increases as your list grows? Let’s take a look at a more detailed breakdown of Mailchimp‘s pricing:

6 Best Mailchimp competitors to consider

After reading the introduction to this article, you’re probably more convinced than ever that the right Mailchimp alternative is out there and ready to help you grow your business. 

Our features comparison table above hints at the number of options you’ll face if you plug “best Mailchimp alternatives” into Google. But, no need to go through all that stress; we’ve done the legwork for you, diligently putting in the hours to weigh up the pros and cons of the top email marketing platforms. And, while we may be biased, let us start the list with (and introduce you to) our favorite—Flodesk.

1. Flodesk

Flodesk is the fastest-growing email marketing platform on the market, helping small business owners design emails people love to get. From stunning email templates to immersive forms, Flodesk makes it easy for beginners and experts alike to build their email lists, engage their audiences, and convert subscribers into customers—all without a website.

For more top tips on how to get started without a website, read How to Build an Email List Without a Website.

Choose the ultimate MailChimp alternative for SMBs

With Flodesk’s intuitive builder, beautiful designs, and flat-rate pricing, you can scale easily and affordably.

Here’s a look at our key features to help you decide if we’re a perfect match.

Key features

  • Beautifully designed email templates: Choose from our library of sleek, eye-catching templates or get your creative juices flowing and build from scratch—all while keeping emails on brand.
  • Automated workflows: Our workflows allow members to automate the delivery of freebies, promotions, welcome sequences, and more with an easy-to-use visual builder.
Flodesk workflows
  • Segmentation: Easily group your audience in ways that make sense for you, then set up your workflow to send personalized emails and targeted content to boost engagement and conversion.
  • Integrations: Our Shopify integration allows you to send marketing emails directly to customers who have opted in.
  • Forms designed to convert: Use premade layouts to create unlimited full-page forms with our intuitive interface.
  • Subscriber preferences: Personalize content by adding checkbox preferences to your forms so subscribers can tell you what they want to hear about and let them opt-in and out of relevant content.

Pros and Cons



  • Really affordable flat rate

  • Mobile-responsive designs

  • Beautiful, professional-looking designs

  • Intuitive and easy to use


  • Relatively few templates (more coming soon!)

  • Relatively limited analytic features


Flodesk has been a great addition to my marketing, and I now actually want to give time and attention to my email marketing. Setting up Flodesk to my Squarespace site was also very simple and straightforward, which has made the process much more effective and time saving.


We only wish it was interfaced with adding directly to websites with Squarespace without code. But, since we're still able to integrate and share our email pop up forms + links from Flodesk – It's okay! Perhaps this feature will be made available in the future!


Here at Flodesk, we don’t want to penalize you for your success. So, you’ll find we offer a flat-rate pricing system that stays the same no matter which features you use, how many subscribers you gain, or emails you choose to send. 

So, let’s look at what that looks like:

Flodesk pricing

That’s right. One flat rate price always. You even get 12 months for the price of 11 if you decide to pay annually.

Free account? 

Flodesk offers a free trial account with access to all its key features for 30 days—no credit card needed.

Choose the ultimate MailChimp alternative for SMBs

With Flodesk’s intuitive builder, beautiful designs, and flat-rate pricing, you can scale easily and affordably.

2. MailerLite

MailerLite provides a full-featured free plan which is good for micro-businesses or bloggers looking to grow their subscriber list. Larger businesses and those who need more sophisticated automation and reporting will need to consider a paid version. The MailerLite paid plans also have email and chat support 24/7.

Mailerlite Interface

Key features

  • Email newsletter creation: Drag-and-drop editing removes the need for coding on the free plan, though templates aren’t available unless you upgrade to a paid plan.
  • Tools to grow your audience: MailerLite uses the same drag-and-drop functionality to help you build your own website and landing pages. You can also embed sign-up options.
  • Subscriber segmentation: Segment your audience into single or combined groups using tags and behaviors, such as engagement level, or characteristics like sign-up location or time zone.
  • Performance analytics: Reporting functionality allows you to track email performance. For more in-depth analysis tools, such as click-mapping or information on engagement levels, you’ll need a paid plan.

Pros and Con



  • Free up to 1,000 subscribers

  • Clean and easy-to-use dashboard

  • Fast response time


  • Free version is limited, particularly for sales

  • Big pricing jump for more subscribers and features


MailerLite has a very intuitive interface and is easier to set up than many email service providers. The price is also much more affordable than many other options, while still offering a lot of features such as segmenting audiences and tagging.


Mailerlite is not as easy to get going as other solutions. You have to go through an approval process before you can send any emails. The built-in templates leave much to be desired.


If you want to send unlimited emails, you’ll need MailerLite’s Premium plan, as their free plan is capped at 12,000 emails/month. The price for their premium plan depends on how many subscribers you have.

Mailerlite pricing chart

They give you a 30% discount if you pay for an annual subscription.

Free account?

Yes, MailerLite is free for up to 1,000 subscribers and 12,000 emails/month.

Get unlimited email sends & subscribers with Flodesk

We’ll never increase pricing because your email list is growing

3. Campaign Monitor 

Campaign Monitor is an email marketing platform that prides itself on its easy-to-use functionality and intuitive interface. Like the other providers on this list, Campaign Monitor offers drag-and-drop functionality, making creating emails simple. 

Delivering targeted content is enabled by its segmentation tools which pull data from stored custom fields. It’s also easy for subscribers to manage the data they share through Campaign Monitor’s preference center. Advanced segmentation functionality requires Campaign Monitor’s Premium plan.

Campaign Monitor offers email support to its Basic and Unlimited plans and 24/5 phone support to Premium account holders.

Example of Campaign Monitor template

Key features

  • Branded templates as standard: Choose from Campaign Monitor’s library of pre-made email templates or input your website’s URL to automatically update templates with your logo and brand color scheme.
  • Link review: Campaign Monitor has a Link Review tool that automatically checks your email content for any broken or outdated links and flags them.
  • Transactional email automation: Create transactional emails, then trigger them to send based on subscriber actions, such as completing a sign-up form or requesting a password reset.
  • Analytics: Campaign Monitor uses interactive dashboards to display subscriber information and activity and performance results. They monitor open rates, click-through rates, and deliverability so you can decide what’s working.

Pros and Cons



  • Drag and drop functionality

  • Easy customizability

  • Strong, mobile-friendly design layouts


  • Limited automations

  • Price rises sharply with subscriber count


It has features which are beneficial in business communication like market automations, testing and analytics, integration and personalisation that drives best results.


The UI was slow and unintuitive. It lacks more advanced features or where it has them, they are hidden or difficult to use. It feels like because they were once best in the business, CM have sat on their laurels and now unfortunately are far behind in terms of features and capabilities compared to the rest of the market.


Campaign Monitor has three different plans, and they price them according to how many subscribers you have. Their Basic plan starts at $9/month for 500 subscribers, but you’re limited to a monthly email send volume of 2,500 emails. Their Unlimited plan starts from $29/month for 500 subscribers with unlimited email send volume. 

Let’s compare those two plans if you have more than 500 subscribers:

campaign monitor pricing

For more targeted segmentation of your audience, you’ll need their Premier plan, which starts at $149/month. If you have over 5,009 subscribers, the cost of the Premier plan rises to $249/month, over 10,009 subscribers to $399/month and over 15,009 subscribers to $499/month.

Free account?

No, but you can try Campaign Monitor for free and send emails to only five people after which you’d be prompted to sign up for their paid plans.

4. GetResponse

The GetResponse platform is an inbound marketing solution that enables you to connect with your subscribers via email, build landing pages and automate your marketing. GetResponse increases its functionality through a range of integrations with apps such as Stripe, Zapier, WordPress, and Google Analytics.

GetResponse page builder

Key features

  • Automated blog digest: GetResponse’s email template library lets you create a range of email newsletters and automated and transactional emails. Its automated digest feature increases your blog’s reach and traffic by sharing content through emails and social media.
  • Webinars: The Plus and Professional plans have a webinar builder that lets you host unlimited live and pre-recorded webinars of up to 1,000 attendees.
  • Social Ads Creator: Promote your brand on social media through images and animation. You can use it alongside Facebook and Instagram ads to boost marketing efforts across your social channels.
  • Conversion Funnel: This feature is GetResponse’s approach to automated sales funnel creation. It allows members to choose from 30 pre-built scenarios optimized for conversion.

Pros and Cons



  • User-friendly interface

  • Free account option for under 500 contacts


  • Support can be slow

  • Challenging contact importing feature


I love that I can establish a brand template quickly and easily and use 'snippets' of that template or the whole thing in new emails I create. What tops that is easy access to re-use successful emails I've already sent in the past.


It can be frustrating using the drag and drop editor and in comparison to other drag and drop editors it can feel very limited. It does get frustrating when elements do not move as they should and designs do not come out as imagined.


GetResponse has three paid plans and a fourth ‘Max’ solution which has custom pricing. If you apply for the ‘Max’ solution, GetResponse will provide you with a quote based on your exact requirements. The cost of the other three plans depends on subscriber volume. Apart from the Max account, none of the plans offer telephone customer or technical support, but all have 24/7 live chat and help via email.

So, what’s the cost?

Getresponse pricing

Free account?

No, but you can try any plan free for 30 days.

5. Mailjet

Mailjet is a European transactional and marketing email solution. Mailjet has two paid accounts, Essential and Premium. Unlike most other providers on this list, the cost is determined by monthly email volume, not the number of subscribers. 

With the Essential plan, you can build emails using Mailjet’s ready-to-use templates and drag-and-drop editor functionality. You can also segment your audience so you can provide targeted content. For marketing automation and advanced reporting, you’ll need the Premium account. Once you get above a monthly volume of 50,000 emails, you’ll also need to move to the Premium account.

Mailjet email example

Key features

  • User-friendly interface: Mailjet’s interface is clean, well laid out, and easy to use, even for beginners to email marketing.
  • Intuitive email editor: Mailjet’s drag-and-drop email builder is simple to use and underpinned by a suite of ready-made templates. If you want to check it, Mailjet’s ‘Inbox Preview Tool’ shows how your content will look in the inbox.
  • Optimized for agencies: Mailjet enables real-time collaboration on email design and development within the platform.
  • Advanced reporting: While Mailjet’s free and Essential accounts have only basic analytics, the Premium plan can leverage a suite of metrics to track and improve results.

Pros and Cons



  • Great for team collaboration

  • Multiple integrations

  • Easy to track email performance


  • Limited segmentation

  • List management can be challenging

  • High price tag


The best thing is their email delivery solution, you can upload unlimited contacts and send campaigns, also many more options to make the email list cleaner with segmentation and automation.


If you explore few more similar tools Mailjet looks bit overpriced still it can compete because of their features. And customer service is not up to mark follow-ups are very slow no on-time replies have to wait for days to get a update.


The free Mailjet plan offers its advanced email editor and allows an unlimited number of subscribers. However, there’s only basic reporting, and you’re limited to a maximum of 200 emails/day. So you’ll probably want to consider their paid plans.

Let’s look at the difference in price:

mailjet pricing

Free account?

Yes, with unlimited subscribers but a daily send limit of 200 emails.

6. Moosend

Moosend is an email marketing platform that prides itself as being an accessible, powerful tool that won’t break their users’ banks. They believe that the secret sauce to business growth is email marketing and are passionate about helping users build campaigns that produce real results.

Not only does Moosend have an impressive platform at a low price point, but they’re also significantly cheaper than Mailchimp while offering very similar features.

Like many of the software we’ve covered here, Moosend’s paid plans are largely based on subscriber count.

Example of Moosend email

Key features

  • Easy-to-use drag-and-drop editor: Even email marketing newbies will find Moosend’s editor straightforward. It makes it easy for anyone to create beautiful emails in record time.

  • Landing page and sign-up form builders: It’s convenient to have these kinds of features built into your email marketing tool for seamless lead generation efforts.

  • In-depth reporting and analytics: View how your emails are performing in real-time and gather insights so you can continually improve the content you’re sending out.

  • Advanced segmentation capabilities: Moosend’s segmentation features make it easy to send your subscribers personalized content, all while increasing open and click rates.

  • High-performing marketing automation: Take advantage of pre-built automation workflows. You can start using them right away and they’re designed to work for you.

  • Integrations: You won’t have to do any coding in order to integrate your favorite websites, CRMs, or e-commerce platforms.

Pros and Cons



  • Intuitive design interface

  • Large variety of templates

  • Easily navigable dashboard


  • Poor customer support

  • Price rises sharply with subscriber count

  • All "free plans" were recently turned into "free trials"


Quick, simple, great value, good customer service. Overall it is a great system and I would highly recommend it.


The color schemes were poor. The customer service was quite bad. You could not connect to social media either.


Moosend’s pricing makes it very competitive. They’ve got two different plans: Pro and Enterprise. We’re going to be focusing on the Pro plan here because the Enterprise plan requires custom consultation.

moosend pricing

Moosend also provides a serious discount if you pay for a year subscription up-front, rather than month-to-month.

Free account?

No, but they offer their users a 30-day free trial.

Pick an alternative to Mailchimp that supports your success 

When choosing an email marketing solution, it’s important to future-proof your choice. Moving platforms can be costly, with several providers charging for importing existing subscriber lists. The ideal option is a platform that grows with your business and doesn’t penalize you for your success.

Flodesk has all the email marketing features you need to effortlessly deliver beautiful and engaging content that converts, plus our transparent, one-cost pricing means you’ll pay the same no matter how big your business becomes. 

If you’re interested in the best Mailchimp alternatives, look no further than Flodesk.