Mailchimp has been around since 2001, so it has over 20 years of experience providing email marketing to millions of subscribers. It offers everything you’d expect from a well-established email marketing platform, including marketing automation, a suite of integrations and 24/7 support for its paid plans.

If you’re here, you probably like that Mailchimp offers a feature-rich email marketing platform. But you might be looking for alternatives that can improve on Mailchimp’s shortcomings. While Mailchimp markets itself to small businesses, one of its main problems is that its paid plans—and even its free plan—don’t seem to offer you consistent great value as your business grows. 

Mailchimp’s Essentials plan, starting at $11/month, is only for up to 500 subscribers. Once you’re up to 2,500 subscribers, the monthly cost triples to $34. Plus, Mailchimp limits how many emails you can send to your list.

So, what alternatives do you have? 

We’ve done the research, so you don’t have to. In this article, we’ll cover the nine best alternatives to Mailchimp, including features and pricing so you can find the right plan for your business. 

Overview: Top Mailchimp alternatives

  1. Flodesk – ideal for entrepreneurs and small businesses focused on ease-of-use and strong aesthetics (try for free!)
  2. MailerLite – great for micro-businesses who want to get their foot in the door
  3. Campaign Monitor – best for experienced marketers looking for detailed data analysis
  4. GetResponse – targeted towards eCommerce businesses; highly automated
  5. Mailjet – a strong option for agencies with developer collaboration
  6. Moosend – sophisticated builder for startups and eCommerce

Features comparison

6 cheaper mailchimp alternatives

Get unlimited email sends & subscribers with Flodesk

We’ll never increase pricing because your email list is growing

Why look for a Mailchimp alternative?

We’ve touched on why you might be looking for an alternative above, but we’ll dig a little deeper here. 

Mailchimp is list-centric, which gets expensive over time

This means if your subscribers belong to more than one email list, they’re double-counted. This is a problem since, with Mailchimp, you pay more depending on the number of subscribers you have.

Mailchimp recommends its Standard plan, which starts at $17 for 500 subscribers. Once you hit 5,000 subscribers, the monthly cost reaches $90. The plan’s features don’t change, though, which means once you exceed 500 subscribers, it won’t provide much value for you. 

Let’s take a look at a more detailed breakdown of their pricing:

On top of this, there’s also a maximum daily and monthly email send limit which includes test and transactional emails, such as welcome emails, purchase receipts, account updates and event notifications, so it’s easy to burn through them. Plus Mailchimp doesn’t offer a discount if you pay annually, like many other providers. 

It’s clunky

The other main problem entrepreneurs complain about is how cumbersome it is to use, which can make it hard to be consistent with your email marketing. A lack of well-designed templates combined with a complicated interface can make sending marketing emails feel like a chore.

Long story short: MailChimp makes it hard to design beautiful, on-brand emails—and forget about doing it quickly. You could spend hours toiling away on an email design, and it would still be nowhere near complete and on-brand.

Only 30 days of email support

While the free plan looks like a good option if you have relatively few subscribers and the time to manage them correctly, it’s worth noting that, unlike Mailchimp’s paid plans, it only comes with 30 days of email support. So, if you have questions after that or are struggling with the functionality, you’re on your own.

Mailchimp also recently announced its sale to Inuit, so it seems unlikely to be upping its customer service offering soon. According to Trustpilot, Inuit’s current customers are pretty scathing about the lack of support and year-on-year price increases. Inuit’s flagship offering, QuickBooks, requires you to upgrade your plan to unlock more advanced features, so there’s also the possibility that Mailchimp may adopt that model.

6 best Mailchimp competitors to consider

After reading the introduction to this article, you’re probably more convinced than ever that the right Mailchimp alternative is out there and ready to help you grow your business. 

Our features comparison table above hints at the number of options you’ll face if you plug “best Mailchimp alternatives” into Google. But, no need to go through all that stress; we’ve done the legwork for you, diligently putting in the hours to weigh up the pros and cons of the top email marketing platforms. And, while we may be biased, let us start the list with (and introduce you to) our favorite—Flodesk.

1. Flodesk

Flodesk is the fastest growing email marketing platform on the market, helping small business owners design emails people love to get. From stunning email templates to immersive forms, Flodesk makes it easy for beginners and experts alike to build their email lists, engage their audiences and convert subscribers into customers—all without a website.

For more top tips on how to get started without a website, read How to Build an Email List Without a Website.

Here’s a look at our key features to help you decide if we’re a perfect match.

Key features

  • Beautifully designed email templates: With Flodesk, you can choose from our library of sleek, eye-catching templates or get your creative juices flowing and build from scratch. Our drag-and-drop functionality, innovative and proprietary Layout blocks and customizable color palettes make it easy to control precisely how you want your emails to look and keep them aligned with your brand.
  • Automated workflows: Flodesk offers workflows that allow members to intuitively automate the delivery of freebies, promotions, welcome sequences, and more with an easy-to-use visual builder.
Flodesk workflows
  • Segmentation: Use our segmentation functionality to easily group your audience in ways that make sense for you, then set up your workflow to send personalized emails and targeted content to increase engagement and boost conversion.
  • Integrations: Flodesk doesn’t restrict you to only automating marketing emails. If you have an ecommerce business, our Shopify integration allows you to seamlessly send marketing emails to customers who have opted to receive them from you. Plus, our Zapier integration expands your reach, giving you access to over 3000 other apps. To learn more, check out Connecting your Shopify store to Flodesk. If you’re wondering how to get permission from your customers to send them marketing emails, we have a helpful article for that, too: ​​Obtaining permission from your subscribers.
  • Forms designed to convert: Flodesk enables you to create unlimited full-page forms to use as landing pages. Just like our email builder, creating the perfect form is easy with our intuitive interface. Add premade layouts and edit fonts and colors, all without additional cost or coding skills.
  • Subscriber preferences: As a business owner, you care about your subscribers. So personalize content from the start of your subscriber relationship by adding checkbox preferences to your forms so subscribers can tell you what they want to hear about. You can also show them you appreciate their precious time by letting them opt-in and out of relevant content instead of unsubscribing from your entire list.


Here at Flodesk, we don’t want to penalize you for your success. So, you’ll find we offer a flat-rate pricing system that stays the same no matter which features you use, how many subscribers you gain or emails you choose to send. 

So, let’s look at what that looks like:

Flodesk pricing

That’s right. One flat rate price always. You even get 12 months for the price of 11 if you decide to pay annually.

Free account? 

Flodesk offers a free trial account with access to all its key features for 30 days—no credit card needed.

Get unlimited email sends & subscribers with Flodesk

We’ll never increase pricing because your email list is growing

2. MailerLite

MailerLite provides a full-featured free plan which is good for micro-businesses or bloggers looking to grow their subscriber list. Larger businesses and those who need more sophisticated automation and reporting will need to consider a paid version. The MailerLite paid plans also have email and chat support 24/7.

Mailerlite Interface

Key features

  • Email newsletter creation: MailerLite makes producing your emails as straightforward as you want. Drag-and-drop editing removes the need for coding on the free plan, though templates aren’t available unless you upgrade to a paid plan. Also, a custom HTML email editor is available with their paid plans if you want to code from scratch.
  • Tools to grow your audience: MailerLite uses the same drag-and-drop functionality to help you create your own website and landing pages. You can also embed sign-up options to help convert website visitors into subscribers.
  • Subscriber segmentation: MailerLite enables you to segment your audience into single or combined groups using tags, behaviors, such as engagement level, or characteristics such as sign-up location or time zone.
  • Performance analytics: All plans have reporting functionality that allows you to track the basic performance of your emails. For more in-depth analysis tools, such as click-mapping or information on engagement levels, you’ll need a paid plan.
  • Automation: Using an automation editor, MailerLite allows you to create automation workflows to send emails based on specific triggers. These might include when a link is clicked or on specific dates. To learn more about getting the most from workflows, read What Are Workflows and When to Use Them in Your Email Marketing.


If you want to send unlimited emails, you’ll need MailerLite’s premium plan, as their free plan is capped at 12,000 emails/month. The price for their premium plan depends on how many subscribers you have.

Mailerlite pricing chart

They give you a 30% discount if you pay for an annual subscription.

Free account?

Yes, MailerLite is free for up to 1,000 subscribers and 12,000 emails/month.

Get unlimited email sends & subscribers with Flodesk

We’ll never increase pricing because your email list is growing

3. Campaign Monitor 

Campaign Monitor is an email marketing platform that prides itself on its easy-to-use functionality and intuitive interface. Like the other providers on this list, Campaign Monitor offers drag-and-drop functionality, making creating emails simple. 

Delivering targeted content is enabled by its segmentation tools which pull data from stored custom fields. It’s also easy for subscribers to manage the data they share through Campaign Monitor’s preference center. Advanced segmentation functionality requires Campaign Monitor’s Premium plan.

Campaign Monitor offers email support to its Basic and Unlimited plans and 24/5 phone support to Premium account holders.

Example of Campaign Monitor template

Key features

  • Branded templates as standard: As well as choosing from their library of pre-made email templates, Campaign Monitor allows you to input your website’s URL to automatically update templates with your logo and brand color scheme.
  • Link review: Campaign Monitor has a Link Review tool that automatically checks your email content for any broken or outdated links and flags them to you for correction.
  • Transactional email automation: You can use the same email builder tool that you use to create marketing emails to design transactional emails, then trigger them to send based on actions taken by subscribers, such as completing a sign-up form or requesting a password reset.
  • Analytics: Campaign Monitor uses interactive dashboards to display subscriber information and activity and performance results. Open rates, click-through rates and deliverability are all monitored so you can decide what’s working and what isn’t.


Campaign Monitor has three different plans, and they price them according to how many subscribers you have. Their Basic plan starts at $9/month for 500 subscribers, but you’re limited to a monthly email send volume of 2,500 emails. Their Unlimited plan starts from $29/month for 500 subscribers with unlimited email send volume. 

Let’s compare those two plans if you have more than 500 subscribers:

campaign monitor pricing

For more targeted segmentation of your audience, you’ll need their Premier plan, which starts at $149/month. If you have over 5,009 subscribers, the cost of the Premier plan rises to $249/month, over 10,009 subscribers to $399/month and over 15,009 subscribers to $499/month.

Free account?

No, but you can try Campaign Monitor for free and send emails to only five people after which you’d be prompted to sign up for their paid plans.

4. GetResponse

The GetResponse platform is an inbound marketing solution that enables you to connect with your subscribers via email, build landing pages and automate your marketing. GetResponse increases its functionality through a range of integrations with apps such as Stripe, Zapier, WordPress and Google Analytics.

GetResponse page builder

Key features

  • Automated blog digest: GetResponse has the standard drag-and-drop functionality and email template library to enable you to create a range of email newsletters and automated and transactional emails. Its automated digest feature increases your blog’s reach and traffic by sharing content through emails and social media.
  • Webinars: Their Plus and Professional plans have a webinar builder that enables you to host unlimited webinars of up to 1,000 attendees. Webinars can also be pre-recorded and offered as a freebie to help grow your list or engage subscribers.
  • Social Ads Creator: This mobile app allows you to promote your brand on social media through images and animation. You can use it alongside Facebook and Instagram ads to boost marketing efforts across your social channels.
  • Conversion Funnel: This feature is GetResponse’s approach to automated sales funnel creation. Known previously as Autofunnel, it allows members to choose from 30 pre-built scenarios optimized for conversion.


GetResponse has three paid plans and a fourth ‘Max’ solution which has custom pricing. If you apply for the ‘Max’ solution, GetResponse will provide you with a quote based on your exact requirements. The cost of the other three plans depends on subscriber volume. Apart from the Max account, none of the plans offer telephone customer or technical support, but all have 24/7 live chat and help via email.

So, what’s the cost?

Getresponse pricing

Free account?

No, but you can try any plan free for 30 days.

5. Mailjet

Mailjet is a European transactional and marketing email solution. Mailjet has two paid accounts, Essential and Premium. Unlike most other providers on this list, the cost is determined by monthly email volume, not the number of subscribers. 

With the Essential plan, you can build emails using Mailjet’s ready-to-use templates and drag-and-drop editor functionality. You can also segment your audience so you can provide targeted content. For marketing automation and advanced reporting, you’ll need the Premium account. Once you get above a monthly volume of 50,000 emails, you’ll also need to move to the Premium account.

Mailjet email example

Key features

  • User-friendly interface: Mailjet’s interface is clean, well laid out and easy to use, even for beginners to email marketing.
  • Intuitive email editor: Passport, Mailjet’s drag-and-drop email builder, is simple to get started with and underpinned by a suite of ready-made templates, which means you can be confident in your email design. If you want to check it, Mailjet’s ‘Inbox Preview Tool’ shows how your content will be presented in inbox tools such as Gmail and Outlook.
  • Optimized for agencies: Mailjet is optimized for agencies, enabling real-time collaboration on email design and development within the Mailjet platform. You can separate team activities using sub-accounts and control access with permissions linked to roles.
  • Advanced reporting: While Mailjet’s free and Essential accounts have only basic analytics, the Premium plan can leverage a suite of metrics to track and improve results. Plus, connect Mailjet to Google Analytics to measure email performance alongside other marketing channels.


The free Mailjet plan offers its advanced email editor and allows an unlimited number of subscribers. However, there’s only basic reporting, and you’re limited to a maximum of 200 emails/day. So you’ll probably want to consider their paid plans.

Let’s look at the difference in price:

mailjet pricing

Free account?

Yes, with unlimited subscribers but a daily send limit of 200 emails.

6. Moosend

Moosend is an email marketing platform that prides itself as being an accessible, powerful tool that won’t break their users’ banks. They believe that the secret sauce to business growth is email marketing and are passionate about helping users build campaigns that produce real results.

Not only does Moosend have an impressive platform at a low price point, but they’re also significantly cheaper than Mailchimp while offering very similar features.

Like many of the software we’ve covered here, Moosend’s paid plans are largely based on subscriber count.

Example of Moosend email

Key features

  • Easy-to-use drag and drop editor: Even email marketing newbies will find Moosend’s editor straightforward. It makes it easy for anyone to create beautiful emails in record time.
  • Landing page and sign-up form builders: It’s very convenient to have these kinds of features built into your email marketing tool in order to seamlessly take your lead generation efforts to the next level.
  • In-depth reporting and analytics: View how your emails are performing in real-time and gather insights so you can continually improve that content you’re sending out.
  • Advanced segmentation capabilities: Moosend’s segmentation features make it easy to send your subscribers personalized content, all while increasing open and click rates.
  • High-performing marketing automations: Take advantage of pre-built automation workflows. You can start using them right away and they’re designed to work for you.
  • Integrations: You won’t have to do any coding in order to integrate your favorite websites, CRMs or eCommerce platforms.


Moosend’s pricing makes it very competitive. They’ve got 2 different plans: Pro and Enterprise. We’re going to be focusing on the Pro plan here because the Enterprise plan requires custom consultation.

moosend pricing

Moosend also provides a serious discount if you pay for a year subscription up-front, rather than month-to-month.

Free account?

No, but they offer their users a 30-day free trial.

Pick an alternative to Mailchimp that supports your success 

When choosing an email marketing solution, it’s important to future-proof your choice. Moving platforms can be costly, with several providers charging for importing existing subscriber lists. The ideal option is a platform that grows with your business and doesn’t penalize you for your success.

Flodesk has all the email marketing features you need to effortlessly deliver beautiful and engaging content that converts, plus our transparent, one-cost pricing means you’ll pay the same no matter how big your business becomes. 

If you’re interested in the best Mailchimp alternatives, look no further than Flodesk. 

Get unlimited email sends & subscribers with Flodesk

We’ll never increase pricing because your email list is growing