Many businesses start out with ad hoc email management strategies—they send out basic emails to their subscribers periodically and keep unread emails in their inboxes until they have time to address them. They don’t keep track of how many people open their emails or who their most engaged subscribers are. Instead, they focus on the other important daily tasks on their to-do lists.

But there comes a time for every business where that kind of system becomes unsustainable. Teams may start to lose track of emails, feel the need to send out better content to stand out from the competition, or decide to be more intentional about their messages to drive sales.

That means it’s time to choose an email management software, but the selection process can be difficult. That’s why we’ve written this article—to provide you with information about six of the best email management software on the market and give you the details you need to make the right decision for your business.

Get unlimited email sends & subscribers with Flodesk

We’ll never increase pricing because your email list is growing

What is email management software?

Email management software is a kind of software that helps businesses deliver, reply to, sort, and monitor their emails. They’re particularly popular with companies and departments that send and receive a large quantity of emails, like eCommerce customer service teams.

With a good email management tool, you can:

  • Filter and organize your emails
  • Send out personalized emails to a large quantity of people
  • Set up automated replies to cut down on repetitive tasks
  • Improve team productivity, efficiency & collaboration
  • Use analytics tools to monitor key metrics like opens & click through rates

Who does email management software help?

Lots of different platforms fall under the umbrella term of email management software. There are a variety of options on the market and no two email management tools address the exact same use cases, so it’s important to do your research and figure out which option fulfils your specific needs.

For instance, customer support teams require email management software tools that have robust customer relationship management (CRM) features like shared inboxes, support ticket systems, and canned responses. On the other hand, small businesses might be looking for email management software that boosts their email marketing efforts, helps them create stand-out newsletter, and drives sales.

Read next: If you’re an eCommerce brand looking for advice on your email marketing strategy, check out our guide to eCommerce email marketing for more in-depth tips and tricks.

The 6 best email management tools

Finding the best email management tool for your needs doesn’t have to be a pain—below, we break down six of the most popular choices on the market by best use case, stand-out features, and pricing.

1. Flodesk

Flodesk is by far the best email management software if you’re looking for a platform that’s passionate about making unique, modern email design accessible to all, strikes the perfect balance between beginner-friendly and powerful, and offers an affordable paid plan that won’t get more expensive as you build your email list.

That makes it the perfect choice for small to medium-sized businesses (SMBs) that want to get organized and take their email marketing efforts to the next level. However, it’s important to note that our platform is designed with SMBs and entrepreneurs in mind rather than companies with complex customer support needs.

Stand-out features

  • A large library of stunning templates that’ll make your email marketing campaigns stand out from the competition
  • Email list management features like easy-to-understand reporting & analytics and detailed contact segmentation
  • The ability to create stunning graphics within the Flodesk platform, helping you follow email design best practices without the need for third-party design tools like Canva
  • An intuitive marketing automation tool
  • A sign-up form builder and a landing page builder 
  • A flat rate paid plan that includes unlimited subscribers and emails sends, as well as access to all Flodesk’s features
  • A convenient 30-day free trial

Flodesk pricing structure

Flodesk is widely-known and well-loved for our simple, straightforward, and affordable pricing structure. Lots of different email management software are priced based on how many subscribers you have on your email list, but Flodesk offers flat rate pricing that stays the same no matter how many contacts you have!

That’s right: we’ve only got one paid plan and it costs $38/month—and that includes access to all our features and unlimited subscribers. You can also save on the cost of a month if you pay for a yearly plan upfront.

If you want to try our email management tool out for yourself before you commit, you can also sign up for our free 30-day free trial, no credit card information required.

Get unlimited email sends & subscribers with Flodesk

We’ll never increase pricing because your email list is growing

2. Klaviyo

Klaviyo is an email management software that’s very popular with eCommerce brands due to its eCommerce-focused marketing automations, SMS marketing features, and large selection of eCommerce integrations.

Stand-out features

  • The ability to send out highly-personalized email campaigns based on data like products viewed, items ordered, abandoned carts, and coupons & discounts
  • Pre-built, behavior-triggered automations like cross-selling, back-in-stock, and browse abandonment
  • SMS marketing features
  • A library of templates for for sign-up forms, emails, and SMS messages
  • A variety of pre-built integrations like WooCommerce and ShipStation

Klaviyo pricing structure

Klaviyo has a free plan that includes up to 250 contacts, 500 monthly email sends, and 150 SMS credits. After that, they’ve got two paid plans to choose from:

  • Email plan: $45/month
  • Email & SMS plan: $60/month

It’s worth noting Klaviyo’s paid plans get more expensive as you gain more subscribers. The above pricing information is based on 1,001 to 1,500 contacts and 15,000 monthly email sends.

3. SendPulse

SendPulse brings email marketing, CRM, and sales automations together in one easy-to-use platform. That makes it particularly popular for sales departments and customer service teams in eCommerce, hospitality, and service-based businesses.

Stand-out features

  • An easy-to-use email builder that allows you to send out a large quantity of emails with minimal effort
  • CRM features that let you automate your sales and customer communications
  • SMS marketing with complete language support
  • An online course creator that helps you monetize your knowledge
  • Chatbots for Facebook, Telegram, WhatsApp, and Instagram to streamline your task management
  • Web push notifications

SendPulse pricing structure

SendPulse is a free email management software when you have less than 500 subscribers and 15,000 monthly email sends. Once you’re ready to upgrade to a paid plan, they have three options:

  • Standard plan: $8/month
  • Pro plan: $9.60/month
  • Enterprise plan: $13.44/month

The above pricing information is based on up to 500 subscribers, but SendPulse’s paid plans get a lot more expensive as you gain more contacts. For example, the Standard plan jumps up to $25/month for 2,001 to 2,500 subscribers.

4. CampaignMonitor

CampaignMonitor is an all-in-one email marketing platform that’s a great choice for businesses looking for an easy-to-use solution that has extras like SMS marketing and robust expert support.

Example of Campaign Monitor template

Stand-out features

  • An easy-to-use drag-and-drop email builder, as well as an email template builder
  • Specialized transactional email features
  • Tools for email personalization, contact segmentation, and marketing automation
  • SMS marketing
  • An email sign-up form builder
  • Access to a team of email experts to help you craft your email optimization strategies

CampaignMonitor pricing structure

CampaignMonitor doesn’t have a free plan, but they do have a free trial available. If you decide to sign up for a paid plan, they’ve got three different tiers:

  • Basic plan: $9/month
  • Unlimited plan: $29/month
  • Premier plan: $149/month

Like many of the other email management software in our list, CampaignMonitor’s pricing structure changes as your subscriber count grows. The above quotes are based on up to 500 contacts, but would increase quickly as you build your email list.

5. Sendinblue

Sendinblue is a marketing software that’s a great solution for businesses who want to set up omnichannel marketing strategies and are interested in a system that’s priced based on email sends rather than subscriber count.

Screenshot of Sendinblue email builder

Stand-out features

  • Omnichannel marketing with features for email marketing, SMS marketing, and chat
  • CRM features that centralize all your customer information and help you communicate with them more effectively
  • Pre-built marketing automations for everything from welcome emails to customer birthdays
  • The ability to set up Facebook Ads within the Sendinblue platform
  • A sign-up form builder and a landing page builder

Sendinblue pricing structure

Sendinblue is very popular due to its free plan, which includes unlimited contacts and up to 300 email sends per day. After that, they’ve got three different tiers of paid plans:

  • Lite plan: $25/month*
  • Premium plan: $65/month*
  • Enterprise plan: Quote upon request

*While Sendinblue’s paid plans aren’t based on subscriber count, they get more expensive depending on how many emails you want to send out. The above pricing information is based on 20,000 monthly email sends.

6. Aweber

Aweber is an email marketing platform that’s been around since 1998. It’s a solid all-around solution because it can be tweaked to work for both B2B and B2C use cases, but it’s most popular in industries like marketing & advertising, health, wellness & fitness, healthcare, and coaching.

Stand-out features

  • A straightforward email builder that includes a good variety of email templates and an in-platform Canva integration
  • Lead generation tools like a sign-up form builder and landing page builder
  • Handy email marketing automations like autoresponders, abandoned carts, and order confirmations.
  • The ability to divide your subscribers into detailed lists and assign them specific tags
  • An innovative auto newsletter feature that turns YouTube videos, podcasts, and blog posts into emails
  • A/B testing

Aweber pricing structure

Aweber has a free version that includes up to 500 contacts, as well as a range of their basic features. If you want to use their email management software to its full potential, you’ll have to sign up for a paid plan.

Aweber’s paid plan is based on subscriber count and starts at $19.99/month for up to 500 contacts. As your email list grows, it gets more expensive quickly. For example, between 2,501 and 5000 subscribers costs $49.99/month.

Choosing the right email management software for your business

The key to selecting the perfect email management software for your needs is digging deep into exactly why you need a solution and what precise problems you want it to help you solve. Only then will you be able to do your research, find a platform that fulfils your criteria, and propel your business forward and onto new levels of success. 

This article provides a great jumping off point for your search as we’ve discussed some of the top email management software out there and what use cases they’re helpful for.

And if you’re a SMB owner or entrepreneur and are looking for an email management software that’ll help you stay on top of your emails and allow you to send out beautiful, memorable email marketing content, why not give our 30-day free trial a try? No strings attached.

FAQs about email management tools

How do you manage thousands of emails?

The best way to manage thousands of emails is by using a top-of-the-line email management software. That way, you’ll be able to send, reply to, sort, and monitor all your messages without losing track of anything or getting overwhelmed.

There are lots of email management apps out there and the best one for you depends on your specific use case. Flodesk is a fantastic option and has a 30-day free trial, no strings attached.

What is the best email management system?

There’s no one best email management system because the best choice for you depends on your specific needs. However, here are some of the top-rated email management software tools on the market at the moment:

  • Flodesk (sign up for a free 30-day free trial!)
  • Klaviyo
  • SendPulse
  • CampaignMonitor
  • Sendinblue
  • Aweber