12 Best free and affordable Mailchimp alternatives 2024

Mailchimp might be one of the most well-known email marketing platforms out there, but did you know that you could save hundreds (or even thousands) of dollars every year by switching to a Mailchimp alternative?

Mailchimp’s paid plans—and even its free plan—don’t seem to offer consistent value as your business grows. Mailchimp’s Essentials plan, starting at $11/month, is only for up to 500 subscribers. Once you have 2,500 subscribers, your monthly cost triples. Plus, Mailchimp limits how many emails you can send to your list.

So, what alternatives do you have? We’ll compare the six best email marketing alternatives to Mailchimp, including features and pricing so you can find the tool that will take your email marketing to the next level. We’ll also explore options that let you build powerful email lists, segment audiences, and create workflow automation—all without breaking the bank.

We’ve touched on why you might be looking for an alternative above, but we’ll dig a little deeper here. 

Curious about the pricing increases as your list grows? Let’s take a look at a more detailed breakdown of Mailchimp‘s pricing:

After reading the introduction to this article, you’re probably more convinced than ever that the right Mailchimp alternative is out there and ready to help you grow your business. 

Our features comparison table above hints at the number of options you’ll face if you plug “best Mailchimp alternatives” into Google. But, no need to go through all that stress; we’ve done the legwork for you, diligently putting in the hours to weigh up the pros and cons of the top email marketing platforms. And, while we may be biased, let us start the list with (and introduce you to) our favorite—Flodesk.

Flodesk is the fastest-growing email marketing platform on the market, helping small business owners design emails people love to get. From stunning email templates to immersive forms, Flodesk makes it easy for beginners and experts alike to build their email lists, engage their audiences, and convert subscribers into customers—all without a website.

For more top tips on how to get started without a website, read How to Build an Email List Without a Website.

Here’s a look at our key features to help you decide if we’re a perfect match.

Here at Flodesk, we don’t want to penalize you for your success. So, you’ll find we offer a flat-rate pricing system that stays the same no matter which features you use, how many subscribers you gain, or emails you choose to send. 

So, let’s look at what that looks like:

That’s right. One flat rate price always. You even get 12 months for the price of 11 if you decide to pay annually.

Flodesk offers a free trial account with access to all its key features for 30 days—no credit card needed.

MailerLite provides a full-featured free plan which is good for micro-businesses or bloggers looking to grow their subscriber list. Larger businesses and those who need more sophisticated automation and reporting will need to consider the paid version for better email management tools. The MailerLite paid plans also have email and chat support 24/7.

If you want to send unlimited emails, you’ll need MailerLite’s Premium plan, as their free plan is capped at 12,000 emails/month. The price for their premium plan depends on how many subscribers you have.

They give you a 30% discount if you pay for an annual subscription.

Yes, MailerLite is free for up to 1,000 subscribers and 12,000 emails/month.

Compare Mailerlite and its top alternatives!

Campaign Monitor is an email marketing platform that prides itself on its easy-to-use functionality and intuitive interface. Like the other providers on this list, Campaign Monitor offers drag-and-drop functionality, making creating emails simple. 

Delivering targeted content is enabled by its segmentation tools which pull data from stored custom fields. It’s also easy for subscribers to manage the data they share through Campaign Monitor’s preference center. Advanced segmentation functionality requires Campaign Monitor’s Premium plan.

Campaign Monitor offers email support to its Basic and Unlimited plans and 24/5 phone support to Premium account holders.

Campaign Monitor has three different plans, and they price them according to how many subscribers you have. Their Basic plan starts at $9/month for 500 subscribers, but you’re limited to a monthly email send volume of 2,500 emails. Their Unlimited plan starts from $29/month for 500 subscribers with unlimited email send volume. 

Let’s compare those two plans if you have more than 500 subscribers:

For more targeted segmentation of your audience, you’ll need their Premier plan, which starts at $149/month. If you have over 5,009 subscribers, the cost of the Premier plan rises to $249/month, over 10,009 subscribers to $399/month and over 15,009 subscribers to $499/month.

No, but you can try Campaign Monitor for free and send emails to only five people after which you’d be prompted to sign up for their paid plans.

The GetResponse platform is an inbound marketing solution that enables you to connect with your subscribers via email, build landing pages and automate your marketing. GetResponse increases its functionality through a range of integrations with apps such as Stripe, Zapier, WordPress, and Google Analytics.

GetResponse has three paid plans and a fourth ‘Max’ solution which has custom pricing. If you apply for the ‘Max’ solution, GetResponse will provide you with a quote based on your exact requirements. The cost of the other three plans depends on subscriber volume. Apart from the Max account, none of the plans offer telephone customer or technical support, but all have 24/7 live chat and help via email.

So, what’s the cost?

No, but you can try any plan free for 30 days.

Mailjet is a European transactional and marketing email solution. Mailjet has two paid accounts, Essential and Premium. Unlike most other providers on this list, the cost is determined by monthly email volume, not the number of subscribers. 

With the Essential plan, you can build emails using Mailjet’s ready-to-use templates and drag-and-drop editor functionality. You can also segment your audience so you can provide targeted content. For marketing automation and advanced reporting, you’ll need the Premium account. Once you get above a monthly volume of 50,000 emails, you’ll also need to move to the Premium account.

The free Mailjet plan offers its advanced email editor and allows an unlimited number of subscribers. However, there’s only basic reporting, and you’re limited to a maximum of 200 emails/day. So you’ll probably want to consider their paid plans.

Let’s look at the difference in price:

Yes, with unlimited subscribers but a daily send limit of 200 emails.

Moosend is an email marketing platform that prides itself as being an accessible, powerful tool that won’t break their users’ banks. They believe that the secret sauce to business growth is email marketing and are passionate about helping users build campaigns that produce real results.

Not only does Moosend have an impressive platform at a low price point, but they’re also significantly cheaper than Mailchimp while offering very similar features.

Like many of the software we’ve covered here, Moosend’s paid plans are largely based on subscriber count.

Moosend’s pricing makes it very competitive. They’ve got two different plans: Pro and Enterprise. We’re going to be focusing on the Pro plan here because the Enterprise plan requires custom consultation.

Moosend also provides a serious discount if you pay for a year subscription up-front, rather than month-to-month.

No, but they offer their users a 30-day free trial.

Constant Contact is a digital marketing tool aimed at small businesses with big ambitions. With Constant Contact, you can manage more than just your emails. This tool comes with built-in social media capabilities and lets you build landing pages and send campaigns through SMS. The platform prides itself in being easy to use and has hundreds of templates available for you to make it even easier to get started with email campaigns. 

Constant Contact offers two pricing plans. The Core plan starts at 9.99/mo, and you can upgrade to Plus for 45/mo. The price increases based on the number of contacts and the Plus plan offers access to more features. 

Let’s look at the difference in price according to contacts:

No, but there’s a free trial. You also have 30 days to cancel and get a full refund.

With Zoho Campaigns, you can easily create, send and track all your email campaigns from one place. It has integrations with other Zoho products that make contact management, automation, and analytics a lot easier for fans of their tools. 

There’s a standard monthly subscription that starts from $3 or a professional plan of $4.5 per month. The professional plan includes a ton more features.

Check out how the pricing plans differ according to subscribers:

Yes! You can send up to 6,000 emails per month with a maximum of 2K contacts using their forever-free plan. 

Litmus is an email marketing platform that has all kinds of tools related to customization, email personalization, analytics, and collaboration. It comes with tools that help your emails look great and function properly on every device and platform. 

It allows users to test and preview their emails in different email clients, devices, and browsers, as well as provides detailed analytics and insights into email performance.

There are three pricing plans available on Litmus: Basic, Plus and Enterprise. These plans are priced as is and do not increase based on contacts. The plans are based on users, access to features 

Litmus pricing is as follows: 

No, but Litmus offers  a free trial that lasts 7 days.

iContact is a simple and straightforward email marketing platform, aimed at making email marketing doable for every level. The tools it offers help you design emails, personalize your messages and set up automations for your email marketing efforts. 

Their plan starts at $14/month for up to 750 contacts with unlimited sends. 

Need more? Check the pricing below.

Their free plan included 500 send per month, 250 contacts and a single hosted landing page.

AWeber is an online marketing platform for small business, which offers email marketing and automation, a landing page builder, ecommerce pages and web push notifications. The platform helps businesses grow and monetize their audience using automated email campaigns, with additional marketing tools. 

The Lite plan at $12.50/month is the cheapest option but comes with AWeber branding, does not have advanced landing page features and no sales tracking and low transaction fees. For that, you need the Plus Package at $29.99/month for up to 500 subscribers or the Unlimited plan at $899/month.

There’s a free plan available for up to 500 subscribers including one email list and one landing page. 

Robly wants you to reach more people with your email campaigns. This digital marketing platform comes with a variety of email marketing and list growth features. Using OpenGen and AI, it helps you optimize your campaigns to boost your open rates and conversions.  

Robly’s pricing tiers are based solely on the number of contacts that you have, starting at $19 per month for 500 contacts. Regardless of the pricing tier you choose, you’ll have access to all the features on the platform

See the table below for prices based on subscribers. 

No, but you can try it out for free for 14 days.

When choosing an email marketing solution, it’s important to future-proof your choice. Moving platforms can be costly, with several providers charging for importing existing subscriber lists. The ideal option is a platform that grows with your business and doesn’t penalize you for your success.

Flodesk has all the email marketing features you need to effortlessly deliver beautiful and engaging content that converts, plus our transparent, one-cost pricing means you’ll pay the same no matter how big your business becomes. 

If you’re interested in the best Mailchimp alternatives, look no further than Flodesk.