If you’re here, you’re probably looking for an email marketing solution for your ecommerce business. Throughout your research, you may have discovered Klaviyo, a platform known for its email marketing and SMS text messaging capabilities.

Klaviyo is good for storing customer data in one central place, making it easier to track multiple data points at one time. It’s also built specifically for ecommerce. 

While Klaviyo is packed with customer data insights, sophisticated reports and a comprehensive back-end design, it can become a truly overwhelming platform for certain business owners. With expensive pricing and other notable drawbacks, it might be worth comparing Klaviyo with other solutions.

If you’re looking for Klaviyo alternatives that can improve upon Klaviyo’s shortcomings, we’ve compiled more research so you can confidently choose the best tool for your business.

Why look for a Klaviyo alternative?

Klaviyo has many bells and whistles, but does your ecommerce business actually need all of these features to succeed? Could these bloated features and drawbacks keep you from being effective with email marketing?

That’s what we want to explore as we put Klaviyo’s platform to the test.

Let’s begin with some of Klaviyo’s shortcomings.

Klaviyo pricing plan:

Klaviyo pricing for 5000 contacts

Klaviyo says its platform is perfect for “businesses of every size—from entrepreneurs to iconic brands,” but their pricing says otherwise. While we appreciate that they have different pricing plans for email marketing and SMS marketing, Klaviyo pricing gets expensive fast because it increases based on your number of subscribers.

Let’s say you grew your list to around 5,000 email contacts, which would cost you $110 per month. With SMS messaging added, you’d pay a total of $125 each month. That’s similar to the cost of an enterprise plan.

Unless you’re able to convert enough leads into sales each and every month, Klaviyo could easily become more costly than it is worth.

Because of this, Klaviyo may not be the right fit for business owners who are still…

Also, if you dream of growing your list to 50,000 subscribers or more, this could cost upwards of $925 per month with Klaviyo. That takes a healthy bite out of your profit margins, so it’s important to keep these pricing plans in mind when you explore Klaviyo alternatives.

Data insights may be confusing or overwhelming

Is there such a thing as too much data? Most small business owners would say yes! While data can help you optimize your email marketing, you can easily get lost in a sea of data.

It’s cool that Klaviyo allows you to analyze customer data, but, as your business scales, you’ll be looking more for data trends than a customer’s individual actions. Most business owners won’t need the amount of profile data that Klaviyo gives you.

If you don’t define which email marketing metrics are the most important, you’ll end up with a long list of data points without a clear understanding of what they mean. 

We recommend keeping an eye on your open rates, click rates and subscriber growth rates over time. This will show how your audience is interacting with your personalized emails.

Not a fit for service-based businesses

We appreciate how open and transparent Klaviyo is about who they serve. Klaviyo has made it very clear that they work exclusively with ecommerce marketers. Their tool wasn’t built with freelancers, coaches, consultants or other service providers in mind, so it’s not a fit if you fall into these areas of business.

If you run a service-based business, it’s much better to look into Klaviyo alternatives so you aren’t stuck with an ill-fitting platform. The same is true for ecommerce businesses, so keep reading to discover other cost effective Klaviyo alternative tools.

6 Klaviyo alternatives with email marketing tool comparisons

The following Klaviyo alternatives do what Klaviyo does, but with some improvements.

Let’s explore other email automation tools and compare them with Klaviyo. Since it’s impossible to position one email marketing platform as the perfect solution for every business, we’ll share our recommendations based on your unique needs.

We’ll cover all the bases, giving you a complete look at your best Klaviyo alternative options for sending personalized and automated emails.

1. Flodesk

Flodesk helps beginners and experts design emails people love to open. Of course, we had to add ourselves to this list, but we also understand that we may not be a fit for everyone.

Here are a few features to determine if our email marketing platform is right for you:

Design-focused email templates

Flodesk users can begin with a beautifully designed template from our library or create their own from scratch, giving them full creative freedom and control. With pre-made Layouts and customizable brand color palettes, your personalized emails will always be on-brand.

Flodesk templates

Affordable pricing

With a flat fee of $38 per month, Flodesk doesn’t penalize you for growing your email list like other email service providers.

We’ll never put limits on your list growth or how many emails you can send. As you grow your list over time, you don’t want to worry about deleting engaged subscribers in order to lower your monthly costs. Flodesk makes it easier to build relationships with your subscribers for the long term with budget-friendly, flat-fee pricing.

Pricing Comparison Chart (monthly cost per # of email subscribers)


  • 500…$39/mo
  • 1,000…$39/mo
  • 5,000…$39/mo
  • 10,000…$39/mo
  • 25,000…$39/mo


  • 500…$20/mo
  • 1,000…$30/mo
  • 5,000…$100/mo
  • 10,000…$150/mo
  • 25,000…$400/mo


  • 500…$14.99/mo
  • 1,000…$14.99/mo
  • 5,000…$79.99/mo
  • 10,000…$105/mo
  • 25,000…$230/mo


  • 500…$159/mo
  • 1,000…$159/mo
  • 5,000…$239/mo
  • 10,000…$349/mo
  • 25,000…$599/mo


  • 500…$29/mo
  • 1,000…$29/mo
  • 5,000…$79/mo
  • 10,000…$119/mo
  • 25,000…$199/mo


  • 500…$19/mo
  • 1,000…$29/mo
  • 5,000…$89/mo
  • 10,000…$154/mo
  • 25,000…$369/mo


  • 500…$99/mo
  • 1,000…$99/mo
  • 5,000…$120/mo
  • 10,000…$210/mo
  • 25,000…$500/mo

These monthly costs have been calculated based on the platform’s ‘most popular’ plan as of August 2021.

Intuitive email builder 

Creating and designing your emails is easier with our drag and drop interface. You can edit links, fonts, brand colors, and add premade Layouts that will make your emails look like they were designed by a professional—without the added cost or custom coding! The same is true when you build Forms in Flodesk.

Flodesk Email builder

Automated Workflows 

With our Workflow automation capabilities, you’ll be able to make money while you sleep. To set up your sales automation, simply drag and drop your emails into the Workflow. Personalized marketing is possible even on autopilot!

Flodesk Workflows

It’s important to note that we’re always releasing new features, but don’t currently have advanced automations or advanced workflow split testing. We also have basic segmentation features but you may need something more robust, depending on your strategy.

If you have an ecommerce business, Flodesk includes a direct Shopify integration to allow members to seamlessly automate tasks. To integrate with 300+ apps, you’ll want to use Zapier, which integrates with Flodesk.

In short, Flodesk may be superior for its design capabilities, user-friendly email builder and affordability but could lack the advanced features needed for large enterprise businesses.

Get unlimited email sends & subscribers with Flodesk

We’ll never increase pricing because your email list is growing

2. Mailchimp

Example of Mailchimp email

Once an email marketing tool, Mailchimp now considers itself an all-in-one integrated marketing platform. Mailchimp has a free plan, making it an attractive choice for beginning email marketers, but it comes with some drawbacks.

Let’s take a peek at this Klaviyo alternative to see if it’s right for you.

Variety of marketing automation features

With Mailchimp, you can build a website with a custom domain, schedule appointments and launch a simple online store in one central platform. However, by trying to do so many things, none of these features are as fleshed out and comprehensive as most business owners need.

Free plan option 

Mailchimp’s basic plan covers beginner email marketing capabilities. Some businesses start on Mailchimp but quickly transfer to another platform when their list grows. 

It’s more cost effective than Klaviyo, but at 5,000 subscribers, Mailchimp pricing is around $79.99 each month. Transferring your email list to another platform also takes time, so it’s better to stick with one long-term platform.

Simple A/B testing

You can test subject line variations or send times to see what performs best inside Mailchimp. Their A/B testing capabilities are basic compared to Klaviyo, but it’s easier to get started with them.

Retargeting ads capabilities

You can easily track the performance of your digital ads with Mailchimp. This can include Google retargeting ads, Facebook ads and Instagram retargeting ads. While you don’t need Mailchimp to create these ads, this social media integration might come in handy.

In short, Mailchimp has a great free tier for marketers who are just getting started, but as an all-in-one marketing automation platform, their features are wide but could be lacking depth.

3. ActiveCampaign

ActiveCampaign editing interface

Another Klaviyo alternative is ActiveCampaign, which specializes in “customer experience automation.” Similar to Mailchimp, ActiveCampaign goes beyond email marketing to include full spectrum marketing automation. 

However, it doesn’t niche down their audience like Klaviyo, meaning ActiveCampaign has some disadvantages you’ll want to be aware of.

In reviewing Klaviyo alternatives like ActiveCampaign, here are a few things to consider.

Serves multiple audiences

ActiveCampaign wasn’t built with a single end user in mind. Instead, it serves ecommerce brands, along with B2B and B2C companies. In trying to be everything to everyone, they end up including a lot of sophisticated features you may not need.

Two-year price lock

We commend ActiveCampaign for locking their user pricing for two years, even as their subscriber base grows. However, it would be much better to lock in the pricing with a flat fee forever, especially if you’re a seasoned email marketer migrating to another platform. 

For example, pricing for 5,000 email subscribers in ActiveCampaign could range anywhere between $99 to $449 per month, depending on which features you’ll need.

Many tool integrations

ActiveCampaign boasts that it integrates with over 850 applications. This is probably because they serve several different industries. If integrations are a must for your business, ActiveCampaign might be a good fit.

Advanced marketing automation

ActiveCampaign gives their users the ability to track leads in an exclusive ecommerce CRM with marketing automation features. However, if you use another CRM like Dubsado or HoneyBook, you may end up paying for two tools with overlapping functionalities.

In short, ActiveCampaign is a good choice for those who want to automate every step of their customer experience, but it may cost you more than it is worth since you’ll be paying for many features you may never use.

4. ConvertKit

Much like Mailchimp, ConvertKit began as an email marketing tool and has turned into what they call a “creator marketing platform.” 

ConvertKit disrupted the market by serving bloggers but has now widened their audience to all independent content creators including musicians, podcasters and more. However, their features aren’t always as creative or comprehensive as their users may need.

Let’s review ConvertKit, one of the Klaviyo alternatives, to see if it’s a natural fit for your brand.

Visual email automation tool

ConvertKit’s visual tool makes personalized marketing easier. Instead of showing an email design preview like our own Workflow interface, ConvertKit includes icon badges that correspond with each individual action a person can take. 

If you’re a visual learner who likes mind-mapping or are new at email marketing, their visual marketing automation tool will serve as a nice introduction.

Basic email designer

With their signature plain-text email styles, you can add an image or call to action button, but their design tool gives very few creative options. Since they serve a visually creative audience, this may be a drawback.

Free plan option 

Recently, ConvertKit launched a new free option for creators who are building their list for the first time. ConvertKit is free for up to 1,000 subscribers, but this plan doesn’t include some of their core features. You’ll have to pay extra for the visual automation tool, basic automated email sequences, specific reporting and integrations.

Also, if you were to grow your list to 5,000 subscribers along the way, you’d be paying at least $79 to $111 each month even if you started for free.

Built-in commerce options

If you want to create a paid newsletter or sell a digital product without a third-party site, you might like ConvertKit. You can choose whether you want to charge a monthly subscription or a standard one-time fee for your offer and build landing pages to sell it. 

Just keep in mind that ConvertKit takes a fee of 3.5% + 30 cents per transaction, which can be higher than other payment processing methods.

In short, ConvertKit may not be the most visually creative and interesting option for creators but its advanced marketing automation features could make it an attractive choice for some business owners.

Let’s explore some more ConvertKit alternatives and competitors.

5. Drip

Drip Interface

Drip is very similar to Klaviyo in that it focuses on email marketing campaigns and SMS marketing for ecommerce brands. Nicknaming themselves the “ecommerce revenue engine,” Drip handles everything from SMS messages to email campaign messages and beyond.  

Also integrating with Shopify and other ecommerce platforms, it enables users to create stronger personalized marketing campaigns. However, it might be more complex than what you need.

Let’s uncover what makes this Klaviyo alternative unique, and determine if it’s a contender.

Flexible SMS marketing

Have you ever wanted to send a text to potential customers, reminding them of products they left in their cart or give them unique discount codes? This is possible with Drip. 

They have a user-friendly interface that allows you to create personalized messages that go straight to your subscriber’s phone. However, it’s important to get their permission before sending SMS messages.

Costly, but still more affordable than Klaviyo

Drip has a starting investment of $19 a month for up to 500 email subscribers, but an ecommerce store usually has more email contacts than that. If you have a list of 5,000 subscribers, you’ll already be up to $89 per month for email campaigns only. 

SMS marketing has pay-as-you-go pricing, but it adds up fast since 5,000 sends will cost $75. If you were to send a text message once a week to each subscriber (which is low for ecommerce), that would be $300 each month on top of the $89 you’re spending on email automation. Even so, it’s still more cost effective than Klaviyo in most cases.

User-friendly segmentation

Some email marketing tools make it difficult to search for your audience segments, but Drip makes it easier. They don’t have as many segmentation capabilities as Klaviyo and other platforms, but their interface is easier to understand for entrepreneurs who are opening their first ecommerce store.

High customer satisfaction

Drip has over 30,000 users, which is significantly less than Klaviyo at 265,000 users. To put it into perspective, Mailchimp has the highest with over 11 million users! 

Although Drip has fewer users, they’re able to provide better customer service because of it. This has led to a 99% customer support satisfaction score. They also have a 4.5 star rating on G2 Crowd, which is relatively high compared to other competitors.

In short, Drip is a close competitor to Klaviyo with its advanced email marketing campaigns and SMS messaging capabilities, but it comes at a high price—even with a smaller user base than most.

6. Omnisend

Omnisend Interface

Like Klaviyo, Omnisend focuses on helping ecommerce businesses with email marketing and SMS messaging. Known for its marketing automation tools and all-in-one platform, Omnisend offers a better user design but can quickly become more expensive than most other platforms.

Let’s review Omnisend and discover if it’s a good fit for you.

Pre-built workflows

If you are new to building workflows, Omnisend could make the process easier with their pre-built automation templates. They have templates for abandoned cart emails, birthday discounts, getting customer feedback and more.

No unlimited sends

One of the biggest downsides of Omnisend is that they don’t allow for unlimited email sends unless you are at the enterprise level. With higher custom pricing, this puts Omnisend out of the running for many small businesses.

Free plan available but costly paid plans

Omnisend does offer a free plan that includes 15,000 email sends every month. Since most ecommerce business owners want to send more emails than this amount, they usually upgrade to a paid plan.

However, Omnisend’s paid plans come at a very high price. With their best value plan, you’ll be paying $99 each month for just 500 subscribers. If your goal is to grow your list to 25,000 subscribers, the starting price would be $500 each month for email marketing only.

If budget is a concern, Omnisend may be a difficult choice.

Migration support focuses on Mailchimp

Since Mailchimp is a popular email service provider, it may not be surprising that Omnisend helps others migrate their list from Mailchimp. However, with a hyper-focus on Mailchimp, they may not be the clear choice for those who are looking to import their email contacts from other platforms.

In short, Omnisend’s pre-built workflows and reporting makes it a powerful tool, but without unlimited sends, the cost of using this platform may be too high for most ecommerce businesses.

Which Klaviyo competitor is your best ecommerce solution?

Of course, no email marketing tool will ever be perfect. 

There are going to be benefits and drawbacks to every software, so it’s less about finding the most powerful tool and more about choosing the right one. 

You can only determine this if you know what you care about most.

Do you need a budget-friendly and design-centric email marketing option? Flodesk would be a clear winner. 

Do you want advanced email segmentations and basic split testing options? ConvertKit might be a good fit.

Do you want to incorporate SMS and email marketing on the same ecommerce platform? Drip, Klaviyo, or Omnisend could be your ticket to growth.

Are you hoping for email marketing to be a part of your CRM? ActiveCampaign and Mailchimp could help you accomplish that.

It’s one thing to read a list of features and another to experience them for yourself. If you still aren’t sure which one of the Klaviyo alternatives is best for you, we recommend signing up for free trials. This will give you an opportunity to test the platform and see if it fits your needs. 

That’s why we offer a free trial—no credit card required—to entrepreneurs and content creators like you who want to play around with our intuitive email builder before committing to a subscription.

Looking for more email marketing solutions? Read our post on Constant Contact alternatives next!

Get unlimited email sends & subscribers with Flodesk

We’ll never increase pricing because your email list is growing

Get unlimited email sends & subscribers with Flodesk

We’ll never increase pricing because your email list is growing