9 E-commerce email templates and examples that inspire sales

What’s a low-cost way to attract customers to your online business? Ecommerce emails. Not only do ecommerce emails have an outstanding ROI, generating a potential $42 in sales for every dollar spent, but they’re an excellent tool for building brand awareness and customer engagement. 

Examples of ecommerce emails include: 

A typical ecommerce email includes features like personalization, an optimized subject line, a clear call-to-action, eye-catching graphics, and more.  

In this guide, we’ll take a closer look at the different types of ecommerce emails along with real-life examples and beautiful email templates you can use to get started. 

Wondering what type of emails you should be sending to your customers? Here are the four main categories of ecommerce emails to consider: 

Looking for inspiration to help you craft incredible ecommerce marketing emails? Here are nine email templates and examples to get you started.

You just got a new subscriber! Yay! Before you start sending them a bunch of emails, it’s a best practice to make sure their sign up was intentional. If not, they probably won’t be happy when your messages land in their inbox, and they’ll drag down your metrics with spam flags and unopened emails. 

A subscriber confirmation email is also called a double opt-in as it’s essentially a second step that subscribers go through before being added to your email list. Using the double opt-in method ensures that the email addresses you get are real and your subscribers are truly interested in receiving your emails—increasing your conversion rate significantly.  

Takeaways from this Saffron Avenue ecommerce email template example: 

Adding people to your list without sending a welcome email is like inviting guests to an event and ignoring them when they arrive. If you skip this chance to connect with your subscribers, you’ll be missing out on a lot of engagement opportunities. 

Welcome emails generate four times more opens and five times more clicks than regular email newsletters because your new subscribers expect to receive one. With Flodesk, you can easily automate your welcome emails in five easy steps. 

Takeaways from this Little Whimsy example: 

Want more subscribers? Check out How to Build an Email List: 11 Swift Steps to Find Subscribers

Your customers want promotional emails—49% of consumers say they’d like to receive this type of email from their favorite brands. In addition, 86% of consumers would like to receive promotional emails from companies they do business with at least monthly while 15% would like to get these emails daily.

Takeaways from this Hair For The Girls email template example: 

Want to send the right offer to the right person? Read How to Use Targeted Email Marketing to Boost Conversion Rates

The average cart abandonment rate is 65.23%. That means at least 6 in 10 customers will fill their shopping carts and then leave without completing their purchase. Sending cart abandonment emails can help you recover some of those sales. 

When sending cart abandonment emails, don’t be afraid to remind customers more than once. Sending three emails about an abandoned shopping cart instead of just one increases the number of purchases by 69%. 

Takeaways from this Chewy example: 

Finally made a sale? Don’t forget to confirm the order. 64% of shoppers consider order confirmation emails to be the most valuable messages in their inboxes. 

Takeaways from this Patagonia example:

Sending thank you emails is a great way for ecommerce brands to connect with customers in a more personal way, building an online experience that’s similar to shopping in person. And brands that provide a superior customer experience bring in 5.7 times more revenue than those that don’t. 

Takeaways from this Sigfus Designs example: 

Your newsletter subscribers are your most loyal customers, and they’ll probably be the first to buy your new products. So it only makes sense to let them know when you’re getting ready to launch. 

You can build anticipation before your launch by creating stand-alone product launch emails or, even better, creating a sales funnel with Flodesk Workflows. Product launch emails can include feature announcements, pre-order offers, event invitations, or future launch plans. 

Takeaways from this RJ Home example above: 

Want to learn more about optimizing your emails? Check out 10 Email Optimization Strategies for Big Wins in Your Next Campaign.

As we mentioned earlier, people want informational content from your ecommerce newsletters. They want to learn new things and stay up-to-date on what’s happening with your brand. 

Takeaways from this Everything Just Baked example:

People sign up to receive your emails because they like your brand and want to stay connected. Social media gives your loyal subscribers another way to do that—while giving you another way to reach them. 

Takeaways from this Jo & Co. example:

Start designing beautiful welcome offers, early bird discount alerts, sale announcements—you name it. Flodesk’s library of stunning email templates have everything ecommerce brands need to stand out and sell.

Here are six Flodesk email templates you’ll love and their features:

Email campaigns can have a huge impact on your bottom line as an ecommerce business—boosting sales, building relationships with customers, and creating a positive brand experience. 

All of this is especially true if you use effective ecommerce email templates, like the ones offered by Flodesk. As the fastest-growing email marketing company, Flodesk makes sending beautiful emails easy and enjoyable. Try it free for 30 days, no credit card required.

An ecommerce email is an email that’s sent from an ecommerce business to an existing or potential customer. These emails can be promotional (such as special offers and discounts) or informational (newsletters, product launches, and more). They can also be transactional, which means they’re sent in response to a customer’s action.

Transactional emails are typically sent automatically—after a customer makes a purchase, for example. These emails include welcome emails, order confirmations, shipping notifications, and more.

The first step when writing an ecommerce email is to define both your target audience and the goal of your email. Next, craft an irresistible subject line and draft the body of your email. Then, include a compelling CTA that encourages subscribers to take action.

It’s also important to incorporate good design practices when writing an ecommerce email to keep your subscribers engaged. Strong ecommerce email templates can make sure your emails have beautiful graphics, enough space between sections, plus on-brand colors and fonts.

Flodesk is the best template builder for your ecommerce business (although we may be a little biased). Why? Because Flodesk’s intuitive builder and beautiful templates allow experts and beginners alike to design emails people love to get. 

Plus, their proprietary Layout blocks truly set them apart from the competition. Layouts help members create custom graphics, design collages, and sign off every email with a specialty script font signature right within the email builder—no third-party design software needed. Once emails are sent, Layout blocks render in a special way to ensure they’ll look great on any device in any inbox. Discover what you can do with Flodesk. Start free for 30 days.