11 Best Constant Contact alternatives to level up your email marketing strategy
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Your email marketing platform is the heart and soul of your email marketing strategy.
For that reason alone, it’s incredibly important to be satisfied with the email service provider (ESP) that you use. There are plenty of big names and well-established platforms and a steady stream of newcomers to choose from.
Constant Contact has been in the email marketing game for almost 30 years, but the expensive premium plans and inadequate automations may cause users to look elsewhere. If you’re currently using—or are thinking about using—Constant Contact and are looking for alternatives, you’ve come to the right place.
Below, we’ve broken down 11 of the best Constant Contact competitors out there. We’ve also covered what we like about Constant Contact, what they could improve upon, and what our #1 Constant Contact competitor pick is. Find out below.
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Alternatives to Constant Contact: comparison table
TLDR? Never fear, we’ve broken down this article’s 11 Constant Contact alternatives in the table below for a top-level view of features, pros and cons and pricing.
A quick look at Constant Contact
Constant Contact is a well-established email marketing platform — it’s been around since 1995 and has gone through tons of iterations since then.
Constant Contact’s decades of experience are visible in its offerings. The platform offers a great roster of email marketing tools that have evolved over the years and are especially popular with beginners.
Some of the features that make Constant Contact so popular include:
- Beginner-friendly interface: Beginners generally feel very comfortable navigating their interface and can do many things intuitively.
- Inexpensive when you have a small contact list: The basic plan costs just $10 per month for 500 contacts.
- Effective segmentation tools: You can easily filter subscribers based on certain variables.
- Site builder & online store builder: Sales-focused features that go beyond email marketing services.
- Event marketing features: Eventbrite integration allows users to connect events, add event information to their emails, send reminders, and track RSVPs.
Cons
Even though Constant Contact is a great email marketing platform, it’s not right for everyone. The platform has some drawbacks, and here are some of the most notable:
- It gets expensive as your subscriber list grows: The Core plan starts out at $9.99 per month for 500 subscribers but skyrockets to $80 per month once you’ve got over 5000 contacts.
- Lacklustre email marketing automation features: You can’t design your own automation and the options are fairly limited (think welcome emails, birthdays, and anniversaries). Overall, many Constant Contact competitors do marketing automation better.
- Surface-level analytics: While the platform provides reports and data, they’re not very actionable and could be enriched. Their A/B testing is also limited to subject lines.
Top 11 Constant Contact email marketing platform alternatives
Whether you’re looking for cheaper or free Constant Contact alternatives, a better tool stack or a platform that scales with your business, these top 11 platforms are some of the best on the market.
1. Flodesk – best for email design and affordable email marketing
Flodesk is one of the fastest-growing email marketing tools on the market right now. We pride ourselves on our excellent newsletter design, next-level customer experience, and flat-rate pricing.
We love helping entrepreneurs and SMBs grow their companies and reach new levels of success.
Main features
- Stunning email templates: Our email template library is full of elegant, eye-catching designs that’ll stand out in any inbox. And we have landing pages, pop-ups, and sign-up form templates, too.
- An inexpensive, all-inclusive flat-rate plan: Flodesk believes that you shouldn’t be punished for growing your email list. Our flat rate of $38 per month includes unlimited subscribers, unlimited email sends, and access to all of our features.
- Fantastic customer support: We’ve got tons of free educational resources on our website, like our blog and Flodesk University (a private Flodesk Insiders Facebook group), a robust Help Center, and email support.
- Lead generation & conversion tools: Use our customizable inline forms, pop-up forms, and landing pages to engage and capture new leads and watch your subscriber count go up.
- Automated email workflows: Build effective workflows in seconds so you never have to worry about sending an email manually again.
- Checkout flows: Create a consistent experience across your sales, checkout and delivery pages with fully customizable templates to match your brand.
We’ve only got one paid plan that offers users unlimited subscribers, unlimited email sends, and access to all of our features.
That’s right— $38 per month lets you enjoy everything we’ve got to offer, no matter how big your email list gets.
Flodesk vs Constant Contact: Flodesk takes the cake when it comes to pricing, email automation, and beautiful ready-to-use templates. It is one of the most affordable platforms out there. However, Flodesk’s new sales-focused features are not as robust or evolved as Constant Contact’s…yet.
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We’ll never increase pricing because your email list is growing
2. Sendinblue – best for SMS marketing
Sendinblue marketing platform offers email marketing, text messaging, social media, chat, and CRM features in one comprehensive platform. It’s well-known for its advanced marketing automations and SMS marketing capabilities.
Main features
- Great free plan: Sendinblue is one of the only email marketing platforms that offer a free plan without a contact limit.
- SMS marketing: Send targeted messages to your contacts for time-sensitive deals and special events.
- Power email marketing automations: Set up one-off or sequence marketing automations. Trigger emails after events like abandoned carts, new subscriptions, and personal milestones, just to name a few.
- Lead generation & conversion tools: Build sign-up forms and landing pages or set up Facebook ads and watch your new leads roll in.
Paid plans start at $25 per month. All of Sendinblue’s paid plans include unlimited contacts but the monthly costs increase with access to more features and more email sends.
Sendinblue vs Constant Contact: Advanced email automations and SMS marketing are what sets Sendiblue apart from Constant Contact — not to mention the amazing free plan. However, while Sendinblue has an affordable rate for a plan with unlimited contacts, most of the platform’s best features require you to splash quite a bit more cash.
3. ActiveCampaign – best for email automations
ActiveCampaign customer experience platform offers fantastic email marketing, marketing automation, and CRM features. It’s popular and well-regarded due to its inexpensive basic plan, fantastic marketing automation features, and in-depth analytics.
Main features
- Advanced automation features: Including features like custom automation workflows and automation workflow templates, as well as behavior and date-based email triggers.
- Built-in contact database: List management tools, task tracking, task automation, lead scoring, contact profiles, and interaction history.
- In-depth analytics and reporting: Perfect for monitoring, optimizing, and improving past email marketing campaigns, including campaign analytics, subscriber data, platform tracking, and engagement segmentation.
Paid plans start at $39 per month for 1000 contacts. ActiveCampaign has four paid plans based on access to features. Regardless of which plan you choose, the price increases alongside your subscribers.
ActiveCampaign vs Constant Contact: ActiveCampaign’s powerful automation tools are the best on the market, making it a fantastic alternative to Constant Contact, despite having fewer integrations.
4. MailerLite – best for beginners
MailerLite is an email marketing software that’s easy for anyone to use. It’s a popular platform because of its intuitive, accessible interface and the powerful tools that are made simple.
Main features
- Lead generation & conversion tools: Includes a web page builder, landing page builder, pop-up & embedded forms builder, and subscriber management tools.
- Personalization capabilities: Send subscribers customized content with email automations, tagging capabilities, and segmentation.
- Easy-to-use interface: Mailerlite is widely renowned for being simple and straightforward. There should be little to no learning curve for new users.
- Campaign optimization: Enjoy high-performing email campaigns due to A/B testing, time zone delivery, and auto-resending.
- Results tracking: Learn from your email campaigns with detailed reports, surveys, click maps, and results by location.
Paid plans start at $10 per month for 1000 contacts. Each of MailerLite’s three pricing plans increase according to the number of contacts.
MailerLite vs Constant Contact: MailerLite’s 24/7 live support is a huge bonus for those starting out in email marketing. The platform also works out to be a much cheaper Constant Contact alternative as your subscriber list grows.
5. GetResponse – best for bloggers
GetResponse is a well-established name in the email marketing world. The reasonable pricing and range of features make it a popular software for small businesses, bloggers, and marketing agencies.
Main features
- Website builder: A code-free website builder complete with an AI-powered creator, pre-designed templates, and domain management.
- Webinar marketing tools: Build and market your webinars with screen sharing, CTA buttons, a whiteboard feature, and survey tools.
- Effective email marketing automation: Deliver timely, relevant information to subscribers with tags & scores, abandoned cart emails, website visitor tracking, and product recommendations.
- Paid ad campaign tools: Manage your Facebook Ads, Google Ads, and Facebook Pixel on-site.
- Pre-built email marketing funnels: Nurture leads with the perfect funnel every time. Choose between sales, lead magnet, list building, and webinar options.
Paid plans start at $19 per month for 1000 contacts. GetResponse offers three pricing plans with increased access to all of the platform’s features. Each plan also increases based on increasing contacts.
GetResponse vs Constant Contact: GetResponse has tons of unique features which give the platform a competitive advantage over Constant Contact — most of which are available in the basic plan. It’s a cost-effective option that packs a punch!
6. Moosend – best for small business owners
Moosend is an email marketing software that offers a great range of basic features. It’s also a very affordable Constant Contact alternative that is easy to use.
Main features
- Marketing automation workflows: Nurture and convert leads with email automations such as reminders, user onboarding, abandoned cart, and VIP offer messages.
- Personalization features: Send your subscribers customized, targeted email content with custom fields, product recommendations, and AI-personalization.
- Subject-line tester: Abuilt-in tool, called Refine, to help you create optimum subject lines.
- Inexpensive pricing: Solopreneurs, small businesses, and freelancers love Moosend because of their accessible pricing system.
- In-depth reporting & analytics: Fine-tune your email campaigns with real-time reporting, device tracking, location tracking, recipient analysis, and campaign overviews.
Paid plans start at $9 per month for 500 subscribers. Moosend’s paid plan increases incrementally according to the number of subscribers.
Moosend vs Constant Contact: While you can create landing pages with both tools, Moosend is a much more affordable platform. You don’t even need to sign up for a monthly plan, as they have an email credit system in place.
7. Mailchimp – best for insights and analytics
Mailchimp is one of the most well-established names in the email marketing world. It’s remained popular over the years due to its wide range of features and integrations that are constantly evolving.
Main features
- Excellent insights & analytics: Mailchimp’s analytics are some of the best on the market. They include smart recommendations, A/B testing, a content optimizer, audience insights, and campaign benchmarking.
- Popular free account: Many users love Mailchimp’s free account because it includes a relatively high number of subscribers and decent features.
- Wide range of integrations: Mailchimp integrates seamlessly with over 250 of the most popular web apps on the market.
- A roster of digital marketing tools: Create multichannel digital marketing campaigns with emails, landing pages, paid ads, social media posts, and postcards.
Paid plans start at $11 per month for 500 contacts. Mailchimp’s three pricing plans are based on email sends, users and access to features. The monthly cost of each plan also increases based on how many contacts you have.
Mailchimp vs Constant Contact: Constant Contact’s toolbox is no match for Mailchimp’s analytics and extensive features. But it comes at a huge cost — Mailchimp is one of the most expensive Constant Contact alternatives.
Looking for more affordable, and free, options? Check out this comparison of Mailchimp and its top affordable alternatives
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8. ConvertKit – best for content creators
ConvertKit is an email marketing platform designed by creators, for creators. They’re passionate about helping creators grow their audience and make a living off their work.
Main features
- Business monetization features: ConvertKit’s monetization features help creators earn a living by selling eBooks, paid newsletters, music, presets, and coaching sessions.
- Advanced creator features: Subscriber scoring, deliverability reporting, a newsletter referral program, and Facebook custom audiences.
- A land page builder with templates: Turn readers into subscribers and choose from a range of easy-to-customize templates. Make lead magnets, coming soon pages, and course sign-ups.
- Powerful email automations: Grow your business with targeted email automations focused on collecting feedback, product launches, webinar hosting, and sales.
Paid plans start at $15 per month for 300 subscribers. ConvertKit offers two paid plans according to access to features. Both plans increase in price alongside an increase in subscribers.
ConvertKit vs Constant Contact: ConvertKit has better automations than Constant Contact and offers live phone support. However, it doesn’t have a template gallery and has lower email deliverability stats.
9. Omnisend – best for multi-channel marketing
Omnisend is an email marketing platform that’s all about eCommerce. They love helping businesses of all sizes create on-brand, shoppable email marketing and SMS content.
Main features
- ECommerce-focused email marketing automations: Omnisend has pre-built workflows for every step of your subscribers’ journeys, from welcome messages to customer reactivation emails.
- Segmentation: Segment your subscribers based on lifecycle, on-site behavior, and message engagement so you’re always sending out content that aligns with them.
- Lead generation & conversion tools: Collect and convert potential leads with pop-ups, landing pages, wheels of fortune, and sign-up boxes.
- Omnichannel marketing features: Provide your customers with a multichannel experience and maximize sales with email, SMS, web push notifications, Facebook Retargeting Sync, and Google Retargeting Sync.
Paid plans start at $16 per month for 500 contacts. Omnisend has two paid plans based on email and SMS sends and feature access. The more contacts you have, the higher the price of both of these plans.
Omnisend vs Constant Contact: For multi-channel marketing, Omnisend comes out on top, especially as they offer a free plan. However, with only 40 email templates and minimal integrations compared to Constant Contact, Omnisend is not as suitable for enterprises and large businesses.
10. Emma – best for large teams and collaboration
Emma is a comprehensive email marketing software with a great range of features. Even though it’s on the expensive side, the platform is great for large teams and collaboration.
Main features
- Emma HQ: Allows large teams to manage their email marketing strategy across different locations with an approvals dashboard, campaign management, asset & template sharing controls, and multi-account reporting.
- Advanced email automation features: Make sure your subscribers always get the right email at the right time. Emma automates based on activity and puts customer data to work!
- List segmentation: Collect subscriber data in real-time and use it to continually organize and optimize your contact list.
- Dynamic content: Deliver highly personalized content to each and every subscriber.
Paid plans start at $99 per month for 10,000 contacts. All three of Emma’s paid plans include 10,000 contacts with tiered access to features. For more than 10,000 contacts you’ll need to request a custom quote.
Emma vs Constant Contact: Emma is the most expensive Constant Contact alternative, but for larger companies looking for a comprehensive tool stack and behavioral analytics, Emma comes out on top.
11. Drip – best for eCommerce
Drip is a digital marketing platform that specializes in eCommerce and multichannel marketing. Whether you want to focus on transactional emails, SMS marketing, or hyper-personalization, they’ve got the solution for you.
Main features
- SMS Marketing: Harness the power of SMS marketing with a visual builder, cross-channel marketing, TCPA compliance, and performance insights.
- Hyper-personalization & segmentation: Use dynamic segmentation and data-driven recommendations to send subscribers relevant content that converts.
- Ready-to-use, revenue-driving automations: Let the business manage itself with welcome campaigns, abandoned cart emails, and post-purchase messages.
- Thorough insights & guidance: Use every email campaign as a learning opportunity with actionable segment insights, personalized in-app guidance, and benchmarking.
Paid plans start at $39 per month for 2500 contacts. Drip offers just one paid plan with full access to all of the platform’s features. The price increases by $10 for every 500 subscribers.
Drip vs Constant Contact: Intelligent marketing automation tools and smart segmentation gives Drip the edge over Constant Contact. While it’s not the most affordable platform, it’s great for growing businesses — especially those in the ecommerce space.
Looking for the most affordable Constant Contact alternative?
All in all, there are tons of great Constant Contact alternatives out there. No two email marketing tools are exactly the same and each one has something unique to offer its users.
We don’t mean to brag, but Flodesk is a fantastic option for those looking to try a new email marketing tool. Our affordable, flat-rate pricing plan, stunning template galleries, design-centric focus, and incredible customer service really set us apart.
We’re passionate about helping entrepreneurs and SMBs grow their businesses with email marketing— will you be next? Start your 30-day free trial, no strings attached and no credit card required.
