We've curated a list of 10 Brand Newsletters to help inspire you with ideas for your own brand newsletter. These examples showcase a variety of styles and approaches, providing a wealth of inspiration.
After exploring the list, we'll guide you through designing your own brand newsletter template in Flodesk. Our step-by-step instructions will make the process simple and enjoyable, ensuring your newsletter stands out.
Creating a compelling brand newsletter involves a mix of engaging content and thoughtful design. Here are some key tips to help you craft a newsletter that resonates with your audience:
Check out How to Format A Newsletter for more info.
theSkimm is a daily newsletter that lands in inboxes around the globe, informing busy readers about the top headlines from the past 24 hours. It covers a wide range of topics from political scandals to Hollywood announcements, all delivered in a millennial-friendly tone with quirky subheads and clever copy.
theSkimm is catered towards busy individuals, particularly young professionals and millennials, who want to stay informed about current events but may not have the time to read lengthy news articles. These readers appreciate a quick, witty, and engaging summary of the news that fits into their busy lifestyles.
Airbnb's newsletters are a prime example of effective brand communication, seamlessly blending storytelling with visual appeal. These digital tour magazines are filled with beautiful pictures and captivating stories, inviting readers on an adventure and making them dream about their next trip.
Airbnb's content is catered towards travelers and adventure seekers who crave unique and immersive travel experiences. These newsletters resonate with individuals who are always on the lookout for their next destination, providing them with inspiration and a sense of wanderlust.
Ben & Jerry's ChunkMail captures the essence of their brand with a blend of fun, social consciousness, and food-focused content. The newsletter features practical household tips, global issues like LGBTQ equality and homelessness, and an easy-to-read format with in-brand color schemes and clear calls to action.
This content is catered towards socially conscious individuals, food enthusiasts, and those interested in practical household tips and global social issues. It appeals to people who appreciate a brand that aligns with their values and offers engaging, relevant content.
REI, Recreational Equipment, Inc., is renowned for its high-end gear and apparel, rental equipment, expert advice, and outdoor experiences. Their newsletters are a perfect example of how a brand can use content to promote products and services, featuring seasonal product offerings, training, and blogs that align with their mission and values.
REI's content is tailored for outdoor enthusiasts, adventure seekers, hikers, and campers. These individuals value high-quality gear and apparel, seek expert advice, and are passionate about spending time in nature and living an active, adventurous lifestyle.
InVision’s newsletter is a prime example of a top-tier brand newsletter, seamlessly blending high-quality content with excellent design and user engagement. It features crisp imagery, varied content ideas, and clear CTAs, all wrapped in a mobile-friendly design that aligns perfectly with the overall theme of effective brand communication.
This content is tailored for professionals in the digital product design industry, including designers, developers, and product managers. These individuals seek tips, thought leadership, and industry insights, making InVision’s newsletter a valuable resource for their professional growth.
Medium's newsletters exemplify the essence of a brand newsletter by delivering a wealth of content in a clean, simple format. Each newsletter is well-organized and includes estimated reading times for each article, making it easy for readers to manage their time effectively.
This content is tailored for a diverse audience, including writers, bloggers, journalists, and professionals from various industries. These individuals seek insightful and engaging content, making Medium's newsletters a valuable resource for staying informed and inspired.
Charity:Water's newsletter exemplifies the power of transparency and donor engagement in brand communication. By providing customized updates that inform each donor about the progress of their contributions, Charity:Water ensures that its audience remains engaged and well-informed. This approach aligns perfectly with the overall theme of effective brand newsletters, which aim to build trust and maintain high engagement rates.
The content is tailored for socially conscious individuals, philanthropists, and professionals who prioritize corporate social responsibility. These readers value detailed updates on how their contributions are being used and appreciate the organization's commitment to transparency and accountability.
theSkimm is a daily newsletter that lands in inboxes around the globe, informing busy readers about the top headlines from the past 24 hours. It covers a wide range of topics from political scandals to Hollywood announcements, all delivered in a millennial-friendly tone with quirky subheads and clever copy.
theSkimm is catered towards busy individuals, particularly young professionals and millennials, who want to stay informed about current events but may not have the time to read lengthy news articles. These readers appreciate a quick, witty, and engaging summary of the news that fits into their busy lifestyles.
MarketingProfs is a resource site offering modern marketing tools, training, articles, forums, and seminars from industry-leading experts. Their free email newsletters provide a daily round-up of perspectives, lessons, know-how, and practical marketing insights, making it a valuable addition to any brand newsletter strategy.
This content is tailored for marketers, digital marketing professionals, content creators, and social media managers. These individuals seek to stay updated with the latest trends and best practices in the marketing industry, making MarketingProfs an essential resource for their professional growth.
Marketing Brew is a standout example of a brand newsletter that excels in keeping marketers ahead of industry trends. Its newsletters are packed with educational content, industry news, and insights, all presented in a bulleted format with entertaining elements like funny GIFs and cultural references.
This content is tailored for marketing professionals, digital marketers, content creators, social media managers, and business owners. These individuals seek to stay informed about industry trends and improve their email marketing strategies, making Marketing Brew an essential resource for their professional growth.
Flodesk offers a variety of newsletters and email templates that you can customize to create the perfect brand newsletter. Here are five steps to get you started:
Check out How to Create A Newsletter In 10 Min for more info.
Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by 100,000+ businesses around the world, Flodesk provides powerful features in a simple, easy-to-use platform. Best of all, our simple and affordable pricing means you’ll never pay more as your list grows.
Creating a standout brand newsletter like the ones from theSkimm, Airbnb, or Ben & Jerry's is easy with Flodesk. Our platform allows you to design beautiful, engaging newsletters that reflect your brand's identity and connect with your audience. With Flodesk, you can effortlessly manage your email marketing and focus on what you do best—growing your business.
Ready to take your email marketing to the next level? Sign up for free at Flodesk and discover how our affordable and simple pricing ensures you only pay for what you need. Join the community of 100,000+ businesses that trust Flodesk to deliver stunning, effective email campaigns.
