Your beta invitation email is the first handshake with your future power users, and it needs to make a great impression. We're breaking down five different types of beta invitation emails to help you nail that introduction.
Using a template as your starting point helps you get your message out clearly and quickly, giving you a solid foundation to build upon.
You invited them for a reason. Let them know they're part of a small, hand-picked group. This isn't a mass email; it's a personal invitation to help shape something new.
Tell them what to expect—the good, the bad, and the buggy. Outline what kind of feedback you're looking for and how they can provide it. Honesty builds trust from day one.
Words are great, but a sneak peek is better. Include a crisp screenshot or a short GIF of your product in action. It gives them a tangible reason to be excited and click that button.
Your email has one job: to get them to join the beta. Use a single, prominent button with clear, action-oriented text like 'Join the Beta' or 'Get Access Now'. Don't dilute your message with multiple links or asks.
<template>
Subject: It’s here: [*Product Name*] is now live.
Hi [*First Name*],
The wait is over. We’re thrilled to announce that [*Product Name*] is officially launched and available for you to use today.
We designed [*Product Name*] to help you [*describe the main benefit or solved problem*]. From the beginning, our goal was to build an intuitive tool that lets you [*describe the empowered action*] without the technical hurdles. It’s all about giving you the power to create.
Explore everything [*Product Name*] has to offer and start your first project now.
[Get Started with [*Product Name*]]
Thank you for being part of our journey. We can't wait to see what you build.
Cheers,
[*Your Name*]
[*Your Title*]
[*Company Name*]
</template>
<template>
Subject: You're in. Early access to [*Product Name*].
Hi [*First Name*],
You asked to be one of the first to know, and your wait is over. We're giving you early access to [*Product Name*] before we open it up to everyone else.
We built [*Product Name*] to help you [*describe the core benefit*]. Our focus has been on creating an intuitive tool that lets you [*describe the empowered action*] without a steep learning curve.
As one of our first users, your experience is important. We'd love to hear what you think as you get started. Click the link below to jump right in.
[Get Early Access Now]
We're excited to see what you create.
Best,
[*Your Name*]
[*Your Title*]
[*Company Name*]
</template>
<template>
Subject: An exclusive invitation to try [*Product Name*]
Hi [*First Name*],
We're personally inviting you to be one of the first people to experience [*Product Name*]. You're receiving this invitation because [*mention why they were selected, e.g., you're a leader in your industry, a valued customer, etc.*].
We created [*Product Name*] to help you [*describe the core benefit*]. Our goal is to give you a beautifully designed tool that makes it easy to [*describe the empowered action*].
As part of this hand-picked group, your feedback is essential. We want to know what you think as you explore the platform. Click the link below to get started.
[Accept Your Invitation]
We’re excited to have you on board.
Best,
[*Your Name*]
[*Your Title*]
[*Company Name*]
</template>
<template>
Subject: Share your thoughts on [*Product Name*]
Hi [*First Name*],
Thank you for being one of the first people to use [*Product Name*]. As you’ve been exploring the platform, we’d love to hear about your experience so far.
Your feedback is essential in helping us refine [*Product Name*] before its public launch. We're particularly interested in [*describe the specific feedback you're looking for, e.g., your thoughts on the user interface, any bugs you've encountered, or features you'd like to see*]. Your insights will directly shape the future of the product.
Click the link below to share your thoughts. It should only take a few minutes.
[Share Your Feedback]
We appreciate you taking the time to help us build a better tool for everyone.
Best,
[*Your Name*]
[*Your Title*]
[*Company Name*]
</template>
<template>
Subject: Your spot in the [*Product Name*] limited beta is waiting
Hi [*First Name*],
We're opening up [*Product Name*] to a very small group for a limited beta, and we've saved a spot for you.
We designed [*Product Name*] to help you [*describe the main benefit*]. Our focus is on giving you an intuitive tool that makes it easy to [*describe the empowered action*].
Because we’re keeping this group small to get focused feedback, this invitation is only available for a short time. This is your chance to get in on the ground floor and help us shape the product before anyone else.
[Claim Your Spot]
We're excited to have you join us.
Best,
[*Your Name*]
[*Your Title*]
[*Company Name*]
</template>
Now that you have these five beta invitation email templates, you need a tool to bring them to life. At Flodesk, we provide intuitive email marketing tools for small businesses, helping you grow and monetize your email list. You can create, send, and automate emails that engage your audience without needing any coding or design skills.
Our platform includes an intuitive email builder, powerful automations, and well-designed forms to give you everything you need for your email marketing. We focus on a radically simple approach, empowering beginners and experts alike to send emails that get results. It's all the power, without the complexity.
These templates give you a starting point for crafting clear, effective beta invitations. They are designed to help you connect with your first users and gather the feedback that matters.
When you’re ready to send your emails, our platform provides the tools to design and automate your campaigns. Sign up for Flodesk to get started.
Stunning email marketing and automation tools to bring your brand to life and scale your small business.
