8 Best Klaviyo Alternatives Compared

With an ROI of 45 U.S. dollars for every ad dollar spent, very few marketing channels compare with the effectiveness of email marketing. And choosing the right tool will only strengthen your email marketing superpowers. 

So, choose wisely, and evaluate regularly. Because sometimes, your email marketing needs to change. Your email list (hopefully) grows, or you outgrow certain features. And not all email marketing tools can keep up.

If you’ve been shopping around for an alternative to Klaviyo, we’re here to help you make up your mind. 

Meet the 8 Klaviyo competitor candidates that might fit your needs better:

No time to lose? Here is a quick breakdown of each Klaviyo competitor so you can quickly find the right platform for you.

Klaviyo is an email marketing and automation platform with many features. On their website they say they’re perfect for “businesses of every size—from entrepreneurs to iconic brands,” but their main target group seems to be businesses in ecommerce. 

Klaviyo has two pricing plans: The email-only plan and the SMS and email plan. Although the platform claims that it’s for “businesses of every size,” Klaviyo pricing gets expensive fast because it increases based on your number of subscribers. Take a look at their price increases below as your subscriber list grows.

Unless you’re able to convert enough leads into sales each and every month, Klaviyo could easily become more costly than it is worth.

Because of this, Klaviyo may not be the right fit for business owners who are still…

Without further ado, let’s jump into the best Klaviyo alternatives to take your business to the next level! The following tools do what Klaviyo does but with some improvements.

Flodesk helps beginners and experts design emails people love to open. Flodesk users can begin with a beautifully designed template from a rich library or create their own from scratch, giving them full creative freedom and control. Add automation and analytics to that in an easy-to-use interface and you’re set up for success.

With a flat fee of $38 per month, Flodesk doesn’t penalize you for growing your email list like other email service providers. And you can try it for free for 30 days, no credit card required!

Flodesk vs Klaviyo pricing:

While Klaviyo offers more advanced marketing features such as advanced segmentation and automation options, it’s less suitable for smaller businesses or anything outside of ecommerce. It does integrate well with a variety of ecommerce platforms, though, making it a popular choice for businesses looking specifically to boost their online sales.

One of the biggest advantages of Flodesk is its user-friendly and intuitive interface. The email builder is designed to be as simple as possible, making it easy to create beautiful emails without any design skills. Flodesk also has a focus on creativity, offering a range of templates and design elements that make it easy to create eye-catching emails, whether you’re a photographer or a nonprofit newsletter!

The next reason is pricing: While Klaviyo has a free plan, it comes with limitations on the number of subscribers and emails that can be sent. Flodesk, on the other hand, offers a flat monthly rate regardless of the number of subscribers or emails sent, making it a more budget-friendly option for businesses with growing email lists.

If you’re a service-based business owner looking to craft great emails, apply automation and work with all the analytics you need to make improvements, Flodesk is the way to go. See for yourself in our month-long free trial.

Once ‘just’ an email marketing tool, Mailchimp now considers itself an all-in-one integrated marketing platform. Its email marketing features are loved by businesses big and small, with additional marketing tools at hand to complete your strategy. 

Mailchimp has a free plan, making it an attractive choice for beginning email marketers. Their cheapest plan starts at $13 per month for 500 contacts. A standard plan for 5,000 subscribers will cost you $100 per month.

Compared to Klaviyo, Mailchimp’s email marketing software is more cost-effective and offers a free plan option, making it more approachable for all levels of business. It’s also easier to use. However, its all-in-one approach may result in less comprehensive features, making it better suited for smaller businesses. 

Not sold on Mailchimp? Check out our guide to Mailchimp alternatives to find a tool that’s more your style.

ActiveCampaign is a marketing automation platform that offers a variety of features beyond email marketing, making it a great option for businesses that want to streamline their marketing efforts. 

With an emphasis on customer experience automation, ActiveCampaign aims to help businesses automate every step of the customer journey. Compared to other email marketing tools, this is a more advanced choice. 

ActiveCampaign’s pricing is based on the number of contacts in your database, starting at $29 per month. The pricing increases depending on additional features you need such as CRM and sales automation, with the professional plan costing $149 per month. 

While both platforms offer marketing automation features, Klaviyo is more focused on e-commerce and has a strong emphasis on personalized marketing. On the other hand, ActiveCampaign serves multiple audiences and offers a wider range of integrations, making it a good fit for businesses with varied marketing needs. 

Much like Mailchimp, ConvertKit began as an email marketing tool and has turned into what is called a “creator marketing platform.” 

ConvertKit disrupted the market by serving bloggers but has now widened its audience to all independent content creators including musicians, podcasters, and more. 

ConvertKit’s pricing model is based on the number of subscribers, with plans ranging from $9 for 300 subscribers. To compare, 10,000 subscribers costs $100 per month. Their free plan option is limited in its features but allows for a maximum of 1,000 subscribers.

The difference in the target audience is clear between ConvertKit and Klaviyo: if you’re a creative business owner or independent contractor, ConvertKit has all you need, and then some. Klaviyo will be there for bigger ecommerce businesses who want to dig deeper into analytics and automation.

Drip is very similar to Klaviyo in that it focuses on email marketing campaigns and SMS marketing for ecommerce brands. Nicknaming themselves the “ecommerce revenue engine,” Drip handles everything from SMS messages to email campaign messages and beyond.  

Drip has one plan that only increases based on your list size and send volume. It starts at $39 a month for up to 2,500 email subscribers, $154 for 10,000, and goes up to $1,899 for 170,000 contacts.  

Drip and Klaviyo are both marketing automation platforms designed for ecommerce businesses, but they have some differences. Drip is a good option for small businesses and entrepreneurs who want to create personalized marketing campaigns with flexible SMS marketing and easy-to-use segmentation features. 

On the other hand, Klaviyo is a more robust platform with advanced segmentation capabilities and a wider range of integrations. 

Omnisend is an all-in-one platform that specializes in email marketing and SMS messaging for ecommerce businesses. Its marketing automation tools and pre-built workflows make it easier for businesses to engage with their customers and increase sales. 

Omnisend offers a free plan that includes 500 emails sent every month. With their best value plan, you’ll be paying $16 each month for just 500 subscribers. If your goal is to grow your list to 25,000 subscribers, the starting price would be $250 each month for email marketing only.

When comparing Omnisend to Klaviyo, both platforms offer similar features, but Omnisend has a more user-friendly design. However, Omnisend can quickly become more expensive than other platforms due to its lack of unlimited sends, which makes it less suitable for small businesses with a tight budget.

On the other hand, Klaviyo is more customizable and offers advanced segmentation capabilities, making it a better fit for larger ecommerce businesses with complex needs.

Sendinblue is another all-in-one marketing tool that also packs plenty of email marketing functionalities. Compared to other email marketing tools, this one is definitely more complete and therefore it might be a better fit for seasoned marketers. It also comes with a sales CRM and transactional emails, making it an attractive alternative to Klaviyo for ecommerce businesses.

Sendinblue offers a free plan that includes up to 300 emails per day, unlimited contacts, and basic email features. Paid plans start at $25 per month and include additional features like automation workflows, advanced reporting, and more.

While both Sendinblue and Klaviyo offer email marketing, SMS messaging, and automation features, Sendinblue is more budget-friendly when your contact list grows – all their paid plans offer unlimited contacts, whereas Klaviyo charges (significantly) more the bigger your list gets. Klaviyo is focused more on e-commerce, but Sendinblue does pack a lot of features that ecommerce businesses would really benefit from too. 

We’re closing off the list with a straightforward email marketing and automation tool: Campaign Monitor. This tool doesn’t beat around the bush or overcomplicate email marketing. It packs plenty of features for email marketing, from design to analytics and from automation to segmentation. Yet, it keeps it simple with an intuitive interface and drag-and-drop builder that marketers of all levels will know how to use.

Campaign Monitor offers pricing based on your number of contacts, or you can get a quote for high-volume pricing. Around 500 contacts will only cost you $9 with their basic plan, but goes up to $29 for 550 contacts. 

While both platforms are similar in the features they offer, Campaign Monitor seems a bit more versatile as it isn’t just focused on ecommerce businesses. However, Klaviyo does seem to be the cheaper and more complete option if you don’t want to stick to a basic plan and have a substantially big email list

No email marketing tool is perfect, but it’s important to choose the right one for your needs. 

If you’re looking for a budget-friendly and design-focused option, Flodesk is a clear winner. 

For advanced email segmentations and basic split testing options, ConvertKit might be a good fit. If you want to incorporate SMS and email marketing on the same ecommerce platform, Drip, Klaviyo, or Omnisend could be suitable options. 

If you’re hoping for email marketing to be part of your CRM, ActiveCampaign, and Mailchimp could help you achieve that. 

To determine the best fit, it’s recommended to sign up for free trials. Flodesk offers a free trial without requiring a credit card, allowing you to experience our intuitive email builder before committing to a subscription.