Crafting the best email sign-off: 8 examples to inspire you

Do you ever spend a good few minutes reading over a business email before sending it off and something just doesn’t feel right? Maybe you’re fussing over your general tone, or your language seems too formal. Then there are Grammarly’s suggestions, which only delay things further.  

We’re sure that your email crafting skills are world-class. However, what you might be missing is an appropriate sign-off. This final sendoff nails your tone and lets the receiver know you’re sincere and trustworthy. 

This often neglected detail can mean the difference between an engaged user and one that won’t respond. One study finds putting more effort into your email sign-offs can boost your response rates by 36%.

Let’s dive into the science of writing email sign-offs and find the conclusions to your emails that suit your brand and personality. 

We have plenty of sign-off examples categorized into 8 types for every occasion: 

Let’s start our email signature tour with the most commonly-used type: formal email sign-offs. They’re the classic send-offs we’ve all been using since the dawn of digital business emails. There’s a universal appropriateness to formal sign-off and they’re a safe bet if you don’t have much data on a demographic. 

Here are the best formal examples:

Are you worried about coming across as a bit stiff? Casual sign-offs are popular with businesses that want to come across as friendly and relatable. Of course, casual emails aren’t a catch-all option—especially if your target segment prefers traditional courtesies. 

We recommend casual sign-offs if your clientele is of the younger generation or if your brand is more relaxed and doesn’t conform to old-school business standards. 

Here are our top casual sign-off picks: 

According to Forbes, expressing gratitude is one of the most effective ways to build subscriber loyalty. Showing someone you appreciate their time and effort at the end of an email is vital for prospects, leads, and new and long-standing subscribers. 

Here are the leading grateful sign-offs for warmer email marketing:

Do you want to build a personable relationship with a subscriber or client? Personal sign-offs help convince your subscribers that you’re sincerely interested in their happiness and success, and aren’t just trying to sell them something. 

Here are some great personal sign-offs to help you break the ice with leads and subscribers:

Providing strong, actionable assistance at the end of an email is vital to any kind of persuasive marketing. Your emails should always include as much value as possible, and helpful email sign-offs are a great way to add an extra touch of goodness to an email without being overly casual. 

Let’s explore leading helpful sign-offs:

Work doesn’t have to be somber, and ending your email with a bit of fun adds a sprinkle of brevity to your emails—however, try to avoid annoying email sign-offs. They also show that you are authentic and personable and don’t take yourself too seriously in formal settings. 

Here are our favorite funny sign-offs:

Professional sign-offs are an essential component of effective email communication. They create a lasting impression of competence, courtesy, and reliability. 

Let’s delve into the powerful  professional email sign-offs and polished closings:

Collaborative email sign-offs play a pivotal role in fostering effective communication and building strong relationships with your recipients. These email signatures emphasize a sense of teamwork, cooperation, and shared goals. 

Let’s explore collaborative sign-offs: :

Let’s face it, email marketing is a crowded house. In 2023, people are sending over 300 billion emails daily. With so many companies competing for prospects’ time and attention, every little email detail needs to stand out—even your sign-offs. 

Think about it: your email sign-off is like the final handshake after a great conversation. It leaves a lasting impression on your readers and lays the foundation for an effective re-engagement email. By crafting thoughtful and memorable unique email sign-offs, you demonstrate professionalism, warmth, and genuine care for your recipients. 

When creating a memorable email newsletter sign-off, the main point is to indicate to your reader that your email has ended. But how do you land a conclusion that fairly reflects your brand tone? 

Here are a few email sign-off best practices:

Lastly, make sure the rest of your email reflects your intent, respect, and credibility in the same way. Prioritize engaging email content and relevant design to communicate with subscribers. At Flodesk we believe strongly in the power of email design—check out our platform and start designing your email campaigns. 

The beauty of email marketing is that you have plenty of room for experimentation, and can jump between the best email sign-offs to test which your recipients respond to most positively. 

Of course, you’ll need data and metrics to establish which types of sign-offs are helping your marketing efforts. That’s where our Flodesk analytics feature comes in. 

After spending a good amount of time collaborating with our members, we established what you need from email marketing analytics:

Flodesk Analytics has all your email marketing performance needs ready, all tied together in a neat and easily digested format. Make the most out of our 30-day trial to test the best email sign-offs.