A milestone year, made together 

We built, we grew, we broke records. And there’s so much more to come.

Hi friends,

If I had to sum up 2025 in a single image, it would be this: I’m standing in a warm office in Vietnam, surrounded by whiteboards covered in sketches, sitting shoulder to shoulder with our engineers and designers as we debate (lovingly) about the best way to build the future of Flodesk.

It was a year of going back into the workshop. Of asking harder questions. Of falling back in love with building.

Meanwhile, our team stayed laser-focused on launching the features you need most. And it led to record-breaking growth—for us and for you.

Flodesk surpassed $36 million in ARR, but more importantly, we helped generate more than $33 million in revenue for our members. This year alone, members sent 13+ billion emails and grew their audiences by 314 million subscribers.

On top of that, we just wrapped one of our most successful campaigns ever—tens of thousands of you joined us this fall as we launched new plans and pricing designed to future-proof your business. 

As I step into the role of CEO, and my co-founder Martha transitions to executive chair, I couldn’t be prouder of everything we’ve accomplished together.

When I decided to move to Vietnam, it wasn’t for the scenery or a change of pace. It was because I wanted to be closer to the work again.

As a designer and co-founder, some of the happiest moments in my career have been those early days of Flodesk. Sleeves rolled up, obsessing over a single screen, redrawing a button 10 different ways until it finally felt right, reading your feedback and making changes overnight.

Over time, as the company grew, my role shifted. I spent more time on Zoom and less time in Figma. More time in strategy docs and less time sitting next to the people writing the code.

Moving to Vietnam was my way of getting back into the trenches with our product and engineering teams. We were building a new kind of email builder—one that could act as a true extension of your creativity—and I wanted to be close enough to see the pixels, not just the roadmap. 

There was one late-night working session that changed everything for me.

We were staring at a prototype, trying to figure out how to translate decades of design instincts into something that actually understands your brand and can take action on your behalf.

That’s when it hit me: Building AI isn’t like working with wood, where you measure, cut, and it stays exactly as you left it. It’s like working with water. It flows. It resists. It reacts. You guide it, coax it, and it keeps evolving as you learn together.

It’s messier. It’s harder. But when done right, it can feel magical.

That’s really what this move to Vietnam was all about: Building the kind of company that can keep up with what small businesses actually need next.

The real reason we’re here, doing all of this, is you.

Over the past year, our team has spent countless hours listening to your stories: brand-new creators launching their first offers, seasoned shop owners reinventing themselves, agencies managing dozens of clients, brick-and-mortar businesses adding digital revenue streams.

The details change, but the themes are remarkably consistent:

Most software still responds by giving you more blank boxes to fill and more to-do lists to manage.

Templates help, but they still require you to shove your unique vision into someone else’s layout. They ask you to contort your brand into a pre-made mold, instead of starting with who you are and what you want to say. There has to be a better way.

You want your marketing to feel like an extension of your creativity, not a chore you dread. So our roadmap is shaped by what you’ve told us you’re struggling with. Because we know you don’t get excited about software. You get excited about ideas, momentum and seeing your business transform lives.

Here’s the part that never stops bothering me.

Big companies have CMOs, creative directors, marketing teams, data analysts and millions in budget to spend figuring out what works.

Small businesses get to roll up their sleeves and figure it out themselves.

You’re writing the emails. Designing the graphics. Filming the content. Running the ads. Checking the analytics. Shipping the product. Serving your customers. And doing it all with a fraction of the resources, time and support.

You deserve better than a scattered collection of tools and tutorials.

You deserve:

This is where concepts like generative design come in.

Imagine a system that understands your brand, your voice, and your goals so well that it can help you plan, design, and execute your marketing in a way that feels like you.

That is the direction we are headed.

So what does all of this look like in practice?

Without spoiling the roadmap, here’s where our energy is going behind the scenes:

Making your marketing feel even more like magic
We’re doubling down on what Flodesk has always been known for: design that makes your brand feel elevated and effortless. Only now, we’re layering in intelligence so that it doesn’t just look beautiful, it feels uniquely yours and gets better with each campaign.

A smarter, brand-aware design tool
We’re working on ways for Flodesk to understand your brand more deeply (your colors, typography, tone of voice and preferences) so the starting point is more “this already feels like me” and less “let me spend an hour tweaking this template.”

Faster ways to go from idea to finished email
You have ideas in the car, in the shower, in line at the grocery store. We want to shorten the distance between that spark and a finished email, sequence, or campaign that’s ready to go out into the world.

From single emails to true marketing systems
Your business needs more than one-off blasts. It needs thoughtful systems that nurture, sell and re-engage on your behalf. We’re exploring ways to help you design a concept once and translate it into a cohesive experience across multiple touchpoints.

Beyond email (carefully, and with intention)
Email will always be at the heart of Flodesk. But we’re also expanding our current surfaces and exploring new possibilities so that the same intelligence and design-forward approach can support you in more places, without overwhelming you.

We want every change to feel like a relief. Like something is being taken off your plate, not added to it.

When I think about 2026, I don’t picture Flodesk as “an email tool” at all.

I picture it as the marketing brain and design studio behind your business.

A place where you can:

We’ll be introducing new AI-native experiences that feel like having a true creative partner: not a robot writing over your voice, but a collaborator helping you protect it, refine it and share it more often.

You’ll see Flodesk show up across more surfaces to help you sell and grow, while we continue to invest deeply in email and monetization tools like Checkout as part of this broader vision.

At the heart of it all is a simple belief: We’re building the marketing engine that small businesses have always deserved, but have never been given.

None of this would exist without you.

Thank you for believing in Flodesk from the beginning. For sharing your wins and your worries, for sending us long emails, quick DMs and honest feedback.

Thank you for pushing us to be better, for cheering us on and for supporting us passionately through our evolution.

Stepping into the CEO role as a co-founder is not something I take lightly. I feel the weight and the privilege of your trust every single day.

My promise to you is simple: we will keep listening, keep building, and keep fighting for small businesses to get the level of creativity, intelligence, and care that has always been reserved for the big guys.

Please keep talking to us. Join betas. Share ideas. Tell us what’s working and what isn’t.

Let’s build this next chapter together.

With so much gratitude,
Rebecca

Co-founder and CEO of Flodesk