Winback Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for Winback that have been sent to customers in the past from different companies. Seeing these examples will help you understand what works and why, making it easier for you to create your own effective Winback emails.

What should go into Winback emails?

A good Winback email is personalized and offers a compelling reason for the customer to return. It should address the customer's past interactions and provide an enticing incentive to re-engage.

• Personalized Greeting: Start with the customer's name to make the email feel more personal. For example, "Hi [Customer Name], we miss you!"
• Reminder of Past Engagement: Mention what the customer previously enjoyed or purchased. Phrases like "We noticed you loved our [product/service]" can be effective.
• Compelling Incentive: Offer a special discount or exclusive deal to entice the customer back. Examples include "Enjoy 20% off your next purchase" or "Exclusive offer just for you."
• Clear Call to Action: Make it easy for the customer to take the next step. Use phrases like "Shop Now" or "Redeem Your Offer" with a prominent button.
• Sense of Urgency: Create a sense of urgency to encourage immediate action. Phrases like "Limited time offer" or "Act now before it’s gone" work well.
• Friendly Sign-off: End with a warm and inviting closing. For example, "Looking forward to seeing you again, [Your Company Name] Team."

Let's jump into it and check out 10 email examples of good Winback emails!

10 Winback Email Examples

1) Microsoft

Microsoft is a global technology company known for its software, hardware, and cloud services, including Windows, Microsoft Office, Azure, and Xbox. This Winback email is effective because it combines a personalized approach with a clear call to action, making it simple for users to re-engage while maintaining a clean and visually appealing design.

2) Adobe

Adobe is a leading software company known for its creative and multimedia products, including Photoshop, Illustrator, and Premiere Pro. This Winback email is effective because it highlights the value of Adobe's tools in enhancing projects, using a clean design and a clear call to action to re-engage users effortlessly.

3) RIND Snacks

RIND Snacks offers a unique line of dried fruit snacks that retain the peel for added nutrition and flavor. This Winback email is effective because it uses a clean design and a friendly tone to remind customers of the product's unique benefits, encouraging them to re-engage with a simple and compelling message.

4) Strava

Strava is a platform designed for athletes and fitness enthusiasts to track and share their workouts. This Winback email stands out because it uses a clean design and a friendly tone to remind users of the fun and community they can rejoin, making it easy and inviting for them to re-engage.

5) HBO

HBO is a premium cable and streaming service known for its high-quality original programming, including series, documentaries, and films. This Winback email is effective because it uses a clean design and a clear call to action, making it simple for users to re-engage while highlighting the exciting new content available in March.

6) Zoom

Zoom is a leading video conferencing platform that connects people through seamless virtual meetings. This Winback email is a great example because it uses a clean design and a friendly tone to remind users of the platform's simplicity and the empowerment it offers, making it easy and inviting for them to re-engage.

7) AllTrails

AllTrails is a platform that helps outdoor enthusiasts discover and navigate trails for hiking, biking, and running. This Winback email is effective because it uses a clean design and a friendly tone to remind users of the adventures they can rediscover, making it easy and inviting for them to re-engage.

8) Chegg

Chegg is an educational technology company that provides digital and physical textbook rentals, online tutoring, and other student services. This Winback email is a good example because it uses a clean design and a clear call to action, making it simple for users to re-engage while highlighting the comprehensive and improved services available.

9) Delta

Delta's Winback email, titled "Is Las Vegas Still on Your Mind?", effectively captures attention with a clean and visually appealing design. The email's straightforward layout and clear call to action make it easy for users to re-engage, emphasizing simplicity and user empowerment.

10) Venmo

Venmo is a mobile payment service that allows users to transfer money to one another using a mobile phone app. This Winback email is effective because it uses a clean design and a clear call to action, making it simple for users to re-engage while highlighting the best features of Venmo.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create visually stunning Winback emails that captivate your audience. Our intuitive platform empowers you to design personalized, engaging emails with ease, ensuring your message stands out and drives re-engagement.

Wrapping Up

Flodesk makes it easy to create visually stunning Winback emails that captivate your audience. Our intuitive platform empowers you to design personalized, engaging emails with ease, ensuring your message stands out and drives re-engagement.

With Flodesk, you can effortlessly grow and monetize your email list. No coding or design skills are needed to create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps both beginners and experts send beautiful, high-converting emails in a simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk provides everything you need for effective email marketing—without the complexity.

In conclusion, creating effective Winback emails is crucial for re-engaging your audience. Sign up for Flodesk today to start designing beautiful, high-converting emails effortlessly. Get started with Flodesk.