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Top 10 CPG Newsletters for Inspiration

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We've curated a list of 10 CPG newsletters to help inspire you with ideas for your own CPG newsletter. These examples showcase a variety of styles and approaches, providing a rich source of inspiration.

After exploring the list, we'll guide you through designing your own CPG newsletter template in Flodesk. Our step-by-step instructions will make the process simple and enjoyable, ensuring your newsletter stands out.

What Makes A Good CPG Newsletter

Creating a compelling CPG newsletter involves a blend of engaging content and thoughtful design. Here are five essential tips to help you craft a standout newsletter:

  • Include a lead magnet: Offer free samples, discount codes, or exclusive content to incentivize sign-ups and keep your audience engaged.
  • Highlight your value proposition: Clearly communicate the benefits of your products to show why they are worth the investment.
  • Use compelling CTAs: Guide your readers to take specific actions, such as making a purchase or following your social media channels.
  • Maintain a clean layout: Ensure your newsletter is easy to read by using a simple, uncluttered design with high-contrast colors.
  • Optimize for mobile: Preview your newsletter on different devices to ensure it looks great and functions well on both desktop and mobile.

Check out How to Format A Newsletter for more info.

CPG Newsletters We Will Cover

  • CGT Insider
  • CPG Insiders
  • DTC Newsletter
  • Express Checkout
  • The Operators Newsletter
  • Shopifreaks
  • Eli’s Newsletter
  • No Best Practices
  • Food Dive
  • This Week in CPG

Top 10 CPG Newsletters

1) CGT Insider

CGT Insider

CGT Insider is a weekly newsletter sent out on Wednesdays, designed to keep you informed about the latest trends, case studies, research, and best practices in the consumer goods industry. This newsletter is a valuable resource for anyone looking to stay ahead in the fast-paced world of consumer packaged goods (CPG), offering timely and mobile-friendly content that aligns perfectly with the overall theme of CPG newsletters.

The content of CGT Insider is tailored for professionals and stakeholders in the consumer goods industry. Whether you're a corporate strategist, marketing and sales professional, IT specialist, supply chain manager, data analyst, or retail technology expert, this newsletter provides the insights you need to excel in your role.

2) CPG Insiders

CPG Insiders

CPG Insiders is a podcast designed to help listeners navigate the Consumer-Packaged Goods landscape, offering insights on retailer relationship management, product pricing, profitability, advertising, creative messaging, media strategies, and ecommerce. This podcast aligns perfectly with the overall theme of CPG newsletters, providing valuable strategies and information to help businesses thrive in the competitive CPG industry.

The content of CPG Insiders is tailored for professionals and businesses involved in the Consumer-Packaged Goods sector, such as brand managers, marketing professionals, retail relationship managers, product pricing analysts, advertising and media strategists, ecommerce managers, and business owners. These insights are aimed at helping them mitigate risks and grow their businesses effectively.

3) DTC Newsletter

DTC Newsletter

The DTC Newsletter offers actionable marketing insights from experts, making it a valuable resource for anyone in the consumer packaged goods (CPG) industry. Covering topics like Amazon brand-building tactics, marketing to Gen X, and the latest industry news, this newsletter ties seamlessly into the overall theme of CPG newsletters by providing essential strategies for B2C brand success.

This content is catered towards marketers, brand managers, and business owners in the B2C sector. It is particularly useful for e-commerce professionals and digital marketing strategists who are looking to enhance their marketing strategies and stay updated on industry trends.

4) Express Checkout

Express Checkout

Express Checkout is a newsletter that delivers the best of Consumer Packaged Goods (CPG) content directly to subscribers' inboxes every Monday. It covers a wide range of topics within the CPG industry, including product reviews, press releases, deep dives, interviews, gift guides, buying habits, new products, and snack picks.

This content is catered towards professionals and enthusiasts in the CPG industry. It is particularly useful for marketers, product managers, industry analysts, and anyone interested in staying updated with the latest developments, trends, and insights in the CPG sector.

5) The Operators Newsletter

The Operators Newsletter

The Operators Newsletter offers weekly guidance from top executives, ecommerce marketers, and DTC-content creators. It features insights from the minds behind successful brands like Ridge, HexClad, Simple Modern, Lomi, Pela Case, and Jones Road Beauty, making it a valuable addition to the overall theme of CPG newsletters by providing actionable strategies and updates in the ecommerce and DTC sectors.

This content is catered towards ecommerce professionals, DTC brand operators, marketers, executives, and entrepreneurs involved in or interested in the ecommerce and consumer packaged goods industries. The newsletter's professional yet approachable tone ensures that it is both informative and engaging, making it a must-read for those looking to excel in their respective fields.

6) Shopifreaks

Shopifreaks

Shopifreaks is a weekly e-commerce industry newsletter curated by Paul Drecksler, delivering the most valuable industry news every Monday afternoon. It covers advancements, partnerships, integrations, seed rounds, startups, public offerings, and major news surrounding key players in the e-commerce industry such as Shopify, Amazon, BigCommerce, TikTok, eBay, Etsy, Meta, Shein, and Temu. This newsletter ties into the overall theme of a CPG newsletter by providing critical updates and insights into the e-commerce industry, a significant channel for CPG companies.

The content of Shopifreaks is catered towards e-commerce professionals, including merchants, agency owners, app developers, and executives from major e-commerce platforms like Shopify, BigCommerce, Amazon, and TikTok. It is particularly useful for e-commerce CEOs, marketing directors, investors, and industry analysts who need to stay informed about the latest trends, technological advancements, and market shifts in the e-commerce space.

7) Eli’s Newsletter

Eli’s Newsletter

Eli's Newsletter is a valuable resource for businesses aiming to enhance customer retention and satisfaction. It offers tips from the best Direct-to-Consumer (DTC) brands globally, making it a perfect fit within the overall theme of CPG newsletters by providing actionable insights to improve customer relationships.

This content is tailored for business owners, marketers, and professionals in the DTC and CPG sectors. It is particularly useful for customer experience managers, retention specialists, and e-commerce professionals who are focused on boosting customer loyalty and satisfaction.

8) No Best Practices

No Best Practices

"No Best Practices" is a platform that challenges conventional marketing wisdom by offering unique insights and strategies. It aligns with the overall theme of a CPG newsletter by providing actionable insights and unconventional strategies that help CPG brands navigate the complexities of digital marketing.

The content is catered towards marketing professionals, brand managers, and business owners, particularly those involved in DTC brands and eCommerce. It is suitable for individuals looking to deepen their understanding of digital marketing and improve their brand's performance.

9) Food Dive

Food Dive

Food Dive is a specialized newsletter that delivers the latest news, trends, and insights in the food and beverage sector of the CPG industry. It offers daily and weekly updates, ensuring professionals stay informed about the latest developments and innovations, making it an essential resource for anyone involved in consumer packaged goods.

This content is catered towards professionals in the food and beverage industry, including product developers, marketers, and industry analysts. It provides valuable insights and updates that help these professionals stay competitive and make informed decisions in their respective fields.

10) This Week in CPG

This Week in CPG

"This Week in CPG" is a newsletter that delivers the latest news in the Consumer Packaged Goods (CPG) industry. Published every Tuesday, Thursday, and Saturday, it keeps readers updated with new product launches, acquisitions, funding rounds, and other significant business activities, making it a vital resource for staying informed in the fast-paced CPG sector.

This content is tailored for professionals and stakeholders in the CPG industry, including business executives, investors, and entrepreneurs. It is particularly useful for those who need to stay updated on the latest trends, product launches, and financial activities within the CPG sector.

Design your CPG Newsletter in Flodesk!

Flodesk offers a variety of newsletters and email templates that you can customize to create the perfect CPG newsletter. Here are five steps to get you started:

  1. Sign Up with Flodesk.
  2. Set up your company logo, add your brand colors, and connect your social media accounts.
  3. Find an email template you love and customize it using your logo and brand colors.
  4. Write compelling email copy and add a call-to-action (CTA) to drive your subscribers to take action.
  5. Preview your email on desktop and mobile, then send yourself a test email before the final send.

Check out How to Create A Newsletter In 10 Min for more info.

Wrapping Up

Flodesk

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by 100,000+ businesses around the world, Flodesk provides powerful features in a simple, easy-to-use platform. Best of all, our simple and affordable pricing means you’ll never pay more as your list grows.

Creating a standout CPG newsletter is easier than ever with Flodesk. Our platform allows you to design visually appealing newsletters that capture your audience's attention and keep them engaged. Whether you're sharing industry insights, product updates, or exclusive offers, Flodesk's user-friendly tools make it simple to craft and send professional emails.

Ready to elevate your CPG newsletter game? Sign up for free at Flodesk and discover how our affordable and simple pricing ensures you only pay for what you need. Join the community of businesses that trust Flodesk to deliver impactful email marketing campaigns.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

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