5 Great Testimonial Request Email Templates To Copy & Paste

Asking your happy customers for a testimonial is a powerful way to build trust and social proof for your business.

But knowing exactly what to say—and how to say it—can feel a little tricky.

Referring to a template removes the guesswork, giving you a solid foundation to write an effective email quickly.

Tips for Writing Testimonial Request Emails

• Time it right. The best time to ask is right after a customer has a great experience or tells you they’re happy. The positive feeling is still fresh, making them more likely to say yes.
• Make it incredibly easy. Remove every possible step. Give them a direct link to leave their thoughts. Keep it low-pressure by saying “a sentence or two is perfect” or by offering a couple of simple questions to guide them.
• Ask specific questions. Instead of a generic “Can you leave a review?,” try something like, “What was the biggest change you saw after using our product?” This helps you get a more useful response.
• Show their impact. Let them know their words will help other people just like them make a confident decision. It makes the request feel more about community and less like a sales pitch.

Types of Testimonial Request Email Templates We Will Cover

1. Customer Feedback Email Template
2. Product Review Email Template
3. Service Experience Email Template
4. Client Success Story Email Template
5. User Satisfaction Email Template

5 Testimonial Request Email Templates

1) Customer Feedback Email Template

<template>

Subject: Your feedback on [*Product/Service*]

Hi [*Customer Name*],

We're checking in to see how you're finding [*Product/Service*]. Our goal is to create the best possible experience, and your feedback is essential for that.

If you have a moment, we'd love to hear what you think. Your insights directly influence how we grow and improve. A sentence or two is perfect, and you can share your thoughts by replying directly to this email.

Thanks for helping us get better.

Best,

[*Your Name*]

[*Your Position*]

[*Your Company Name*]

</template>

2) Product Review Email Template

<template>

Subject: Share your thoughts on [*Product Name*]?

Hi [*Customer Name*],

We hope you're enjoying your recent purchase of [*Product Name*]. We saw it was delivered and wanted to check in.

Would you be willing to share a review? Your experience could help others who are considering [*Product Name*] make a confident choice. We'd love to feature your thoughts on our product page.

You can leave your review directly on our site by clicking here: [*Link to Review Page*]. It only takes a moment, and a few sentences are all that's needed.

Thank you for being a part of our community.

Best,

[*Your Name*]

[*Your Position*]

[*Your Company Name*]

</template>

3) Service Experience Email Template

<template>

Subject: How was your experience with [*Service Name*]?

Hi [*Client Name*],

We hope you had a great experience working with us on [*Project/Service Detail*]. Our aim is always to make the process as smooth and effective as possible.

Would you be willing to share a few words about it? Your story would be incredibly helpful for others considering our services. We'd love to feature your perspective on our site.

If you’re open to it, you can simply reply to this email. A sentence or two is perfect. To make it even easier, you could tell us: What was the most valuable part of the experience for you?

Thank you for your time and for choosing to work with us.

Best,

[*Your Name*]

[*Your Position*]

[*Your Company Name*]

</template>

4) Client Success Story Email Template

<template>

Subject: Featuring your success with [*Your Company Name*]?

Hi [*Client Name*],

We've been following your progress with [*Product/Service*] and are so impressed with what you've accomplished. Your work on [*mention a specific achievement, e.g., your recent launch or campaign*] really stood out to us.

Because your story is such a great example of what’s possible, we’d love to feature you in a client success story on our website. This would be a short feature highlighting your business and the results you’ve seen. It’s also a great opportunity to showcase your work to a wider audience.

If you're open to it, would you be available for a quick 15-minute chat next week? If email is easier, I can send a few questions your way. Let me know what works for you.

Thank you for being a partner with us.

Best,

[*Your Name*]

[*Your Position*]

[*Your Company Name*]

</template>

5) User Satisfaction Email Template

<template>

Subject: How are you enjoying [*Product/Service*]?

Hi [*Customer Name*],

We're checking in to see how you're finding your experience with [*Product/Service*]. Our goal is to make sure our platform is helping you achieve what you set out to do.

If you have a moment, we'd love to know how satisfied you are. A simple reply to this email with a sentence or two about your experience would be incredibly helpful. Specifically, what's one thing you've been able to accomplish that you're happy with?

Your feedback helps us understand what's working and what we can improve. Thanks for being a part of our community.

Best,

[*Your Name*]

[*Your Position*]

[*Your Company Name*]

</template>

What About Using Flodesk?

Once you have your testimonial request emails ready, sending them with the right tool is the next step. Flodesk provides intuitive email marketing tools designed for small businesses, helping you grow your list and connect with your audience effectively. We give you the ability to create, send, and automate emails that get results, all without needing any background in coding or design.

Our platform is built around an intuitive email builder, powerful automations, and well-designed forms. This combination gives you everything required for effective email marketing, minus the usual complexity. Join the thousands of businesses that use Flodesk to send beautiful, high-converting emails in a straightforward way.

Wrapping Up

These templates give you a straightforward way to collect powerful testimonials. The next step is sending them with a platform built to get your emails seen.

Flodesk is designed to help you create and automate emails that your audience will want to open. Get started and see what you can build.