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Product Recommendation Emails: 10 Great Examples (& Other Tips)

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In this article, you'll find 10 email examples for Product Recommendation that have been sent to customers from various companies. Seeing these examples can help you understand effective strategies and design elements before crafting your own emails.

What should go into Product Recommendation emails?

A good Product Recommendation email is personalized and visually appealing, featuring tailored suggestions based on the recipient's past behavior and preferences. It should also include clear calls-to-action and engaging content that encourages the recipient to explore the recommended products.

  • Personalized Greeting: Start with a friendly and personalized greeting, such as "Hi [Name], we've got some great picks for you!"
  • Relevant Product Suggestions: Highlight products that align with the recipient's previous purchases or browsing history. Use phrases like "Based on your recent purchase of [Product], we think you'll love these."
  • Engaging Visuals: Include high-quality images of the recommended products to capture attention. Visuals should be vibrant and showcase the products in the best light.
  • Clear Call-to-Action: Encourage the recipient to take action with clear and compelling CTAs like "Shop Now" or "Discover More."
  • Exclusive Offers: Offer special discounts or promotions to make the recommendations more enticing. Phrases like "Enjoy 10% off your next purchase" can be very effective.
  • Easy Navigation: Ensure the email layout is clean and easy to navigate, with clickable links that lead directly to the product pages. Use simple and direct language like "Click here to view your recommendations."

Let's jump into it and check out 10 email examples of good Product Recommendation emails!

10 Product Recommendation Email Examples

1) Untamed

Untamed

Untamed's email titled "Red Flags: Cat food edition" effectively educates customers on what to avoid in cat food, positioning their products as a superior choice. This educational approach not only builds trust but also makes the product recommendations more compelling by addressing common concerns and offering better alternatives.

2) GAF

GAF

GAF's email titled "Be prepared for storm season" is a timely and relevant communication that addresses a specific need for customers, making it an effective product recommendation. By focusing on storm preparedness, the email not only highlights GAF's roofing products but also provides valuable information, thereby increasing the likelihood of customer engagement and conversion.

3) Grind

Grind

Grind's email titled "The loooongest day of the year ☀️" effectively captures attention with its seasonal theme and engaging visuals, making it a standout example of a product recommendation email. By aligning the product suggestions with the theme of the longest day, it creates a relevant and timely connection that encourages customers to explore the recommended items.

4) Meow Meow Tweet

Meow Meow Tweet

Meow Meow Tweet is a company that offers eco-friendly personal care products. The email titled "The cat's in your bag!" stands out as a Product Recommendation email due to its engaging content and design elements, making it a noteworthy example in the Product Recommendations category.

5) The Sill

The Sill

The Sill is a company that specializes in plants and home decor, offering a variety of greenery to enhance indoor spaces. The email titled "🥇 Meet Our Athletes" effectively captures attention with its engaging subject line and clear branding, making it easy for recipients to identify the sender and feel intrigued by the content.

6) Strava

Strava

Strava, a popular fitness tracking app, excels in its "Your Subscription Preview has ended" email by directly addressing the user's need to renew their subscription, making it highly relevant and timely. The email's clear call-to-action and engaging design elements encourage users to continue their fitness journey, showcasing Strava's commitment to user engagement and retention.

7) TodayTix

TodayTix

TodayTix is a company that offers tickets to various shows and events, making it easier for people to discover and attend live performances. The email titled "Top shows for the whole family this summer ☀️" is effective because it highlights family-friendly shows during the summer, making it timely and relevant, while the engaging subject line with an emoji captures the reader's attention and encourages them to explore the recommendations.

8) Natalist

Natalist

Natalist is a company that focuses on reproductive health and wellness, offering products designed to support individuals on their fertility journey. The email titled "Guess what? It’s quiz time!" stands out as a Product Recommendation email due to its interactive approach, engaging the recipient with a quiz that likely leads to personalized product suggestions, making the content both engaging and relevant to the reader's needs.

9) Sauna House

Sauna House

Sauna House's email titled "What is Hot-Cold-Relax? 🔥❄️❤️" stands out with its engaging subject line that uses emojis to capture attention immediately. The email's clean design, clear headings, and well-organized layout make it easy to navigate, while the prominent branding ensures that recipients instantly recognize the sender, enhancing the overall effectiveness of the communication.

10) DonorsChoose

DonorsChoose

DonorsChoose is an organization that connects teachers in need of classroom supplies with donors who want to help. The email titled "A match offer to restock your classroom essentials!" is a great Product Recommendation email because it includes personalized recommendations for essential classroom supplies and offers a match incentive, making it highly relevant and motivating for recipients to take action.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning Product Recommendation emails that captivate your audience. Its intuitive design tools and beautiful templates empower you to craft personalized, visually appealing emails that drive engagement and boost sales. Elevate your email marketing game with Flodesk's simplicity and aesthetic excellence!

What is Flodesk?

Flodesk is by far the easiest-to-use email marketing platform, helping you grow, nurture, and monetize your email lists with beautiful designs. Easily create, send, and automate emails that increase your reach and sales, no coding or design knowledge required. Over 100,000 businesses worldwide trust Flodesk for its powerful features and ease of use. With flat-rate pricing, your costs stay predictable, no matter how large your subscriber base becomes.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

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