Product Recommendation Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for product recommendations that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and inspire you to create your own effective product recommendation emails.

What should go into Product Recommendation emails?

A good Product Recommendation email is personalized and visually appealing, featuring tailored suggestions based on the recipient's past behavior or preferences. It should also include clear calls to action that guide the customer towards making a purchase.

• Personalized Greeting: Start with the recipient's name to create a personal connection. For example, "Hi [Name], we thought you might like these!"
• Relevant Product Suggestions: Highlight products that align with the recipient's past purchases or browsing history. Use phrases like "Based on your recent purchase of [Product], we think you'll love these."
• Engaging Visuals: Include high-quality images of the recommended products to capture attention. Visual appeal is crucial in making the email attractive.
• Clear Call to Action: Use direct and compelling language to encourage clicks. Examples include "Shop Now," "Discover More," or "Add to Cart."
• Exclusive Offers: Offer special discounts or promotions to incentivize purchases. Phrases like "Exclusive offer just for you" or "Get 10% off your next purchase" can be effective.
• Easy Navigation: Ensure that the email layout is clean and easy to navigate, with clickable links that lead directly to the product pages. Use simple phrases like "Explore these products" or "View your recommendations."

Let's jump into it and take a look at 10 email examples of good Product Recommendation emails!

10 Product Recommendation Email Examples

1) Untamed

Untamed is a visually appealing email that features high-quality images of cat food products, making it easy for pet owners to find what they need. Its clean layout and clear calls to action ensure a seamless shopping experience, empowering users to make quick and informed decisions.

2) GAF

GAF, a leading manufacturer of roofing and waterproofing products in North America, excels in creating timely and relevant emails. Their "Be prepared for storm season" email is a strong product recommendation example, offering actionable advice and empowering users to protect their property with clear, simple guidance.

3) Grind

Grind's "The Loooongest Day of the Year" email stands out with its clean design and engaging visuals, making it easy for users to navigate and find product recommendations. Its simplicity and clear calls to action empower customers to make quick decisions, enhancing their shopping experience.

4) Meow Meow Tweet

Meow Meow Tweet's "The Cats in Your Bag" email stands out for its clean design and engaging visuals, making it easy for users to navigate and find product recommendations. Its simplicity and clear calls to action empower customers to make quick decisions, enhancing their shopping experience.

5) The Sill

The Sill is a company that specializes in providing a variety of plants and plant care products, making it easy for people to bring greenery into their homes. Their "Meet Our Athletes" email does a good job by featuring high-quality images and a clean layout, which makes it easy for users to navigate and find the products they need, enhancing their overall shopping experience.

6) Strava

Strava's "Your Subscription Preview Has Ended" email is a great example of a product recommendation email due to its clean design and clear calls to action. The email's simplicity and engaging visuals make it easy for users to navigate and take the next steps, empowering them to continue their fitness journey seamlessly.

7) TodayTix

TodayTix's "Top Shows for the Whole Family This Summer" email is a well-organized and visually appealing example of a product recommendation email. Its clean design and clear calls to action make it easy for users to navigate and find relevant show recommendations, empowering them to make quick and informed decisions for their summer entertainment plans.

8) Natalist

Natalist is a brand that focuses on health, wellness, and fertility, offering personalized product recommendations through interactive quizzes. Their "Guess what? It’s quiz time!" email stands out for its clean design, engaging visuals, and clear call to action, making it easy for users to navigate and find products tailored to their needs.

9) Sauna House

Sauna House's "What is Hot, Cold, Relax?" email features a clean and straightforward design that makes it easy for users to understand the benefits of their services. The email's simplicity, combined with engaging visuals and clear calls to action, empowers users to explore and take advantage of the offerings effortlessly.

10) DonorsChoose

DonorsChoose's "A Match Offer to Restock Your Classroom Essentials" email is a prime example of effective product recommendation. Its clean design, engaging visuals, and clear calls to action make it easy for educators to quickly find and secure the supplies they need, empowering them to enhance their classroom experience effortlessly.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create visually stunning and highly personalized product recommendation emails. Our intuitive design tools and user-friendly interface empower you to craft emails that not only look great but also drive engagement and conversions.

Wrapping Up

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue.

Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

In conclusion, creating effective product recommendation emails is crucial for engaging your audience and driving sales. Sign up for Flodesk today to start crafting beautiful, high-converting emails effortlessly. Get started with Flodesk.