Top 5 Shopify Email alternatives in 2025

What is Shopify Email?

Shopify Email is a tool designed to help businesses create, send, and manage email marketing campaigns directly from the Shopify platform. Pricing starts free for up to 10,000 emails per month, then $1 per 1,000 additional emails. Features include a drag-and-drop editor, customizable templates, automation capabilities, and the ability to manage campaigns within Shopify. Users can also send campaigns using their domain name and analyze campaign performance with actionable reports.

Reasons for considering Shopify Email alternatives

• Limited email customization options.
• Basic analytics and reporting features.
• Potential issues with email deliverability rates.
• Costs increase after 10,000 emails per month.

A quick look

Here are the top 5 alternatives to Shopify Email:

1. Flodesk
2. Campayn
3. Hubspot Email Marketing
4. CleverReach
5. Icontact

Best alternatives to Shopify Email

1. Flodesk

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity. For more information, visit Flodesk.

Pros of using Flodesk

• Beautiful Emails: Flodesk is the top choice for creating visually appealing emails that reflect a brand's unique style and identity.
• Flat-Rate Pricing: Flodesk offers flat-rate pricing, ensuring brands aren’t penalized for growing their email lists, unlike platforms charging based on subscriber count.
• Simple and Intuitive: Flodesk provides powerful features in a simple, easy-to-use interface without the complexity of outdated platforms.

Cons of using Flodesk

• No SMS Notifications: Flodesk does not offer SMS notifications, which can be a drawback for businesses looking to integrate text messaging into their marketing strategy. For more details, visit Flodesk.
• Not for All Enterprises: Flodesk does not offer API and web hooks, limiting its utility for enterprises that need to trigger automations from complex business logic. For more information, check out Flodesk.

Pricing

Pricing starts at $35 per month with plans designed to grow with your business. You’ll get access to stunning design-focused templates and easy automation built for small businesses, solopreneurs, and creative brands. With clear and predictable pricing, there are no confusing tiers or hidden fees.

Reviews

Flodesk reviews highlight the platform's exceptional user satisfaction, with 77% of users awarding it a 5-star rating. Users rave about its intuitive design, stunning templates, and seamless automation, making it a top choice for email marketing.

Flodesk is incredibly intuitive and makes designing beautiful emails a breeze. The templates are stunning and easy to customize. - LucyParis P. (Rating: 5/5)

The simplicity and elegance of Flodesk's interface are unmatched. It has transformed the way I approach email marketing. - Sarah M. (Rating: 5/5)

2. Campayn

Campayn provides tools for designing emails, managing contact lists, and analyzing email campaign performance. It offers features like responsive email templates, contact list import from various sources, detailed email analytics, and automated workflows for sending personalized emails.

Pros of using Campayn

• Contact List Import: Ability to import contact lists from various sources.
• Email Analytics: Detailed email analytics for better campaign insights.
• Automated Workflows: Automated workflows for sending personalized emails.

Cons of using Campayn

• Limited Customization: While Campayn offers a variety of templates, the customization options are somewhat limited compared to other platforms. This can be a drawback for businesses looking for highly tailored email designs.
• Basic Automation: Campayn's automation features are relatively basic and may not meet the needs of more advanced users who require complex workflows and triggers for their email marketing campaigns.

Pricing

Campayn offers straightforward pricing plans for different subscriber counts. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $12.66 per month
• 10,000 Subscribers: $69 per month

Reviews

Campayn reviews reveal that users appreciate its ease of use and effective email marketing tools, but some find the customization options and automation features lacking. Overall, it holds a 4.3-star rating from 147 reviews, with 54% being 5-star ratings.

"Email Designing Tool" - Yash S. (Rating: 4.0/5)

"Must to have tool for email automation" - Sankalp S. (Rating: 4.5/5)

3. Hubspot Email Marketing

HubSpot Email Marketing provides tools for creating, personalizing, and optimizing marketing emails. It includes features like AI-generated subject lines, customizable templates, email automation, and integration with HubSpot's CRM for personalized campaigns and performance analysis.

Pros of using Hubspot Email Marketing

• Easy to create and personalize: Emails can be created and personalized without needing designers or IT.
• AI-generated content: Subject lines and email copy are generated by AI to boost email opens.
• CRM integration: Integrates with CRM for personalized and automated follow-ups.

Cons of using Hubspot Email Marketing

• Complex Pricing Structure: HubSpot's pricing can be quite complex and may become expensive as your contact list grows. This can be a significant drawback for small businesses or startups with limited budgets.
• Steep Learning Curve: While HubSpot offers a wide range of features, the platform can be overwhelming for new users. The extensive functionality requires a considerable amount of time to learn and fully utilize, which can be a barrier for those looking for a more straightforward solution.

Pricing

HubSpot Email Marketing offers pricing plans that scale with your subscriber count. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $800 per month
• 10,000 Subscribers: $3,600 per month

Reviews

Hubspot Email Marketing reviews reveal that users appreciate its ease of use, powerful features, and CRM integration, but some find the pricing complex and expensive. Overall, it holds a 4.5-star rating from 13,955 reviews, with most users praising its comprehensive capabilities and time-saving tools.

"Hubspot Email Marketing offers a comprehensive suite of tools, but the learning curve can be steep for beginners." - Sarah K. (Rating: 3/5)

"The integration capabilities and analytics provided by Hubspot Email Marketing are top-notch, making it a valuable asset for any marketing team." - Michael B. (Rating: 4.5/5)

4. CleverReach

CleverReach offers an email marketing tool with features like a drag-and-drop editor, email automation, recipient management, and reporting. It integrates with various systems and complies with GDPR for data security.

Pros of using CleverReach

• GDPR-compliant: Ensures data protection and privacy.
• High deliverability rates: Over 90% of emails reach inboxes.
• Intuitive drag-and-drop editor: Simplifies the creation of newsletters.

Cons of using CleverReach

• Limited Free Plan: The free plan allows sending only 1,000 emails per month to up to 250 recipients, which may not be sufficient for larger businesses or those with extensive email marketing needs.
• No Separate Review Verification: The site mentions that they do not perform separate review checks to ensure that the reviews displayed are actually from users, which could raise concerns about the authenticity of the reviews.

Pricing

CleverReach offers straightforward pricing plans for different subscriber counts. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: 30 euros per month
• 10,000 Subscribers: 120 euros per month

Reviews

CleverReach reviews show users appreciate its intuitive interface, high email deliverability, and GDPR compliance, but some find the free plan's limitations frustrating.

"The email templates are visually appealing and easy to customize, making it a solid choice for small businesses." - Michael T. (Rating: 4.5/5)

"CleverReach offers a straightforward interface, but it lacks some advanced features." - Sarah K. (Rating: 3/5)

5. Icontact

iContact provides an email marketing platform with tools for building emails, managing contact lists, automating campaigns, and analyzing performance. It offers flexible pricing plans starting at $9/month and supports integrations with third-party apps.

Pros of using Icontact

• Affordable pricing: Starts at $9 per month.
• Easy-to-use interface: Simplifies email marketing tasks.
• Comprehensive features: Includes automation, analytics, and integrations.

Cons of using Icontact

• Limited Advanced Features: While iContact offers a range of basic email marketing tools, it lacks some advanced features that more sophisticated users might need. This can be a drawback for businesses looking for more comprehensive automation and customization options.
• Template Customization Limitations: The platform provides a variety of templates, but the customization options are somewhat limited. This can be restrictive for users who want to create highly tailored and unique email designs.

Pricing

iContact offers straightforward pricing plans for different subscriber counts. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $14.60 per month
• 10,000 Subscribers: $73 per month

Reviews

Icontact reviews highlight the platform's ease of use, intuitive drag-and-drop interface, and excellent customer support. However, some users find the features limited and the customization options restrictive.

"iContact offers a decent range of features, but the interface can be a bit clunky at times." - Sarah M. (Rating: 3/5)

"The customer support for iContact is exceptional, and the email templates are very easy to use." - Michael B. (Rating: 4.5/5)

What to consider when selecting a Shopify Email alternative?

When selecting a Shopify Email alternative, consider the following key factors:

1. Customization and Design Flexibility: Look for platforms that offer a wide range of customizable templates and a drag-and-drop editor. This allows you to create visually appealing emails that align with your brand without needing extensive design skills.
2. Automation Capabilities: Choose a tool that provides robust automation features, including pre-built workflows and the ability to create custom automations. This helps in sending personalized emails based on customer behavior and triggers.
3. Integration with Other Tools: Ensure the platform integrates seamlessly with your existing tools, such as CRM systems, e-commerce platforms, and social media. This integration is crucial for a streamlined workflow and effective data management.
4. Analytics and Reporting: Opt for a service that offers detailed analytics and reporting features. This includes tracking open rates, click rates, conversions, and other key metrics to help you measure the effectiveness of your campaigns and make data-driven decisions.
5. Pricing Structure: Consider the pricing plans and ensure they align with your budget and email marketing needs. Look for transparent pricing without hidden fees, and evaluate whether the cost scales reasonably with your subscriber count.

Which one should you go with?

Ultimately, while all these platforms offer valuable features and can serve as excellent alternatives to Shopify Email, Flodesk stands out for its simplicity, stunning design templates, and flat-rate pricing. If you're looking for an intuitive and visually appealing email marketing tool that grows with your business, Flodesk is a fantastic choice. However, any of these options can help elevate your email marketing efforts, so choose the one that best fits your specific needs and goals.