Reactivation Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for reactivation that have been sent to customers in the past from different companies. Seeing these examples will help you understand what works and why, making it easier for you to create your own effective reactivation emails.

What should go into Reactivation emails?

A good reactivation email is concise and personalized, addressing the recipient by name and reminding them of the value they once found in your service. It should include a clear call to action, making it easy for the recipient to re-engage with your brand.

• Personalized Greeting: Start with a warm, personalized greeting. Use the recipient's name to create a connection. For example, "Hi [Name], we miss you!"
• Reminder of Value: Remind them why they signed up in the first place. Highlight key benefits or features they enjoyed. For instance, "Remember the exclusive deals you loved?"
• Clear Call to Action: Include a straightforward call to action that encourages immediate engagement. Phrases like "Come back and save 20% today!" work well.
• Incentive: Offer a special incentive to entice them back. This could be a discount, free trial, or exclusive content. Example: "Get 10% off your next purchase just for coming back!"
• Easy Re-engagement: Make it simple for them to re-engage. Provide direct links to your website or app. "Click here to reactivate your account in seconds!"
• Friendly Sign-off: End with a friendly and inviting sign-off. "Looking forward to having you back, [Your Company Name] Team."

Let's jump into it and check out 10 email examples of good reactivation emails!

10 Reactivation Email Examples

1) Grammarly

Grammarly's reactivation email, titled "Your subscription renews soon," is a prime example of simplicity and user empowerment. The email's clear and concise message informs users about their subscription status, making it easy for them to stay informed and take action if needed, all while maintaining a professional and aesthetically pleasing design.

2) Going

Going's reactivation email, titled "Your Going renewal has been canceled," effectively communicates the status of the user's subscription in a straightforward manner. Its clean design and clear message empower users to take immediate action, making it a strong example of a reactivation email that balances simplicity and user engagement.

3) Miro

Miro's reactivation email, titled "Welcome to Miro: See Our Quickstart Resources," is a great example of how to re-engage customers by providing immediate value. The email's clean design and straightforward message make it easy for users to access helpful resources, empowering them to quickly get back on track with the platform.

4) Withings

Withings' reactivation email, titled "Let the Countdown Begin," stands out due to its clean design and clear messaging, which effectively re-engages users by creating a sense of urgency. The email's straightforward approach and visually appealing layout make it easy for recipients to understand the value of reactivating their account, empowering them to take immediate action.

5) Stills

Stills' reactivation email, titled "Congratulations, You've Secured Access," features a clean and visually appealing design that immediately captures attention. The straightforward message and clear call to action make it easy for users to understand the value of reactivating their account, empowering them to take immediate action.

6) Intercom

Intercom's reactivation email, titled "Welcome to Interconnected Smiles, Davis," features a clean and visually appealing design that immediately captures attention. The straightforward message and clear call to action make it easy for users to understand the value of reactivating their account, empowering them to take immediate action.

7) Zapier

Zapier is a powerful automation tool that connects your favorite apps, allowing you to automate repetitive tasks without coding. The reactivation email titled "How to Share Zaps with Your Team" is effective due to its clean design and clear instructions, making it easy for users to understand the value of re-engaging with the platform and empowering them to take immediate action.

8) Formula Fig

Formula Fig is a brand that sends engaging marketing emails, and their "Are you in the know?" email is a prime example of a reactivation email. The email's clean design, clear call to action, and straightforward message make it easy for users to re-engage with the brand, empowering them to take immediate action.

9) Harvest

Harvest's reactivation email, titled "Check Out What's New in Harvest," features a clean and visually appealing design that immediately captures attention. The straightforward message and clear call to action make it easy for users to understand the value of reactivating their account, empowering them to take immediate action.

10) Willow Real Estate

Willow Real Estate's reactivation email, titled "Complete Questionnaire," features a clean and visually appealing design that immediately captures attention. The straightforward message and clear call to action make it easy for users to understand the value of reactivating their account, empowering them to take immediate action.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create visually stunning reactivation emails that are both simple and effective. Our intuitive design tools empower you to craft personalized messages that re-engage your audience, all while maintaining a clean and professional aesthetic.

Wrapping Up

Flodesk makes it easy to create visually stunning reactivation emails that are both simple and effective. Our intuitive design tools empower you to craft personalized messages that re-engage your audience, all while maintaining a clean and professional aesthetic.

With Flodesk, you can effortlessly grow and monetize your email list. No coding or design skills are needed to create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps both beginners and experts send beautiful, high-converting emails in a radically simple way. Our intuitive email builder, powerful automations, and beautiful forms give you everything you need for brilliant email marketing—without the complexity.

In conclusion, reactivation emails are a powerful tool to re-engage your audience and drive business growth. Sign up for Flodesk today to start creating your own effective reactivation emails.

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