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Re-Engagement Emails: 10 Great Examples (& Other Tips)

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In this article, we'll show you 10 email examples for re-engagement that have been sent to customers in the past from different companies. Seeing these examples will help you understand what works and why, making it easier for you to create your own effective re-engagement emails.

What should go into Re-Engagement emails?

A good re-engagement email is concise and personalized, addressing the recipient by name and offering a compelling reason to reconnect. It should include a clear call-to-action and an incentive, such as a discount or exclusive content, to entice the recipient back.

  • Personalized Greeting: Start with a warm, personalized greeting. For example, "Hi [Name], we miss you!"
  • Reason for Reaching Out: Clearly state why you're contacting them. Phrases like "We noticed you haven't been active lately" can be effective.
  • Value Proposition: Highlight what they are missing out on. Use phrases like "Don't miss out on our latest features" or "Here's what you've been missing."
  • Incentive: Offer something valuable to entice them back. Examples include "Enjoy 20% off your next purchase" or "Get exclusive access to our new content."
  • Clear Call-to-Action: Make it easy for them to take the next step. Use direct language like "Click here to reactivate your account" or "Shop now."
  • Friendly Sign-Off: End on a positive note with a friendly sign-off. For instance, "Looking forward to seeing you again, [Your Company Name]."

Let's jump into it and check out 10 email examples of good re-engagement emails!

10 Re-Engagement Email Examples

1) Designlines

Designlines

Designlines offers a clean and visually appealing email template that effectively captures attention with its modern design and straightforward layout. Its simplicity and clear call-to-action make it an excellent choice for re-engagement, ensuring users can easily understand the value proposition and take the next step effortlessly.

2) Strava

Strava

Strava's re-engagement email stands out with its clear and urgent message, "4 days left, don't miss out," which effectively creates a sense of urgency. The clean design and straightforward layout make it easy for users to understand the value proposition and take immediate action, ensuring they stay connected and engaged with the platform.

3) You're Looking Well

You're Looking Well

The "You're Looking Well" email features a clean and consistent design that makes it easy for recipients to engage with the content. Its straightforward layout and clear call-to-action effectively re-engage customers by providing a seamless and visually appealing experience, encouraging them to reconnect effortlessly.

4) Going

Going

The "Going" email effectively captures attention with its clear and urgent message, "Your Going account will renew soon," creating a sense of immediacy. Its clean design and straightforward layout make it easy for recipients to understand the value proposition and take immediate action, ensuring they stay connected and engaged.

5) beefree

beefree

Beefree's re-engagement email, "You missed a jam-packed session," features a clean and organized design that makes it easy for recipients to navigate and understand the content. The company did a good job with this email by using a straightforward layout and clear call-to-action, ensuring users can quickly grasp the value proposition and take the next step effortlessly.

6) Musicbed

Musicbed

Musicbed's re-engagement email, "What sets Musicbed apart, according to our longtime subscribers," stands out with its clean design and straightforward layout. The email's simplicity and clear call-to-action make it easy for recipients to understand the value proposition and take immediate action, ensuring they stay connected and engaged with the platform.

7) beefree

beefree

Beefree's re-engagement email, "Exciting news: blog relocated," features a clean and organized design that makes it easy for recipients to navigate and understand the content. Its straightforward layout and clear call-to-action ensure users can quickly grasp the value proposition and take the next step effortlessly, making it an effective tool for re-engagement.

8) beefree

beefree

Beefree's re-engagement email, "Exciting news: blog relocated," features a clean and organized design that makes it easy for recipients to navigate and understand the content. Its straightforward layout and clear call-to-action ensure users can quickly grasp the value proposition and take the next step effortlessly, making it an ideal tool for re-engagement.

9) Soho House

Soho House

Soho House's re-engagement email, "Introducing Room No5," features a clean and organized design that makes it easy for recipients to navigate and understand the content. Its straightforward layout and clear call-to-action ensure users can quickly grasp the value proposition and take the next step effortlessly, making it an effective tool for re-engagement.

10) Sometimes Always

Sometimes Always

Sometimes Always' re-engagement email, "We noticed you checking out some very nice bottles ➺ But they're going fast," effectively captures attention with its clear and urgent message. The email's simplicity, personalized approach, and visually appealing design make it easy for recipients to understand the value proposition and take immediate action, ensuring they stay connected and engaged.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create visually stunning re-engagement emails that captivate your audience. Our intuitive design tools and customizable templates empower you to craft personalized messages that resonate, ensuring your emails not only look great but also drive meaningful engagement.

Wrapping Up

Flodesk

Flodesk empowers you to create visually stunning re-engagement emails that captivate your audience. With our intuitive design tools and customizable templates, you can craft personalized messages that resonate, ensuring your emails not only look great but also drive meaningful engagement.

Our platform offers the most user-friendly email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps both beginners and experts send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

Ready to elevate your email marketing? Sign up for Flodesk today and start creating emails that truly connect with your audience.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE