Getting your news into the right hands is key, and a press release email is a direct line to journalists and media outlets. We're breaking down five essential press release email templates to help you share your story.
Starting with a template takes the guesswork out of formatting and ensures you include all the necessary information, letting you focus on the news itself.
<template>
Subject: Announcing [*Product Name*]: A New Way to [*Solve a Problem*]
Hi [*Journalist's Name*],
I’m writing to you today because your work on [*their beat, e.g., small business marketing*] makes you the perfect person to share this with. Today, [*Company Name*] is launching [*Product Name*], a new tool designed to help [*target audience, e.g., creators and entrepreneurs*] solve [*specific problem*] with ease and style.
We noticed that [*target audience*] often struggle with [*pain point the product solves*]. [*Product Name*] simplifies this with an intuitive interface and powerful features, including [*Feature 1*], [*Feature 2*], and [*Feature 3*]. Our goal is to empower our users to [*achieve a key benefit*] without a steep learning curve.
We believe great design and powerful functionality should go hand-in-hand. You can see it in action and find high-resolution images, logos, and further details in our media kit here: [*Link to Media Kit*].
I am available for a walkthrough or to answer any questions you might have. Thank you for your time.
Best,
[*Your Name*]
[*Your Position*]
[*Company Name*]
[*Your Phone Number*]
[*Your Email Address*]
</template>
<template>
Subject: Invitation: You're Invited to [*Event Name*]
Hi [*Journalist's Name*],
Based on your interest in [*relevant topic, e.g., industry conferences, local community events*], I wanted to personally invite you to [*Event Name*].
We are hosting [*Event Name*], a [*type of event, e.g., workshop, conference, launch party*] on [*Date*] at [*Time*], located at [*Venue/Location*]. The event is designed to bring together [*target audience, e.g., industry leaders, tech innovators*] to [*purpose of the event, e.g., explore the future of email marketing*].
Attendees will have the opportunity to hear from keynote speaker [*Speaker's Name*] and participate in [*key activity, e.g., interactive panels, networking sessions*]. Our goal is to create a space for meaningful connection and learning.
We would be happy to offer you a press pass. You can find the full schedule, speaker information, and other assets in our media kit: [*Link to Media Kit*]. Please let me know if you can attend or would like to arrange an interview with our team.
Hope to see you there,
[*Your Name*]
[*Your Position*]
[*Company Name*]
[*Your Phone Number*]
[*Your Email Address*]
</template>
<template>
Subject: Partnership News: [*Company Name*] and [*Partner Company Name*] Join Forces
Hi [*Journalist's Name*],
Given your coverage of [*relevant industry, e.g., e-commerce solutions*], I wanted to share some news I think you'll find interesting. Today, [*Company Name*] is announcing a new partnership with [*Partner Company Name*], a leader in [*partner's industry or specialty*].
This collaboration brings together our expertise in [*your company's strength, e.g., email marketing design*] with [*Partner Company's strength, e.g., advanced analytics*]. Together, we aim to [*shared goal, e.g., provide small businesses with a unified platform for growth*]. For our mutual customers, this means [*key benefit, e.g., a more integrated workflow and deeper customer insights*].
We believe this partnership will create significant value for [*target audience, e.g., entrepreneurs and creators*]. You can find quotes from both CEOs, logos, and additional information in our media kit: [*Link to Media Kit*].
I am available to answer any questions or to coordinate an interview with leadership from either company. Thank you for your time.
Sincerely,
[*Your Name*]
[*Your Position*]
[*Company Name*]
[*Your Phone Number*]
[*Your Email Address*]
</template>
<template>
Subject: [*Company Name*] Honored with [*Award Name*]
Hi [*Journalist's Name*],
I’m reaching out because of your focus on [*relevant industry or topic*] and wanted to share some news. Today, we are announcing that [*Company Name*] has received the [*Award Name*] from [*Awarding Organization*].
This award recognizes our work in [*area of recognition, e.g., design innovation, user experience*]. It highlights our commitment to providing [*target audience, e.g., entrepreneurs and creators*] with tools that are both powerful and intuitive. For us, this achievement validates our mission to [*company mission, e.g., help small businesses succeed with beautiful marketing*].
You can find more details, quotes from our leadership, and logos in our media kit here: [*Link to Media Kit*].
I am available to answer any questions you might have about what this recognition means for our company and the community we serve. Thank you for your consideration.
Best regards,
[*Your Name*]
[*Your Position*]
[*Company Name*]
[*Your Phone Number*]
[*Your Email Address*]
</template>
<template>
Subject: Statement from [*Company Name*] Regarding [*The Situation*]
Hi [*Journalist's Name*],
I’m writing to you directly to provide information regarding [*the situation, e.g., a recent service disruption, a security incident*]. We believe in transparency, and our first priority is to share what we know with you.
On [*Date*], we became aware of [*a brief, factual description of the issue*]. Our team took immediate action to [*action taken to contain the issue, e.g., secure our systems, restore service*].
We understand this has impacted [*group affected, e.g., our members, your clients*], and we sincerely apologize for the concern this has caused. We are taking this matter very seriously and are committed to [*reassuring statement, e.g., protecting our users' data and trust*].
Our team is currently [*specific action being taken, e.g., conducting a full investigation, implementing new security protocols*] to address the issue and prevent it from happening again. For a more detailed account and ongoing updates, please see our official statement here: [*Link to Official Statement/Media Kit*].
I am available to answer your questions and provide any further information you need.
Thank you,
[*Your Name*]
[*Your Position*]
[*Company Name*]
[*Your Phone Number*]
[*Your Email Address*]
</template>
Once you have your press release drafted using one of the templates above, the next step is sending it. Flodesk offers intuitive email marketing tools built for small businesses, making it simple to grow and manage your email list. Our platform is designed so you can create, send, and automate emails that connect with your audience, with no coding or design background required.
We provide everything you need for your email marketing in one place. With an intuitive email builder, effective automations, and clean forms, Flodesk empowers you to send emails that look professional and get results. We focus on taking the complexity out of email marketing so you can focus on your message.
These templates give you a clear framework for getting your news into the right hands. When you're ready to send your announcement, Flodesk provides the tools to deliver it with style and reliability.
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