Getting your brand featured in the press is a huge win, and a well-crafted email is your ticket in. We're breaking down five essential press release email templates to help you share your news.
Using a template gives you a solid framework, making the process much simpler so you can focus on telling your story.
<template>
Subject: Announcing [*Product Name*]: A New Tool for [*Target Audience*]
Hi [*Journalist Name*],
I'm reaching out because I saw your recent article on [*Relevant Topic*] and thought our latest news might be of interest.
Today, we're launching [*Product Name*], a new [*Product Category*] designed to help [*Target Audience*] solve [*Specific Problem*]. We created this tool after noticing a gap in the market for a solution that is both powerful and beautifully designed.
[*Product Name*] helps users [*Key Benefit*] by integrating [*Key Feature*]. It simplifies the process of [*Task*], making it more intuitive and efficient.
You can find our full press kit, including high-resolution images, logos, and a detailed fact sheet, here: [*Link to Press Kit*]
I've also pasted the full press release below for your convenience. I'm available for an interview or to provide a product demo if you're interested.
Best,
[*Your Name*]
[*Your Title*]
[*Company Name*]
[*Your Phone Number*]
[*Your Email Address*]
---
[*Paste Full Press Release Here*]
</template>
<template>
Subject: You're Invited: [*Event Name*], a [*Event Type*] for [*Target Audience*]
Hi [*Journalist Name*],
I'm reaching out to personally invite you to [*Event Name*]. Your coverage of [*Relevant Topic or Past Event*] suggests this might be a great fit for your readers.
We are hosting [*Event Name*], a [*Event Type, e.g., virtual summit, conference*] on [*Date*] at [*Location or Platform*]. The event will bring together industry leaders and creatives to explore [*Main Theme of the Event*].
Highlights include a keynote from [*Keynote Speaker*] and sessions on [*Specific Topics*]. Our goal is to provide a space for meaningful connections and actionable insights into the future of [*Industry*].
We would be happy to offer you a complimentary press pass. You can find our full press kit, with the event schedule, speaker bios, and visuals, here: [*Link to Press Kit*]
I've pasted the official press release below for more details. Please let me know if you'd like to schedule an interview with our team or any of the speakers.
Best,
[*Your Name*]
[*Your Title*]
[*Company Name*]
[*Your Phone Number*]
[*Your Email Address*]
---
[*Paste Full Press Release Here*]
</template>
<template>
Subject: [*Your Company Name*] and [*Partner Company Name*] Announce New Partnership
Hi [*Journalist Name*],
Given your coverage of [*Relevant Industry/Topic*], I wanted to share some news I think you'll find interesting.
Today, [*Your Company Name*] is announcing a strategic partnership with [*Partner Company Name*]. This collaboration combines our strength in [*Your Company's Area of Expertise*] with their leadership in [*Partner's Area of Expertise*] to solve a key problem for our shared audience.
Together, we are launching [*Describe the Joint Initiative, e.g., a new integration, a co-branded product*]. This will allow [*Target Audience*] to [*Key Benefit of the Partnership*], streamlining their workflow and unlocking new capabilities.
Our full press kit, with quotes from both leadership teams and brand assets, is available here: [*Link to Press Kit*]
I've pasted the full press release below. I'm happy to arrange an interview with executives from either company if you'd like to discuss the partnership in more detail.
Best,
[*Your Name*]
[*Your Title*]
[*Company Name*]
[*Your Phone Number*]
[*Your Email Address*]
---
[*Paste Full Press Release Here*]
</template>
<template>
Subject: [*Your Company Name*] Honored with [*Award Name*]
Hi [*Journalist Name*],
I'm reaching out because I follow your work on [*Relevant Industry/Topic*] and thought you might be interested in some recent news from our team.
Today, we're announcing that [*Your Company Name*] has received the [*Award Name*] from [*Awarding Organization*]. This award recognizes our work in [*Area of Achievement, e.g., email marketing design, user experience*].
The recognition was given for our dedication to [*Specific Contribution, e.g., empowering small businesses with intuitive design tools*]. The judges specifically pointed to [*Mention a specific product, feature, or company value*] as a standout in the industry.
Our press kit is available with more details, including official statements and brand assets: [*Link to Press Kit*]
I've pasted the full press release below. I'm available to schedule an interview with our leadership to discuss what this award means to us and our community.
Best,
[*Your Name*]
[*Your Title*]
[*Company Name*]
[*Your Phone Number*]
[*Your Email Address*]
---
[*Paste Full Press Release Here*]
</template>
<template>
Subject: Statement from [*Your Company Name*] Regarding [*The Issue*]
Hi [*Journalist Name*],
I'm writing to you directly to provide clear information regarding [*The Issue*]. We believe in transparent communication, especially during challenging situations.
We are aware of [*The Situation/Incident*] and are taking it very seriously. Our team is actively investigating, and here is what we can confirm at this time: [*Brief, factual summary of what happened*].
Our immediate priority is [*Primary Concern, e.g., the security of our users' data, restoring service*]. We have already taken the following steps to address this: [*Describe immediate actions taken*]. We are fully committed to resolving this with care and diligence.
We have published an official statement with further details, which we will keep updated as we learn more. You can find it here: [*Link to Official Statement*]
I've pasted the full statement below for your convenience. I am available to answer your questions and will be your direct point of contact for this matter.
Sincerely,
[*Your Name*]
[*Your Title*]
[*Company Name*]
[*Your Phone Number*]
[*Your Email Address*]
---
[*Paste Full Statement Here*]
</template>
Sending the right message is key, whether you're reaching out to the press or engaging your subscribers. Flodesk helps you manage your email list and send on-brand announcements that look professional every time.
Our platform gives you an intuitive builder and powerful automations to grow your audience without the complexity. Start creating emails that connect with your subscribers and build your brand with Flodesk.
These templates provide a clear path for your press outreach. Effective communication is fundamental to building your brand, and your emails should reflect the quality of your work.
Flodesk is designed to help you create on-brand emails that connect with your audience. Start sending emails that look as good as your ideas by signing up at Flodesk.
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