Informative Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for Informative that have been sent to customers in the past from different companies. Seeing these examples will help you understand what works and why, making it easier for you to create your own effective Informative emails.

What should go into Informative emails?

A good Informative email is clear, concise, and packed with valuable information that the recipient can easily digest. It should focus on delivering key updates or insights without overwhelming the reader, ensuring the message is both engaging and actionable.

• Subject Line: Craft a compelling subject line that immediately conveys the email's purpose. For example, "Exciting Updates from Our Team" or "Important Changes to Your Account."
• Introduction: Start with a friendly greeting and a brief overview of what the email will cover. Phrases like "We wanted to keep you in the loop about..." or "Here's what you need to know..." work well.
• Main Content: Present the core information in a structured manner. Use bullet points or short paragraphs to make the content easy to scan. For instance, "New features include..." or "Upcoming events are scheduled for...".
• Call to Action: Encourage the reader to take a specific action, whether it's visiting a website, updating their preferences, or attending an event. Examples include "Click here to learn more" or "Update your settings now."
• Closing: End with a warm sign-off and a reminder of your support. Phrases like "Thank you for being a valued customer" or "We're here to help if you have any questions" are effective.
• Visual Appeal: Use clean, professional design elements to enhance readability. Incorporate images, icons, or color blocks to break up text and highlight important information.

Let's jump into it and explore 10 email examples of good Informative emails!

10 Informative Email Examples

1) Untamed

The "Untamed" email stands out with its clean design and straightforward layout, making it easy for recipients to quickly grasp the key information. Its simplicity and clear structure empower users to stay informed without feeling overwhelmed, making it an excellent example of an effective Informative email.

2) Asiana Airlines

The Asiana Airlines email effectively communicates essential information about mileage expiration status with a clean and straightforward design. Its simplicity and clear structure make it easy for recipients to quickly understand the key details, empowering them to take necessary actions without feeling overwhelmed.

3) Lima One

The Lima One email is a prime example of an effective Informative email, providing clear and concise information about financing rental projects. Its straightforward design and empowering message help recipients understand their financing options with confidence, making it easy for them to take the next steps in their real estate investment journey.

4) Mill

The Mill email celebrates a significant milestone with a clean and straightforward design, making it easy for recipients to quickly grasp the key information. Its simplicity and clear structure empower users to stay informed without feeling overwhelmed, making it an excellent example of an effective Informative email.

5) Arrived

Arrived is a company that focuses on providing investment opportunities in real estate, allowing individuals to invest in rental properties with ease. The email from Arrived does a good job by using a clean and straightforward design to communicate the urgency of the investment opportunity, making it easy for recipients to quickly understand the key details and take action without feeling overwhelmed.

6) Dove

Dove is a personal care brand that promotes real beauty and self-confidence, often focusing on positive body image and self-acceptance in its campaigns. The email titled "It’s time to embrace your REAL beauty ✨" is informative because it encourages recipients to embrace their real beauty, aligning with Dove’s brand message of self-acceptance. The clean and straightforward design, along with the empowering message, makes it easy for recipients to quickly grasp the key information and feel motivated to embrace their authentic selves.

7) Designmodo

Designmodo specializes in creating and sharing email templates, particularly for marketing events like Black Friday and Cyber Monday. The email is effective because it provides timely, relevant information about new templates, empowering marketers to quickly implement professional designs for their holiday campaigns with a clean, straightforward layout that enhances readability and user engagement.

8) Grammarly

Grammarly's email, titled "You're taking your writing to the next level," is a prime example of an Informative email. Its clean and straightforward design, combined with a clear message, empowers users to understand how Grammarly can enhance their writing skills without feeling overwhelmed.

9) ARMRA

ARMRA's email, titled "Toxins are feasting at your BBQ," uses a clean and straightforward design to effectively communicate its message. The simplicity of the layout, combined with a clear and engaging title, empowers recipients to quickly grasp the key information without feeling overwhelmed, making it an excellent example of an effective Informative email.

10) Soft Services

Soft Services' email, titled "Keep Calm and Niacinamide On," features a clean and organized layout that makes it easy for recipients to quickly understand the key information. Its simplicity and clear structure empower users to stay informed without feeling overwhelmed, making it an excellent example of an effective Informative email.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create visually stunning Informative emails that are both simple and effective. Our intuitive design tools empower you to craft clear, engaging messages that your audience will appreciate, ensuring your key information is always delivered with aesthetic appeal and ease.

Wrapping Up

With Flodesk, you can effortlessly create visually stunning Informative emails that are both simple and effective. Our intuitive design tools empower you to craft clear, engaging messages that your audience will appreciate, ensuring your key information is always delivered with aesthetic appeal and ease.

Flodesk offers the most user-friendly email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps both beginners and experts send beautiful, high-converting emails in a straightforward way.

Featuring the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk provides everything you need for effective email marketing—without the complexity. Whether you're just starting out or looking to enhance your current strategy, Flodesk makes it easy to achieve your email marketing goals.

Ready to elevate your email marketing? Sign up for Flodesk today and start creating beautiful, high-converting emails with ease.