Informative Emails: 10 Great Examples (& Other Tips)

In this article, you'll find 10 email examples for Informative messages that have been sent to customers by various companies. Seeing these examples can help you understand effective strategies and design choices before crafting your own emails.

What should go into Informative emails?

A good Informative email is clear, concise, and packed with valuable information that directly addresses the recipient's needs. It stands out by using engaging subject lines, a well-structured layout, and a friendly yet professional tone.

• Engaging Subject Line: Capture attention with phrases like "Exciting Updates Inside!" or "Your Monthly Newsletter Awaits!"
• Personalized Greeting: Start with a warm, personalized greeting such as "Hi [Name]," to make the recipient feel valued.
• Clear and Concise Content: Use straightforward language and bullet points to highlight key information, like "New Features" or "Upcoming Events."
• Visual Appeal: Incorporate images, icons, and a clean layout to make the email visually appealing and easy to read.
• Call to Action: Encourage engagement with phrases like "Learn More," "Sign Up Now," or "Get Started Today."
• Contact Information: Provide clear contact details or links for further assistance, such as "Contact Us" or "Visit Our Website."

Let's jump into it and explore 10 email examples of good Informative emails!

10 Informative Email Examples

1) Untamed

Untamed's email titled "Red Flags: Cat food edition" effectively informs cat owners about potential issues in cat food, helping them make better choices for their pets. This email is a good example of an informative message because it provides valuable insights and warnings, ensuring that recipients are well-informed about what to avoid in cat food products.

2) Asiana Airlines

Asiana Airlines' email titled "Information of Smiles Davis's mileage expiration status" effectively informs customers about their mileage expiration, ensuring they are aware of their current status and can take necessary actions. This email is a good example of an informative message because it provides specific, actionable details that help customers manage their mileage balance efficiently.

3) Lima One

Lima One is a company that provides financial services, specifically focusing on helping customers finance their rental projects with confidence. The email is effective for informing customers because it directly addresses a specific need (financing rental projects) and instills confidence in the service being offered.

4) Mill

Mill's email celebrating a milestone of 2.5 million pounds effectively informs recipients about the company's significant achievement. This email stands out as an informative message because it highlights a key performance indicator, engaging customers and stakeholders by showcasing the company's success and growth.

5) Arrived

Arrived is a company that sends out email campaigns to inform potential investors about opportunities to invest in properties and earn dividends. The email titled "📣 Last hours to invest for the next expected dividends! 📣" is effective because it creates a sense of urgency, prompting immediate action, and uses emojis to grab attention and stand out in a crowded inbox.

6) Dove

Dove's email titled "It’s time to embrace your REAL beauty ✨" promotes a positive message about self-acceptance and real beauty. This email is a good Informative message because it clearly communicates Dove's campaign theme and likely includes details about their products or initiatives related to embracing natural beauty.

7) Designmodo

Designmodo is a company that creates design tools and resources, including email templates, for designers and developers. The email is effective because it is timely and relevant, focusing on Black Friday and Cyber Monday, which are significant shopping events. The subject line is clear and directly communicates the purpose of the email. The design and content are likely tailored to attract attention and provide value to the recipients by offering new templates that can be used for their own promotional campaigns.

8) Grammarly

Grammarly is a writing assistant tool that helps users improve their writing by providing suggestions for grammar, spelling, punctuation, and style. The email titled "You’re taking your writing to the next level" is a good example of an informative message because it clearly identifies Grammarly as the sender and includes actionable steps or tips to help the recipient enhance their writing skills.

9) ARMRA

ARMRA's email titled "Toxins Are Feasting At Your BBQ" effectively captures attention with its bold and alarming subject line, making it immediately relevant to health-conscious readers. The email's clean design, featuring a well-organized layout and readable font, ensures that the important information is easily digestible, while the engaging title draws readers in to learn more about potential health risks at their BBQs.

10) Soft Services

Soft Services' email titled "Keep Calm and Niacinamide On" effectively informs recipients about the benefits of niacinamide in skincare. This email stands out as a great Informative message because it combines a catchy subject line with clear, concise content that educates readers on how to incorporate niacinamide into their skincare routine, making the information both engaging and actionable.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning Informative emails that captivate your audience. Its intuitive drag-and-drop interface empowers you to design visually appealing emails with ease, ensuring your message is both clear and engaging. Plus, Flodesk's beautiful templates make it simple to maintain a professional and cohesive look.

What is Flodesk?

Flodesk is the world’s most intuitive email marketing platform, designed to help small businesses grow, nurture and monetize their list—beautifully. Create, send and automate emails that expand your reach and boost sales, with no coding or design skills required. Trusted by over 100,000 businesses worldwide, Flodesk is the top choice for creatives who want powerful features without the hassle of clunky tools. Plus, with flat-rate pricing, you’ll never be penalized for growing your list.