In this article, you'll find 10 email examples for informative messages that have been sent to customers by various companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective and visually appealing emails.
A good informative email is clear, concise, and visually appealing, ensuring that the recipient quickly understands the key message. It should include a compelling subject line, a well-structured body, and a strong call to action to engage the reader effectively.
Let's jump into it!
Untamed's email titled "Red Flags: Cat food edition" effectively informs cat owners about potential issues with their pet's food. Its clear subject line and structured content make it a good informative email by quickly conveying important information in an engaging and visually appealing manner.
Asiana Airlines' email titled "Information of Smiles Davis's mileage expiration status" effectively informs customers about their mileage expiration. This email is a good example of an informative message because it provides specific details that help customers manage their rewards and take necessary actions before their miles expire.
Lima One's email titled "Finance your next rental project with confidence" effectively informs potential customers about their financial services for rental projects. The subject line directly addresses the customer's need for reliable financial support, making it an informative and reassuring communication.
Mill's email titled "Celebrating 2.5 million pounds 🎉" effectively informs recipients about the company's significant milestone. The celebratory tone and the use of an emoji in the subject line make it engaging and attention-grabbing, ensuring that the message about the company's success is clearly conveyed.
Arrived's email titled "đź“Ł Last hours to invest for the next expected dividends! đź“Ł" effectively creates a sense of urgency, prompting immediate action from recipients. The use of emojis in the subject line captures attention and makes the email stand out in a crowded inbox, ensuring that the message is both engaging and visually appealing.
Dove's email titled "It’s time to embrace your REAL beauty ✨" encourages recipients to embrace their natural beauty, aligning with the brand's message of self-acceptance and confidence. The email is informative as it promotes a positive and empowering message, likely containing content that inspires recipients to feel good about themselves.
Designmodo is a company that provides design resources and tools, including email templates, for designers and developers. The email is effective because it targets a timely and relevant event (Black Friday & Cyber Monday), offering new templates that can help businesses capitalize on these major shopping days. The subject line is clear and direct, making it easy for recipients to understand the value proposition immediately.
Grammarly's email titled "You’re taking your writing to the next level" encourages users to enhance their writing skills by showcasing the benefits and features of its digital writing assistant. This email is a good example of an informative message because it has a clear subject line that immediately conveys the email's purpose and includes a call to action that encourages user engagement with Grammarly's services.
ARMRA's email titled "Toxins Are Feasting At Your BBQ" effectively captures attention with its bold and provocative subject line. The email's clean design, structured layout, and readable font make it easy to digest the important information, ensuring that the message about health and wellness is both engaging and visually appealing.
Soft Services' email titled "Keep calm and niacinamide on" effectively informs recipients about the benefits of niacinamide in skincare. The email stands out due to its clear subject line, structured content, and visually appealing design, making it easy for readers to understand the key message and take action.
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