5 Great Post Purchase Email Templates To Copy & Paste

The sale is just the beginning of your customer relationship. What comes next—your post-purchase emails—can turn a one-time buyer into a loyal fan.

We're breaking down five essential post-purchase email templates to help you do just that.

Using a template gives you a solid starting point, so you can focus on what matters: connecting with your audience.

Tips for Writing Post Purchase Emails

• Nail the timing. An order confirmation should hit their inbox instantly. But for everything else, think about their experience. Send a care guide when the product likely arrives, not before. Ask for a review after they’ve had time to actually use it.
• Add value beyond the receipt. Your customer just trusted you with their money. Reassure them they made a great choice. Include a quick start guide, a link to a helpful video, or a pro-tip for getting the most out of their new purchase.
• Keep your design consistent. Your emails are part of your brand experience. They should look and feel like your website—same logos, colors, and voice. A cohesive design feels professional and builds trust.
• Make it personal. Go beyond just using their first name. Mention the specific product they bought. This small touch shows you see them as an individual, not just an order number.
• Open the door for conversation. Make it clear how they can reach you. Whether it's a link to your help center or an invitation to share their unboxing on Instagram, show them you’re there for them long after they click “buy.”

Types of Post Purchase Email Templates We Will Cover

1. Thank You Email Template
2. Feedback Request Email Template
3. Upsell Offer Email Template
4. Product Usage Tips Email Template
5. Reorder Reminder Email Template

5 Post Purchase Email Templates

1) Thank You Email Template

<template>

Subject: Thank you for your order, [*Customer Name*]!

Hi [*Customer Name*],

Thank you for your recent purchase from [*Your Brand Name*]. We're excited for you to receive your order and are already getting it ready for you.

We'll send another email with tracking information as soon as your package ships. In the meantime, you can view your order details here: [*Link to Order Summary*].

If you have any questions, just reply to this email. We're happy to help.

Thanks again,

[*Your Name*]

[*Your Brand Name*]

</template>

2) Feedback Request Email Template

<template>

Subject: Your thoughts on the [*Product Name*]?

Hi [*Customer Name*],

By now, you've had a chance to try out your [*Product Name*], and we'd love to know what you think.

Your feedback helps other customers make great decisions and helps us make our products even better. Would you be willing to share your experience?

Leaving a review only takes a minute. You can leave one right here: [*Link to Review Page*].

Thanks for being part of our community.

Best,

[*Your Name*]

[*Your Brand Name*]

</template>

3) Upsell Offer Email Template

<template>

Subject: The perfect match for your [*Original Product Name*]

Hi [*Customer Name*],

We hope you're enjoying your [*Original Product Name*]. As you get settled, we wanted to show you something that other customers who bought the same item have found useful: the [*Upsell Product Name*].

It’s designed to work with what you already have to [*briefly explain the benefit, e.g., streamline your workflow, enhance the results*]. We think you'll find it makes a great addition.

As a thank you for your recent order, here is [*Discount Percentage*]% off your next purchase. You can use it for the [*Upsell Product Name*] or anything else you’d like.

Explore the [*Upsell Product Name*] here: [*Link to Upsell Product*]

Best,

[*Your Name*]

[*Your Brand Name*]

</template>

4) Product Usage Tips Email Template

<template>

Subject: A pro-tip for your [*Product Name*]

Hi [*Customer Name*],

We hope you're enjoying your new [*Product Name*]. We wanted to share a quick tip to help you get the most out of it.

Many users find that [*explain a specific feature or technique*] helps them [*describe the benefit or outcome*]. We think you'll find it useful, too.

You can find a quick guide on how to do this here: [*Link to Tutorial/Help Article*].

For more ideas, feel free to explore our Help Center. We're always here if you have questions.

Enjoy,

[*Your Name*]

[*Your Brand Name*]

</template>

5) Reorder Reminder Email Template

<template>

Subject: Running low on [*Product Name*]?

Hi [*Customer Name*],

It looks like it might be time to restock your [*Product Name*]. We wanted to make it easy for you to get more before you run out.

If you're ready for a refill, you can place a new order right here: [*Link to Product Page*].

Thanks for being a customer.

Best,

[*Your Name*]

[*Your Brand Name*]

</template>

What About Using Flodesk?

Implementing these five post-purchase email templates is straightforward with the right tools. At Flodesk, we provide intuitive email marketing tools designed for small businesses, helping you grow your email list and turn it into revenue without needing any coding or design experience.

Our platform gives you everything for effective email marketing, minus the complexity. With an intuitive email builder, powerful automations, and beautiful forms, we empower both beginners and experts to create and send emails that engage their audience and drive results.

Wrapping Up

Post-purchase emails are your direct line to building lasting customer loyalty. Use these templates to continue the conversation and strengthen that relationship.

Now it's your turn to connect with your customers. Sign up for Flodesk and begin sending emails that look as good as your brand.