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10 Nonprofit Email Examples Examples and Tips

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In this article, you'll find 10 email examples for nonprofits that have been sent to customers by various companies. Seeing these examples can help you understand what works best before you create your own, ensuring your emails are both effective and visually appealing.

What should go into nonprofit emails?

A good nonprofit email is clear, compelling, and mission-driven, focusing on storytelling and emotional connection. It should highlight the impact of donations and volunteer efforts, making the reader feel like an essential part of the cause.

  • Engaging Subject Line: Capture attention with phrases like "Join Us in Making a Difference" or "Your Support Changes Lives."
  • Personalized Greeting: Use the recipient's name to create a personal touch, such as "Dear Jane," or "Hello, John!"
  • Compelling Story: Share a heartfelt story that illustrates your nonprofit's impact, like "Meet Sarah, whose life was transformed by your generosity."
  • Clear Call to Action: Encourage specific actions with phrases like "Donate Now," "Volunteer Today," or "Join Our Mission."
  • Visual Appeal: Use high-quality images and a clean layout to make the email visually engaging and easy to read.
  • Gratitude and Recognition: Thank your supporters with phrases like "We couldn't do it without you" or "Your support means the world to us."

Let's jump into it!

1. Charity Water

Charity Water is a nonprofit organization dedicated to providing clean and safe drinking water to people in developing countries. The email titled "Good News: We’re switching things up" is a good nonprofit email because its engaging subject line captures attention, and it likely contains compelling content that effectively communicates the organization's mission and updates, encouraging engagement and support from its audience.

2. Compassion

Compassion is a nonprofit organization focused on stopping child poverty. The email titled "Good news! We CAN stop child poverty" is a good nonprofit email because its optimistic subject line captures attention and effectively communicates the organization's mission, encouraging engagement and support from its audience.

3. SKIMS

SKIMS, a brand known for its inclusive and innovative shapewear, sent an email featuring Olivia Munn to highlight their latest collection. This email is effective for nonprofits because it uses a recognizable figure to draw attention, creating an emotional connection and encouraging engagement, which can be adapted to showcase the impact of donations and volunteer efforts in a nonprofit context.

4. Methodical Coffee

Methodical Coffee's email promoting their "All In Blend" stands out as a nonprofit email because it highlights a product specifically designed to raise money for breast cancer awareness. This approach not only markets their coffee but also aligns with charitable objectives, making the email both impactful and mission-driven.

5. Smiley Movement

Smiley Movement's email titled "Celebrating charities far and wide!" effectively highlights various charitable organizations, fostering a sense of community and shared purpose. The email excels by using a celebratory tone and visually appealing design, which captures the reader's attention and encourages engagement with the featured charities.

6. Asphalt Green

Asphalt Green is a nonprofit organization that promotes fitness and health through various programs and initiatives. The email titled "⚡2 DAYS LEFT: Don't Miss Our Training Sale!" is a good nonprofit email because it creates a sense of urgency and likely includes a clear call to action, prompting immediate engagement from the audience.

7. Athletic Brewing

Athletic Brewing's email titled "Hit the trails with us 🥾🌲" effectively captures the adventurous spirit of its audience by using an engaging subject line with emojis that immediately draw attention. This email is effective for nonprofits because it aligns with the interests of outdoor enthusiasts, encouraging them to participate in events or support causes that resonate with their passion for nature and activity.

8. Heaps Normal

Heaps Normal's email titled "Say G'day to the Cheeky IPA" introduces their new non-alcoholic beer with a friendly and inviting tone. This email is a good example for nonprofits because it uses a relatable and engaging subject line, making the reader feel personally connected and more likely to support the cause.

9. Kampgrounds of America

Kampgrounds of America's email titled "Help Us Send Kids With Cancer to Summer Camp" effectively captures attention with its heartfelt subject line and mission-driven content. The email's clean design, professional layout, and clear call to action make it visually appealing and easy to engage with, encouraging readers to support the cause.

10. Tributary

Tributary's email titled "We're donating a branding intensive! 🎁" effectively captures attention with its generous offer and engaging subject line. This email stands out as a great nonprofit email because it combines a compelling call to action with a clear and visually appealing design, encouraging recipients to engage and support the cause.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly design stunning nonprofit emails that captivate your audience and drive engagement. Its intuitive interface empowers you to create visually appealing, mission-driven content that resonates with your supporters, ensuring your message stands out and inspires action.

What is Flodesk

Flodesk is by far the easiest-to-use email marketing platform, helping you grow, nurture, and monetize your email lists with beautiful designs. Easily create, send, and automate emails that increase your reach and sales, no coding or design knowledge required. Over 100,000 businesses worldwide trust Flodesk for its powerful features and ease of use. With flat-rate pricing, your costs stay predictable, no matter how large your subscriber base becomes.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE