Nonprofit Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for nonprofits that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective nonprofit emails.

What should go into Nonprofit emails?

A good nonprofit email is clear, compelling, and mission-driven, focusing on the unique goals and values of the organization. It should inspire action and foster a sense of community among supporters.

• Engaging Subject Line: Capture attention with phrases like "Join Us in Making a Difference" or "Your Support Matters Today."
• Personalized Greeting: Use the recipient's name to create a personal connection, such as "Dear Jane," or "Hello, John!"
• Compelling Story: Share a powerful narrative that highlights the impact of your work, like "Thanks to your support, we provided clean water to 500 families."
• Clear Call to Action: Encourage immediate action with phrases like "Donate Now" or "Join Our Cause."
• Visual Appeal: Use high-quality images and a clean layout to make the email visually appealing and easy to read.
• Contact Information: Provide clear ways for recipients to get in touch or learn more, such as "Contact us at info@nonprofit.org" or "Visit our website for more details."

Let's jump into it and explore 10 email examples of good nonprofit emails!

10 Nonprofit Email Examples

1) Charity Water

Charity Water is a nonprofit organization dedicated to providing clean and safe drinking water to people in developing countries. Their email, titled "Good News: We’re switching things up," stands out for its clear communication, engaging tone, and simple yet effective design, making it a strong example of how to connect with and empower supporters.

2) Compassion

Compassion's email, titled "Good News: We Can Stop Child Poverty," effectively communicates its mission with a straightforward and impactful message. The clean design and clear call to action make it easy for recipients to understand the cause and feel empowered to contribute.

3) SKIMS

SKIMS, a brand known for its inclusive and innovative shapewear, uses a clean and engaging email design featuring Olivia Munn to effectively communicate its message. This email is a good example for nonprofits as it combines a clear call to action with a visually appealing layout, making it easy for recipients to understand the cause and feel motivated to support it.

4) Methodical Coffee

Methodical Coffee's email, featuring their "New All-In Blend," raises money for breast cancer awareness with a clean and straightforward design. This email stands out as a nonprofit communication by effectively combining a clear call to action with a visually appealing layout, making it easy for recipients to understand the cause and feel motivated to support it.

5) Smiley Movement

Smiley Movement is an organization dedicated to celebrating and supporting charitable organizations and their contributions to society. Their email, "Celebrating charities far and wide," excels with its clear message, strong branding, and user-friendly features like options to save, share, and comment, making it an effective and engaging communication tool.

6) Asphalt Green

Asphalt Green is a nonprofit organization dedicated to providing high-quality sports, fitness, and wellness programs to New Yorkers of all ages. Their email, "2 Days Left: Don't Miss Our Training Sale," stands out for its clear communication and visually appealing design, making it easy for recipients to understand the message and feel motivated to take action.

7) Athletic Brewing

Athletic Brewing's email, "Hit the Trails with Us," effectively promotes their mission of encouraging a healthy, active lifestyle through non-alcoholic craft beers. The email's clean design and clear call to action make it easy for recipients to engage with the content and feel motivated to support the cause.

8) Heaps Normal

Heaps Normal's email, "Say G'day to the Cheeky IPA," features a clean and engaging design that highlights their mission of promoting mindful drinking. The straightforward layout and clear call to action empower recipients to connect with the cause and take meaningful steps towards supporting it.

9) Kampgrounds of America

Kampgrounds of America (KOA) is an organization dedicated to providing camping and outdoor activities, and their email, "Help Us Send Kids With Cancer to Summer Camp," effectively communicates their mission. The email's compelling subject line, clear sender information, and options for social sharing make it an engaging and impactful communication tool, encouraging recipients to take action and support the cause.

10) Tributary

Tributary's email, "We're Donating a Branding Intensive," features a clean and engaging design that effectively communicates their mission of supporting nonprofits through branding services. The straightforward layout and clear call to action empower recipients to connect with the cause and take meaningful steps towards supporting it.

Why you should use Flodesk to help create your emails

With Flodesk, creating impactful nonprofit emails is straightforward and empowering. Our intuitive platform allows you to design visually appealing emails that resonate with your audience, ensuring your message is both clear and compelling.

Wrapping Up

Flodesk offers the most intuitive email marketing tools for nonprofits, helping you create impactful and engaging emails effortlessly. With no need for coding or design skills, you can design, send, and automate emails that resonate with your audience and drive support for your cause.

Trusted by over 100,000 businesses, Flodesk empowers both beginners and experts to send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk provides everything you need for effective email marketing—without the complexity.

In conclusion, creating effective nonprofit emails is crucial for engaging your audience and driving support. Sign up for Flodesk today to start crafting beautiful, high-impact emails that resonate with your supporters. Get started with Flodesk.