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Nonprofit Emails: 10 Great Examples (& Other Tips)

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In this article, you'll find 10 email examples for Nonprofit that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and what doesn't before you create your own.

What should go into Nonprofit emails?

A good Nonprofit email is concise and emotionally engaging, focusing on the mission and impact of the organization. It should include a clear call to action, personalized content, and compelling visuals to inspire support and donations.

  • Engaging Subject Line: Capture attention with phrases like "Join Us in Making a Difference" or "Your Support Changes Lives."
  • Personalized Greeting: Use the recipient's name to create a personal connection, such as "Dear Jane," or "Hello John!"
  • Mission Statement: Clearly state the purpose of your organization with phrases like "Our mission is to provide clean water to communities in need."
  • Impact Stories: Share real-life examples of how donations have made a difference, using phrases like "Thanks to your support, we built a new school."
  • Clear Call to Action: Encourage immediate action with phrases like "Donate Now" or "Join Our Cause."
  • Visual Appeal: Use compelling images and graphics to illustrate your message, such as photos of beneficiaries or infographics showing impact.

Let's jump into it and explore 10 email examples of good Nonprofit emails!

10 Nonprofit Email Examples

1) Charity Water

Charity Water

Charity Water is a nonprofit organization dedicated to providing clean and safe drinking water to people in developing countries. The email titled "Good News: We’re switching things up" is a good example of nonprofit communication because it uses an engaging subject line to capture attention and effectively informs supporters about updates, maintaining engagement and transparency.

2) Compassion

Compassion

Compassion is a nonprofit organization focused on stopping child poverty. The email titled "Good news! We CAN stop child poverty." is a good example of nonprofit communication because it uses a compelling and positive subject line to engage recipients and effectively convey their mission, encouraging support for the cause.

3) SKIMS

SKIMS

The email titled "Olivia Munn for SKIMS" effectively captures attention with a celebrity endorsement, making it a compelling example of nonprofit communication. By leveraging Olivia Munn's influence, the email not only promotes SKIMS' products but also creates a sense of trust and credibility, which is crucial for engaging supporters and encouraging donations.

4) Methodical Coffee

Methodical Coffee

Methodical Coffee's email promoting their new "All In Blend" stands out as a nonprofit email because it effectively combines product promotion with a charitable cause, raising money for breast cancer awareness. This approach not only highlights their commitment to social responsibility but also engages recipients by offering a tangible way to support an important cause through their purchase.

5) Smiley Movement

Smiley Movement

Smiley Movement is an organization that celebrates and promotes charitable activities and organizations. The email titled "Celebrating charities far and wide!" effectively captures attention with its engaging subject line and well-designed content, making it a standout example of nonprofit communication by highlighting various charitable efforts and encouraging community involvement.

6) Asphalt Green

Asphalt Green

Asphalt Green is a nonprofit organization dedicated to providing sports, fitness, and wellness programs to New Yorkers of all ages. The email titled "⚡2 DAYS LEFT: Don't Miss Our Training Sale!" is a good example of nonprofit communication because it creates a sense of urgency, encouraging immediate action from recipients, which is crucial for promotional campaigns.

7) Athletic Brewing

Athletic Brewing

Athletic Brewing is a company that focuses on brewing non-alcoholic craft beers, promoting a healthy and active lifestyle. The email titled "Hit the trails with us 🥾🌲" is effective because it uses engaging and inviting language, capturing the recipient's interest and encouraging them to participate in outdoor activities, which aligns with the company's mission of promoting wellness and community involvement.

8) Heaps Normal

Heaps Normal

Heaps Normal is a company that specializes in non-alcoholic beverages, and their email titled "Say g'day to the Cheeky IPA!" introduces a new product in an engaging and friendly manner. This email is a good example of nonprofit communication because it uses a welcoming tone and clear messaging to connect with recipients, encouraging them to explore and support the new offering.

9) Kampgrounds of America

Kampgrounds of America

Kampgrounds of America's email titled "Help Us Send Kids With Cancer to Summer Camp" effectively captures attention with its heartfelt subject line and clean design. The email's organized layout, clear call-to-action, and use of a standard sans-serif font make it easy to read and navigate, enhancing its overall impact and encouraging support for the cause.

10) Tributary

Tributary

Tributary's email titled "We're donating a branding intensive! 🎁" effectively captures attention with its engaging subject line and charitable message. The use of an emoji adds a personal touch, while the clear and concise content highlights the company's commitment to giving back, making it a standout example of nonprofit communication.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning nonprofit emails that captivate and inspire your audience. Its intuitive design tools and beautiful templates empower you to craft visually appealing messages that highlight your mission and drive donations, all while saving you time and effort.

What is Flodesk?

Flodesk is by far the easiest-to-use email marketing platform, helping you grow, nurture, and monetize your email lists with beautiful designs. Easily create, send, and automate emails that increase your reach and sales, no coding or design knowledge required. Over 100,000 businesses worldwide trust Flodesk for its powerful features and ease of use. With flat-rate pricing, your costs stay predictable, no matter how large your subscriber base becomes.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

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