Tips

New Year Emails: 10 Great Examples (& Other Tips)

Table of contents
Jump to:

In this article, you'll find 10 email examples for New Year that have been sent to customers by various companies. Seeing these examples can help you craft your own emails with confidence and creativity.

What should go into New Year emails?

A good New Year email is vibrant and celebratory, capturing the essence of the holiday while offering genuine well-wishes and engaging content. It should include personalized touches, festive visuals, and a clear call-to-action to make the recipient feel valued and excited for the year ahead.

  • Festive Subject Line: Use phrases like "Cheers to a New Year!" or "New Year, New Beginnings!" to grab attention and set a positive tone.
  • Personalized Greeting: Start with a warm, personalized greeting such as "Dear [Name], Happy New Year!" to make the recipient feel special.
  • Reflective Message: Include a brief reflection on the past year and express gratitude, for example, "Thank you for being a part of our journey in 2022."
  • Exciting Offers: Highlight any special New Year promotions or discounts with phrases like "Kickstart your year with 20% off!" to entice engagement.
  • Visual Appeal: Incorporate festive images, GIFs, or colors that evoke the New Year spirit, such as fireworks or champagne glasses.
  • Clear Call-to-Action: End with a strong call-to-action like "Join us in celebrating the New Year!" to encourage immediate interaction.

Let's jump into it and explore 10 fantastic examples of New Year emails that hit the mark!

10 New Year Email Examples

1) 1906 New Highs

1906 New Highs

The email from 1906 New Highs, titled "Win a year’s worth of 1906 🎉," is a standout New Year email because it offers an enticing incentive that captures attention right away. By providing a chance to win a year's supply of their products, the email not only engages recipients but also sets a positive and exciting tone for the new year, encouraging immediate participation.

2) Fitbit

Fitbit

Fitbit, a company known for its wearable fitness trackers and smartwatches, sent out an email titled "What’s in store for your 2024?" that effectively engages users at the start of the new year. By focusing on the upcoming year's potential, the email inspires recipients to consider their fitness journey and how Fitbit products can help them achieve their goals, making it a timely and motivational message.

3) Gainful

Gainful

Gainful's email, titled "Only a few hours left!", effectively creates a sense of urgency that can prompt customers to take immediate action before the New Year. This approach is particularly effective for promoting end-of-year sales or limited-time offers, making it a compelling way to engage customers and drive conversions as the year comes to a close.

4) Smalls

Smalls

Smalls' email, titled "❗Reminder❗ Get 50% off a Smalls Sampler before it’s too late!", stands out as a New Year email by leveraging urgency and a limited-time offer to capture the recipient's attention. The use of a reminder and exclamation marks in the subject line emphasizes the time-sensitive nature of the promotion, making it particularly effective during the New Year period when people are actively seeking new deals and opportunities.

5) Coda

Coda

Coda's email, titled "2023 Year in Review: Documenting the delightful," effectively captures the essence of the past year by highlighting memorable moments and achievements. The company did a good job with this email by using a reflective and celebratory tone, combined with visually appealing elements, to engage recipients and leave a lasting impression.

6) 3rd Ritual

3rd Ritual

3rd Ritual's Lunar New Year 2024 email stands out by seamlessly blending mindfulness with celebration, creating a serene yet festive atmosphere. The email's engaging content and visually appealing design make it a perfect fit for the New Year, encouraging recipients to embrace new beginnings with intention and joy.

7) Chase

Chase

Chase's email, titled "Smiles Davis, your 2023 rewards summary is here!", effectively engages recipients by providing a personalized summary of their rewards for the past year. This approach not only reinforces customer loyalty but also encourages reflection on past achievements and sets a positive tone for the new year, making it a strategic and timely communication.

8) musicMagpie

musicMagpie

musicMagpie is a company that specializes in buying and selling pre-owned electronics and media. Their New Year email, titled "Open for our 2023 Magpie Wrapped! 💌 🎉," stands out by offering a year-end summary that engages recipients with a festive and reflective tone, making it a compelling way to celebrate the past year's achievements and set a positive tone for the year ahead.

9) Grammarly

Grammarly

Grammarly's email, titled "✨ Reveal Your 2023 Communication Style ✨," stands out with its clean and organized layout, featuring a prominent header with the Grammarly logo. The engaging subject line, use of emojis, and clear call-to-action elements make it a compelling and visually appealing email that effectively captures the recipient's attention.

10) Athletic Brewing

Athletic Brewing

Athletic Brewing, known for its non-alcoholic craft beers, sent out an email titled "On a dry streak? 🏆Track it" that effectively resonates with individuals participating in "Dry January" or aiming to reduce alcohol consumption as a New Year's resolution. The engaging and motivational subject line encourages recipients to track their progress, aligning perfectly with common New Year goals of self-improvement and healthier living.

Why you should use Flodesk to help create your emails

With Flodesk, crafting stunning New Year emails is a breeze, thanks to its intuitive drag-and-drop interface and beautiful templates. Empower yourself to create visually captivating and personalized messages that resonate with your audience, ensuring a memorable start to the year.

What is Flodesk?

Flodesk is by far the easiest-to-use email marketing platform, helping you grow, nurture, and monetize your email lists with beautiful designs. Easily create, send, and automate emails that increase your reach and sales, no coding or design knowledge required. Over 100,000 businesses worldwide trust Flodesk for its powerful features and ease of use. With flat-rate pricing, your costs stay predictable, no matter how large your subscriber base becomes.

image-code-yes

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE
No items found.
Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE