5 Great Forgot Password Email Templates To Copy & Paste

We've all stared at a login screen, completely blanking on the password. It's a universal, and often frustrating, user experience.

Using a template for your 'forgot password' email helps turn this common hiccup into a smooth, on-brand interaction. Here are five different approaches to inspire your own.

Tips for Writing Forgot Password Emails

• Keep the subject line clear. Your user is likely scanning their inbox for your email. A subject line like "Reset your password for [Your Brand]" is direct and easy to spot. No need for cleverness here—clarity wins.
• Have one, unmissable call-to-action. This email has a single purpose. Guide your user with a prominent button that clearly states its function, like "Reset Password." Remove any other links or distractions.
• Include a security note. Add a simple line that says something like, "Didn't request this? You can safely ignore this email." It's a small touch that gives users peace of mind and builds trust in your brand.
• State when the link expires. Let users know if the reset link is only good for an hour or 24 hours. This manages expectations and adds a helpful, gentle nudge to complete the task.
• Stay on-brand, but prioritize function. Yes, even a password reset email should feel like it came from you. Use your brand's voice and colors, but keep the design clean and focused. The goal is to help, not to overwhelm.

Types of Forgot Password Email Templates We Will Cover

1. Password Reset Request Email Template
2. Temporary Password Email Template
3. Password Change Confirmation Email Template
4. Security Alert Email Template
5. Account Recovery Email Template

5 Forgot Password Email Templates

1) Password Reset Request Email Template

<template>

Subject: Your password reset link for [Your Brand]

Hi [First Name],

You recently requested to reset your password for your [Your Brand] account. Simply click the button below to choose a new one.

[Reset Password Button]

For your security, this link will expire in [e.g., 24 hours].

If you did not request a password reset, you can safely ignore this email. No changes have been made to your account.

Cheers,

[Your Name]

[Your Title]

[Your Brand]

</template>

2) Temporary Password Email Template

<template>

Subject: Your temporary password for [Your Brand]

Hi [First Name],

We've generated a temporary password for you to get back into your [Your Brand] account.

Your temporary password is: [Temporary Password]

Please use this password to log in. For your security, you'll be prompted to create a new, permanent password immediately after.

If you didn't request this, please contact our support team right away.

Best,

[Your Name]

[Your Title]

[Your Brand]

</template>

3) Password Change Confirmation Email Template

<template>

Subject: Your [Your Brand] password has been changed

Hi [First Name],

This is to confirm that the password for your [Your Brand] account was successfully changed on [Date and Time].

If you made this change, you're all set. If you didn't, please contact our support team immediately so we can help secure your account.

All the best,

[Your Name]

[Your Title]

[Your Brand]

</template>

4) Security Alert Email Template

<template>

Subject: Security alert: New login to your [Your Brand] account

Hi [First Name],

We wanted to let you know about a recent login to your [Your Brand] account. Here are the details:

Device: [e.g., Chrome on macOS]
Location: [City, Country]
Time: [Date and Time]

If this was you, you can safely ignore this email. If you don't recognize this activity, please secure your account by resetting your password immediately.

[Reset Password Button]

Your security is important to us. Please reach out to our support team if you have any questions.

Sincerely,

[Your Name]

[Your Title]

[Your Brand]

</template>

5) Account Recovery Email Template

<template>

Subject: Steps to recover your [Your Brand] account

Hi [First Name],

We received a request to recover your [Your Brand] account. We're here to help you get back in.

To begin the recovery process, please click the button below. You'll be guided through a few steps to verify that you own this account.

[Start Account Recovery Button]

For your security, this recovery link is valid for [e.g., 30 minutes]. If you didn't initiate this process, you can safely disregard this email. Your account remains secure.

All the best,

[Your Name]

[Your Title]

[Your Brand]

</template>

What About Using Flodesk?

While these templates provide a solid foundation, the platform you use to send your password-related communications is just as crucial. Flodesk offers intuitive email marketing tools built for small businesses, helping you grow and manage your email list without a steep learning curve. You can create, send, and automate emails that engage your audience and drive results, with no coding or design experience necessary.

We provide everything you need for effective email marketing, stripped of the usual complexity. Trusted by thousands of businesses, Flodesk empowers both beginners and experts to send well-designed, high-performing emails. Using our straightforward email builder, powerful automations, and clean forms, you can execute your email strategy in a radically simple way.

Wrapping Up

Even a simple password reset email is an opportunity to provide a seamless experience for your audience. It reflects your brand's attention to detail and care for the user journey.

Flodesk helps you manage these communications and all your email marketing with well-designed, effective workflows. Sign up to see how simple your email strategy can be.