Top 5 MailPoet Alternatives in 2025

What is MailPoet?

MailPoet is an email marketing plugin designed for WordPress users. Their pricing plans are detailed on their website, offering various tiers to suit different needs. MailPoet provides features such as automated emails, customizable email templates, and list segmentation. Users can also benefit from detailed analytics, WooCommerce integration, and GDPR compliance. The platform aims to simplify email marketing for WordPress site owners, making it accessible and efficient.

Reasons for Considering MailPoet Alternatives

• MailPoet's limited customization options can be restrictive for advanced users.
• MailPoet's higher pricing compared to competitors may not fit all budgets.
• MailPoet's occasional deliverability issues can affect email campaign success.
• MailPoet's lack of advanced analytics features may hinder detailed performance tracking.

A Quick Look

Here are the top 5 alternatives to MailPoet:

1. Flodesk
2. Stripo
3. Emma
4. Mailmodo
5. Benchmark Email

Best Alternatives to MailPoet

1. Flodesk

Flodesk is the world’s easiest-to-use email marketing platform, empowering small businesses to grow and monetize their email lists with beautifully designed campaigns. It enables the creation, sending, and automation of emails that increase engagement and boost sales, with zero coding or design skills required. Trusted by more than 100,000 businesses worldwide, Flodesk is the top choice for creatives who want advanced features without the headache. And with flat-rate pricing, there are no extra costs as email lists grow.

Pros of Using Flodesk

• Beautiful Emails: Flodesk is the top choice for creating visually appealing emails that reflect a brand's unique style and identity.
• Custom Fonts: Flodesk is the only platform that allows custom font uploads, enabling emails to match brand fonts perfectly.
• Simple and Intuitive: Flodesk provides powerful features in a simple, easy-to-use interface without the complexity of outdated platforms.

Cons of Using Flodesk

• No SMS Notifications: Flodesk focuses solely on email marketing and does not offer SMS notifications, which can be a limitation for businesses looking to integrate multi-channel communication strategies.
• Not for All Enterprises: Flodesk does not provide API and web hooks for enterprises that might want to trigger automations from business logic, making it less suitable for larger organizations with complex automation needs.

Pricing

Flodesk is the only platform that offers flat-rate pricing, charging $38 per month regardless of how much an email list grows or how many emails are sent.

• Unlimited Emails and Subscribers: Flodesk allows unlimited emails to be sent to unlimited subscribers with no additional fees, no matter the size of the list.
• Flat Rate, Big Savings: Costs with other platforms can increase significantly. Flodesk is simple — it remains at just $38 per month.

Reviews

Flodesk reviews highlight the platform's exceptional ease of use, outstanding customer support, and incredible value for money, with users praising it as more user-friendly than competitors and an amazing all-in-one platform.

Flodesk is incredibly intuitive and makes designing beautiful emails a breeze. The templates are stunning and easy to customize. - LucyParis P. (Rating: 5/5)

The simplicity and elegance of Flodesk's interface are unmatched. It has transformed the way I approach email marketing. - Sarah M. (Rating: 5/5)

2. Stripo

Stripo offers a free email template builder with a drag-and-drop HTML email editor. It includes tools for creating email signatures, testing email renderings, and adding interactive elements to emails.

Pros of Using Stripo

• For code and no-code email creators: Suitable for both technical and non-technical users.
• Worryless export to 80+ ESPs: Easy export to over 80 Email Service Providers.
• In-built testing tools: Tools for testing email renderings across various devices.

Cons of Using Stripo

• Limited Mobile Optimization: Stripo editor performs its best on desktop, suggesting that the mobile experience might not be as optimized or feature-rich.
• Complexity for Beginners: While Stripo offers a wide range of features and tools, the extensive options and capabilities might be overwhelming for beginners who are not familiar with email marketing or HTML coding.

Pricing

Stripo offers straightforward pricing plans. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $95 per month for up to 300 test emails
• 10,000 Subscribers: $95 per month for up to 300 test emails

Reviews

Stripo reviews indicate that users appreciate the platform's ease of use and robust features, but some find the mobile optimization lacking and the interface overwhelming for beginners.

"Stripo offers a wide range of templates and an easy-to-use drag-and-drop editor, making email design a breeze." - Sarah K. (Rating: 4.5/5)

"While Stripo has many features, the interface can sometimes be a bit slow and clunky." - Michael B. (Rating: 2.5/5)

3. Emma

Emma provides email marketing and automation software, including tools for email and SMS marketing, AI-assisted content creation, and performance analytics. Their platform also features a drag-and-drop email editor, automated workflows, segmentation capabilities, and customizable user permissions to ensure brand consistency across communications.

Pros of Using Emma

• All-in-one platform: Emma provides tools to send campaigns that connect effectively.
• Multi-channel support: The platform supports both email and SMS marketing.
• Personalized solutions: Emma offers strategies to grow email marketing efforts consistently.

Cons of Using Emma

• High Pricing: Emma's pricing plans can be relatively high, starting at $99 per month for the Lite plan and going up to $249 per month for the Teams plan. This might be a barrier for small businesses or startups with limited budgets.
• Complexity for Small Users: With features like tiered account structures, custom user permissions, and trend reporting, Emma might be more complex than necessary for small businesses or individual users who do not need such advanced functionalities.

Pricing

Emma offers straightforward pricing plans for different subscriber counts. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $19.80 per month
• 10,000 Subscribers: $99 per month

For more detailed pricing information, Emma's website outlines additional plans and options.

Reviews

Emma reviews highlight the platform's user-friendly interface, robust email marketing features, and responsive customer support. However, users have expressed frustration with the basic reporting features, high pricing, and occasional email deliverability issues.

"Emma is a powerful email marketing tool with an intuitive interface and excellent customer support." - Naeem B. (Rating: 4.0/5)

"While Emma offers good features, the pricing can be a bit high for small businesses." - Sarah K. (Rating: 3.0/5)

4. Mailmodo

Mailmodo is a platform that allows users to design, send, and automate interactive emails aimed at boosting email conversions. It offers features such as a drag-and-drop editor, interactive AMP emails, AI-enhanced email marketing, smart segmentation, managed deliverability, automated email journeys, and email API services.

Pros of Using Mailmodo

• Interactive Email Features: Mailmodo offers a variety of interactive email features like forms, quizzes, and polls.
• Email Client Support: The platform supports major email clients, ensuring broad compatibility.
• Free Trial: Mailmodo provides a free trial period for users to test its features.

Cons of Using Mailmodo

• Complexity for Beginners: The platform offers a wide range of features and integrations, which might be overwhelming for beginners who are not familiar with advanced email marketing tools.
• Limited Free Trial: The free trial period is limited to 21 days, which might not be sufficient for some users to fully explore and evaluate all the features and benefits of the platform.

Pricing

Mailmodo offers straightforward pricing plans. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $39.20 per month
• 10,000 Subscribers: $74 per month

Reviews

Mailmodo reviews highlight the platform's innovative interactive email features and strong customer support, but users have expressed frustration with its complexity for beginners and the limited free trial period.

"The interactive email features of Mailmodo are impressive and have significantly boosted our engagement rates." - Michael B. (Rating: 4.5/5)

"Mailmodo offers a unique approach to email marketing, but the learning curve can be steep." - Sarah K. (Rating: 3/5)

5. Benchmark Email

Benchmark Email offers tools for creating, automating, and optimizing email campaigns. The platform includes features like an AI-powered email builder, automation workflows, deliverability tools, and detailed reporting to help users manage their email marketing efforts efficiently.

Pros of Using Benchmark Email

• AI-powered email builder: Helps create marketing emails with minimal effort.
• Email automation: Streamlines personalized communication without manual intervention.
• Detailed reporting: Provides insights to optimize email marketing campaigns.

Cons of Using Benchmark Email

• Limited Customization Options: While Benchmark Email offers a variety of templates and design tools, some users find the customization options to be somewhat limited, making it challenging to create highly unique and branded emails.
• Occasional Deliverability Issues: Users have reported occasional issues with email deliverability, which can impact the success of email campaigns and reduce overall engagement rates.

Pricing

Benchmark Email offers pricing plans to suit different subscriber counts. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $17.80 per month
• 10,000 Subscribers: $89 per month

Reviews

Benchmark Email reviews highlight the platform's ease of use and effective automation tools, but users have expressed frustration with limited customization options and occasional deliverability issues.

"Benchmark Email offers a straightforward platform with essential features, but it could use more advanced options." - Sarah K. (Rating: 3/5)

"The user interface of Benchmark Email is intuitive and the customer support is excellent." - Michael B. (Rating: 4.5/5)

What to Consider When Selecting a MailPoet Alternative?

1. Ease of Use: Look for platforms with intuitive interfaces and drag-and-drop editors. This is crucial for users who may not have extensive technical skills but need to create professional-looking emails quickly.
2. Pricing and Cost-Effectiveness: Evaluate the pricing plans to ensure they fit your budget. Consider platforms that offer flat-rate pricing or cost-effective plans as your email list grows.
3. Customization and Design Flexibility: Choose a platform that allows for extensive customization, including custom fonts and templates, to ensure your emails align with your brand's identity.
4. Automation and Integration: Ensure the platform supports advanced automation workflows and integrates seamlessly with other tools you use, such as e-commerce platforms and CRM systems.
5. Customer Support and Resources: Opt for platforms that offer robust customer support, including tutorials, guides, and responsive help desks, to assist you in maximizing the platform's features.

Which One Should You Go With?

While each of these email marketing platforms offers unique features and benefits, Flodesk stands out for its ease of use, beautiful design capabilities, and flat-rate pricing. If you're seeking a user-friendly alternative that combines powerful features with simplicity, Flodesk is a fantastic choice. Ultimately, the best platform for you will depend on your specific needs and budget, but you can't go wrong with any of these top contenders.