Kickstarter Campaign Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for Kickstarter campaigns that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective campaign emails.

What should go into kickstarter campaign emails?

A good Kickstarter campaign email is concise and engaging, highlighting the unique aspects of the project while creating a sense of urgency and excitement. It should include compelling visuals, a clear call-to-action, and personalized content to connect with potential backers.

• Engaging Subject Line: Capture attention with phrases like "Be Part of Something Big!" or "Join Us on This Exciting Journey!"
• Personalized Greeting: Use the recipient's name to make the email feel more personal and direct, such as "Hi [Name], we need your support!"
• Project Overview: Briefly describe the project, its goals, and why it matters. For example, "We're creating a sustainable, eco-friendly backpack that changes the way you travel."
• Visual Appeal: Include high-quality images or videos that showcase the product and its features. Visuals can make the email more engaging and easier to understand.
• Clear Call-to-Action: Encourage immediate action with phrases like "Back Us Now" or "Join Our Community Today!"
• Social Proof: Highlight testimonials, media coverage, or the number of backers to build credibility. For instance, "Over 1,000 backers have already joined us!"

Let's jump into it and explore 10 email examples of good Kickstarter campaign emails!

10 kickstarter campaign email examples

1) Shift Robotics

Shift Robotics, known for their innovative approach to personal transportation, sent out a "2023 Year In Review!" email that effectively captures attention with its clean design and clear messaging. This email is a good Kickstarter campaign example because it combines a concise project overview with engaging visuals, making it easy for potential backers to understand the value and impact of their support.

2) Adirondacks

The Adirondacks email stands out with its clean design and straightforward messaging, making it an excellent example of a Kickstarter campaign email. Its simplicity and visual appeal empower users to quickly grasp the project's value, encouraging immediate support.

3) Beyond the Envelope

Beyond the Envelope's email design is a prime example of how simplicity and visual appeal can effectively communicate a Kickstarter campaign to customers. Its clean layout and clear messaging empower users to quickly understand the project's value, encouraging immediate support.

4) Amazon

Amazon's "New Creator Connections Campaigns Picked For You!" email stands out as a Kickstarter campaign email due to its clean design and clear messaging, which make it easy for users to quickly understand the value of the project. The email's simplicity and visual appeal empower users to engage immediately, encouraging support for the campaign.

5) Wealthsimple

Wealthsimple is a financial services company that offers simple, accessible investment and savings solutions. Their email effectively captures attention with a clean design and clear messaging, making it easy for users to understand the benefits of maximizing their TFSA contributions.

6) Misc. Goods Co

Misc. Goods Co is a company that specializes in creating high-quality, thoughtfully designed everyday items. Their Kickstarter campaign email, "New Kickstarter Launching in 48 Hours," stands out due to its clean design and clear messaging, making it easy for users to quickly understand the project's value and encouraging immediate support.

7) Kickstarter

Kickstarter is a platform that helps bring creative projects to life by connecting creators with backers who provide financial support. The "New in Tech Design: 45L Anti-Theft Travel Backpack" email is effective because it combines a clean design with clear messaging, making it easy for users to quickly understand the project's value and encouraging immediate support.

8) Designmodo

Designmodo is a platform that offers a variety of email templates, including those for Black Friday and Cyber Monday campaigns. The "New Black Friday Cyber Monday Email Templates" email is a good example of a Kickstarter campaign email because its clean design and clear messaging make it easy for users to quickly understand the project's value, encouraging immediate support.

9) Klim Type Foundry

Klim Type Foundry's email, "Kris Sowersby: The Art of Letters Kickstarter Launch," stands out with its clean design and clear messaging, making it easy for users to quickly grasp the project's value. The email's simplicity and visual appeal empower users to engage immediately, encouraging support for the campaign.

10) Dropbox

Dropbox is a cloud storage service that allows users to store and share files easily and securely. The "Dropbox Support: Tell Us How We Did" email stands out as a great Kickstarter campaign email due to its clean design and clear messaging, making it easy for users to quickly understand the project's value and encouraging immediate support.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create visually stunning Kickstarter campaign emails that captivate your audience. Our intuitive design tools and customizable templates empower you to craft emails that are both beautiful and effective, ensuring your project stands out and attracts the support it deserves.

Wrapping up

Flodesk makes it easy to create visually stunning Kickstarter campaign emails that captivate your audience. With our intuitive design tools and customizable templates, you can craft emails that are both beautiful and effective, ensuring your project stands out and attracts the support it deserves.

Our platform offers the most user-friendly email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps beginners and experts send high-converting emails in a simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

In conclusion, using Flodesk can significantly enhance your Kickstarter campaign emails, making them more engaging and effective. Sign up for Flodesk today and take your email marketing to the next level.