Kickstarter Campaign Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for Kickstarter campaigns that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective campaign emails.

What should go into Kickstarter Campaign emails?

A good Kickstarter Campaign email is concise and visually appealing, with a clear call to action and compelling storytelling that highlights the project's unique value. It should also include engaging visuals and a sense of urgency to encourage immediate support.

• Engaging Subject Line: Capture attention with phrases like "Be Part of Something Big!" or "Join Us on This Exciting Journey!"
• Compelling Introduction: Start with a personal greeting and a brief, enthusiastic overview of the project. For example, "Hi [Name], we're thrilled to introduce our latest innovation!"
• Project Highlights: Use bullet points or short paragraphs to outline the key features and benefits of the project. Phrases like "Revolutionary design" or "Unmatched performance" can be effective.
• Visual Appeal: Include high-quality images or videos that showcase the product in action. Visuals should be vibrant and directly related to the project's unique aspects.
• Clear Call to Action: Encourage immediate action with phrases like "Back us now" or "Join our community today!" Make sure the call to action stands out visually.
• Sense of Urgency: Create a feeling of urgency by mentioning limited-time offers or exclusive rewards. For example, "Only 48 hours left to get the early bird discount!"

Let's jump into it and explore 10 email examples of good Kickstarter Campaign emails!

10 Kickstarter Campaign Email Examples

1) Shift Robotics

Shift Robotics offers a categorized directory of email templates designed for various marketing and customer engagement purposes. This Kickstarter Campaign email stands out due to its clear structure, engaging visuals, and a strong call to action, making it an effective tool for driving user engagement and support.

2) Adirondacks

The Adirondacks email features a clean, categorized directory of email templates, making it easy for users to find the perfect template for their needs. Its clear structure and engaging visuals make it an effective Kickstarter Campaign email by simplifying the user experience and driving immediate action.

3) Beyond the Envelope

Beyond the Envelope features a clean and organized layout, making it easy for recipients to quickly grasp the key points of the Kickstarter Campaign. Its engaging visuals and clear call to action empower users to take immediate action, making it an effective tool for driving support and engagement.

4) Amazon

Amazon's Kickstarter Campaign email is a prime example of simplicity and user empowerment, featuring a clean layout and engaging visuals that make it easy for recipients to understand the key points quickly. The clear call to action and organized structure ensure that users are encouraged to take immediate action, making it an effective tool for driving support and engagement.

5) ActiveCampaign

ActiveCampaign's email stands out with its clear structure and engaging visuals, making it easy for recipients to quickly grasp the key points. The company did a good job by incorporating a strong call to action and a clean layout, which simplifies the user experience and encourages immediate support.

6) Misc. Goods Co

Misc. Goods Co's Kickstarter Campaign email is a great example of simplicity and user empowerment, featuring a clean layout and engaging visuals that make it easy for recipients to understand the key points quickly. The clear call to action and organized structure ensure that users are encouraged to take immediate action, making it an ideal tool for driving support and engagement.

7) Kickstarter

Kickstarter's email for the 45L Anti-Theft Travel Backpack is a prime example of simplicity and user empowerment. The clean layout and engaging visuals make it easy for recipients to quickly understand the key points, while the clear call to action encourages immediate support, making it an effective tool for driving engagement.

8) MailChimp

MailChimp's email for planning summer campaigns showcases a clean, categorized directory of templates, making it easy for users to find the perfect fit for their needs. Its clear structure, engaging visuals, and strong call to action make it an ideal example of a Kickstarter Campaign email by simplifying the user experience and driving immediate action.

9) Klim Type Foundry

Klim Type Foundry's Kickstarter Campaign email for "The Art of Letters" stands out with its clean layout and engaging visuals, making it easy for recipients to quickly grasp the key points. The clear call to action and organized structure ensure that users are encouraged to take immediate action, making it an effective tool for driving support and engagement.

10) Campaign Monitor

Campaign Monitor is an email marketing platform known for its user-friendly interface and robust features, making it ideal for creating effective Kickstarter Campaign emails. The email example showcases a clean layout, engaging visuals, and a clear call to action, ensuring recipients can quickly grasp the key points and are encouraged to take immediate action.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create visually stunning Kickstarter Campaign emails that captivate your audience. Our intuitive platform empowers you to design clean, engaging layouts with ease, ensuring your message is both impactful and aesthetically appealing.

Wrapping Up

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue.

Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

Thank you for exploring these Kickstarter Campaign email examples with us. Ready to elevate your email marketing? Sign up for Flodesk today and start creating stunning emails that convert.