10 Inactive Customer Email Examples Examples and Tips

In this article, you'll find 10 email examples for inactive customers that have been successfully used by various companies. Reviewing these examples can help you understand effective strategies and design appealing emails before crafting your own.

What should go into inactive customer emails?

A good inactive customer email is personalized and re-engages the recipient by offering value and addressing their specific needs. It should be visually appealing, concise, and include a clear call-to-action to encourage the customer to return.

• Personalized Greeting: Start with a friendly and personalized greeting, such as "Hi [Customer's Name], we miss you!"
• Engaging Subject Line: Use an attention-grabbing subject line like "We’ve got something special just for you!" to entice the recipient to open the email.
• Value Proposition: Clearly state what the customer will gain by re-engaging, such as "Enjoy 20% off your next purchase" or "Discover our new features."
• Visual Appeal: Incorporate eye-catching images and a clean layout to make the email aesthetically pleasing and easy to read.
• Clear Call-to-Action: Include a prominent and straightforward call-to-action, like "Shop Now" or "Learn More," to guide the customer on what to do next.
• Sense of Urgency: Create a sense of urgency with phrases like "Limited time offer" or "Act now before it’s too late" to prompt immediate action.

Let's jump into it!

1. Sometimes Always

Sometimes Always sent an email titled "A Thank You Note From Jared 🙏" that serves as an excellent example of re-engaging inactive customers. The personal touch of a thank you note from a named individual (Jared) effectively rekindles interest and appreciation, making it a compelling strategy for customer re-engagement.

2. Customer.io

Customer.io is a company that provides email marketing services, helping businesses send targeted and automated emails to their customers. The email titled "You've sent 1,083,526 messages this year 🎊" is a good example of an inactive customer email because it celebrates a significant milestone, thereby re-engaging the customer by reminding them of their achievements and encouraging continued use of the service.

3. Qonversion

Qonversion's email titled "February Qonversion Updates: Improved Customers List, New Integrations, and more" effectively re-engages inactive customers by highlighting continuous improvements and new features. By showcasing these updates, the email keeps customers informed and interested in the product's development, encouraging them to re-engage with the service.

4. Pretzels.com

Pretzels.com's email titled "Dessert Lovers Only! 🥧 🍎" stands out as an inactive customer email by specifically targeting dessert enthusiasts with a visually appealing and themed campaign. This approach effectively re-engages customers by tapping into their interests and offering a delightful, personalized experience that encourages them to reconnect with the brand.

5. Bloomreach

Bloomreach is a company that specializes in digital and commerce experiences, helping businesses create personalized and effective customer interactions. The email titled "🔁 Turn your BFCM shoppers into loyal customers" does a good job by focusing on converting Black Friday and Cyber Monday shoppers into repeat customers, using compelling content and clear calls-to-action to drive customer retention and loyalty.

6. Leatherman

Leatherman, renowned for its multi-tools and knives, sent an email titled "Tell everyone you know: Ratchet Driver tomorrow at 9am PT" to announce a new product release. This email re-engages inactive customers by creating a sense of urgency and exclusivity, encouraging them to reconnect with the brand and explore the new offering.

7. Specialized Bicycle Components

Specialized Bicycle Components sent an email titled "We Want to Fix Your Bike for Free - Seriously!" which offers a compelling and valuable service to re-engage inactive customers. This email is effective because it provides a strong call to action with an attractive, no-cost offer, making it hard for recipients to ignore and encouraging them to reconnect with the brand.

8. Adùn

Adùn's email titled "Feelin' hearty 🫶" is a heartfelt message aimed at re-engaging inactive customers. The email's warm and inviting tone, combined with its visually appealing design, makes it an excellent example of how to rekindle interest and encourage customers to reconnect with the brand.

9. Notion

Notion's email titled "Thank you. 100 million of you." stands out with its clean and minimalist design, making it visually appealing and easy to read. The use of a straightforward and heartfelt subject line, combined with a well-organized layout and clear call-to-action, effectively engages recipients and conveys gratitude, making it a compelling example of customer re-engagement.

10. Going

Going's email titled "Your Going account will renew soon" effectively re-engages inactive customers by providing a timely reminder about their upcoming account renewal. This approach not only prompts the recipient to take action but also reinforces the value of the service, making it a compelling strategy for customer retention.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly craft stunning inactive customer emails that captivate and re-engage your audience. Its intuitive design tools and beautiful templates empower you to create visually appealing, personalized messages that drive action and rekindle customer interest.

What is Flodesk

Flodesk is the world’s most intuitive email marketing platform, designed to help small businesses grow, nurture and monetize their list—beautifully. Create, send and automate emails that expand your reach and boost sales, with no coding or design skills required. Trusted by over 100,000 businesses worldwide, Flodesk is the top choice for creatives who want powerful features without the hassle of clunky tools. Plus, with flat-rate pricing, you’ll never be penalized for growing your list.