In this article, you'll find 10 email examples for cross selling that have been successfully sent to customers by various companies. Seeing these examples can help you understand effective strategies and design appealing emails before creating your own.
A good cross selling email seamlessly integrates relevant product recommendations with personalized content, making the offer feel like a natural extension of the customer's previous purchase. The most important unique aspects include a clear value proposition, visually appealing design, and a compelling call-to-action.
Let's jump into it!
Miro is a collaborative online whiteboard platform designed to help teams work together effectively, regardless of their physical location. The email from Miro is effective for cross-selling because it emphasizes the platform's ability to keep projects moving seamlessly across different places and times, highlighting the value of Miro's collaborative features and encouraging users to explore additional features and services that can enhance their productivity and collaboration.
Pearly's email showcases their best-selling bundle of the year, effectively capturing customer interest by highlighting popular products. This approach is a good cross-selling strategy because it leverages the popularity of best-sellers to encourage customers to purchase multiple items together, thereby increasing overall sales.
Burrow's email highlights their best-selling seating products currently on sale, making it an attractive offer for existing customers interested in purchasing additional items. The promotional nature of the email, combined with the focus on popular products, makes it effective for cross-selling.
Posh Peanut's email, titled "Trending for Fall & Selling Fast," effectively captures attention by showcasing trending fall fashion items. This email stands out as a cross-selling strategy because it highlights multiple popular products, encouraging customers to explore and purchase additional items that complement their previous choices.
Gantri is a company that offers best-selling wall lights, focusing on making warmth easy through their lighting products. The email is effective because it highlights a specific product category and emphasizes the ease of adding warmth to a space, which is a compelling value proposition likely to attract the attention of recipients interested in home decor and lighting solutions.
AWAY's email promotes a sale on their best-selling suitcases, capturing attention with the promise of popular products at a discounted price. This approach is a strong cross-selling strategy as it leverages the appeal of top-selling items to encourage additional purchases from existing customers.
Moment is a company that specializes in photography gear and accessories, known for offering high-quality products that cater to photography enthusiasts and professionals. The email is effective for cross-selling because it highlights the availability of a top-selling product, the Fujifilm X-T50, which is likely to attract the attention of photography enthusiasts. By promoting a popular item that is back in stock, Moment can drive immediate interest and sales. Additionally, the email can serve as a gateway to introduce customers to other related products and accessories that complement the Fujifilm X-T50, thereby increasing the overall sales and customer engagement.
Musicbed is a platform that offers a curated selection of music for filmmakers and creatives, providing high-quality tracks for various projects. The email is a good example of cross-selling because it highlights a collection of releases from a popular artist, encouraging recipients to explore and purchase additional tracks that complement their existing music library.
Brondell's email effectively showcases their best-selling bidet, the Swash 1400, with a clean and organized layout that highlights the product's key features. The engaging subject line, "Swash 1400 is our best-selling bidet. 🚻 Here’s why," combined with a clear header and visually appealing design elements, makes the email both informative and eye-catching, encouraging recipients to explore the product further.
Rael's email offers up to 50% off on their best-selling cycle care products, making it an enticing offer for customers looking to stock up on essentials. This email is a great example of cross-selling because it leverages significant discounts on popular items to encourage additional purchases, thereby increasing overall sales and customer satisfaction.
With Flodesk, you can effortlessly design stunning cross-selling emails that captivate your audience and drive sales. Its intuitive drag-and-drop interface empowers you to create visually appealing, personalized emails that highlight complementary products, making your offers irresistible and boosting customer engagement.
Flodesk is the world’s most intuitive email marketing platform, designed to help small businesses grow, nurture and monetize their list—beautifully. Create, send and automate emails that expand your reach and boost sales, with no coding or design skills required. Trusted by over 100,000 businesses worldwide, Flodesk is the top choice for creatives who want powerful features without the hassle of clunky tools. Plus, with flat-rate pricing, you’ll never be penalized for growing your list.
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