Cross Selling Emails: 10 Great Examples (& Other Tips)

In this article, you'll find 10 email examples for cross-selling that have been successfully used by various companies. Seeing these examples can help you understand effective strategies and design elements before crafting your own cross-selling emails.

What should go into Cross Selling emails?

A good cross-selling email is personalized and highlights complementary products that add value to the customer's original purchase. It should be visually appealing, concise, and include a clear call-to-action to encourage further engagement.

• Personalized Greeting: Start with the customer's name to create a personal connection. For example, "Hi [Customer Name], we thought you might like these!"
• Relevant Product Recommendations: Suggest products that complement their recent purchase. Use phrases like "Since you bought [Product], you might love these too!"
• Clear Call-to-Action: Encourage the customer to take the next step with a strong CTA. Examples include "Shop Now" or "Discover More."
• Visual Appeal: Use high-quality images and a clean layout to make the email aesthetically pleasing. Highlight the products with attractive visuals.
• Exclusive Offers: Provide special discounts or offers to entice the customer. Phrases like "Exclusive 10% off just for you!" can be very effective.
• Customer Testimonials: Include reviews or testimonials to build trust. For instance, "See why others love [Product]!"

Let's jump into it and explore 10 email examples of good cross-selling emails!

10 Cross Selling Email Examples

1) Miro

Miro is a collaborative online whiteboard platform designed to help teams work together effectively, regardless of their physical location. The email titled "Keep Projects Moving Across Place & Time" from Miro is a good cross-selling email because it emphasizes the platform's ability to facilitate project management and collaboration across different locations and time zones. This highlights the versatility and utility of Miro, potentially encouraging users to explore additional features or services offered by the platform.

2) Pearly

Pearly's email titled "This Year’s Best-Selling Bundle" effectively showcases their top-selling products in a bundled offer, making it an excellent example of cross-selling. By highlighting the popularity and value of the bundle, the email encourages customers to purchase multiple items together, thereby increasing overall sales and customer satisfaction.

3) Burrow

Burrow's email titled "Our Best-Selling Seating, On Sale" effectively showcases their top seating products currently on sale, making it a compelling example of cross-selling. By highlighting popular items and offering them at a discount, the email entices customers to explore additional products, thereby increasing the likelihood of multiple purchases and boosting overall sales.

4) Posh Peanut

Posh Peanut, a brand specializing in children's clothing, stands out with its "Trending for Fall & Selling Fast" email by effectively promoting trending fall items that are quickly selling out. This cross-selling email excels by highlighting popular seasonal products, encouraging customers to make additional purchases while the items are still available.

5) Gantri

Gantri is a company that specializes in lighting products, particularly known for its best-selling wall lights. The email titled "Warmth made easy: Best-selling wall lights" effectively captures attention by focusing on a specific product category and using a compelling subject line, making it visually appealing and easy to understand, which are key factors in effective email marketing.

6) AWAY

AWAY's email titled "Our Best-Selling Suitcases Are On Sale" showcases their top suitcases currently available at a discount. By promoting popular items, the email encourages customers to explore additional products, potentially increasing overall sales and customer satisfaction.

7) Moment

Moment is a company that specializes in photography and camera gear, offering products like cameras, lenses, and accessories. The email titled "The Top-Selling Fujifilm X-T50 is in stock" is effective for cross-selling because it highlights the availability of a popular product, attracting customers interested in photography and encouraging them to explore additional related products and accessories, thereby increasing the potential for additional sales.

8) Musicbed

Musicbed is a platform that offers a curated selection of music for filmmakers and creatives, providing high-quality tracks for various projects. The email titled "Hear the Best of CHPTRS Across 18 Releases" is a good example of cross-selling because it highlights a specific artist's collection, encouraging recipients to explore and purchase multiple tracks or albums, thereby increasing overall engagement and sales.

9) Brondell

Brondell's email titled "Swash 1400 is our best-selling bidet. 🚻 Here’s why." effectively captures attention with its clear and engaging subject line. The email's clean layout, use of a standard sans-serif font for readability, and structured format with headings and buttons for saving and sharing make it visually appealing and easy to navigate, enhancing the overall user experience.

10) Rael

Rael's email titled "You're In! Up to 50% Off Best-Selling Cycle Care" effectively captures attention by offering significant discounts on their best-selling products, making it a compelling example of cross-selling. The email's clear and enticing offer encourages customers to explore and purchase additional items, thereby increasing overall sales and customer satisfaction.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning cross-selling emails that captivate your audience. Its intuitive drag-and-drop interface and beautiful templates empower you to design visually appealing emails that highlight complementary products, driving more sales with ease.

What is Flodesk?

Flodesk is the world’s most intuitive email marketing platform, designed to help small businesses grow, nurture and monetize their list—beautifully. Create, send and automate emails that expand your reach and boost sales, with no coding or design skills required. Trusted by over 100,000 businesses worldwide, Flodesk is the top choice for creatives who want powerful features without the hassle of clunky tools. Plus, with flat-rate pricing, you’ll never be penalized for growing your list.