Cross Selling Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for cross-selling that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective cross-selling emails.

What should go into Cross Selling emails?

A good cross-selling email is personalized and relevant, offering products or services that complement the customer's previous purchases. It should be visually appealing and include a clear call-to-action that encourages the customer to explore the suggested items.

• Personalized Greeting: Start with the customer's name to make the email feel more personal. For example, "Hi [Customer Name], we thought you might like these."
• Relevant Product Suggestions: Offer products that complement the customer's previous purchases. Use phrases like "Based on your recent purchase of [Product], you might also like..."
• Clear Call-to-Action: Include a button or link that directs the customer to the product page. Use action-oriented language such as "Shop Now" or "Discover More."
• Visual Appeal: Use high-quality images and a clean layout to make the email aesthetically pleasing. Ensure that the images are relevant to the products being suggested.
• Exclusive Offers: Provide special discounts or offers to incentivize the purchase. Phrases like "Exclusive offer just for you" or "Save 20% on your next purchase" can be effective.
• Social Proof: Include customer reviews or ratings to build trust. For example, "Customers who bought this also loved..."

Let's jump into it and check out 10 email examples of good cross-selling emails!

10 Cross Selling Email Examples

1) Miro

Miro's email effectively showcases how to keep projects moving across different places and times, making it a valuable tool for teams. The email is a good example of cross-selling because it highlights relevant features that can enhance the user's experience, such as collaborative tools and seamless integration, encouraging users to explore more of what Miro has to offer.

2) Pearly

Pearly's email stands out with its clean design and clear call-to-action, making it easy for users to navigate and engage. The email effectively cross-sells by showcasing a best-selling bundle, encouraging customers to explore additional products that complement their previous purchases.

3) Burrow

Burrow is a brand that specializes in seating, offering products like sofas and chairs. This email is effective for cross-selling because it highlights their best-selling seating on sale, making it easy for customers to discover popular items that complement their existing furniture.

4) Posh Peanut

Posh Peanut's email, titled "Trending for Fall & Selling Fast," effectively captures attention with its seasonal focus and urgency. This email stands out as a cross-selling example by promoting popular fall products, encouraging customers to explore complementary items that align with current trends.

5) Gantri

Gantri specializes in creating innovative, design-forward lighting solutions that blend functionality with aesthetic appeal. This email effectively showcases their best-selling wall lights, using a clean design and clear call-to-action to make it easy for customers to explore and purchase complementary products, enhancing their home decor effortlessly.

6) AWAY

AWAY's email highlights their best-selling suitcases, making it easy for customers to discover popular travel essentials that complement their existing luggage. The clean design and clear call-to-action empower users to explore and purchase additional items, enhancing their travel experience seamlessly.

7) Moment

Moment offers a wide variety of email templates designed to meet different business needs, such as behavioral triggers and promotions. This email effectively cross-sells by highlighting the top-selling Fujifilm X-T50, making it easy for customers to discover and purchase a popular product that complements their existing photography gear.

8) Musicbed

Musicbed's email, titled "Hear the Best of Chptrs Across 18 Releases," showcases a curated selection of music releases, making it easy for users to explore new tracks that complement their existing playlists. The email's clean design and clear call-to-action guide users seamlessly, encouraging them to discover and enjoy additional music offerings.

9) Brondell

Brondell's email highlights their best-selling Swash 1400 bidet, making it easy for customers to understand why it's a popular choice. The email's clean design, clear title, and straightforward layout effectively guide the reader's attention, making it simple to explore the product's features and benefits.

10) Rael

Rael's email offers up to 50% off on best-selling cycle care products, making it an attractive option for customers looking to enhance their personal care routine. The email's clean design, clear call-to-action, and relevant product suggestions make it an effective cross-selling tool by encouraging customers to explore complementary items that align with their needs.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create visually stunning cross-selling emails that captivate your audience. Our intuitive platform empowers you to design personalized, high-converting emails with ease, ensuring your messages are both beautiful and effective.

Wrapping Up

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue.

Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

In conclusion, using Flodesk can transform your email marketing strategy, making it easier to connect with your audience and boost your sales. Sign up for Flodesk today and start creating stunning emails that convert.