Fashion Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for Fashion that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and inspire your own email designs, making the creation process smoother and more effective.

What should go into Fashion emails?

A good Fashion email is visually appealing and showcases the latest trends, making the recipient feel like they are getting an exclusive peek into the fashion world. It should also include clear calls to action that encourage immediate engagement, such as "Shop Now" or "Discover the Collection."

• Eye-catching Subject Line: Use phrases like "New Arrivals Just for You" or "Exclusive Sale Inside" to grab attention and entice the reader to open the email.
• High-Quality Images: Feature stunning visuals of your latest products or collections. Words like "Explore our new line" or "See the look" can complement these images.
• Personalized Greeting: Address the recipient by their first name to create a personal connection. For example, "Hi [Name], check out our new styles!"
• Clear Call to Action: Include buttons or links with direct language like "Shop Now," "Get the Look," or "Discover More" to guide the reader towards making a purchase.
• Exclusive Offers: Highlight special deals or discounts with phrases like "Exclusive 20% Off" or "Members Only Sale" to create a sense of urgency and exclusivity.
• Social Proof: Incorporate customer reviews or testimonials with statements like "Loved by thousands" or "See what our customers are saying" to build trust and credibility.

Let's jump into it and explore 10 email examples of good Fashion emails!

10 Fashion Email Examples

1) KHAITE

KHAITE is a high-end fashion brand known for its commitment to design, quality, and aesthetic appeal. This email is a great example of fashion email design because it features clear branding, focused content on the "Resort Collection," and a minimalist layout that enhances user experience and visual appeal.

2) American Giant

American Giant's email showcases a limited-edition hoodie with a clean, minimalist design that emphasizes the product's unique appeal. The email's simplicity and focused content make it an effective fashion email by clearly highlighting the product and encouraging user engagement through a straightforward call to action.

3) TomboyX

TomboyX's email effectively captures attention with a clear, time-sensitive offer, "Last day to save an additional 20% off sale prices," making it a compelling choice for fashion communication. The straightforward design and focused message empower users to take immediate action, enhancing the overall user experience.

4) Posh Peanut

Posh Peanut's email, "Trending for Fall & Selling Fast," stands out for its focus on current fashion trends and urgency, making it a compelling choice for fashion-conscious shoppers. The email's clean design, attractive imagery, and clear calls to action empower users to make informed purchasing decisions quickly and easily.

5) Boody

Boody is a company that focuses on creating comfortable, sustainable clothing essentials. Their email, titled "Cozy Szn," effectively captures the essence of simplicity and user empowerment with its clean design and clear call to action, making it easy for recipients to engage with the content and make informed purchasing decisions.

6) New Balance

New Balance, a global athletic footwear and apparel brand, showcases its "Modern expressionism" email with a clean, contemporary design that emphasizes simplicity and user empowerment. The email's visually engaging layout and clear calls to action make it a standout example of fashion communication, encouraging recipients to explore and engage with the brand effortlessly.

7) Viberg

Viberg is a renowned brand known for its high-quality, handcrafted boots that combine traditional craftsmanship with modern design. The "Service Boot" email is effective due to its clean, minimalist design that highlights the product's unique features, empowering users to make a purchase decision effortlessly.

8) SOREL

SOREL's email, "Sneakers Never Go Out of Season," showcases a clean, minimalist design that highlights the timeless appeal of their sneakers. The straightforward layout and clear call to action empower users to engage with the content effortlessly, making it a strong example of fashion communication.

9) Burberry

Burberry is a British luxury fashion house known for its iconic trench coats, distinctive check pattern, and high-quality apparel, accessories, and fragrances. The "You're Invited to Burberry Bond Street" email stands out with its clean, minimalist design and clear call to action, making it easy for recipients to engage with the content and feel a sense of exclusivity and urgency.

10) SKIMS

SKIMS, a brand known for its inclusive and innovative approach to shapewear and loungewear, effectively captures attention with its email featuring Olivia Munn. The email's clean design, focused content, and clear call to action make it a compelling example of fashion communication, empowering users to engage effortlessly with the brand.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create visually stunning fashion emails that captivate your audience. Our intuitive design tools and customizable templates empower you to craft emails that are both aesthetically appealing and highly effective, ensuring your brand stands out in every inbox.

Wrapping Up

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way.

With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

In conclusion, creating effective fashion emails doesn't have to be complicated. Sign up for Flodesk today and start crafting emails that captivate and convert. Get started with Flodesk.